Your SlideShare is downloading. ×
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Q4 public company use of social media for investor relations   summer2010
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Q4 public company use of social media for investor relations summer2010

10,689

Published on

1 Comment
1 Like
Statistics
Notes
  • really interesting
    i am researching the effects of investor relations communication strategies and their results in gaining a different mix of investors.

    Thanks
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
10,689
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
98
Comments
1
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. A Q4 Whitepaper |Darrell Heaps & Sheryl Joyce 1
  • 2. Public Company Use of Social Media for Investor Relations Summer 2010 TABLE OF CONTENTS Executive Summary....................................................................................................................................... 3 Introduction .................................................................................................................................................. 6 Methodology................................................................................................................................................. 7 Social Media Use by Sector ......................................................................................................................... 10 Social Media Use by Region ........................................................................................................................ 11 Social Media Use by Market Capitalization ................................................................................................ 12 Twitter ......................................................................................................................................................... 13 Facebook ..................................................................................................................................................... 26 Corporate Blogs .......................................................................................................................................... 35 YouTube ...................................................................................................................................................... 42 SlideShare ................................................................................................................................................... 49 LinkedIn ....................................................................................................................................................... 55 Social Media on Corporate Website ........................................................................................................... 56 Best Practices for Public Companies Using Social Media ........................................................................... 62 Best Practices for Specific Social Media Channels ...................................................................................... 63 Conclusion ................................................................................................................................................... 66 Appendices.................................................................................................................................................. 67 References .................................................................................................................................................. 95 About Q4 Web Systems .............................................................................................................................. 96 2 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 3. Executive Summary The use of social networks and blogs continues to increase with adoption having surpassed 70% of the online population1. Not surprisingly, most companies utilize these tools to help generate awareness and connect with consumers. Today, the majority of investors and analysts also use these same channels to research companies, discover new investment opportunities and connect/collaborate with other investors. Recognizing this, leading public companies have begun to use these same tools to connect with and influence investors. The use of social media in investor relations (IR) has grown considerably since 2008 and now, based on the research in this report is reaching a tipping point. This report follows two whitepapers we issued in August and November 2009 which examined and analyzed early adopters who used Twitter to extend their communications, connect with new audiences, and interact with their investors and stakeholders. Since then, we continue to see an increasing number of companies who use Twitter to share previously disclosed information such as news and presentations that link back to associated content on their corporate or IR websites. Additionally, we see increased adoption by public companies of other social networks such as Facebook, blogs, YouTube and SlideShare to post investor-related material including: corporate videos showcasing company assets and CEO/CFO interviews regarding quarterly results; industry-related news; conferences; analyst days and annual meetings. Findings from this study show that the predominant social channel for investor-related material is Twitter followed by Facebook, YouTube, SlideShare and blogs. While we have not seen any companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important channel that IR professionals need to understand. All of the companies in the study are using all of the social networks to provide context about their company – not just press releases, but to announce strategic partnerships, mergers and acquisitions, events such as participation in banking or industry-related conferences and quarterly conference calls to name a few. Roughly half of the companies in this study actively engage with their followers; however we found very few investors looking to engage companies directly through these channels. Having said that, one company has interacted so much with shareholders on Facebook, that they designated the discussion board as its “official Corporate Discussion Forum” on the organization’s Facebook page. 1 Source: InSites Consulting (http://blog.insites.be/?p=1704) 3 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 4. Technology companies are the most prevalent users of the social networks for investor-related material. Geographically, the U.S. leads the way in all categories, closely followed by Europe and then Canada except for blogs and SlideShare usage where Canada edges Europe. Large cap and small cap companies use all of the channels more than mid cap companies, although we found small cap companies are using blogs and SlideShare more than large cap companies. Some companies refer to information posted on other social channels such as, links on Twitter to a video on YouTube or a corporate presentation, photos from an industry-related conference on Facebook, and discussions on LinkedIn. Many companies link to all of the social networks they use from their website. Of note, we have seen more companies post links for Facebook and Twitter on their sites, as opposed to YouTube, SlideShare or LinkedIn. Twitter All 362 companies in this report have Twitter accounts, and after a careful analysis of the content, we have found that 65% of them are using it to provide investor-related material. Consistent with our findings from our initial research reports, the technology sector still has the highest percentage of companies using Twitter for IR, followed by services and natural resources, with consumer goods, pharma/healthcare/biotech and industrial goods all in close contention for third place. Twitter is also the most widely used channel for investor-related material in the U.S., followed by Europe and Canada. Large cap companies use Twitter the most, with small cap companies outpacing mid cap companies. Across all of the companies in our study, we did not see significant dialogue between investors and companies on Twitter. This is not just a case of companies being unresponsive, but simply that not many investors ask questions through this channel. We found that 42% of the companies have consistent @replies, 62% retweet and 52% use #hashtags. Of the 42% of companies using @replies to engage with their followers, technology companies led the way, followed by services (including airline and phone companies). In a small number of cases @replies were used to address investor questions, however to-date, answers simply directed the person to email the investor relations department. Of this same group we found that 62% use retweets to promote third party content, with technology companies leading the way again, followed by services and then natural resources. Throughout our research we saw many companies use this approach to endorse and re-publish information related to their market and their position on relevant topics. Lastly, we found that 52% of the companies, who use Twitter for investor-related material, use #hashtags to either increase the discoverability of a certain message, or to contribute to a specific event, e.g. annual meeting or analyst day. 4 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 5. The use of #hashtags is most prevalent in the technology sector, followed by services and pharma/heathcare/biotech. Facebook We found 77% or 278 companies in our study have a Facebook account and that 37% use Facebook to provide investor-related material. The technology sector has the highest rate of adoption, followed by natural resources, with services, pharma/healthcare/biotech and industrial goods not far behind. Facebook is the second largest channel used by the U.S. followed by Europe and Canada, and by large cap companies, followed by small and then mid cap companies. Corporate Blogs Of the 362 companies in our study, 36% or 130 have a corporate blog, with 10% that provide investor - related content. Technology companies are the most prevalent users, the services sector is second, followed by the remaining sectors. Companies in the U.S. are the most dominant users of blogs for investor-related material, with Canada next, closely followed by Europe. Small cap companies use blogs for investor-related material most frequently, followed by large cap and then mid cap companies. YouTube Of the companies in our study, 203 or 56% have an official YouTube account and 29% use the channel to provide investor-related material. The technology sector once again leads the way, with services next and consumer goods, natural resources and pharma/healthcare/biotech all following closely. Companies in the U.S. are the most frequent users of YouTube for investor-related material, with Europe and Canada a distant second and third. Large cap companies are the most predominant users, followed by small cap and then mid cap companies. SlideShare We found 10% or 40 companies in our study have official SlideShare accounts with all of them using the channel for investor-related material. The technology sector uses SlideShare the most. Natural resources is second with marginal differences in the remaining sectors of industrial goods, services and clean technology, pharma/healthcare/biotech, consumer goods, and finally automotive, financial and utilities. Small cap companies use SlideShare the most for investor-related material, followed by large cap and mid cap companies. LinkedIn Of the 362 companies in our study, we found that 93% or 337 have a LinkedIn company page. While we have not found that the channel is being used by companies for investor-related material, there is emerging evidence that it is the most popular social network for professionals. In fact over 80% of financial services professionals use LinkedIn and say it’s critical for business development. A new feature on LinkedIn allows anyone to ‘follow’ a company and receive updates to changes in personnel, including promotions. Additional information is also included on the company profile, such as news, stock quote and key statistics. 5 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 6. LinkedIn is evolving quickly and with the high number of professionals using the service, the likelihood is that company specific services will continue to emerge. Our recommendation is to keep a close eye on the evolution of this channel as it will only grow in importance to investor relations. Introduction The adoption of social networks and blogs continues to increase amongst the online population. As a result, more companies are capitalizing on the opportunity to interact with key constituents by integrating social media channels into their broader communications and overall business strategy. In August and November 2009 we issued two whitepapers which examined and analyzed early adopters who are using Twitter to extend their communications, connect with new audiences, and interact with their investors and stakeholders. Since then, we continue to see an increase in the number of companies using Twitter to supplement communications with key audiences by posting links specifically to investor-related material. Additionally, we are also seeing increased adoption by public companies of other social networks such as Facebook, blogs, YouTube and SlideShare as part of their IR program. While we have not seen any companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important channel that IR professionals need to understand. In order to get a complete picture of public companies that are using more than Twitter as part of their IR program, we re-visited the 350 companies from our original research to analyze whether they are using additional social channels (such as the ones mentioned above) for investor-related material. We also added a few more companies (as they were relevant to this study) resulting in a total of 362 companies reviewed. A complete list of companies included in the study can be found in Appendix A, broken out by sector and in the pie chart on the next page. 6 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 7. We invite you follow these companies on Twitter, look them up on Facebook, YouTube, SlideShare and LinkedIn in addition to visiting their corporate/IR website and where applicable, their blog. If your company is beginning to or currently using a social network for IR and we have not included you in this report, please follow us on Twitter http://twitter.com/q4websystems, join the IR 2.0 Group on LinkedIn, become a Fan of Q4 on Facebook or email us at info@q4websystems.com to be added to the list. Methodology A company was considered to be using social networks for investor relations, if they were providing context about their company and industry, such as providing links to headlines and other content already posted on their corporate or IR websites. For example, press releases, corporate videos showcasing corporate assets and interview footage with the CEO/CFO regarding the latest results. Other information we considered includes industry-related news, conferences, analyst days and annual meetings. 7 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 8. Our original list of companies was compiled from various sources including: The Fortune 500 and Blogging: Slow and steady and farther along than expected2 – a study conducted by Nora Ganim Barnes, Ph.D., and Eric Mattson ,CEO of Financial Insite. The list was supplemented with a partial list of companies cited in a blog post by Brian Solis: Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut23. As well, we also used the IR Web Report public company Twitter list on Listorious4. Part of our analysis included a review of each company to see if they listed and/or provided links on their website to the social networks they were using. If none were found, a search on the company’s site was conducted using keywords such as “Facebook”, “Blog”, “YouTube”, “SlideShare” and “LinkedIn” and results were evaluated using the established criteria. If a link to any of the social networks listed above was not located through a site search, we then searched for the company name on each of the individual social networks. In some instances, multiple accounts were found on each network, in which case we deemed the official account to be the social network listed on their corporate/IR website. FINDINGS 62% list the social networks on their corporate/IR website 65% use Twitter for investor-related material 37% use Facebook for investor-related material 29% use YouTube for investor-related material 10% use their corporate blog for investor-related material 10% use SlideShare for investor-related material 93% have a company page on LinkedIn 8 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 9. The chart below illustrates the breakdown of companies and their use of the different social networks for investor-related material: Twitter Facebook 35% 37% Used for IR Used for IR Not 63% Not 65% LinkedIn YouTube 7% 29% Used for IR Used for IR Not Not 71% 93% SlideShare IR Blog 11% 10% Used for IR Used for IR Not Not 89% 90% 9 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 10. Social Media Use by Sector The companies who used social networks for investor-related material come from various sectors. The breakdown is illustrated in the chart below. The table ranked highest to lowest (starting with Twitter) can be found in Appendix B. Please note that due to the high percentage of companies with a LinkedIn company page (93%), we omitted this metric from the chart as it skews the data. Social Media Use by Sector 250 200 150 SlideShare 100 YouTube Facebook 50 Blog Twitter 0 Technology companies are using all social networks for investor-related material more than any other sector in our study. As indicated in the chart, they are using Twitter the most, followed by Facebook, YouTube, Blogs and SlideShare. The services sector uses Twitter and YouTube more than any other sector (except for Technology) and natural resource companies use Twitter and Facebook and SlideShare more than any other sector (except for Technology and natural resources). The consumer goods sector uses Twitter and YouTube more than the pharma/healthcare/biotech and industrial goods sectors. Whereas, the pharma/healthcare/biotech sector uses Facebook more than consumer and industrial goods respectively. 