Effective eMarketing Strategies for Your Club Success

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Presentations slides on Effective eMarketing Strategies for Club Success, a workshop which I conducted at the 2010 Toastmasters District 80 Annual Convention in Bangkok on May 2010.

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Effective eMarketing Strategies for Your Club Success

  1. 1. Effective eMarketing Strategies for Your Club 2010 Bangkok Annual Conference Goh Wei Koon DTM Immediate Past District Governor 2009/2010 District 80
  2. 2. What is eMarketing? • eMarketing is Electronic Marketing. • Applying marketing principles and techniques via electronic media, mainly the Internet. • Process of marketing a brand using the Internet.
  3. 3. Elements of eMarketing Websites Social Media Web Statistics Webinars, eMarketing Advertising Podcasts Direct Mails Affiliate Programs Search Engines
  4. 4. Developing Your Plan eMarketing Plan Targets & Goals Planning Tools Implementing • Customers • Website • Create a database • Goals & • Direct Marketing • Create communication Objectives • Indirect Marketing campaign • E-Commerce • Decide on formats & • Budget • Pay-Per-Clicks Clicks designs • Resources campaigns • Using mass mailing • Capabilities • Direct emails Software • Online Advertising • Web PR • Using autoresponders • Viral Marketing • Using web analytical • Social Media tools • Search Engines • Monitor & track results
  5. 5. Tip 1: Get a Club Website
  6. 6. Club Websites Some Examples for Discussions: • Toastmasters Club of Singapore • Thai Airways Toastmasters Club • Kowloon Toastmasters Club • Free Toast Host
  7. 7. Tip 2: Include Web Statistics
  8. 8. Analysing Your Web Stats
  9. 9. Free Web Statistics Some Analytics Engines that you can install: • Google Analytics • Stat Counter • OneStat.com • SiteMeter
  10. 10. Tip 3: Email Marketing • A form of direct marketing which uses electronic mean to deliver messages • Oldest and most powerful of all emarketing tactics • Extremely cost effective and low cost per contact • Highly targeted • Customisable • Completely measureable
  11. 11. Email Marketing Service
  12. 12. Free Email Marketing Services Some Email Marketing Services include: • Mail Chimp – up to 500 contacts • Simply Cast – up to 750 contacts • Send Blaster – up to 100 contacts
  13. 13. Tip 4: Develop a eNewsletter
  14. 14. Tip 5: Include Relevant Keywords
  15. 15. Search Engine Optimisation (SEO) • SEO is key to harnessing power of Natural Search • Users find what they need primarily via search • Listed on major search engines • Listed high up enough to be seen • Identify key phrases to target • Build links to search engine spiders
  16. 16. Keywords Analysis • Google Adwords • Keywords Performance Chart / Data
  17. 17. Tip 6: Get a Facebook Group
  18. 18. Increase Social Media Presence Social Network Sites that you can build: • Facebook • Linkedin • Twitter • Plaxo • Xing
  19. 19. Contact Info: Email: wkgoh@singnet.com.sg Skype: gohweikoon MSN: ah_gu@hotmail.com

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