Next Generation Social Marketing

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+ Amy Firth 2 days ago
I’m supposedly the prime target market for this and eve I can’t see how to implement it.

http://freebiejeebies.org
http://www.free-xbox360.co.uk
http://www.freeps3slims.co.uk
+ agarwalankit88 2 weeks ago
very nice
+ Oblio ares 1 month ago
Cool.Just faved it.

http://iulren.com
+ Younes Produções 5 months ago
Muito bom!
Very nice!

’Vejo os negócios como a música, expressão máxima da arte, uma verdadeira conexão com o universo das emoções e das formas materializadas na vida. ’

Meu nome é Carlos Younes , Fico muito feliz de encontrar esse espaço de intercâmbio de informações e slideshow de empresas e profissionais de nível.
Tenho uma empresa de divulgação de eventos e artistas na área de música e outras artes, focando também na ecologia e equilíbrio do meio ambiente.
Trabalho diariamente para melhorar a performance em marketing cultural e vendas de cds, trilhas, voice overs e outros produtos artísticos de qualidade.
Visitem o nosso site onde sempre postamos novidades, ações de nossos artistas, notícias do mundo das artes, cultura e ecologia. É também onde oferemos nossos Shows, cds, projetos culturais, aulas de música, e consultoria técnica em audio para eventos.
Sua opinião é muito importante!
www.younesproducoes.com.br

Conheça também a nossa campanha Petpintura onde o Artista plástico Claudio Claudio DiSouza transforma fotografias comuns em obras de arte em telas feitas em estilos como: Óleo sobre-tela/Acrílico, Lápis Grafite entre outras
www.petpintura.com.br

Felicidades a todos e fiquem com Deus
+ Michelle Chen 5 months ago
Very interesting ppt. The research indicated PPT only contains 30% of information; therefore the 70% valuable information comes from the presenter himself/herself. soEZLecturing.com provides you a chance to record your voice with your PowerPoint presentation and upload to the website. It can share with more readers and also promote your presentation more effectively on soEZLecturing.com.
www.soezlecturing.com
+ Paavan Jethava 8 months ago
Hi,

Really one of the informative show and i will definitely share with other friends as i know that they will surely like this one.

http://healthcaretips-fact-guide.blogspot.com

http://healthcaretipsguide.blogspot.com
+ haaaajs 8 months ago
بنات سبيشل
+ haaaajs 8 months ago
بنات سبيشل
+ Valdemir Jose dos Reis 9 months ago
Tenha uma ótima semana!
AS DEZ LIÇÕES DO MAIOR VENDEDOR DO MUNDO
1) Hoje começo uma vida nova. Formarei bons hábitos e me tornarei escravo deles.
2) Amarei todos os comportamentos dos homens, pois cada um tem qualidades a serem admiradas, mesmo se estiverem ocultas.
3) Persistirei até alcançar o êxito. Jamais aceitarei a derrota e retirarei de meu vocabulário palavras como desistir, não posso, incapaz, impossível, fora de cogitação, improvável, fracasso, impraticável, sem esperança e recuo, pois são palavras e expressões de tolos. O êxito de ontem não se transformará em complacência hoje, uma grande razão de fracasso.
4) Concentrarei minha energia no desafio do momento. Os problemas caseiros serão deixados em casa. Os problemas da feira serão deixados na feira.
5) Viverei hoje como se fosse meu último dia. Não desperdiçarei um momento sequer velando os infortúnios ou as derrotas de ontem. Cada minuto de hoje será mais frutífero em relação ao dia de ontem.
6) Serei dono de minhas ações. O fraco deixa seus pensamentos controlarem suas ações. Os fortes forçam suas ações a controlarem seus pensamentos.
7) Cultivarei o hábito de rir. Nenhuma criatura viva ri, à exceção do homem. Na adversidade, para manter minha vida em equilíbrio, ensaiarei as palavras “Isto também passará”, ensinadas pelos antigos. Jamais trabalharei para ser feliz, mas, sobretudo, para permanecer ocupado e não ser triste.
8) Estabelecerei objetivos para cada dia, cada semana, cada mês, cada ano e para minha vida. Ao fixar meus objetivos, pensarei em meu melhor desempenho. Superar os feitos dos outros é importante; superar meus próprios feitos é tudo.
9) Agirei agora. Não evitarei as tarefas de hoje e não as deixarei para amanhã. Para vencer o medo, devo sempre agir sem hesitação.
10) Eu suplicarei, mas apenas pedidos de orientação. Jamais suplicarei pelas coisas materiais do mundo ou dádivas de ouro, amor, saúde, vitórias, fama, êxito ou felicidade.
Baseadas no resumo de Carlos Janssen R. de Souza do livro “O maior vendedor do mundo”, de Og Mandino (Vendamais, Curitiba: Editora Quantum, jun.2004, p. 40).
Me chama Valdemir e sou Consultor e Empreendedor em Marketing de Insentivos
(61) 8441-5153 / 3385-0041 / 3385-4463
Cadastre-se neste site: http://www.afiliadosclubecell.com/?8705
Valdemir José dos Reis Fones: (61) 8441-5153 / 3385-0041 / 3385-4463
Skype valdemirjreis
http://groups.yahoo.com/group/negocioscerto.
http://www.sonico.com/ValdemirReis
Obrigado e sucessos pra todos, e fiquem com Deus.
Gama - DF - Brasília
+ guest94eb8b 9 months ago
Usual Web2.0 marketing tosh. ONLY 17% of the world use the internet and of those many use it only occasionally and many do not have on tap access at home. Very very many fewer actually buy anything over the net. This presentation misses 99% of social marketing and focusses only on the web2.0 sub-sub-channel whose reach is limited to US-teens buying techno toys and fashion accessories. Fact: big names corps use these tools but they spend much more on boring old TV, billboard and radio. This deck is classic marketing smoke and mirrors. When they tell you only 91% of the 70% of US adults who use the internet users use email you should be thinking: that means I can reach no more than 63% of US adults using this channel. I´ve been using email for 20 years: I´m a programmer. I´ve NEVER twittered. I dont do photo sharing, video sharing, RSS, Facebook. and there are millions like me who do not spend their lives sampling the unfiltered crap that passes for content on the web. Just think how low a proportion of US adults can you reach with any of these channels when email, the top internet application, only reaches 63%. Even my mom uses email (took her a year to get from checking it once a fortnight to checking it once a day - that´s the internet as used by real people) . She´s never heard of twitter and RSS. Twitter etc are just more here today gone tomorrow toys. Get out of your techobubble. The real world is offline. The 30s spot is alive and well for 97% of the world´s population. Even Facebookers grow up and out of it.
P.S. Why did I look at this deck? Because I though it might have something to say about Social Marketing. False alert.