10 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 11. Social Media Use by Region The companies who used social networks for investor-related material come from all over the world. The breakdown is provided in the chart below. The table ranked highest to lowest (starting with Twitter) can be found in Appendix C. Please note that due to the high percentage of companies with a LinkedIn company page (93%), we omitted this metric from the chart as it skews the data. Social Media Use by Region 450 400 350 300 SlideShare 250 YouTube Facebook 200 Blog 150 Twitter 100 50 0 US Europe Canada Brazil Other China Australia As portrayed in the chart, the U.S. uses all of the social networks researched for our study for investor- related material/information more than any other region. Europe is a distant second as they use Twitter, Facebook and YouTube more than the remaining regions that include Canada, Brazil, Australia, China and the Other category. Canada is not so far behind Europe with only slightly fewer companies using Facebook and YouTube. However, after the U.S., Canadian companies are the second largest users of SlideShare for investor- related material. 11 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 12. Social Media Use by Market Capitalization Market Cap was calculated using the close price and current shares outstanding as posted on Google finance at the time we conducted the research (period from June 1-June 28). For simplicity, we categorized each company as small ($0-2 billion); medium ($2-10 billion); and large ($10+ billion). The breakdown is provided in the chart below. The table ranked highest to lowest (starting with Twitter) can be found in Appendix D. Please note that due to the high percentage of companies with a LinkedIn company page (93%), we omitted this metric from the chart as it skews the data. Social Media Use by Market Cap 250 200 150 SlideShare YouTube Facebook 100 Blog Twitter 50 0 Large Mid Small Large cap companies, followed by small and medium cap companies use Twitter the most for investor- related material. Facebook is the second most used social network followed by YouTube. Similar to Twitter, both large cap companies are using Facebook and YouTube the most for investor-related material followed by small cap and then medium cap companies. Interestingly, small cap companies are using both SlideShare and blogs the most for investor-related material, followed by large and then medium cap companies. 12 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 13. Twitter All 362 companies in this report have Twitter accounts, and after a careful analysis of the content, we found that 65% or 237 are using it to provide investor-related material. This is a significant increase from the 35% we reported in Q3 2009. Our previous report illustrated how companies used Twitter for investor relations and found that most used the micro-blog to broadcast previously disclosed information, which they linked back to press releases and presentations on their website. This current study confirms that companies are still doing this, however we have seen an expansion on the types of content being shared and the way that Twitter is being used to provide a greater context to the company and its market. Further, there has also been an increase in engagement levels (@replies, retweets, #hashtags). Companies often link from Twitter back to their blogs: http://twitter.com/Accelrys/status/13878440624 or other social media sites such as a video on YouTube; a corporate presentation or photos from an industry-related conference on Facebook: http://twitter.com/BRCDcomm/status/15801797465; or a discussion happening in a LinkedIn group: http://twitter.com/adventsoftware/status/16238328283. Technology still has the highest percentage of adopters for investor-related material, although services and large consumer goods companies, airlines and phone companies are using Twitter for a mix of product offers, store news, customer interaction and feedback in addition to investor-related material. As you can see from the chart on the next page, technology leads the way with 87 companies in our study using Twitter for investor-related material, followed by services, natural resources, consumer goods and pharma/healthcare/biotech. 13 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 14. Use of Twitter for IR Technology Services Natural Resources Consumer Goods Pharma/Healthcare/Biotech Twitter for IR Industrial Goods Twitter Utilities Financial Automotive Clean Technology 0 50 100 150 200 250 We continue to see companies tweet their quarterly earnings like BMC Software: http://twitter.com/bmcsoftware/status/5268322091; linking to an interview of their CEO discussing their latest earnings on financial programs like Sybase: http://twitter.com/Sybase/status/12666957382 and http://twitter.com/Sybase/status/12728346028; and Google who tweeted the availability of their Q2 earnings (first example of a website being used to disclose material information – no press release was issued through a newswire): http://twitter.com/google/status/18628386151 14 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 15. Ebay also continues to be a leader in Live Tweeting their earning calls: http://twitter.com/ebayinkblog/status/19063719642. We have also seen interesting new uses of Twitter: Hewlett Packard (HP) has a number of Twitter accounts. @hpnews actively shares a broad range of investor related information and is a very active participant in StockTwits (the popular Investor Trading Network that is connected to Twitter) and includes $HPQ to most of their tweets. HP uses Twitter extensively for financial related news http://twitter.com/hpnews/status/14243997665. But they also used it during their recent acquisition of Palm and Snapfish: http://stocktwits.com/hpnews/message/1584890 The company also shares investor presentations they have posted on SlideShare on StockTwits: http://stocktwits.com/hpnews/message/1448593. By following @stocktwits and appending their tweets with $HPQ, HP is ensuring their tweets get displayed to other investors on StockTwits and included in the ongoing conversation among the 95,000+ StockTwits members that discuss trading and investment ideas related to HP. The Stocktwits community is comprised of experienced traders and investors and is the fastest growing investment social network on the web today. 15 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 16. A number of other companies also include their ticker symbol with a $ sign in their tweets such as Soltera Mining: http://twitter.com/SolteraMining/status/17434417744 and Barrick Gold (disclosure: they are a Q4 client): http://twitter.com/BarrickGold/status/15423880407 Amgen has a very active Twitter account where they tweet often about company news, products and community involvement. We discovered an interesting tweet that links to their website and gives visitors the choice of viewing the website in regular HD or in 3D: http://twitter.com/Amgen/status/15665269350 16 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 17. Tirex Resources recently tweeted “any expressions of interest on Tirex financing should be in, at the latest, by tomorrow morning. Email info@tirexresources.com”: http://twitter.com/TirexResources/status/18380634803 Royal Dutch Shell provided a link to a webchat they hosted to discuss their thoughts on the future of the energy industry: http://twitter.com/shelldotcom/status/18530442711 The bit.ly link takes followers to a section on the company’s website that provides more details about the chat. Also on the website, there is an “About Webchats” area section: http://shelldialogues.com/bigideas/. 17 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 18. GlaxoSmithKline is one of many active pharma/healthcare/biotech companies on Twitter. There is a camaraderie amongst the company and their peers, which overflows into some of the tweets. For example GSK retweeted TRxA (an industry organization that is sponsored by several leading pharmaceutical companies) about joining their sponsors on Twitter: http://twitter.com/TRxA/status/11478721872 They also retweeted a survey which asked followers to rate which pharmaceutical company used social media the best in 2010: http://twitter.com/jonmrich/status/12900676601. Chevron recently started issuing the “Chevron Pulse Report: The State of Online Conversation About Energy Issues” – it is a quarterly report that discusses what energy issues people are talking about in the online community. They recently tweeted about their second report (which examines the online conversation and analyzes trends that developed over the 18-month period) and provided a link to a video on their website http://bit.ly/8ZSMOn: http://twitter.com/Chevron/status/18694810518 18 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 19. Lastly, Tom Tom recently tweeted about some additional Twitter accounts they have such as: http://twitter.com/TomTom/status/15775060303 Twitter Engagement “Engagement” refers to the ways in which companies use Twitter to engage in conversation. To this end, we scanned and reviewed the @replies, retweets and use of #hashtags of all 237 companies that use Twitter for investor-related material to gauge their level of interaction. We found that 42% of the companies have consistent @replies, 62% retweet and 52% use #hashtags. Replies Retweets Hashtags 42% Engaged 38% Engaged Engaged 48% 52% 58% Not 62% Not Not Of the 42% of companies using @replies to engage with their followers, technology companies lead the way, followed by services (including airline and phone companies). We found that 62% of this same group use retweets, with technology companies in the lead again, followed by services and then natural resources. It appears that a number of companies use retweets to share industry-related news to provide a better context for their business. 19 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 20. Twitter Engagement by Sector Technology Services Natural Resources Consumer Goods Pharma/Healthcare/Biotech Replies Retweets Industrial Goods #hashtags Utilities Automotive Financial Clean Technology 0 20 40 60 80 100 120 140 160 180 @REPLIES @replies are used to have a conversation in public view on Twitter. These conversations can range from a simple “thank you” for retweeting a post, to full blown discussions related to the company, its products and services etc. In a small number of cases @replies were used to address investor questions, however, to-date the answers simply directed the person to email the investor relations department. 20 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 21. Investor Question: http://twitter.com/pmarganski/status/19092917608 Answer and direction to IR: http://twitter.com/Microvision/status/18061379992 Across all of the companies in our study we did not see significant dialogue between investors and companies on Twitter. This is not just a case of companies not responding, but simply, there are not a lot of investors asking questions through this channel. This differs from other social networks such as Facebook. Our conclusion is that the value of Twitter for companies is it behaves more like an information network than a social network for investors. This may change in the future, as more investors begin to engage companies through Twitter. For now, we advise that companies should view Twitter as an efficient channel to disseminate information and to provide context to investors interested in their market and business. 21 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 22. RETWEETS To provide greater context for investors, 62% of companies actively used retweets to promote third party content. Retweets are a very easy way to re-publish information found on Twitter. Throughout our research we saw many companies use this approach to endorse and re-publish information related to their market and their position on relevant topics. For example, Emulex recently retweeted an article that another company in their space shared on Twitter: http://twitter.com/Emulex/status/18618946907 Similarly, Johnson & Johnson retweeted an industry peer who wanted to direct followers to a recall of some of their products: http://twitter.com/JNJComm/status/18061124096 22 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 23. Michael Baker Corp is also active on Twitter and stays apprised of industry-related news: http://twitter.com/MBakerCorp/status/19001104815 Although retweeting is not a direct form of dialogue, it is an important way that companies can build relationships with their followers. When content is retweeted by a company, that company is saying “this is important”, this can establish the company as a credible source of information on their industry. Providing and promoting this increased context builds trust with investors who see the company as wanting to help them understand their market and overall opportunity. #HASHTAGS Hashtags are essentially a simple way to catalogue and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword. Hashtags are also often used by conference and event organizers as a method of keeping all tweets about the event in a single stream. Within our study, we found #hashtags were used to either increase the discoverability of a certain message, or to contribute to a specific event, for example, a company’s annual meeting or analyst day. Similar to past research, we found that #hashtags are still being used by some companies to live-tweet their earnings call such as Garmin: http://twitter.com/GarminStock/status/13429517844 23 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 24. The use of #hashtags is more prevalent by companies in the technology sector, followed by services and pharma/heathcare/biotech. Some companies in the natural resources sector e.g. New Gold (disclosure: a Q4 client) used them quite extensively to affiliate relevant keywords such as #gold, #miners and #engineers: http://twitter.com/NewGoldInc/status/13999655375 The increased popularity of #hashtags on Twitter has led to a number of services which allow people to easily follow conversations around #hashtags, one such service is whatthehashtag which enables tweeters to do a search on trending #hashtags. The value of this service is enormous, as it compiles the feed and archives it, so anyone who was not able to follow along or participate in the “live” chat can read the transcript at their convenience. Their popular usage is also visible on Twitter Search, which usually has a #hashtag term in trending topics: http://search.twitter.com/ 24 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 25. There are many benefits to companies who choose to use #hashtags on Twitter. For example, they vastly increase the chance that the company will be discovered, particularly if they consistently use the same #hashtag. However companies should not overuse #hashtags (such as using several in one tweet) as it may diminish the value of the message by confusing the context of the tweet. Instead, using one #hashtag that is clearly related to an event, such as a specific quarterly, like this example, eBay, helps increase the likelihood that people will discover that event: http://twitter.com/ebayinkblog/status/19063719642 Also, using #hashtags during an earnings call easily lets other people on Twitter ask questions by simply appending the same tag to their tweet. This way everyone who is following that #hashtag will see the question. #irchat – although not related to this study. Every Thursday at 11am ET there is a Twitter chat to discuss various investor relations topics. Simply search for #irchat on twitter to follow along and jump in if you have something to say. http://twitter.com/#search?q=%23irchat Twitter Link on Website As mentioned, all of the companies in our study have a Twitter account. However, many (148) do not post a link to the channel on their website. In our discussions with companies, we have found that some prefer not to include Twitter on their website as they are still “testing” the channel. Our recommendation is that companies that are providing investor-related material through Twitter, should acknowledge this on their website. Many of the companies that do not list Twitter on their website, have built up a sizeable following of more than a few hundred followers. At this point, Twitter is no longer a test and should be treated as any other communication channel. 25 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 26. On this note, we have also noticed that some of the companies, (even though they are providing investor-focused content), choose not to post tweets when earnings or other material press releases have been issued. We strongly advise that Twitter should always be in sync with traditional communication channels and the investor website. Facebook After Twitter, we found that Facebook has quickly become a popular social channel used by public companies – we found that 77% or 278 companies in our study, have a Facebook account and 37%, use Facebook to provide investor- related material. Although 37% is larger than the adoption rate we anticipated, the companies that are on Facebook but not using it to share investor-related content are missing an opportunity to increase awareness and engage with investors. Within our study, the 37% that use Facebook do so to increase awareness about the company and potentially engage with investors. The chart below illustrates that the technology sector is once again leading the way, with natural resources, services, pharma/healthcare/biotech and industrial not far behind. Use of Facebook for IR Technology Services Consumer Goods Natural Resources Pharma/Healthcare/Biotech Facebook for IR Industrial Goods Facebook Financial Utilities Automotive Clean Technology 0 20 40 60 80 100 120 140 160 26 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 27. All of these companies do an exceptional job of providing context about the company and their industry by sharing investor-related material such as press releases, industry-related news articles and information on conferences. We are also seeing companies repurpose video content by aggregating the same footage used on their IR website such as an interview with the CEO/CFO commenting on the company’s strategy while some pull in RSS feeds from their IR website or blog to populate their Facebook pages. There are quite a few good examples, but we have chosen to showcase only a handful we deem innovative or unique: Newport Digital Technologies Newport’s Facebook account was very active. The information posted was current and offered a good balance of information about the company, including recent press releases, links to recent shareholder conference calls and videos that provided an overview of the company. One video had Isaac Cruz, Digital Strategy Manager, explaining the functions of the strategically located offices around the globe: http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=116528865037305 27 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 28. We were impressed with the range of context Newport provided, such as the link on their wall to their Posterous blog regarding an event they attended for channel partners in their space i.e. Data Capture/point of sale sectors of wireless and RFID technologies. The post included some staff photos and product demos which were showcased: http://ndtlive.posterous.com/update-ndt-participated-in- ingram-micros-part. In addition to posting their social networks on their website, when you launch the videos on Facebook, the company displayed this message: “All social networking communities NDT is a part of can be found at http://www.newportdt.com/”: http://www.facebook.com/NewportDigitalTechnologies#!