• Once you are aware of the conversations that are taking place, you can then find ways of joining the conversation. • If people are asking questions about H1N1, provide answers or share resources. • If people are concerned about H1N1 in your community, invite them to join your collaboratory or to follow you via social media to stay informed.
• Before you start thinking about whether you are going to use Facebook or Twitter or blogs… • You need to start with a strategy. All the decisions you make need to be based on a strategy you map out before you jump in.
• The first question to ask is “What are your goals?” • What is it you are trying to accomplish with your collaboratory’s activities, and how can social media help you reach them?
• Next, think about who exactly you want to reach through your activities. • Do you want to use social media primarily for coordination among the collaboratory members, or for community outreach? • Are these audiences using social media? Which tools do they use? • What kinds of information or engagement do they want and need to help them with H1N1 preparedness?
• Now you can decide which social media tools make the most sense, based on your goals and your audience. • We’ll talk about some of the options in a moment.
Uses How it Works Anatomy of a Tweet What to Tweet Who to Follow How to Get Followers Tools
• The next step after creating your strategy and setting up your social media tools is to listen. Listen using various social media tools to see what people are talking about, where they are talking about it and who is doing the talking. • This will help you decide where strategically to focus your energies.
• Social media monitoring is a way to listen to what people are saying online about the topics you’re interested in. This information may be found in blog posts, social networks, Twitter, and other Web sites. Many free tools are available online to help you monitor for the keywords of your choice. You can set up a simple system that you just need to check periodically as part of your regular routine. An RSS Feed Reader puts everything in one place and brings everything that’s new right to you.
Tools and Tactics for Engaging Your Supporters with Social Media Photo: http://www.flickr.com/photos/ebarney/3348965007 Nedra Kline Weinreich
Web activity (pageviews, unique visitors, time on site)
Social actions (friends/followers, comments, active contributors, ratings, votes, groups)
Mentions (blogs, Twitter, etc.)
Survey results (KAB, relevance, credibility)
ROI = cost per action
Social Media Tools Photo: http://www.flickr.com/photos/somemixedstuff/839984821/
Choosing Your Tools Tool Audience Why They Use It What to Give Them Blog Peers, people interested in your hospital Learn more about the topic, get your perspective In-depth analysis, updates, insights Twitter People who want info/networking/ stimulation Meet interesting people, build relationships, news Provide value, give interesting things they can share Facebook People who want to be social with friends and family Keep in touch, express brand/cause affiliations Show their family/friends what they care about LinkedIn Professionals - colleagues in same field Professional networking, info sharing Help them do their jobs better, answer Qs YouTube People who want to see/experience the topic Entertainment, learning, visualization Stories of patients, staff, programs
Social Currency Photo used with permission: http://www.flickr.com/photos/gremlins666/2634168886
“… It’s only our own reactions that we have any kind of control over... I cannot stop other people from doing what they want to do. There is no control of others. I wonder how many people realize that.” -Geoff Livingston Photo: http://www.flickr.com/photos/flyzipper/132685095/
Be Relevant Photo: http://www.flickr.com/photos/brewedfreshdaily89/2824125234/
Engage in Two-Way Conversation Photo: http://www.flickr.com/photos/gw1/2666052624/