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Next Generation Social Marketing - Presentation Transcript

Next Generation Social Marketing Photo: ocean.flynn http://www.flickr.com/photos/oceanflynn/315385916/
Social Media Jeopardy!
Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress
This word describing an online collaborative tool comes from the Hawaiian word meaning “quick”
You would be excited to be listed as one of someone’s top eight friends on this social networking site
This presidential candidate recently opened a virtual office in Second Life
The initials RSS stand for this tool used by blogs, news sites and people wanting to track their ego feed
The combination of these two ingredients started a trend on YouTube of videos showing the explosive results
“Astroturfing” and “sock puppetry” are two different methods of doing this online marketing no-no
The revelation about a forged document by this blog led to the downfall of Dan Rather
socialmedia.wikispaces.com/presentation
Web 1.0 is… • Static • Centrally managed • Slow to change • Unidirectional • Tech-heavy Photo: trixiebedlam http://www.flickr.com/photos/trixiepix/382991932/
Web 1.0
What is Web 2.0?
The People Formerly Known as the Audience Photo: Arend Kuester http://www.flickr.com/photos/arendpictures/1165255854
Photo: Waxy Poetic http://www.flickr.com/photos/waxypoetic/274724321/
The Internet is Part of Our Lives Pew Internet Survey - Dec. 2006 • U.S. adults - 70% use it • World - 17% use it • 91% of internet users use e-mail • 91% use search engines • 67% get news • 66% visit a government website • 39% read blogs Photo: Kimi Iwasaki http://www.flickr.com/photos/quimix/149816828/
Most Adults are Online 2000-2006 100% 85% 80% 80% 69% 60% 40% 31% 20% 0% Age 18-29 Age 30-49 Age 50-64 Age 65+ Pew Internet Project Surveys, 2000-2006
93% of American teens are online Photo: Bdegan http://www.flickr.com/photos/bdegan/70074551/
Health & Social Issues Online • 79% of internet users look for health/medical information online • 58% go to a website that provides info/support for a specific medical condition or personal situation • 54% look online for news or information about politics • 30% look for religious/spiritual info Pew Internet Project Surveys • 18% make a donation to a charity online Photo:WujekDobraRada http://www.flickr.com/photos/wujek-dobra-rada/414458218/
Media Shift Source: Blackfriars Marketing http://www.blackfriarsinc.com/blog/2007/03/advertising-shift-away-from-tv-radio
The Death of the 30 Second Spot? Photo: you are your atman http://www.flickr.com/photos/midlander/47670621/
Social Media Marketing SOCIAL MEDIA TO THE RESCUE! With apologies to XKCD http://xkcd.com/c208.html
What can you do with social media? Communicate Collective Wisdom Connect Customization Collaborate/ Conversation Co-Create Community Collect/Categorize All leading to the big C -- CHANGE!
Communicate Blogs Podcasts Video Blogging Video Sharing Photo Sharing
Blogs
Podcasts
Video Blogging/Sharing
Photo Sharing
Connect Social networks Mobile text messaging Instant messaging/Twitter Skype
Social Networks
Mobile Text Messaging Smoking cessation Nutrition Fitness Medication reminders Disaster response Symptom checker Diabetes Photo: de.ef.ha http://www.flickr.com/photos/deefha/40136221/
Collaborate/Co-Create Wikis Consumer-Generated Media Open Source Software Creative Commons Mash-ups
CGM
Open Sourcing
Collect/Categorize Tagging Social Bookmarking Search Engines
Tagging Photo: Beth Kanter http://www.flickr.com/photos/cambodia4kidsorg/260004685/
Collective Wisdom Ratings Sites Wikipedia Social News
Customization RSS Widgets Virtual Worlds/Avatars
Widgets
Custom Avatars
CDC in Second Life
Conversation Blog Comments/Responses Meme Trackers
Community Created by all of the above Fostered by common interests Built through conversations
How can these tools lead to change? Building awareness, spreading the word Providing social support and motivation Coordinating unified approach Involving those affected by the problem in creating the solution Helping people take action Customizing messages Humanizing the issue