/video/video.php?v=111779838845541. Symantec Symantec’s Facebook account had current and up-to-date information relevant to the investment community such as links to presentations, strategic acquisitions, and an article where Symantec’s CEO, Enrique Salem, answered 20 questions from the Financial Times. Of note, wherever possible, all of the posts on their wall linked back to information housed on their website. For example, they posted: 28 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 29. The bit.ly link took you to a page on their website where the CEO provided commentary on the acquisition. An embedded presentation housed on SlideShare offered a complete overview of the transaction: http://www.symantec.com/business/theme.jsp?themeid=vs&om_ext_cid=biz_socmed_2010May Another example from Symantec is a post announcing an Analyst Day: 29 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 30. This linked to a summary event page on their IR website that provided details about the event: http://investor.symantec.com/phoenix.zhtml?c=89422&p=irol-EventDetails&EventId=3108392 30 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 31. Timken Timken was also quite active on Facebook as they frequently posted company news and industry-related material on their wall. We particularly liked their dedicated tabs for Twitter, YouTube and News: http://www.facebook.com/timken#!/timken?v=wall They used the News tab to post the most recent news releases and the Twitter tab for their latest tweets. Having news separated is a good idea as it makes it easier for people to see their latest releases instead of reading through the posts on their wall. News also linked back to their website (as the releases were all housed there). Similarly, having a separate Twitter tab gives people quick access to this content and immediately communicates Timkin is also on Twitter. 31 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 32. Facebook Engagement In November 2009, TVI Pacific, (disclosure: a Q4 client) a small cap copper mining company based in Calgary, AB, Canada launched a communications program incorporating social media tools and platforms to increase awareness about their story and engage stakeholders. Their strategy included a website redesign as this would become the main information channel for the company and gave prominence to their social media channels through a dedicated “Connect with Us” section which offered links to RSS feeds, Twitter, Facebook, SlideShare, Flickr and YouTube. Little did the company know that their discussion board on Facebook would attract so many comments (mainly by retail investors). Rhonda Bennetto, TVI’s Executive Director Investor Communications was dedicated to answering the questions on the discussion board and soon it grew from a few posts to hundreds spanning 47 separate discussions: http://www.facebook.com/tvipacific?ref=ts#!/board.php?uid=209051015800 As a result of this explosion on the discussion page, in a news release issued on April 22, 2010, the company recognized the discussion board on the company’s Facebook page as its “official Corporate Discussion Forum.” 32 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 33. Facebook Link on Website Of the 278 companies with a Facebook account, 166 posted a link to the channel on their website. Companies who choose not to let visitors know they are using Facebook as part of their communications strategy are missing an opportunity to interact with their key audiences on a social network they may be using. Protest Facebook Pages During our research we discovered six companies that have protest pages against their company: http://www.facebook.com/pages/Boycott-ExxonMobil/304328864370 http://www.facebook.com/ShameOnNVEnergy http://www.facebook.com/pages/Down-with-SDGE-and-Sempra-the-evil-monopoly-of-San- Diego/224759721350 http://www.facebook.com/group.php?gid=186051910407 http://www.facebook.com/pages/Telecom-New-Zealand-Complaints-Forum/315733613456 One of the six has a Facebook account, while the other five do not. It doesn’t appear that the company with a Facebook account has interacted with the protesters on the discussion forum: http://www.facebook.com/group.php?gid=2248306206 33 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 34. While we are not advocating that companies respond to each and every thing they see, it is advantageous to be on the same channel as the protesters to more easily monitor what they are saying. It also helps to be on the same channel because if it is ever necessary to respond (to correct an erroneous fact etc.) the company will know how to use the channel properly and will have built Facebook ‘Friends’ to help them spread the word. Conversely, the remaining five who don’t have a Facebook page are at a big disadvantage because they may not even know the protest pages exist. Similarly, they won’t know how to use the channel properly to respond in the event that it is necessary to do so and they will not have a Facebook following to help them broaden their message. 34 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 35. Corporate Blogs There is limited concrete research on companies with blogs strictly dedicated to IR, but we have found it to be far less than those who are using Twitter for the same purpose. Of the 362 companies in our study, 36% or 130 have a corporate blog, with 10% that provide investor relations content. Use of Corporate Blog for IR Technology Services Pharma/Healthcare/Biotech Industrial Goods Natural Resources Blog for IR Financial Corporate Blog Clean Technology Consumer Goods Automotive Utilities 0 10 20 30 40 50 60 70 80 Based on our ongoing discussions with IROs regarding social media, we were not surprised by the low incidence of corporate blogs in our study. When it comes to social channels for investor relations, blogs may represent too much of a sustained effort or are viewed as high risk in terms of disclosure. While companies may be comfortable with micro-blogging to tweet previously released information, creating original articles for a blog poses challenges in content creation and can be seen by legal departments to be fraught with disclosure risk. Both of these concerns can be addressed by realizing that generating content is centered on providing context around the company (operations, key business metrics, corporate strategy, performance) and its industry. Risk can largely be addressed by creating effective social media policies, which incorporate disclosure controls or guidelines. 35 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 36. Companies that are not extending their blog to include investor-related material are missing an opportunity to provide their investors with greater context. For example, by using the blog to provide more details around quarterly earnings and subsequently pointing investors to the blog after the earnings call, not only delivers greater context but also helps save time otherwise spent answering questions over the phone and via email. Many companies have one corporate blog where marketing, product or research staff comment on new products and provide their viewpoint on industry developments while IR-related material, may focus on significant milestones or events. Specifically, companies are providing insight and commentary on: peer/sector related news, such as scientific publications that impact or pertain to the company’s work; updates on project developments, oftentimes with an accompanying presentation or graphics; and material news such as an announcement of a merger or financing. We found that some technology companies have several blogs, with each dedicated to a specific department. For example a Marketing blog that is geared toward customers and partners, and a R&D blog that is populated by engineers and “techies” who build and test products. Technology companies also seem to have a higher number of CEO-dedicated blogs, but some consumer goods and natural resource companies also have blogs where their CEO comments on company/industry news. Accelyrs Software Accelyrs’ blog is geared toward customers with contributions by product managers, developers and research staff. However, in spite of being mainly used to discuss product and industry information, the company did post the details of their recent merger with Symyx Technologies. 36 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 37. http://blog.accelrys.com/2010/07/accelrys-symyx-merge/ The post was written by the “Accelrys Team” (comprised by the contributors previously outlined) which consisted of a brief overview of the merger (not simply verbatim from the press release), accompanied by a link to the full press release for further details. The company also created a new area in their Accelrys Online Community called ‘The Headquarters’, with a link to a Customer FAQ sheet to answer specific questions about the merger. Having a dedicated area such as ‘The Headquarters’ related to a specific company event like a merger, is a proactive way to engage and gather feedback and concerns that customers, partners, investors and employees of Accelrys and Symyx may have. Hosting their comments in an open forum helps everyone participate in the conversation to share and gain knowledge. 37 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 38. Axion International Axion designs, develops and manufactures eco-friendly structural building materials, and consequently provides links from their blog to industry-relevant publications such as “GreenTechMedia” – an online magazine that keeps tabs on “Green” companies like Axion. Additionally, their co-founder and CEO Marc Green has quite a few posts whereby he gives insight into articles he deems interesting and of course relevant to Axiom’s core business. Of interest, in January of this year, Axion extended their blog onto Seeking Alpha: http://axih.webir.com/2010/01/axions-investor-community-extends-to-seekingalpha/ Being on Seeking Alpha is a good tactic to drive people to their blog as it helps increase awareness about the company and reaches more audiences. 38 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 39. China Wind Power In January 2010, China Wind Power launched their IR Blog. For a small cap Canadian company, China Wind does a great job of keeping their stakeholders apprised of their business strategy and company developments. For example, the image below provides an overview of one of their development projects: http://chinawindpower.posterous.com/tag/developmentphases Companies should maximize opportunities to provide context about their organization whenever they can, as providing information around all areas of the business helps investors piece together a complete picture of the company. 39 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 40. Emulex Emulex has four blogs that cover off all aspects of their business including marketing, R&D and the technology industry in general. For the purpose of our study, we highlight their “CEO Blog” which is authored by Jim McCluney, the company’s president and CEO. McCluney uses the blog to convey his expertise of the company’s business through detailed commentary on company news: http://www.emulex.com/blogs/jim/ Having the CEO give his two cents on company developments such as a partnership or merger is advantageous for both the company and its shareholders. The CEO is able to provide more color on why an event is beneficial to the organization and shareholders gain valuable insight directly from the CEO. 40 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 41. Rackspace Rackspace has a corporate blog that covers a diverse range of topics including corporate strategy, company news, industry events and investor-centric information. For example, recent posts pertained to an overview of a strategic partnership, while another covered an analyst day at the NYSE. They also posted a video in which Patrick Walravens, an on-demand and enterprise software analyst at JMP Securities (who covers the company) interviewed Lew Moorman, President, Cloud and Chief Strategy Officer. http://www.rackspace.com/blog/?p=504 Video footage of an analyst interviewing a key member of management is an innovative idea and gives investors (particularly retail) exposure to the sell-side, which is rare. 41 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 42. YouTube Of the companies in our study, 203 or 56% have an official YouTube account and 29% use this channel to provide investor-related material. ‘Official ‘means that the company has registered and manages the YouTube account directly as opposed to a third party posting videos on behalf of the company. Many companies use YouTube to post a variety of things such as product and promotional videos. However, only those who also posted CSR videos, executive interviews including the CEO or CFO discussing recent quarterly results, a strategic acquisition or merger and videos showcasing corporate assets were deemed to be using the channel for investor-related purposes. Some companies only had a few videos posted, while others were using the channel frequently and had 20+ videos posted to their account. As it would be impossible to watch all of the videos to determine whether they were investor-related, we searched keywords such as investors, quarterly/quarterly report, annual report, investor relations, CEO, analysts, shareholders, stakeholders, news/press releases, sustainability (CSR) and merger/acquisition to reach our conclusions. As the chart below illustrates, the companies who most prevalently use YouTube for investor-related material are those in the technology, services, consumer goods, natural resources and pharma/biotech/healthcare sectors: Use of YouTube for IR Technology Services Consumer Goods Natural Resources Pharma/Healthcare/Biotech YouTube for Investors Industrial Goods YouTube (or other video) Financial Automotive Utilities Clean Technology 0 20 40 60 80 100 120 140 Of note, technology and pharma/biotech/healthcare companies use the channel the most to post videos from conferences and of the CEO/CFO discussing a company or industry-related topic, while consumer goods and natural resources use it mostly to showcase CSR-related videos. 42 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 43. Google uses YouTube to webcast important company events like their annual meeting in May: http://www.youtube.com/googleir#p/u/6/FfE3LrywIuA 43 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 44. And their earnings call in July: http://www.youtube.com/GoogleIR 44 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 45. Allscripts has over 134 videos on YouTube including an Annual Report video: http://www.youtube.com/user/AllscriptsTV Allscripts’ CEO, Glen Tullman is a former White House advisor and consequently is called upon to participate on many panels. For example, he has been asked to participate in a White House healthcare debate: http://www.youtube.com/user/AllscriptsTV#p/a/f/2/NraU6Txx25U and on Fox Biz news “Money for Breakfast”, in which he is asked to rate President Obama’s performance on healthcare and the economy: http://www.youtube.com/user/AllscriptsTV#p/search/2/HZ3J94qWTjM. Allscripst uses YouTube to showcase their CEO as a thought leader in the pharma/biotech/healthcare industry. This is great additional information for shareholders as it underscores the credibility and quality of Allscript’s leading executive, which builds confidence with investors. Smithfield Foods takes CSR seriously and communicates this priority to shareholders by including a “responsibility” tab on the main navigation of their website. The dropdown is quite extensive with many different CSR-related areas including: CSR reports, environmental leadership and animal welfare to name a few. The company doesn’t use their website to post videos, but has a “Visit our videos” on a YouTube tab at the bottom of each page. 45 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 46. Almost all of their videos on YouTube deal with CSR. Including a chat with their Chief Sustainability Officer: http://www.youtube.com/watch?v=iSuFtMomMOA In addition, viewers can watch “fast fact” videos that address how hard Smithfield Foods works to conserve and make their business more sustainable: http://www.youtube.com/user/SmithfieldFoods#p/a/953027C8B128BC9A/1/yb4fGN8ZTvM. They also encourage viewers to visit the Responsibility section on their website: www.smithfieldfoods.com. Companies that post links to the social channels they use on their website and similarly drive viewers back to their website from those social channels such as YouTube will increase awareness of their company. Posting videos on YouTube makes it easy for interested parties such as the financial media, institutional and retail shareholders, to share their videos as the embed code is easily extracted and can be cut and pasted virtually anywhere. Royal Dutch Shell is another example of a company that posts a link to YouTube on their website. They also point YouTube viewers to their strategy section on their website “Royal Dutch Shell plc updates on strategy to improve performance and grow. Please visit http://www.shell.com/strategy2010 for more information” after watching a “strategy update” video: 46 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 47. http://www.youtube.com/user/Shell#p/search/0/MUPOYJUwLz4 YouTube Link on Website Of the 203 companies with a YouTube account, 103 post a link to the channel on their website. Often, companies use YouTube to post supplemental information about the organization such as corporate videos, which showcase their assets. Many companies also re-purpose video content by aggregating the same footage used on their IR website with other channels such as YouTube and Facebook. To reiterate, companies that do not post a link to the social channels they are using on their website are missing an opportunity to increase awareness of their company. Posting videos on YouTube makes it easy for interested parties such as the financial media, institutional and retail shareholders, to share their videos as the embed code is easily extracted and can be cut and pasted virtually anywhere. 