Next Generation Social Marketing

Slide 1: Next Generation Social Marketing Photo: ocean.flynn http://www.flickr.com/photos/oceanflynn/315385916/

Slide 2: Social Media Jeopardy!

Slide 3: Her teenage angst about parents and boyfriend was watched by millions on YouTube until she was exposed as a hired actress

Slide 4: This word describing an online collaborative tool comes from the Hawaiian word meaning “quick”

Slide 5: You would be excited to be listed as one of someone’s top eight friends on this social networking site

Slide 6: This presidential candidate recently opened a virtual office in Second Life

Slide 7: The initials RSS stand for this tool used by blogs, news sites and people wanting to track their ego feed

Slide 8: The combination of these two ingredients started a trend on YouTube of videos showing the explosive results

Slide 9: “Astroturfing” and “sock puppetry” are two different methods of doing this online marketing no-no

Slide 10: The revelation about a forged document by this blog led to the downfall of Dan Rather

Slide 11: socialmedia.wikispaces.com/presentation

Slide 13: Web 1.0 is… • Static • Centrally managed • Slow to change • Unidirectional • Tech-heavy Photo: trixiebedlam http://www.flickr.com/photos/trixiepix/382991932/

Slide 14: Web 1.0

Slide 15: What is Web 2.0?

Slide 16: The People Formerly Known as the Audience Photo: Arend Kuester http://www.flickr.com/photos/arendpictures/1165255854

Slide 17: Photo: Waxy Poetic http://www.flickr.com/photos/waxypoetic/274724321/

Slide 18: The Internet is Part of Our Lives Pew Internet Survey - Dec. 2006 • U.S. adults - 70% use it • World - 17% use it • 91% of internet users use e-mail • 91% use search engines • 67% get news • 66% visit a government website • 39% read blogs Photo: Kimi Iwasaki http://www.flickr.com/photos/quimix/149816828/

Slide 19: Most Adults are Online 2000-2006 100% 85% 80% 80% 69% 60% 40% 31% 20% 0% Age 18-29 Age 30-49 Age 50-64 Age 65+ Pew Internet Project Surveys, 2000-2006

Slide 20: 93% of American teens are online Photo: Bdegan http://www.flickr.com/photos/bdegan/70074551/

Slide 21: Health & Social Issues Online • 79% of internet users look for health/medical information online • 58% go to a website that provides info/support for a specific medical condition or personal situation • 54% look online for news or information about politics • 30% look for religious/spiritual info Pew Internet Project Surveys • 18% make a donation to a charity online Photo:WujekDobraRada http://www.flickr.com/photos/wujek-dobra-rada/414458218/

Slide 22: Media Shift Source: Blackfriars Marketing http://www.blackfriarsinc.com/blog/2007/03/advertising-shift-