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Effective eMarketing Strategies for Your Club Success
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Effective eMarketing Strategies for Your Club Success

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Presentations slides on Effective eMarketing Strategies for Club Success, a workshop which I conducted at the 2010 Toastmasters District 80 Annual Convention in Bangkok on May 2010.

Presentations slides on Effective eMarketing Strategies for Club Success, a workshop which I conducted at the 2010 Toastmasters District 80 Annual Convention in Bangkok on May 2010.

Published in: Education, Business, Technology

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  • 1. Effective eMarketing Strategies for Your Club 2010 Bangkok Annual Conference Goh Wei Koon DTM Immediate Past District Governor 2009/2010 District 80
  • 2. What is eMarketing? • eMarketing is Electronic Marketing. • Applying marketing principles and techniques via electronic media, mainly the Internet. • Process of marketing a brand using the Internet.
  • 3. Elements of eMarketing Websites Social Media Web Statistics Webinars, eMarketing Advertising Podcasts Direct Mails Affiliate Programs Search Engines
  • 4. Developing Your Plan eMarketing Plan Targets & Goals Planning Tools Implementing • Customers • Website • Create a database • Goals & • Direct Marketing • Create communication Objectives • Indirect Marketing campaign • E-Commerce • Decide on formats & • Budget • Pay-Per-Clicks Clicks designs • Resources campaigns • Using mass mailing • Capabilities • Direct emails Software • Online Advertising • Web PR • Using autoresponders • Viral Marketing • Using web analytical • Social Media tools • Search Engines • Monitor & track results
  • 5. Tip 1: Get a Club Website
  • 6. Club Websites Some Examples for Discussions: • Toastmasters Club of Singapore • Thai Airways Toastmasters Club • Kowloon Toastmasters Club • Free Toast Host
  • 7. Tip 2: Include Web Statistics
  • 8. Analysing Your Web Stats
  • 9. Free Web Statistics Some Analytics Engines that you can install: • Google Analytics • Stat Counter • OneStat.com • SiteMeter
  • 10. Tip 3: Email Marketing • A form of direct marketing which uses electronic mean to deliver messages • Oldest and most powerful of all emarketing tactics • Extremely cost effective and low cost per contact • Highly targeted • Customisable • Completely measureable
  • 11. Email Marketing Service
  • 12. Free Email Marketing Services Some Email Marketing Services include: • Mail Chimp – up to 500 contacts • Simply Cast – up to 750 contacts • Send Blaster – up to 100 contacts
  • 13. Tip 4: Develop a eNewsletter
  • 14. Tip 5: Include Relevant Keywords
  • 15. Search Engine Optimisation (SEO) • SEO is key to harnessing power of Natural Search • Users find what they need primarily via search • Listed on major search engines • Listed high up enough to be seen • Identify key phrases to target • Build links to search engine spiders
  • 16. Keywords Analysis • Google Adwords • Keywords Performance Chart / Data
  • 17. Tip 6: Get a Facebook Group
  • 18. Increase Social Media Presence Social Network Sites that you can build: • Facebook • Linkedin • Twitter • Plaxo • Xing
  • 19. Contact Info: Email: wkgoh@singnet.com.sg Skype: gohweikoon MSN: ah_gu@hotmail.com

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