47 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 48. Protest Videos During our research, we discovered a YouTube protest account against one of the companies in our study that does not have an official YouTube account: http://www.youtube.com/user/casellawastedsystems Again, we are not certain that the company knows the protest account exists, but it would be beneficial to have a YouTube account so they can establish their corporate voice on their own terms. For example, the company could use the channel to highlight all of the good things they are doing and indirectly, rebut the negative videos posted. Using the channels adopted by key audiences, such as institutional and retail investors (and even activist groups) will allow a company to engage when appropriate to answer questions or clarify misinformation communicated within that same channel, which could help stave off potential crises. 48 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 49. SlideShare We found 10% or 40 companies in our study have official SlideShare accounts with all of them using the channel for investor-related material. ‘Official’ means that the company has registered and manages the SlideShare account directly as opposed to a third party posting presentations on behalf of the company. Use SlideShare for IR Technology Natural Resources Industrial Goods Services Clean Technology SlideShare for IR Pharma/Healthcare/Biotech SlideShare Consumer Goods Automotive Utilities Financial 0 5 10 15 20 25 30 35 The investor-related material posted to SlideShare includes corporate overview presentations with some specifically geared toward earnings such as Agnico-Eagle (disclosure: a Q4 client) http://www.slideshare.net/agnico/agnicoeagle-mines-limited-q4-results; conferences, analyst days such as Juniper Networks: http://www.slideshare.net/networksguy/copyright-2009-juniper-networks-inc- wwwjunipernet and annual meetings. 49 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 50. Companies are also posting presentations that provide an overview of a strategic acquisition, while a few are clearly using the channel to extend their reach to investor audiences through the multiple investor-related presentations and documents posted on the channel like Dell: http://www.slideshare.net/Dell_Inc 50 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 51. A handful of companies, like Pfizer and Symantec, have begun customizing their SlideShare channel (a new service offered by SlideShare). This allows the company more control over the design of their channel on SlideShare. Pfizer: http://www.slideshare.net/Pfizer 51 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 52. Symantec http://www.slideshare.net/symantec A couple of companies do an excellent job of maximizing their use of SlideShare. For example, TVI Pacific and Barrick Gold (disclosure: they are clients of Q4) both publish their corporate presentations on SlideShare and embed them on their website which provides highly visible, quick access to this content on their site and increases readership in both channels: 52 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 53. http://www.tvipacific.com/Investors/Presentations-and-Webcasts/default.aspx 53 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 54. http://www.barrick.com/News/Presentations/default.aspx Lastly, while they don’t have official SlideShare accounts, we included Aura Minerals and Avnet in the study as they embed their corporate presentations on SlideShare and post these on their website. While this will increase the likelihood of having their presentations shared, having an official SlideShare account, will give others a point of reference. For example, if another entity is posting company material and that company has an official account, an interested party will likely choose the company account over the non-official account. Having an official account also makes it easier for users to view other presentations deemed important by the company as these assets will all be located within the same account. 54 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 55. SlideShare Link on Website Of the 33 companies with SlideShare accounts, five include a link to this channel on their website. Companies who choose not to let visitors know they are using SlideShare decrease the odds that their presentations will be viewed or shared. Like YouTube, companies that post presentations on SlideShare make it easy for interested parties such as the financial media, institutional and retail shareholders to share their presentations as the embed code is easily extracted and can be cut and pasted virtually anywhere. LinkedIn 93% of the companies in our study have a LinkedIn company page. This page includes basic information on the company’s current employees, new hires and recent departures. A new feature on LinkedIn allows anyone to “follow” a company and receive updates to any changes in personnel, including promotions. Additional information is also included on the company profile, such as news, stock quote and key statistics. http://www.linkedin.com/companies/fedex 55 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 56. Company pages on LinkedIn are mostly automatically created (for public companies at least) and as such cannot be “turned off” so you should ensure the information displayed on this page is correct – all you need to do is search for your company on LinkedIn to see what is being communicated there. With the new ‘follow’ feature it is now very easy for investors to track every movement of people in your organization. Even if you are building up a new department or restructuring, this information is being communicated through LinkedIn and displayed on your company page without your involvement. LinkedIn is the most popular social network for professionals. In fact over 80% of financial services professionals use LinkedIn and say it’s critical for business development. So this is not a network to be ignored. LinkedIn is evolving quickly and with the high number of professionals using the service, the likelihood is that company specific services will continue to emerge. Our recommendation is to keep a close eye on the evolution of this channel, as it will only grow in importance to investor relations. LinkedIn Link on Website Of the 337 companies on LinkedIn, only 36 include a link to the channel on their website. Neglecting to provide a link to this channel on your website obviously reduces the chance that visitors will know you have a profile. Investors can get some interesting facts from your LinkedIn profile such as new hires etc., which will help provide a sense of how the company is doing. For example, if you are hiring, that’s a good sign that business is okay. Social Media on Corporate Website We have seen an increase in the number of companies who provide links to all of their social networks as part of their broader communications strategy via a “Stay Connected”, “Connect With Us”, or “Follow Us” approach. Some companies have a dedicated social media tab on the main navigation of their corporate homepage. This tab links to a comprehensive listing of their social networks with details about the kind of information that can be found in each channel. Of the companies included in our study, 226 or 62% have chosen to post links on their website to the social networks they use. These companies come from various sectors but technology leads the way, followed by services, pharma/healthcare/biotech and consumer goods. What follows are some examples of companies who we feel are innovators in this category: 56 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 57. Dedicated Social Media Page Ford Motor Company Ford has a “Ford Social Networks” link in their main navigation, which is universal throughout their website. When users click on the link, the sub-navigation displays all of their social networks on a series of tabs. Each tab details what can be found in that particular network. The right hand navigation which is universal throughout the website, includes a link to their Twitter account and displays the most recent tweets. It also links to their YouTube and Flickr accounts and displays thumbnails of recent videos and pictures respectively. http://www.thefordstory.com/ford-social-networks/ 57 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 58. Henkel Henkel has a section on the right-hand navigation entitled “Henkel & Social Media”. Once users click on “Henkel & Social Media”, they are taken to a robust section where, like Ford, a series of tabs list all of the social networks and what can be found on each. http://www.henkel.com/cps/rde/xchg/henkel_com/hs.xsl/henkel-social-media.htm?automaticTransfer=3 58 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 59. Connect With Us Alaska Airlines Alaska Airlines has a “Connect With Us” link prominently displayed on the “About Company” homepage. They also have a dedicated “Social Media” tab on the left-hand navigation. Upon clicking on either of these tabs, users are taken to a listing of all social networks with a link and a description of what can be found on each channel. http://www.alaskaair.com/as/www2/help/contacts/social-media.asp Of note, the company has an interesting feature called “flyer talk” - a forum where customers can exchange ideas and interact with employees. Users can also login to Flyertalk with their Facebook account. We tried this and didn’t find a flyertalk forum there, but the company does a great job of interacting with people on Facebook and uses this channel to also post videos and other company information. 59 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 60. Follow Us / Stay Connected Some companies have a “Follow Us on the Web” or “Stay Connected” feature. For example, Monsanto provides a listing of all their social media links on their homepage in a featured area "Follow Us on the Web". http://www.monsanto.com/ 60 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 61. Agnico-Eagle has a “Follow Us” feature that appears on the top of every page - and once users click on this they are taken to a page with various ways to "follow" the company such as email alerts, RSS feeds, Facebook, Twitter and Vimeo (disclosure Agnico-Eagle is a Q4 client). http://agnico-eagle.com/English/Follow-Us/default.aspx While Monsanto and Agnico-Eagle do not have a dedicated social media page on their respective websites, these companies recognize the importance of letting users know of alternate channels where they can interact with the company and they provide this information on their website, where it can easily be found. We strongly recommend if your company is using social media, that you let your constituents know by adding a "Connect with Us" or "Follow us" area on your corporate website. Otherwise you deprive them of the opportunity to engage with your company and you limit your organization’s chance to interact with current and potential shareholders in their chosen medium. 61 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 62. Best Practices for Public Companies Using Social Media Only share material information that has already been disclosed through a Reg FD approved method. Social networks can be used to establish your company as thought leaders in your industry; share industry-related information as well as any other supplemental information to help provide more background and context about the company’s business and market opportunity, e.g. videos that showcase corporate assets. If you are a public company and are already using social networks for marketing and PR you should also be using them for investor relations content. If people ask questions that are not IR-related; use this as a customer service opportunity and direct them to the appropriate channel. If you are using social channels for IR already, use them consistently e.g. if you share one press release or event – share them all, over every social network you use. If you choose to automatically update Twitter via a feed for press releases, include additional tweets about news, events, or excerpts from specific news items (people like to hear from humans more than feeds). If you have a Facebook account be sure to stay on top of any questions asked over this channel, if you have YouTube and/or SlideShare accounts, you should take the opportunity to post an additional presentation or video with a relevant member of the company talking about a recent event such as a quarterly call to provide more context to help in the understanding of what it means to the company. Invest time in your profile pages on each social network: include a detailed company profile and link to your corporate website. You may also want to provide the name of the person responsible for administering the account and their contact information – this helps people know that there is an actual person /“official” spokesperson behind the account. Listen and monitor the conversation to see what is being said about your company and where – not only on the channels you are using, but on other networks such as wikis and social forums such as StockTwits or Seeking Alpha. Display the link(s) to your social networks on your corporate website in the Newsroom, IR or Contact Us sections. It may also help to list the social channels your company is using on other material such as press releases or corporate presentations. If your company has more than one social network account (for example, some companies have more than one Twitter account), mention which one is the “official” corporate account and list the other ones in your profile section. If you have a social network account dedicated to IR – proactively reach out to shareholders and ask them to submit questions for upcoming quarterly calls or the annual meeting. This is a good way to find out if you are dealing with any current or potential shareholders. 62 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 63. Best Practices for Specific Social Media Channels Best Practices for Twitter Ensure the investor focused Twitter account is in sync with the corporate/investor website; content should be posted simultaneously to the website and Twitter. Include a detailed profile of your company and link to your corporate website as well as your background image with further information including the name of the person(s) tweeting on behalf of the company. If you have more than one Twitter account, clearly indicate what each account is used for – it is also helpful to indicate the person responsible for each one. Ensure that you use the channel consistently – if you tweet one press release tweet them all. Similarly, if you have posted specific IR-related material in the past i.e. notice of a conference call or an analyst day, ensure you do so each time. Also, it is always best practice to provide a link back to the associated material, especially if it is housed on your corporate or IR website. Having a separate Twitter account for IR is a good best practice as it helps followers keep track of all IR-related information by following one account. It also lets them know that they can ask IR-related questions on this specific account. And it helps your company monitor and stay on top of the questions they receive so they can use this information to update company material, messaging and FAQ’s. If you have a Twitter account dedicated to IR, be very clear that it is an ‘official’ IR account for the company. You should also let people know how they can submit questions; recommend providing the investor relations email address or another way they can get a hold of you or the main IR contact. If you live-tweet events, be sure to use specific #hashtags to help people who can’t take part in the live session and need to do a search later. We also recommend limiting the number of #hashtags in each tweet, as it can confuse the context of the message. Further, if you live-tweet your earnings, try and be consistent from one quarter to the next e.g. #eBayQ210. Twitter is limited to 140 characters, but at the very least a shortened disclaimer should be provided which links back to the full disclaimer (which should be housed on your website). Best Practices for Facebook Ensure the investor focused Facebook page is in sync with the corporate/investor website (or blog); content should be posted simultaneously to the website and Facebook. Provide a detailed company description as well as any other information your company would want current or potential shareholders to see. Include a link to your corporate/IR website and provide other relevant links i.e. an ‘information’ tab. Indicate this is the company’s official Facebook account, along with the contact name and their information so people know it’s a company-administered account. Use the channel to consistently provide information released over Reg FD channels and link them back, wherever possible to your corporate or IR website. 63 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 64. Regularly monitor the channel to ensure that inquiries are being handled properly – particularly the discussion board. Spell out the ‘Terms of Use’ or ‘Discussions Policy’ – particularly for posted comments that are in poor taste, derogatory etc. and that the company has the right to remove such posts. We have seen one company demonstrate complete transparency by implementing a ‘removed posts board’ where offensive posts were removed and the reasons why were given. Provide your disclaimer (or a shortened version) linking back to the full disclaimer, which should be housed on your website. Use Facebook to post supplemental information about the company such as videos that showcase corporate assets or highlight community-related activities e.g. charitable events etc. If your company is getting a lot of IR-related or direct questions from shareholders, provide a synopsis of the information and inform people through other corporate social channels i.e. Twitter. Have a variety of tabs – that encompass various aspects of the business such as news, videos, careers/HR, employees etc. Providing a mosaic of information will help current and potential shareholders get the complete picture about the company. Best Practices for IR Blogs Provide insight into news, industry developments and the company – don’t just regurgitate information in press releases or other company materials. Use the blog to solicit questions from shareholders in advance of a company event such as a quarterly earnings call or annual meeting. Post videos, which will help provide additional commentary around company events such as a quarterly earnings call or annual meeting. Provide a “Discussions Policy” and the company’s disclaimer (or a link to where the disclaimer can be found on the company’s website.) Although not seen very often, posting the bio and avatar of the main contributor(s) to the blog can help companies give shareholders a more personal touch. It is also useful to provide contact information (even it is housed someplace else on the corporate or IR website) for the IR person/department. Best Practices for YouTube/SlideShare If your company is not currently using YouTube or SlideShare for IR (but are planning to do so in the future), go in and officially register your corporate account. While some third parties legitimately post real company information, having an ‘official’ account will help users find the ‘voice of authority’ on your company in these channels. If your company is using YouTube or SlideShare for IR, fill out your profile summary – this will also help people recognize the company’s official YouTube or SlideShare account. 64 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 65. Even if you don’t use YouTube or SlideShare, you should actively monitor these sites – as you may discover a protest account. While we don’t advocate addressing every negative comment, knowing the account exists is important. Your social media policies should help you determine which negative comments need to be addressed and how best to do so. If you are using YouTube or SlideShare, be sure to repurpose the video e.g. embed it on your IR website and if you use other channels like Twitter, be sure to let your followers know you have posted a new video and provide a link. Similarly, if you have a Facebook account, we recommend having a separate ’YouTube/Video”’ or ‘SlideShare’ tab, which helps increase awareness of your company. Posting presentations on YouTube and SlideShare makes it easy for interested parties, such as the financial media, institutional and retail shareholders, to share company videos/presentations as the embed code is easily extracted and can be cut and pasted virtually anywhere. SlideShare now offers companies the option of customizing their account, which provides more control over the design of their channel. We have seen a few companies put links to the other social networks they are using on their SlideShare profile – this is a good practice, as it helps ensure that people know of other options where they can view company materials and engage with them. Best Practices for LinkedIn Company profiles are automatically populated on LinkedIn - so you should regularly monitor your company’s information to ensure it is correct. A new feature was recently launched by LinkedIn which allows anyone to follow a company and receive updates to any company changes such as personnel which reinforces the point to monitor the site to ensure accuracy of the information. In spite of LinkedIn’s limited use for IR, if your company has a presence there, get familiar with the channel and the information posted on your company – as more investors begin using the channel, you may receive questions about something they saw on LinkedIn. LinkedIn is evolving quickly and with the high number of professionals using this channel, it is likely that company specific services will continue to emerge. Our recommendation is to keep a close eye on the evolution of LinkedIn as it will only grow in importance to investor relations. 65 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 66. Conclusion Since issuing our two whitepapers last year, which examined and analyzed early adopters who are using Twitter for IR, we continue to see an increase in the number of companies using this channel for investor relations – specifically we have found that 65% are now using it for IR, compared to the 35% we reported in Q3 2009. Additionally, we are also seeing increased adoption by public companies of other social networks in their investor relations programs including Facebook, blogs, YouTube and SlideShare. While we have not seen any companies specifically use LinkedIn for IR purposes, it is clear that it has emerged as an important channel that IR professionals need to understand. Findings from this study show that Twitter is used the most for investor-related material, followed by Facebook, YouTube, SlideShare and blogs: 65% use Twitter for investor-related material 37% use Facebook for investor-related material 29% use YouTube for investor-related material 10% use their corporate blog for investor-related material 10% use SlideShare for investor-related material 93% have a company page on LinkedIn Our findings suggest that the adoption of social media by public companies to augment their IR program is approaching a tipping point. All companies in this study are using social media to provide context about their company – not just press releases, but to announce strategic partnerships, mergers and acquisitions, events such as participation in banking or industry-related conferences and quarterly conference calls to name a few. Although investor dialogue with companies is still low, the usage of replies, retweets and #hashtags by companies in our study is significant. As more public companies adopt these tools, we believe that investors will soon engage with companies through these channels. We will continue to monitor the companies included in this study and add to our research list as we strive to reveal how public companies are using social media for IR. It will be interesting to see how our findings evolve over the coming months and we look forward to providing you with our next update. Once again, we encourage you to review the appendices which includes complete details on all companies in the study, with links to each of the company‘s accounts. We invite you follow these companies on Twitter, look them up on Facebook, YouTube, SlideShare and LinkedIn and visit their corporate/IR website and their blog, where applicable. If your company is currently using a social network for IR or is just starting and we have not included you in this report, please follow us on Twitter http://twitter.com/q4websystems, join the IR 2.0 Group on LinkedIn, become a Fan of Q4 on Facebook or email us at info@q4websystems.com and we’ll gladly add you to the list. 66 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 67. Appendices APPENDIX A – ALL COMPANIES INCLUDED IN STUDY COMPANY TWITTER Corporate Blog FACEBOOK YOUTUBE SLIDESHARE LINKEDIN NAME 1-800 http://twitter. http://blog.1800 http://www.faceb http://www.yout No http://www.linkedi com/1800flow flowers.com/juli ook.com/1800flo ube.com/user/18 n.com/companies/1 Flowers e/ wers?v=app_895 ers 00flowers 800flowers.com 69512162 ABB http://twitter. http://www.abb. No No No http://www.linkedi com/ABBworl com/product/ap n.com/companies/a dwide /seitp327/2d5a bb-ab 014938771d6d c12574ce0034 6f77.aspx Absolute http://twitter. No No No No http://www.linkedi com/absolute n.com/companies/a Corp/Absolu corp bsolute-software te Software Accelrys http://twitter. http://blog.accel http://www.faceb No http://www.linkedi com/Accelrys rys.com/feed/ ook.com/Accelry n.com/companies/a Software s ccelrys (merged with Symyx Technologie s on July 1st) Accenture http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Accentur ook.com/accentu ube.com/user/Acc n.com/companies/a e re enture ccenture Access http://twitter. http://www.acce http://www.faceb No http://www.slid http://www.linkedi com/Accessph sspharma.com/ ook.com/pages/ eshare.net/acc n.com/companies/a Pharma newsroom/201 Access- esspharma/ac arma ccess- 0/ Pharmaceuticals cess- pharmaceuticals- - pharmaceutica inc. Inc/8155183822 ls-inc-investor- 5 presentation Adaptec http://twitter. http://storagead http://www.adapt http://www.yout No http://www.linkedi com/Adaptec visors.adaptec. ec.com/facebook ube.com/user/Ad n.com/companies/a Company com/ / _Inc aptecChannel daptec Advanced http://twitter. http://blogs.am http://www.faceb http://www.yout No http://www.linkedi com/AMD_Un d.com/unproce ook.com/AMD ube.com/amdunp n.com/companies/a Micro ssed/ processed rocessed md Devices Advent http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/adventso ook.com/pages/ ube.com/user/ad n.com/companies/a Software San-Francisco- ftware ventsoftware dvent-software ; CA/Advent- http://www.linkedi Software/251414 n.com/groups?gid= 225401 2618490 Agilent http://twitter. No http://www.faceb No No http://www.linkedi com/Agilent ook.com/pages/A n.com/companies/a Technologie gilent- gilent-technologies s Careers/11695602 8854 Agnico- http://twitter. No http://bit.ly/dCGa http://vimeo.com http://www.slid http://www.linkedi com/agnico_e gR /user2244838/vid eshare.net/agni n.com/companies/a Eagle agle eos co gnico-eagle-mines 67 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 68. Akamai http://twitter. No http://www.faceb No No http://www.linkedi com/Akamai ook.com/pages/A n.com/companies/a Technologie kamai- kamai-technologies s Technologies/691 8186981 Alaska http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/AlaskaAir ook.com/alaskaair ube.com/AlaskaAi n.com/companies/a Airlines lines rVids laska-airlines Alcoa http://twitter. No http://www.faceb http://www.slid http://www.linkedi com/Alcoa ook.com/alcoa eshare.net/alco n.com/companies/a a lcoa Allergan http://twitter. No No No No http://www.linkedi com/Allergan n.com/companies/a llergan Alliant http://twitter. No No http://www.youtu No http://www.linkedi com/ATK be.com/user/alli n.com/companies/a Techsystems anttechsystems tk Allscripts http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Allscripts ook.com/pages/Al ube.com/user/All n.com/companies/a Misys Misys; lscripts/56138480 scriptsTV llscripts https://twitter 422 .com/eteamus a; https://twitter .com/allscript sjobs Allstate http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/allstate ook.com/Allstate ube.com/allstate n.com/companies/a Insurance (no IR) llstate Altera http://twitter. http://www.alter http://www.faceb http://www.yout No http://www.linkedi com/alteracor aforum.com ook.com/alteracor ube.com/alteraco n.com/companies/a Corporation p p rp ltera Amazon.co http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/amazon ook.com/Amazon ube.com/user/am n.com/companies/a m ?ref=share azon mazon.com American http://twitter. No http://www.faceb No http://www.linkedi com/AEPnews ook.com/america n.com/companies/a Electric nelectricpower merican-electric- Power power American http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/american ook.com/america ube.com/america n.com/companies/a Express express nexpress nexpress merican-express American http://twitter. No http://www.faceb No No http://www.linkedi com/amgreeti ook.com/America n.com/companies/a Greetings ngs nGreetings?ref=m merican-greetings f Amgen http://twitter. No No No No http://www.linkedi com/Amgen n.com/companies/a mgen Aspen http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/AspenTe ook.com/aspentec ube.com/user/As n.com/companies/a Technology ch h penTechnologyInc spen-technology AstraZeneca http://twitter. http://www.azh http://www.faceb http://www.yout No http://www.linkedi com/AstraZen ealthconnection ook.com/AstraZen ube.com/user/azv n.com/companies/a ecaUS s.com/ ecaUSCommunity ideochannel strazeneca Connections ASX_Ltd http://twitter. No http://www.faceb No No http://www.linkedi com/ASX_Ltd ook.com/group.ph n.com/companies/a p?gid=906081268 sx 5 AT&T http://twitter. http://www.att.c http://www.faceb http://www.yout No http://www.linkedi com/ATTNews om/gen/press- ook.com/ATT ube.com/shareatt n.com/companies/a room?pid=5000 t%26t 68 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 69. ATCO Group http://twitter. No http://www.faceb No No http://www.linkedi com/ATCO ook.com/ATCOGr n.com/companies/a oup tco-group Atlas Copco http://twitter. No http://www.faceb No http://www.slid http://www.linkedi com/AtlasCop ook.com/atlascop eshare.net/Atla n.com/companies/a coGroup co sCopcoGroup/a tlas-copco tlas-copco- history Aura http://twitter. No No No http://www.slid http://www.linkedi com/Auramin eshare.net/shos n.com/companies/5 Minerals erals ein/aura- 10867 minerals Avnet, Inc. http://twitter. No No http://www.yout http://www.slid http://www.linkedi com/Michelle ube.com/user/Av eshare.net/Axio n.com/companies/a Gorel netTSAmericas nCEO/axion- vnet niba- presentation?fr om=ss_embed Axion http://twitter. http://axih.webir http://www.faceb No No http://www.linkedi com/AxionGro .com/ ook.com/pages/ n.com/groups?trk=a Internationa Axion- wth net_ug_hm&gid=11 l International- 7141&home=&goba Holdings/187441 ck=.gdr_126245143 650118 1800_1 Baker http://twitter. No No No No http://www.linkedi com/BHInc n.com/companies/b Hughes aker-hughes Bard http://twitter. No http://www.faceb No No http://bit.ly/dgzOtf com/BardVent ook.com/BardVe Ventures ntures ures Barnes & http://twitter. No http://www.faceb No No http://www.linkedi com/BNBuzz ook.com/barnesa n.com/companies/b Noble ndnoble arnes-%26-noble Barrick Gold http://twitter. No http://www.faceb No http://www.slid http://www.linkedi com/BarrickG ook.com/barrick.g eshare.net/Barr n.com/companies/b old old.corporation ickGold arrick-gold- corporation BASF http://twitter. No http://www.faceb No http://www.linkedi com/BASF_IR ook.com/basfcare n.com/companies/b er asf Batelco http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/batelco ook.com/batelco ube.com/batelco n.com/companies/b atelco-jordan Baxter http://twitter. No http://www.faceb No No http://www.linkedi com/baxter_i ook.com/pages/D n.com/companies/b Internationa ntl eerfield-IL/Baxter- axter-healthcare l International- Inc/10203503358 0?filter=3 Bayer http://twitter. No No No No http://www.linkedi com/BayerHe n.com/companies/b althCare ayer Best Buy http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/BestBuy ook.com/bestbuy ube.com/user/bes n.com/companies/b http://twitter. tbuy est-buy com/susanbus ch Bidz http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/BidzAucti ook.com/group.ph ube.com/watch?v n.com/companies/b Auctions ons p?gid=560074887 =SrcpyadyX18 idz.com 89 BlackRock http://twitter. No No No No http://www.linkedi com/BlackRoc n.com/companies/b kFunds lackrock 69 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 70. Blockbuster http://twitter. No http://www.faceb No No http://www.linkedi com/blockbus ook.com/blockbus n.com/companies/b ter terinc lockbuster BMC http://twitter. No http://www.faceb No No http://www.linkedi com/bmcsoft ook.com/pages/B n.com/companies/b Software ware MC- mc-software Software/9409904 2471 BMO Capital http://twitter. No http://www.faceb No http://www.linkedi com/bmocm ook.com/pages/B n.com/companies/2 Markets (I & MO-Capital- 589 corp. Markets/1037105 banking arm 69667352?v=desc of BMO &ref=search finan.grp) BMW http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/bmw_glo ook.com/bmwgro ube.com/user/BM n.com/companies/b bal upview WGroupView mw Boeing http://twitter. http://boeingblo http://www.faceb No No http://www.linkedi com/boeingai gs.com/randy/ ook.com/pages/B n.com/companies/b rplanes; oeing/253622515 oeing http://twitter. 50 com/BoeingC orporate Bombardier http://twitter. No No No No http://www.linkedi com/Bombard n.com/companies/b ier ombardier Borders http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Borders ook.com/Borders ube.com/user/bor n.com/companies/b Books dersmedia orders-books BP_America http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/BP_Amer ook.com/BPAmeri ube.com/bpplc n.com/companies/b ica ca p BridgeWater http://twitter. http://www.mob No http://www.yout No http://www.linkedi com/Bridgewa ilegetspersonal. ube.com/user/Bri n.com/companies/b Systems com/; terSys dgewaterSys#p/f ridgewater-systems Bristol- http://twitter. No No No No http://www.linkedi com/bmsnew n.com/companies/b Myers s ristol-myers-squibb Squibb British http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/BritishAir ook.com/pages/Br ube.com/user/Fly n.com/companies/b Airways ways itish-Airways- BritishAirways ritish-airways N.A. Plc/12262669771 British Gas http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/BritishGa ook.com/britishga ube.com/user/bri n.com/companies/b s s tishgas ritish-gas Brocade http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/BRCDco ook.com/pages/Br ube.com/user/Bro n.com/companies/b mm ocade/111983056 cadeVideo rocade 070 Build-A-Bear http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/buildabe ook.com/Buildabe ube.com/user/Bui n.com/companies/b Workshop ar ar ldabearworkshop uild-a-bear- 1 workshop Campbell http://twitter. http://communit http://www.faceb No No http://www.linkedi com/Campbell y.campbellkitch ook.com/can.of.ca n.com/companies/c Soup en.com/categor SoupCo mpbells.soup ampbell-soup- y/Campbells- company Soup/40000000 0 Canada Gas http://twitter. No http://www.faceb No No http://www.linkedi com/canadag ook.com/canadag n.com/companies/9 as as 10990 70 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 71. Capgemini http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Capgemi ook.com/group.ph ube.com/user/cap n.com/companies/c ni p?gid=220479347 geminimedia apgemini 2 CarMax http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/CarMax ook.com/CarMax ube.com/user/Car n.com/companies/c MaxTV armax Casella http://twitter. No http://www.faceb No http://www.linkedi com/Resource ook.com/ZeroSort n.com/companies/c waste Casella asella-waste- systems systems Catch The http://twitter. No No No No http://www.linkedi com/CatchThe n.com/companies/c Wind WindInc  atch-the-wind-inc. Caterpillar http://twitter. http://www.cat.c http://www.faceb http://www.yout No http://www.linkedi com/Caterpill om/cda/search/ ook.com/caterpill ube.com/caterpill n.com/companies/c arInc search/search? arinc arinc aterpillar-inc searchField=blo g&Search=Sea rch&s=25&m=3 7523&x=7 Cell http://twitter. No http://www.faceb No No http://www.linkedi com/CellTher ook.com/pages/Se n.com/companies/c Therapeutic apeutic attle-WA/Cell- ell-therapeutics-inc. s Therapeutics-Inc- CTI- CTIC/3576806286 17 Pulte Homes http://twitter. No No No http://www.linkedi com/PulteHo n.com/companies/4 mes 884 Centrica plc http://twitter. http://www.cent http://bit.ly/a4QN http://www.yout No http://www.linkedi com/centricap rica.com/index. IL ube.com/centrica n.com/companies/b lc asp?pageid=15 plc ritish-gas 4&section=blog Cerner http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/cerner ook.com/Cerner ube.com/user/Cer n.com/companies/c Corporation nerCorporation erner-corporation CGI http://twitter. No No No No http://www.linkedi com/CGI_IR n.com/companies/c gi Chevron http://twitter. No http://www.faceb No No http://www.linkedi com/Chevron ook.com/posted.p n.com/companies/c hp?id=431744650 hevron 466&share_id=10 0246013355248& comments=1#!/Ch evron China Wind http://twitter. http://chinawind http://www.faceb No No http://www.linkedi com/ChinaWi power.posterou ook.com/ChinaWi n.com/companies/c Power s.com/ ndPower ndPower hina-windpower- group-limited Cisco http://twitter. http://investor.ci http://www.faceb http://www.yout No http://www.linkedi com/CiscoSyst sco.com/index. ook.com/Cisco ube.com/CSCOPR n.com/companies/c Systems cfm ems isco-systems ; http://bit.ly/cD9GO 6 Citrix http://twitter. http://web.citrix. http://www.faceb No No http://www.linkedi com/citrix com/blogosphe ook.com/Citrix n.com/companies/c Systems re/ itrix-systems ; http://www.linkedi n.com/groups?gid= 58781 71 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 72. ClearWire http://twitter. No No http://www.yout No http://www.linkedi com/clearwire ube.com/user/cle n.com/companies/c arwireless learwire ; http://bit.ly/9fTUWI CME Group http://twitter. http://openmark http://www.faceb No No http://www.linkedi com/CMEGro ets.cmegroup.c ook.com/CMEGro n.com/companies/c up; om/ up me- http://twitter. group?trk=co_searc com/allanscho h_results&goback=. enberg cps_127722587763 9_1 Coach http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/coach ook.com/Coach?v ube.com/user/co n.com/companies/5 =app_1033949891 ach 618 8 Cobham plc http://twitter. No No No No http://www.linkedi com/Cobham n.com/companies/5 _plc 46471 Coca-Cola http://twitter. http://www.coca http://www.faceb http://www.yout No http://www.linkedi com/CocaCola - ook.com/cocacola ube.com/user/coc n.com/companies/t colaconversatio ?v=app_16119313 acola he-coca-cola- ns.com/ 3389 company Coinstar http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/ChChing ook.com/Coinstar ube.com/coinstar n.com/companies/c ?ref=ts tv oinstar Colorado http://twitter. No No http://www.yout No No com/CGFIA ube.com/user/Col GoldFields oradoGoldfields CommVault http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/CommVa ook.com/CommVa ube.com/commva n.com/companies/c ult ult ultsystems#p/u ommvault ; http://www.linkedi n.com/groups?abou t=&gid=2360524&tr k=anet_ug_grppro Compellent http://twitter. http://www.com http://www.faceb http://www.yout No http://www.linkedi com/Compell pellent.com/Co ook.com/Compell ube.com/user/Co n.com/companies/c ent mmunity/Blog/ ent mpellentCML ompellent- technologies ; http://www.linkedi n.com/groups?hom e=&gid=47560 Compuware http://twitter. http://blog.com http://www.faceb http://www.yout http://www.slid http://www.linkedi com/compuw puware.com/ ook.com/compuw ube.com/compuw eshare.net/com n.com/companies/c are are are puware/compu ompuware ware-to- acquire-gomez ComScore http://twitter. http://blog.coms http://www.faceb http://www.yout No http://www.linkedi com/comScor core.com/ ook.com/home.ph ube.com/user/co n.com/companies/c Inc. e p?#!/comScore?re mscore omscore-inc. f=ts Conoco http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/conocop ook.com/pages/H ube.com/conocop n.com/companies/c Phillips hillips ouston- hillips onocophillips TX/ConocoPhillips /173793155340?r ef=ts CNO http://twitter. No No No No http://www.linkedi com/Conseco n.com/companies/c Financial Sales; no-financial-group Group http://twitter. com/Conseco Mrktg 72 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 73. Constellatio http://twitter. No No http://www.yout No http://www.linkedi com/Constella ube.com/user/Co n.com/companies/c n Energy tionEG nstellationEnergy onstellation-energy Continental http://twitter. http://travel.blo http://www.faceb No No No com/continen gcarnival.com/a ook.com/?ref=ho Airlines rchives/contine tal me#!/continentala ntal_airlines/ind irlines?ref=ts ex.html Convergys http://twitter. http://www.conv http://www.faceb http://www.yout No http://www.linkedi com/convergy ergys.com/insig ook.com/pages/C ube.com/user/Co n.com/companies/c s hts/rm_blogs.p onvergys/1795599 nvergysCorp onvergys hp 70785 Cord Blood http://twitter. http://www.cord http://www.faceb http://www.yout No http://www.linkedi com/cordbloo blood- ook.com/cbai.usa ube.com/user/cor n.com/companies/c America america.com/in damer ?ref=ts2 dbloodamerica ord-blood-america vestors/ir-blog CPK http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/calpizzak ook.com/californi ube.com/user/CP n.com/companies/c Restaurants itchen apizzakitchen KTelevision alifornia-pizza- kitchen Credit Suisse http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/creditsui ook.com/creditsui ube.com/creditsui n.com/companies/1 sse sse ssevideos 284 Crocs Shoes http://twitter. http://blog.crocs http://www.faceb http://www.yout No http://www.linkedi com/Crocs .com/ ook.com/Crocs?re ube.com/user/cro n.com/companies/c f=ts csinc rocs-inc CSX http://twitter. No http://www.faceb No No http://www.linkedi com/CSX ook.com/pages/CS n.com/companies/c X- sx-transportation Careers/26888895 1856?v=info DaVita http://twitter. http://www.davit http://www.faceb http://www.yout No http://www.linkedi com/DaVitaJo a.com/blogs ook.com/home.ph ube.com/user/Da n.com/companies/d bs p#!/pages/DaVita/ VitaKidneyCare avita 104163092953277 ?ref=ts Dell http://twitter. http://en.comm http://www.faceb http://www.yout http://www.slid http://www.linkedi com/DellSMB unity.dell.com/d ook.com/dell ube.com/user/Del eshare.net/Dell n.com/companies/d news ell-blogs/b/dell- lVlog _Inc ell shares/default. aspx Delta Air http://twitter. :http://blog.delt No http://www.yout http://www.linkedi com/DeltaAirL a.com/ ube.com/user/Del n.com/companies/d Lines ines taAirLines elta-air-lines Deutsche http://twitter. No http://www.faceb http://www.yout http://www.slid http://www.linkedi com/DES_AG ook.com/desag ube.com/Deutsch eshare.net/desa n.com/companies/5 EuroShop eEuroShop g 74897 AG Devon http://twitter. No http://www.faceb No No http://www.linkedi com/devonen ook.com/group.ph n.com/companies/d Energy ergy p?gid=186185937 evon-energy 74 DIGI http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/DiGi_Tel ook.com/pages/Di ube.com/digidotc n.com/companies/d co gi/299394463916 om igi-international Dillard's Inc. http://twitter. No http://www.faceb No No http://www.linkedi com/DillardsS ook.com/Dillards n.com/companies/d tores illards DirectTV http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/DIRECTV ook.com/directv ube.com/user/dir n.com/companies/d ectv irectv DISH http://twitter. No http://www.faceb No No http://www.linkedi com/dishnetw ook.com/dishnetw n.com/companies/d Network ork ork ish-network 73 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 74. Domino's http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/dominos ook.com/Dominos ube.com/user/do n.com/companies/d Pizza minosvids omino%27s-pizza Dragon http://twitter. http://www.drag No No http://www.linkedi com/Dragon onwaveinc.com n.com/companies/d Wave /blogs.asp Wave ragonwave-inc. drugstoredo http://twitter. No http://www.faceb No No http://www.linkedi com/drugstor ook.com/drugstor n.com/companies/d tcom edotcom e.com rugstore.com Duke Energy http://twitter. http://news.duk No http://www.yout No com/DukeEne e-energy.com/ ube.com/user/du rgyNews keenergymediactr Eaton http://twitter. No http://www.faceb No http://www.linkedi com/eatoncor ook.com/eatoncor n.com/companies/e Corporation p poration aton-corporation Ebay http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/ebayinkb ook.com/ebayinc ube.com/user/eb n.com/companies/e log ay bay Electronic http://twitter. No No http://www.yout No http://www.linkedi com/EA ube.com/user/EA n.com/companies/e Arts lectronic-arts CenturyLink http://twitter. http://communit http://www.faceb http://www.yout No http://www.linkedi com/CenturyL y.centurylink.co ook.com/CenturyL ube.com/user/ce n.com/companies/c ink m/regulatoryblo ink?v=info nturylink enturylink g/ Embraer http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/irembrae ook.com/pages/E ube.com/user/Em n.com/companies/e r mbraer/30596172 braer mbraer 9456 EMC Corp http://twitter. http://www.emc http://www.faceb http://www.yout No http://www.linkedi com/emccorp; .com/communit ook.com/EMCDoc ube.com/user/Poi n.com/companies/e http://twitter. y/ umentum ntBB mc com/rsasecuri ty (security div. of EMC) EMS Tech http://twitter. No http://www.faceb No No http://www.linkedi com/EMSSAT ook.com/pages/N n.com/companies/e COM orcross-GA/EMS- ms-technologies Technologies- Inc/17605000409 6 Emulex http://twitter. http://www.emu http://www.faceb http://www.yout http://www.slid http://www.linkedi com/Emulex lex.com/blog/ ook.com/pages/E ube.com/EmulexV eshare.net/emu n.com/companies/e mulex- ideo lex mulex Corporation/1169 33412473 Encana www.twitter.c http://www.enc No No No http://www.linkedi om/encanacor ana.com/invest n.com/companies/e Corp. ors/ p ncana Energizer http://twitter. No No No No No com/Energizer Resources ResInc Ericsson http://twitter. No No No No http://www.linkedi com/Ericsson n.com/companies/e press ricsson Exar http://twitter. No No No No http://www.linkedi com/ExarCorp n.com/companies/e Corporation xar-corporation Exeter http://twitter. No http://www.faceb No http://www.slid No com/ExeterRe ook.com/pages/V eshare.net/Exet Resource source ancouver- erResource BC/Exeter- Resource- Corporation/7421 74 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 75. 5596524?ref=ts ExxonMobil http://twitter. No http://www.faceb No No http://www.linkedi com/exxonmo ook.com/pages/B n.com/companies/e bil oycott- xxonmobil ExxonMobil/3043 28864370 FalconStor http://twitter. http://www.falco No http://www.yout http://www.slid http://www.linkedi com/FalconSt nstor.com/en/p ube.com/user/Fal eshare.net/Falc n.com/companies/f Software ages/?pn=Blog or conStor onStor alconstor-software s FedEx http://twitter. http://citizenshi http://www.faceb http://www.yout No http://www.linkedi com/FedExNe pblog.fedex.des ook.com/FedEx ube.com/user/fed n.com/companies/f ws igncdt.com/nod ex edex e/711 Fiat Group http://twitter. http://www.fiatf http://www.faceb No No http://www.linkedi com/Fiatgrou orum.com/blog ook.com/pages/Fi n.com/companies/fi p s/ atgroup/1047877 at-spa 49065?ref=ts Foot Locker http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/foot_lock ook.com/footlock ube.com/user/foo n.com/companies/f er er tlocker oot-locker Ford Motor http://twitter. http://blog.ford. http://www.faceb http://www.yout http://www.slid http://www.linkedi com/ford com/ ook.com/ford ube.com/ford eshare.net/Ford n.com/companies/f MotorCompany ord-motor-company Forrester http://twitter. http://www.forre http://www.faceb http://www.yout No http://www.linkedi com/forrester ster.com/comm ook.com/pages/Fo ube.com/user/For n.com/companies/f Research unity?cm_re=N rrester- resterResearch orrester-research avigation_0107 Careers/15285587 10-_- 889 community_tab -_-community GameStop http://twitter. No http://www.faceb No No http://www.linkedi com/GameSto ook.com/GameSto n.com/companies/g p p?v=app_4949752 amestop 878 GAP http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Gap ook.com/gap ube.com/user/Ga n.com/companies/g p ap-inc. Garmin http://www.t http://garmin.bl http://www.faceb http://www.yout No http://www.linkedi witter.com/Ga ogs.com/ ook.com/pages/G ube.com/user/gar n.com/companies/g rminStock ; armin/832964570 minblog armin-international http://twitter. 5 com/JakesJou rnal Gartner http://twitter. http://blogs.gart http://www.faceb http://www.yout http://www.slid http://www.linkedi com/Gartner_ ner.com/ ook.com/Gartner ube.com/user/Ga eshare.net/gart n.com/companies/g Technology inc rtnervideo ner artner?trk=copro_t General http://twitter. http://ge.geglob http://www.faceb http://www.yout No http://www.linkedi com/GE_Repo alresearch.com ook.com/group.ph ube.com/user/GE n.com/companies/g Electric /blog/ rts p?gid=226740527 reports e 9 General http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Gmblogs ook.com/general ube.com/user/gm n.com/companies/g Motors ; motors blogs eneral-motors http://twitter. com/GMnews US Genzyme http://twitter. No No No No http://www.linkedi com/genzyme n.com/companies/g Corporation corp enzyme 75 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 76. Geodex http://twitter. No http://www.faceb No No No com/Geodex ook.com/pages/G Minerals Minerals eodex-Minerals- Ltd/12480282754 0957 Given http://twitter. No http://www.faceb No No http://www.linkedi com/GivenIm ook.com/pages/At n.com/companies/g Imaging aging lanta-GA/Given- iven-imaging Imaging/8883404 5591 GOL Airlines http://twitter. No No No No http://www.linkedi com/GolInves n.com/companies/g t; ol-airlines http://twitter. com/promoca ogol Google http://twitter. http://www.goo http://www.faceb http://www.yout No http://www.linkedi com/google gle.com/intl/en/ ook.com/Google ube.com/user/Go n.com/companies/g press/blogs/dire ogle oogle ctory.html Green Mtn http://twitter. http://www.gree http://www.faceb http://www.yout No http://www.linkedi com/GreenMt nmountaincafe. ook.com/GreenM ube.com/user/gre n.com/companies/g Coffee com/ nCoffee ountainCoffee enmountaincoffe reen-mountain- e2 coffee-roasters Greenscape http://twitter. No http://www.faceb No No http://www.linkedi com/Greensca ook.com/Greensc n.com/companies/g Capital peCap apeCapital reenscape-capital- group GlaxoSmith http://twitter. http://www.mor http://www.faceb http://www.yout No http://www.linkedi com/GSKUS ethanmedicine. ook.com/pages/Gl ube.com/user/GS n.com/companies/g Kline us.gsk.com/blo axoSmithKline/34 Kvision laxosmithkline g/ 129818113 Grand no twitter http://grandpow No No No No account erlogistics.post Power erous.com/ Logistics GWS http://twitter. No http://www.faceb No No No com/GreenWi ook.com/pages/Sc Technologie ndSolar ottsdale-AZ/GWS- s Technologies- Inc/11475681187 6453 H&R Block http://twitter. http://getitright. http://www.faceb http://www.yout No http://www.linkedi com/HRBlock hrblock.com/blo ook.com/hrblock ube.com/user/Tax n.com/companies/h gs.html CutContest %26r-block Harley http://twitter. http://www.harl http://www.faceb http://www.yout No http://www.linkedi com/harleyda ey- ook.com/harley- ube.com/user/Ha n.com/companies/h Davidson davidson.com/ vidson davidson rleyDavidson arley-davidson- wcm/Content/P motor-company ages/Events/10 5th_Coverage/ blog.jsp?locale =en_US Henkel http://twitter. http://www.hen http://www.faceb http://www.yout No http://www.linkedi com/Henkel kel-smile- ook.com/HenkelN ube.com/henkel n.com/companies/h blog.com/ A enkel-cee ; http://www.linkedi n.com/groups?gid= 731837 Hennes & http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/HM_Ne ook.com/hm ube.com/user/he n.com/companies/h Mauritz ws; nnesandmauritz %26m http://twitter. com/hm 76 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 77. Hershey's http://twitter. http://www.hers http://www.faceb No No http://www.linkedi com/hersheys heys.com/pledg ook.com/HERSHEY n.com/companies/t ; e/survivorblog.a S he-hershey- http://twitter. spx company com/hersheyc areers; http://twitter. com/InsideHe rshey Hewlett- http://twitter. No http://www.faceb http://www.yout http://www.slid http://www.linkedi com/HPCorp ook.com/HP ube.com/user/HP eshare.net/hew n.com/companies/h Packard http://twitter. lettpackard p-software com/hpnews; http://twitter. com/HPNews; http://twitter. com/hp_smb; http://twitter. com/HP_Smal lBiz HTC http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/HTC ook.com/HTC ube.com/htc n.com/companies/h tc IDO Security http://twitter. No No http://www.yout http://www.slid No com/IDOI ube.com/user/ido eshare.net/IDOs security ecurity/ido- security- presentation ID http://twitter. No http://www.faceb http://www.yout http://www.slid http://www.linkedi com/IDWatch ook.com/pages/ID ube.com/user/id eshare.net/IDW n.com/companies/i Watchdog dogIR - watchdog atchdog/id- d-watchdog Watchdog/105915 watchdog- 288896 investor- presentation Infosys http://twitter. http://www.infos No http://www.yout http://www.slid http://www.linkedi com/Infosys ysblogs.com/ ube.com/user/Inf eshare.net/Info n.com/companies/i osysTechnologies sys nfosys Ingram http://twitter. No No No No http://www.linkedi com/IngramM n.com/companies/i Micro icroInc ngram-micro-india- pvt-ltd Insight http://twitter. No http://www.faceb No No No com/InsightEn ook.com/pages/Te Enterprises t mpe-AZ/Insight- Enterprises/72885 037304 Intel http://twitter. http://www.intel. http://www.faceb http://www.yout No http://www.linkedi com/intelnew com/pressroom ook.com/Intel ube.com/user/cha n.com/companies/i s /kits/sm/index.h nnelintel ntel tm?iid=pr1_hpli nks_smr Intercontine http://twitter. No http://www.faceb No No http://www.linkedi com/IHGPLC ook.com/corporat n.com/companies/i ntal Hotels eIHG ntercontinental- Group hotels-group Intuit http://twitter. http://quickbase http://www.faceb http://www.yout No http://www.linkedi com/Intuit .intuit.com/blog/ ook.com/intuitcar ube.com/user/Int n.com/companies/i eers?ref=ts uitQuickBooks ntuit?trk=co_search _results&goback=.c ps_1242843797782 _1 Iron http://twitter. No http://www.faceb No No http://www.linkedi com/IronMou ook.com/pages/Ir n.com/companies/ir Mountain ntainInc on- on-mountain- Mountain/579038 records- 77 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 78. 84510?v=info management JC Penney http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/jcpenney ook.com/jcpenney ube.com/jcpenne n.com/companies/j y cpenney Jet Blue http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/JetBlue ook.com/JetBlue ube.com/user/Jet n.com/companies/j BlueCorpComm etblue-airways Johnson & http://twitter. http://jnjbtw.co http://www.faceb http://www.yout No http://www.linkedi com/JNJCom m/ ook.com/pages/Jo ube.com/user/JNJ n.com/companies/j Johnson m hnson-Johnson- health ohnson-%26- Network/1262970 johnson 30950/ Juniper http://twitter. http://www.junip http://www.faceb http://www.yout http://www.slid http://www.linkedi com/JuniperN er.net/us/en/co ook.com/JuniperN ube.com/junipern eshare.net/juni n.com/companies/j Networks mmunity/blogs/ etworks etworks etworks pernetworks uniper-networks Kender http://twitter. No http://www.faceb No No No com/KenderS ook.com/pages/K Solar olar ender-Energy- Inc/25421626517 8 Kenneth http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Kenneth ook.com/Kenneth ube.com/user/ke n.com/companies/k Cole Cole ColeProductions?r nnethcolenewyor enneth-cole- ef=ts k productions Kinross Gold http://twitter. No No No No http://www.linkedi com/KinrossG n.com/companies/k old inross-gold- corporation Kindred http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/kindredh ook.com/Kindred ube.com/user/kin n.com/companies/k Healthcare ealth Health?ref=ts dredhealthcareinc indred-healthcare Kodak http://twitter. http://www.kod http://www.faceb http://www.yout No http://www.linkedi com/kodakCB ak.com/US/en/c ook.com/kodak ube.com/user/Ko n.com/companies/e http://twitter. orp/ourCompan dakTube astman-kodak com/kodakcl y/index.jhtml?p q-path=13552 Kontron http://twitter. No No No No http://www.linkedi com/kontron n.com/companies/k ontron Korean Air http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/KoreanAi ook.com/KoreanAi ube.com/user/Kor n.com/companies/k r_KE r eanAirChannel orean-air Kraft Foods http://twitter. http://www.can http://www.faceb No No http://www.linkedi com/kraftfood dyblog.net/blog/ ook.com/KraftFoo n.com/companies/k s category/kraft/ ds raft-foods Lafarge http://twitter. No http://www.faceb No No http://www.linkedi com/LafargeG ook.com/Lafarge n.com/companies/l roup afarge Lanxess http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/LANXESS ook.com/pages/la ube.com/user/lan n.com/companies/l news nxess/573859515 xessapac anxess 75 leapfrog http://twitter. http://communit http://www.faceb No http://www.linkedi com/LeapFrog y.leapfrog.com/ ook.com/LeapFrog n.com/companies/l eapfrog?trk=co_sea rch_results&goback =.cps_12774116219 38_1 Lennar http://twitter. http://www.lenn http://www.faceb http://www.yout No http://www.linkedi com/Lennar ar.com/campai ook.com/Lennar ube.com/user/Le n.com/companies/l gns/_National/L nnarOnline ennar ennarBlogs/ind 78 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 79. ex.htm Life http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/LIFECorp ook.com/pages/Lif ube.com/user/Lif n.com/companies/li Technologie oration e- eTechnologiesCor fe- s Technologies/100 p technologies_2861 685839626?ref=ts Limelight http://twitter. http://blog.llnw. http://www.faceb No No http://www.linkedi com/llnw com/ ook.com/pages/Li n.com/companies/li Networks melight-Networks- melight-networks Inc/94192452191 Lockheed http://twitter. No No http://www.yout No http://www.linkedi com/Lockhee ube.com/user/Loc n.com/companies/l Martin dMartin kheedMartinVide ockheed-martin os Logan http://twitter. Yes/ No No No com/LoganRe Resources sources Ltd. Logitech http://twitter. http://www.logit http://www.faceb http://www.yout No http://www.linkedi com/logitech ech.com/en- ook.com/Logitech ube.com/user/log n.com/companies/l ca/corporate/bl itech ogitech og Lowes http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Lowes ook.com/lowes ube.com/user/Lo n.com/companies/l wes owe%27s lululemon http://twitter. http://www.lulul http://www.faceb http://www.yout No http://www.linkedi com/lululemo emon.com/com ook.com/lululemo ube.com/user/lul n.com/companies/l n munity/blog/ n ulemonathleticaV ululemon-athletica Lupatech http://twitter. http://www.lupa No No No http://www.linkedi com/Lupatech tech.com.br/blo n.com/companies/l SA g/ upatech--- monitoring-systems Macy's http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/MacysInc ook.com/Macys ube.com/user/ma n.com/companies/ cys macy%27s MAN SE http://twitter. No http://www.faceb No No http://www.linkedi com/MAN_Gr ook.com/group.ph n.com/companies/ oup p?gid=649987366 man?trk=co_search 32 _results&goback=.c ps_1274711994270 _1 MarksandSp http://twitter. No http://www.faceb No No http://www.linkedi com/marksan ook.com/Marksan n.com/companies/ encer dspencer dSpencer marks-and- spencer?trk=copro_ tab Marriott http://twitter. http://www.blog No http://www.youtu No http://www.linkedi com/MarriottI s.marriott.com/ be.com/marriott n.com/companies/ Int'l ntl marriott- international Mastercard http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/MasterC ook.com/pages/M ube.com/user/Ma n.com/companies/ ardNews asterCard/229354 sterCardWorldwid mastercard?trk=cop 25935#!/pages/M e ro_tab asterCard/229354 25935?v=wall McDonald’s http://twitter. http://www.abo http://www.faceb No No http://www.linkedi com/mcdonal utmcdonalds.co ook.com/McDonal n.com/companies/ ds m/mcd/csr/blog. ds mcdonald%27s- html corporation Michael http://twitter. No No No No http://www.linkedi com/MBakerC n.com/companies/1 Baker Corp 79 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 80. orp 64971 Micron http://twitter. http://www.micr No http://www.yout No http://www.linkedi com/micronte onblogs.com/ ube.com/user/Mi n.com/companies/ Technology chnews cronTechnology micron-technology Microsoft http://twitter. No http://www.faceb http://www.yout MS Office http://www.linkedi com/microsof ook.com/Microsof ube.com/user/wi sponsors the n.com/companies/ t tCareers#!/Micros ndowsvideos?ble Parent Toolbox microsoft oftCareers?v=wall nd=3&ob=4 channel http://microsofto ntheissues.com/cs /blogs/mscorp/def ault.aspx Microvision http://twitter. http://www.micr No http://www.yout No http://www.linkedi com/Microvisi ovision.com/dis ube.com/profile? n.com/companies/ on playground/?ta user=mvisvideo#g microvision g=investor- /u relations Monsanto http://twitter. http://www.mon http://www.faceb http://www.yout No http://www.linkedi com/Monsant santoblog.com/ ook.com/Monsant ube.com/monsan n.com/companies/ oCo oCo toco monsanto Morningstar http://twitter. No No No No http://www.linkedi com/Morning n.com/companies/ .com starInc morningstar Motorola http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/MotoMo ook.com/motorol ube.com/how2m n.com/companies/ bile a oto motorola NAB Group http://twitter. No No No No http://www.linkedi com/nab n.com/companies/n ational-australia- bank NASDAQ http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/nasdaqo ook.com/nasdaqo ube.com/user/nas n.com/companies/n OMX mx mx#!/nasdaqomx? daqomx#p/u asdaq v=wall National http://twitter. No No No No No com/National Semi _Semi NEAH Power http://twitter. No http://www.faceb http://www.yout http://www.slid No com/NeahPo ook.com/NeahPo ube.com/user/Ne eshare.net/np Systems wzpr werInc wer ahPowerSystemsI nc Netflix http://twitter. http://blog.netfli http://www.faceb No No http://www.linkedi com/netflix x.com/ ook.com/netflix n.com/companies/n etflix NetSuite http://twitter. http://www.nets http://www.faceb http://www.yout No http://www.linkedi com/NetSuite uiteblogs.com/ ook.com/NetSuite ube.com/user/net n.com/companies/n suite etsuite Nexen http://twitter. No No No http://www.slid http://www.linkedi com/nexeninc eshare.net/nex n.com/companies/n eninc exen-inc. Nextera http://twitter. No http://www.faceb No No http://www.linkedi com/nextera_ ook.com/pages/N n.com/companies/n Energy energy extEra-Energy- extera-energy- Resources/323814 resources 010133 Neustar http://twitter. http://www.neu http://www.faceb http://www.yout No http://www.linkedi com/NeustarI star.biz/insights ook.com/pages/N ube.com/user/ne n.com/companies/n nc - eustar- ustar eustar-inc resources/neus Inc/11880505772 tar-blogs 0 80 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 81. Nevada http://twitter. No No http://www.yout No com/NGPGeot ube.com/user/NG Geothermal hermal PGeothermal Power (NGP) New Gold http://twitter. No http://www.faceb No No http://www.linkedi com/newgoldi ook.com/NewGol n.com/companies/n Inc. nc dRecruitment?v= ew-gold wall Newport http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/NPDT ook.com/Newport ube.com/NDTLive n.com/companies/n Digital DigitalTechnologie ewport-digital- Technologie s technology s Nokia http://twitter. http://conversati http://www.faceb http://www.yout No http://www.linkedi com/nokia ons.nokia.com/ ook.com/nokia ube.com/user/no n.com/companies/n kia?blend=1&ob= okia 4 Nordstrom http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Nordstro ook.com/Nordstro ube.com/user/No n.com/companies/n m m rdstromcom ordstrom-direct Norsk Hydro http://twitter. No http://www.faceb No No http://www.linkedi com/NorskHy ook.com/pages/N- n.com/companies/n droASA 0283-Oslo- orsk-hydro Norway/Norsk- Hydro- ASA/10667352935 4993?v=wall Nortel http://twitter. http://communit http://www.faceb No No http://www.linkedi com/nortel y.nortel.com/go ook.com/pages/N n.com/companies/n /blogs/buzzboar ortel/6894869941 ortel-networks d 7 Northeast http://twitter. No http://www.faceb No http://www.slid http://www.linkedi com/NEUtiliti ook.com/pages/N eshare.net/char n.com/companies/n Utilities es ortheast- rm ortheast-utilities Utilities/87405399 208 Northrop http://twitter. http://ngshipbuil http://www.faceb http://www.yout No http://www.linkedi com/northrop ding.blogspot.c ook.com/Northro ube.com/user/nor n.com/companies/n Grumman om/ grumman pGrumman thropgrummanme orthrop-grumman- dia corporation Novartis http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Novartis ook.com/Novartis. ube.com/novartis n.com/companies/n pharma ovartis Nu Horizons http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/NuHorizo ook.com/nuhorizo ube.com/nuhoriz n.com/in/nuhorizon ns nselectronics onsvideo#p/u s NuStar http://twitter. No http://www.faceb No http://www.linkedi com/NuStarEn ook.com/pages/N n.com/companies/ Energy ergyLP uStar- NuStar-energy- Energy/13331309 corporation 6468 Nutrisystem http://twitter. No http://www.faceb No No http://www.linkedi com/Nutrisyst ook.com/Nutrisyst n.com/companies/n em em utrisystem NV Energy http://twitter. No http://www.faceb No No http://www.linkedi com/NVEnerg ook.com/ShameO n.com/companies/n y nNVEnergy v-energy N-Viro http://twitter. http://nvirointer http://www.faceb http://www.yout No http://www.linkedi com/N_Viro national.wordpr ook.com/nviro?ref ube.com/user/NV n.com/companies/n Internationa ess.com/ =search&sid=1400 iroInternational -viro-international- l 304695.19332660 corporation Corporation 30..1 81 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 82. NYSE http://twitter. http://exchange http://www.faceb No No http://www.linkedi com/NYSE_Eu s.nyse.com/ ook.com/pages/N n.com/companies/n Euronext ronext YSE- yse Euronext/2394000 6103 NYTCo http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/NYTimes ook.com/nytimes# ube.com/user/Th n.com/companies/t Communicat Comm !/nytimes?v=wall eNewYorkTimes he-new-york-times ions ; http://blog.linkedin. com/2008/07/21/th e-new-york-ti/ oce http://twitter. No http://www.faceb No No http://www.linkedi com/oce ook.com/pages/O n.com/companies/o CE/106268866077 ce 765 Office Depot http://twitter. No http://www.faceb No No http://www.linkedi com/officede ook.com/OfficeDe n.com/companies/o pot pot#!/OfficeDepot ffice-depot ?v=wall OfficeMax http://twitter. No http://www.faceb No No http://www.linkedi com/OfficeMa ook.com/pages/ n.com/companies/o x OfficeMax/12479 fficemax 3145874?ref=se arch&sid=14908 80054.77014429 ..1 Oman Air http://twitter. No http://www.faceb No No http://www.linkedi com/omanair ook.com/pages/ n.com/companies/o Oman- man-air Air/8669150201 Open text http://twitter. http://conversati http://www.faceb http://www.youtu No http://www.linkedi com/opentext ons.opentext.co ook.com/opentext be.com/user/ope n.com/companies/o m/ ntextcorp pen-text Opera http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/opera ook.com/group.ph ube.com/user/op n.com/companies/o Software p?gid=220503165 erasoftware pera-software 4&v=wall#!/pages /Opera- Software/1080679 02554007?ref=ts Oracle http://twitter. http://www.orac http://www.faceb http://www.yout No http://www.linkedi com/Oracle le.com/blogs/in ook.com/Oracle ube.com/user/Or n.com/companies/o dex.html acleVideo racle Orange http://twitter. No No No No No com/Orange Worldwide Orkla Group http://twitter. No No http://www.yout No http://www.linkedi com/OrklaGro ube.com/user/ork n.com/companies/1 up lagroup 65347 Overstock.c http://twitter. http://www.dee http://www.faceb No No http://www.linkedi com/Overstoc pcapture.com/ ook.com/pages/O n.com/companies/o om k verstockcom/8625 verstock.com 520535 Owens http://twitter. No http://www.faceb No No http://www.linkedi com/Owens_C ook.com/pages/O n.com/companies/o Corning orning wens-Corning- wens-corning Fiberglass- Insulation/157822 463451 Palm http://twitter. http://blog.palm http://www.faceb http://www.youtu http://www.slid http://www.linkedi com/palm .com/ ook.com/palm#!/ be.com/user/Pal eshare.net/hew n.com/companies/p palm?v=wall m lettpackard/hpp alm alm-investor- presentation 82 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 83. Papa John's http://twitter. No. http://www.faceb http://www.youtu No http://www.linkedi com/papajohn ook.com/papajoh be.com/user/pap n.com/companies/p Pizza ajohns#p/u s ns apa-johns PEER 1 http://twitter. http://www.peer http://www.faceb http://www.peer1 No http://www.linkedi com/PEER1 1.com/blog/ ook.com/pages/P .com/aboutus/ne n.com/companies/p EER- ws.php#3 eer-1-hosting 1/24959532504 PepsiCo http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/pepsico ook.com/refreshe ube.com/Pepsi n.com/companies/p verything#!/refres epsico heverything?v=wa ll Perrigo http://twitter. No http://www.faceb http://www.yout http://www.slid http://www.linkedi com/PerrigoC ook.com/perrigoc ube.com/watch?v eshare.net/Perr n.com/companies/p company ompany ompany =cV2Ryrd4dVo igoCompany/pe errigo rrigo-company- overview- 3023772 PetSmart http://twitter. No http://www.faceb No No http://www.linkedi com/PetSmart ook.com/PetSmar n.com/companies/p TLC t?ref=ts&ab=hp_l etsmart n_sm#!/PetSmart ?v=wall&ref=ts Pfizer http://twitter. No http://www.faceb http://www.yout http://www.slid http://www.linkedi com/pfizer_ne ook.com/Pfizer ube.com/pfizerne eshare.net/Pfiz n.com/companies/p ws ws#p/u er fizer Philips http://twitter. No. http://www.faceb http://www.yout No http://www.linkedi com/Royal_Ph ook.com/philips ube.com/user/phi n.com/companies/p ilips lips hilips Phoenix http://twitter. No http://www.faceb No No http://www.linkedi com/PhoenixT ook.com/pages/M n.com/companies/p Technologie echNews ilpitas- hoenix-technologies s CA/Phoenix- Technologies/132 961003915 Pitney http://twitter. http://www.pbc http://www.faceb http://www.yout No http://www.linkedi com/PBNews onnect.com/blo ook.com/PitneyBo ube.com/pitneyb n.com/companies/p Bowes gs/ wes owesinc itney-bowes Polycom http://twitter. http://www.poly http://www.faceb http://www.yout No http://www.linkedi com/AllAbout com.com/comp ook.com/group.ph ube.com/user/Pol n.com/companies/p Polycom any/news_room p?gid=828515465 ycomChannel olycom /media/index.ht 73 ml Potash Corp http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/PotashC ook.com/PotashC ube.com/potashc n.com/companies/3 orp orp orpvideos 7849 PPG http://twitter. http://www.voic http://www.faceb No No http://www.linkedi com/PPGIndu eofcolorcafe.co ook.com/ppgindu n.com/companies/p Industries m/ stries stries pg-industries Proctor & http://twitter. http://www.pg.c http://www.faceb http://www.yout No http://www.linkedi com/PGNews om/en_US/new ook.com/procter ube.com/user/PG n.com/companies/p Gamble s_views/pg_vie ngamble US ThankYouMom rocter-%26-gamble ws.php and http://www.yout ube.com/user/PG Careers Progress http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/progress ook.com/pages/ ube.com/watch?v n.com/companies/p Energy Progress- energy =ILDH99R4XJw rogress-energy Energy- Careers/369208 31731 QIAGEN I.V. http://twitter. No http://www.faceb No No http://www.linkedi com/QIAGEN ook.com/group.p n.com/companies/q hp?gid=6700726 iagen 83 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 84. 3864 Qlogic http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/qlogic ook.com/pages/ ube.com/QLOGIC n.com/companies/q Global Aliso-Viejo- TV#p/u logic CA/QLogic- Global-Channel- Partners/134484 279060?v=wall& ref=ts QuikSilver http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Quiksilve ook.com/quiksilve ube.com/user/Qu n.com/companies/q rUSA r iksilver#p/u uiksilver Qwest http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/QwestNe ook.com/Qwest ube.com/user/qw n.com/companies/q ws est west- http://twitter. communications com/TalkToQ west http://twitter. com/TicketQw est Rackspace http://twitter. http://www.rack http://www.faceb http://www.yout No http://www.linkedi com/Rackspac space.com/blog ook.com/pages/ ube.com/user/Ra n.com/companies/r Hosting / Rackspace- e ckspaceHosting ackspace-hosting Hosting- Inc/3285575900 7 Radnet Inc. http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/RadNet_I ook.com/pages/ ube.com/user/rad n.com/companies/r nc RadNet- net adnet Management- Inc/1502193175 50 Rambus Inc. http://twitter. No No No http://www.linkedi com/rambusin n.com/companies/r c ambus Raymond http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/raymond ook.com/Raymon ube.com/user/ray n.com/companies/r James james dJames mondjames aymond-james Raytheon http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/raytheon ook.com/Raythe ube.com/raytheo n.com/companies/r Company on company ncompany aytheon RBC Royal http://twitter. No No No http://www.linkedi com/RBC n.com/companies/r Bank bc Renault http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Renault_ ook.com/renault ube.com/renault n.com/companies/r Live enault Research in http://twitter. http://blogs.blac http://www.faceb http://www.yout No http://www.linkedi com/BlackBer kberry.com/ ook.com/BlackB ube.com/blackber n.com/companies/r Motion erry ry ry esearch-in-motion Rio Tinto http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/RioTinto ook.com/pages/ ube.com/user/Rio n.com/companies/ri Rio-Tinto- TintoVideos o-tinto Careers- US/8178902842 6 Riverbed http://twitter. http://blogs.rive http://www.faceb http://www.yout No http://www.linkedi com/riverbed rbed.com/ ook.com/riverbe ube.com/user/Riv n.com/companies/ d?ref=ts erbedTechnology riverbed- technology 84 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 85. Roche AG http://twitter. No No No http://www.linkedi com/Roche_c n.com/companies/r om oche?trk=co_search _results&goback=.c ps_1275073606977 _1 Rockwell http://twitter. No http://www.yout No http://www.linkedi com/Rockwell ube.com/rockwell n.com/companies/r Collins Collins collinsvideo ockwell-collins Rosetta http://twitter. http://blog.roset http://www.faceb http://www.yout No http://www.linkedi com/rosettast tastone.com/ ook.com/Rosetta ube.com/user/ros n.com/companies/ Stone Stone?ref=ts rosetta-stone one ettastone Royal Dutch http://twitter. http://www.ener http://www.yout No http://www.linkedi com/rdsa; gytalkhub.com/ ube.com/user/Sh n.com/companies/r Shell http://twitter. ell oyal-dutch-shell- com/shelldotc plc.com om Rubbermaid http://twitter. http://blog.rubb http://www.faceb http://www.yout No http://www.linkedi com/rubberm ermaid.com/ ook.com/NEWEL ube.com/user/N n.com/companies/ aid LRUBBERMAID WLGTA newell-rubbermaid ?ref=ts Rubicon http://twitter. No No http://www.slid http://www.linkedi com/Rubicon eshare.net/rub n.com/companies/ Minerals iconminerals/r rubicon-minerals Minerals ubicon- minerals- corporate- presentation- march-2010 SABMiller http://twitter. No No No http://www.linkedi com/SABMille n.com/companies/s r abmiller Safeway Inc. http://twitter. http://communit http://www.faceb No No http://www.linkedi com/safeway y.safeway.com/ ook.com/Safewa n.com/companies/ t5/Our-Blog/bg- y safeway p/swy001;jsessi onid=B454673 F583825F8144 1B8828FD66C C7 SAIC http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/SAICinc ook.com/SAICin ube.com/user/Sci n.com/companies/s http://twitter. c enceApplications aic com/SAICjobs SanDisk http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/SanDisk ook.com/sandisk ube.com/sandisk n.com/companies/s andisk SAP/SAP http://twitter. http://ceos.blog http://www.faceb http://www.yout No http://www.linkedi com/business s-sap.com/ ook.com/SAPSof ube.com/user/SA n.com/companies/ News tware sap objects PCommunities http://twitter. com/SAPinves tor http://twitter. com/sapnews http://twitter. com/saptv SAS Group http://twitter. No No No No com/SASGrou p Scholastic http://twitter. No http://www.faceb http://www.yout No http://www.linkedi com/Scholasti ook.com/Scholas ube.com/theschol n.com/companies/ c tic asticchannel scholastic Seagate http://twitter. http://media.se http://www.faceb http://www.yout No http://www.linkedi com/Seagate agate.com/sea ook.com/seagate ube.com/user/Se n.com/companies/ gate-blogs/ seagate- 85 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 86. agateTechnology technology Sempra http://twitter. No http://www.faceb No No http://www.linkedi com/Sempra ook.com/pages/ n.com/companies/ Energy Down-with- sempra-energy SDGE-and- Sempra-the-evil- monopoly-of- San- Diego/22475972 1350 ShoreTel http://twitter. http://blog.shor http://de- No No http://www.linkedi com/shoretel etel.com/2009/ de.facebook.com n.com/companies/ 01/year-in- /shoretel shoretel review.html Sigma- http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/sigmaald ook.com/SigmaA be.com/user/sig n.com/companies/si Aldrich ldrich ma rich gma-aldrich Silver Falcon http://twitter. No No No No No com/SFMI Mining Skanska http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Skanska ook.com/pages/ be.com/user/Ska n.com/companies/ Group Solna- nskaUSA skanska Group Sweden/Skansk a/152951178967 SkyWorks http://twitter. No http://www.faceb No No http://www.linkedi com/skyworks ook.com/pages/ n.com/companies/ Inc. Skyworks- skyworks- inc Solutions- solutions-inc Inc/1197039337 82 Smithfield http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Smithfiel ook.com/group.p be.com/user/Smi n.com/companies/ Foods hp?gid=1860519 thfieldFoods smithfield-foods dCSR 10407 Software AG http://twitter. http://blog.softw http://www.faceb http://www.youtu No http://www.linkedi com/Software areag.com/ ook.com/pages/ be.com/user/Sof n.com/companies/ AG Software- twareAGvideos software-ag AG/4419310948 2 Soltera http://twitter. No No No http://www.linkedi com/SolteraM n.com/companies/ Mining soltera-mining- ining corp. sonicwall http://twitter. No http://www.faceb No No http://www.linkedi com/sonicwall ook.com/SonicW n.com/companies/ ALL sonicwall Southern http://twitter. No No No No http://www.linkedi com/Southern n.com/companies/ Company southern-company Company Southwest http://twitter. http://www.blog http://www.faceb http://www.youtu No http://www.linkedi com/Southwe southwest.com/ ook.com/Southw be.com/user/Nut n.com/companies/ Airlines est sAboutSouthwes southwest-airlines stAir t Sprint http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/sprint; ook.com/sprint be.com/user/spri n.com/companies/ http://twitter. ntnow sprint-nextel com/sprintne ws Standard http://twitter. http://www.blog http://www.faceb http://www.youtu No http://www.linkedi com/Standard .standardbank. ook.com/standar be.com/user/Sta n.com/companies/ Bank com/ dbankgrp ndardBankGrou standard-bank BankGrp p Starbucks http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Starbuck ook.com/Starbuc be.com/starbuck n.com/companies/ s (no IR) ks s starbucks-coffee- 86 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 87. company Steelcase http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Steelcase ook.com/Steelca be.com/user/ST n.com/companies/ se EELCASETV steelcase Straight plc http://twitter. No No No No No com/straightp lc SVB http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/SVB_Fina ook.com/SVBFin be.com/svbfinan n.com/companies/ Financial ancialGroup?v=a cialgroup svb-financial- ncial Group pp_2344061033 group &vm=all Swisscom http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/swissco ook.com/Swissc be.com/user/Swi n.com/companies/ AG om sscomNews swisscom mnews Sybase http://twitter. http://www.syba http://www.faceb http://www.youtu No http://www.linkedi com/Sybase se.com/resourc ook.com/sybase be.com/user/Syb n.com/companies/ es/blogs aseInc sybase Syngenta http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Syngenta ook.com/Syngen be.com/user/Syn n.com/companies/ AG ta gentaAG syngenta-seeds Symantec http://twitter. http://www.sym http://www.faceb http://www.youtu http://www.slid http://www.linkedi com/symante antec.com/abo ook.com/Symant be.com/symante eshare.net/sy n.com/companies/ c ut/news/social- ec c mantec symantec media-center- blogs.jsp Talbots http://twitter. No http://www.faceb No No http://www.linkedi com/TalbotsO ook.com/TALBO n.com/companies/ fficial TS talbots Target No http://www.faceb http://www.youtu No http://www.linkedi http://twitter. ook.com/target be.com/target n.com/companies/ Corporation target com/target TD http://twitter. No http://www.faceb No No http://www.linkedi com/TDAmeri ook.com/pages/ n.com/companies/ Ameritrade TD- td-ameritrade trade Ameritrade/3312 20677901 TD Bank http://twitter. No No No No http://www.linkedi com/Ask_TDB n.com/companies/ ank td-bank Tech Data http://twitter. No No No No http://www.linkedi com/Tech_Da n.com/companies/ ta tech-data Telecom http://twitter. No http://www.faceb No No http://www.linkedi com/Telecom ook.com/pages/ n.com/companies/ New Telecom-New- telecom-new- NZ Zealand Zealand- zealand Complaints- Forum/31573361 3456 Telus http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/TELUS ook.com/telus be.com/user/telu n.com/companies/ s telus Texas http://twitter. http://e2e.ti.co http://www.faceb http://www.youtu No http://www.linkedi com/TXInstru m/blogs_/b/tico ook.com/TexasIn be.com/texasinst n.com/companies/ Instruments m_blog/default. struments1?DC rumentsvlog?DC texas-instruments ments aspx MP=TI_Twitter_ MP=TI_Twitter_ Bg&HQS=Other Bg&HQS=Other +OT+facebook +OT+you-tube 87 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 88. Thales http://twitter. No http://www.faceb No No http://www.linkedi com/thalesgro ook.com/thalesgr n.com/companies/ Group oup#!/thalesgrou thales?trk=coprofil up p?v=wall e_career The Clorox http://twitter. No http://www.faceb No No http://www.linkedi com/Clorox ook.com/Clorox n.com/companies/ Company the-clorox- company The Home http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/HomeDe ook.com/homed be.com/homede n.com/companies/ Depot epot pot? the-home-depot pot The Kroger http://twitter. No http://www.faceb No No http://www.linkedi com/KrogerCo ook.com/Kroger n.com/companies/ Company kroger The Linde http://twitter. No No No http://www.linkedi com/The_Lind n.com/companies/ Group the-linde-group e_Group Stanley http://twitter. No http://www.faceb No No http://www.linkedi com/StanleyBl ook.com/stanley n.com/companies/ Black & blackanddecker black-%26-decker kDeckr Decker The Timken http://twitter. No http://www.faceb No No http://www.linkedi com/Timken ook.com/timken n.com/companies/ Company the-timken- company ThirdForce http://twitter. No No http://www.youtu No http://www.linkedi com/thirdforc be.com/user/thir n.com/companies/ e dforceplc thirdforce Tim Hortons http://twitter. No http://www.faceb No No http://www.linkedi com/timhorto ook.com/TimHort n.com/companies/ nsus; ons tim-hortons http://twitter. com/TimHort onsNews Time http://twitter. No http://www.faceb No No http://www.linkedi com/twxcorp ook.com/TimeW n.com/companies/ Warner arner time-warner-cable Tirex http://twitter. No http://www.faceb No http://www.slid http://www.linkedi com/TirexRes ook.com/pages/ eshare.net/Tir n.com/companies/ Resources Tirex- exResources/ti tirex-resources-ltd. ources Resources- rex-resources- Ltd/1178723407 ltd-corporate- 56?v=info profile- 1745357 Titan Energy http://twitter. No No No No com/TitanEne rgy TiVO http://twitter. http://blog.tivo.c http://www.faceb http://www.youtu No http://www.linkedi com/TiVo om/ ook.com/TiVo be.com/user/TiV n.com/companies/ o tivo Toll http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/tollbroth ook.com/pages/ be.com/user/Toll n.com/companies/ Brothers Horsham- Brothers toll-brothers ersinc PA/Toll- Brothers- Inc/9959452039 1 TomTom http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/TomTom ook.com/pages/ be.com/user/To n.com/companies/ TomTom/933425 mTomOfficial tomtom 32548 Toshiba http://twitter. No No No No http://www.linkedi com/toshiba n.com/companies/ toshiba Towers http://twitter. No http://www.faceb http://www.slid http://www.linkedi com/Towers ook.com/towers eshare.net/To n.com/companies/ Watson watson wersWatson towers-watson Watson 88 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 89. Toyota USA http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Toyota ook.com/toyota be.com/toyotaus n.com/companies/ a toyota Travelerslns http://twitter. No http://www.faceb No No http://www.linkedi com/Travelers ook.com/traveler n.com/companies/ Ins s travelers- insurance Turkish http://twitter. No http://www.faceb No No http://www.linkedi com/TurkishAi ook.com/turkisha n.com/companies/ Airlines irlines?ref=ts turkish-airlines rlines TVI Pacific http://twitter. No http://www.faceb http://www.youtu http://www.slid http://www.linkedi com/tvipacific ook.com/home.p be.com/tvipacific eshare.net/tvip n.com/companies/ hp?#!/tvipacific?r acific 540090 ef=ts tw telecom http://twitter. No No http://www.youtu http://www.linkedi com/tw_telec be.com/user/twt n.com/companies/ om elecom tw-telecom-inc. Tyler Tech http://twitter. No http://www.faceb http://www.linkedi com/tyler_tec ook.com/tylertec n.com/companies/ h h tyler-technologies Tyson Foods http://twitter. No http://www.faceb No http://www.linkedi com/TysonPM ook.com/pages/ n.com/companies/ G Careers-at- tyson-foods Tyson- Foods/29934089 842 Union http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/UnionPa ook.com/unionpa be.com/user/Uni n.com/companies/ Pacific cific onPacificRailroa union-pacific- cific d railroad Unisys http://twitter. http://www.unis http://www.faceb http://www.youtu No http://www.linkedi com/unisyscor ys.com/pebble/ ook.com/Unisys be.com/user/The n.com/companies/ p Corp UnisysChannel unisys United http://twitter. http://blog.ups.c No No No http://www.linkedi com/UPS_Ne om/ n.com/companies/ Parcel ups ws Service US Auto http://twitter. No http://www.faceb No No http://www.linkedi com/usautopa ook.com/pages/ n.com/companies/ Parts US-Auto- us-auto-parts rts Parts/142318146 244?v=info Verisign http://twitter. http://blogs.veri http://www.faceb http://www.youtu No http://www.linkedi com/VeriSign sign.com/ ook.com/VeriSig be.com/user/veri n.com/companies/ n sign verisign Verizon http://twitter. http://www22.v http://www22.ver http://www.youtu No http://www.linkedi com/verizon erizon.com/soci izon.com/social be.com/verizon n.com/companies/ almedia/ media/ verizon Viacom http://twitter. No No No No http://www.linkedi com/Viacom n.com/companies/ viacom Virgin http://twitter. No No No No http://www.linkedi com/virginme n.com/companies/ Media virgin-media dia Vistaprint http://twitter. http://smallbiz.v http://www.faceb http://www.youtu No http://www.linkedi com/Vistaprin istaprint.com/ ook.com/vistapri be.com/vistaprin n.com/companies/ t nt tusa vistaprint VMWare http://twitter. Yes http://www.faceb http://www.youtu No http://www.linkedi com/vmware ook.com/vmware be.com/vmwaret n.com/companies/ v vmware Vodafone http://twitter. No http://www.faceb No No http://www.linkedi com/Vodafon ook.com/Vodafo n.com/companies/ group ne vodafone e_Group 89 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 90. VW Group http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/VWGrou ook.com/VW be.com/user/vol n.com/companies/ p kswagen volkswagen- group_3200?trk=c o_search_results& goback=.cps_127 5926813067_1 Walgreens http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/Walgree ook.com/Walgre be.com/user/wal n.com/companies/ ns ens greens walgreens Wal-Mart http://twitter. http://stories.wa http://www.faceb http://www.youtu No http://www.linkedi com/Walmart lmartgiving.com ook.com/walmart be.com/user/Wal n.com/companies/ Stores / mart walmart.com News; http://twitter. com/Walmart kelly; http://twitter. com/Walmart kevin; http://twitter. com/walmart _shop Weg S.A. http://twitter. No No No http://www.slid http://www.linkedi com/weg_ir eshare.net/we n.com/companies/ g_ri weg West 49 http://twitter. No http://www.faceb http://www.youtu http://www.slid http://www.linkedi com/West49I ook.com/pages/ be.com/user/We eshare.net/we n.com/companies/ nc West- stFortyNine st49inc west-49 49/28455961766 Westar http://twitter. No http://www.faceb No http://www.linkedi com/WestarE ook.com/Westar n.com/companies/ Energy energyinc westar-energy nergy Western http://twitter. No http://www.faceb No No http://www.linkedi com/Western ook.com/Wester n.com/companies/ Digital nDigital western-digital Digital Western http://twitter. No http://www.faceb No No No com/western ook.com/pages/ Potash Vancouver- potash BC/Western- Potash- Corp/818560223 77 WestJet http://twitter. No http://www.faceb http://www.youtu No http://www.linkedi com/WestJet ook.com/westjet be.com/user/We n.com/companies/ stJet westjet Westport http://twitter. http://blog.west No http://www.youtu http://www.slid http://www.linkedi com/Westpor port.com/ be.com/user/We eshare.net/we n.com/companies/ Innovations stportDotCom stportinnovatio westport- tWPRT ns/westport- innovations corporate- update- presentation- 20090615 Whirlpool http://twitter. No http://www.faceb No No http://www.linkedi com/Whirlpoo ook.com/whirlpo n.com/companies/ Corp. olcorp whirlpool- lCorp corporation Whole http://twitter. http://www2.wh http://www.faceb http://www.youtu No http://www.linkedi com/wholefo olefoodsmarket ook.com/wholefo be.com/user/Wh n.com/companies/ Foods .com/blogs/jma ods oleFoodsMarket whole-foods- ods Market ckey/ market Winfield http://twitter. No No No No No com/winfieldo Resources il Wipro http://twitter. http://blog.wipro http://www.faceb http://www.youtu No http://www.linkedi com/Wipro .com/ ook.com/WiproT be.com/user/Wip n.com/companies/ echnologies rovideos wipro- 90 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 91. technologies Xcel Energy http://twitter. No No No No http://www.linkedi com/XcelEner n.com/companies/ gy xcel-energy Xing AG http://twitter. http://blog.xing. http://www.faceb No http://www.slid http://www.linkedi com/xing_ir com/category/c ook.com/pages/x eshare.net/XI n.com/companies/ eo-corner ing/1735716531 NG_com xing 8 Xerox http://twitter. http://www.blog http://www.faceb http://www.youtu No http://www.linkedi com/XeroxEve s.xerox.com/ ook.com/XeroxC be.com/user/Xer n.com/companies/ nts; orp oxCorp xerox http://twitter. com/xeroxcor p Yahoo http://twitter. http://ycorpblog http://www.faceb http://www.youtu No http://www.linkedi com/yahoo .com/ ook.com/yahoo be.com/user/yah n.com/companies/ oo yahoo Yukon_Neva http://twitter. No No No No http://www.linkedi com/Yukon_N n.com/companies/ da yukon-nevada- evada gold-corp. Yum Brands http://twitter. No No No No http://www.linkedi com/yumbran n.com/companies/ ds yum-brands 91 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 92. APPENDIX B – SOCIAL MEDIA USE BY SECTOR SECTOR TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE Technology 87 57 18 43 15 Services 34 14 5 18 3 Natural Resources 31 16 2 11 8 Consumer Goods 21 8 1 13 2 Pharma/Healthcare/Biotech 20 13 3 9 2 Industrial Goods 19 12 3 3 4 Utilities 10 3 0 1 1 Financial 7 6 2 4 1 Automotive 5 3 0 1 1 Clean Technology 3 2 2 1 3 92 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 93. APPENDIX C – SOCIAL MEDIA USE BY REGION REGION TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE US 152 100 29 78 24 Europe 43 16 2 14 4 Canada 32 13 3 7 10 Brazil 4 0 1 1 1 Other 4 2 1 3 0 China 2 2 1 1 1 Australia 0 1 0 0 0 93 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 94. APPENDIX D – SOCIAL MEDIA USE BY MARKET CAP MARKET CAP TWITTER FACEBOOK BLOG YOUTUBE SLIDESHARE Large 97 51 10 48 14 Mid 63 37 7 25 6 Small 77 46 20 31 20 94 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 95. References 1. InSites Consulting: 940 million social media users in the world http://blog.insites.be/?p=1704 2. The Fortune 500 and Blogging: Slow and steady and farther along than expected http://www1.umassd.edu/cmr/studiesresearch/fortune500.cfm 3. Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut http://www.techcrunch.com/2009/05/03/corporate-tweets-and-the-sec-sometimes-its-better- to-keep-your-mouth-shut/ 4. Listorious http://listorious.com/irwebreport/public-companies 95 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010
  • 96. About Q4 Web Systems Q4 Web Systems is a leading provider of online investor relations solutions including newsrooms, corporate and investor websites and strategic consulting. Hundreds of public companies across North America use Q4 to manage their investor websites, online communications and social media engagements. Q4 integrates with any website and includes market leading best practice modules and investor tools as well as automated website disclosure records and the most comprehensive integration of social media available in the market. Q4 is highly modular and can be scaled to fit any budget or requirement. Q4 provides a wide range of solutions to meet your needs. Learn more at www.q4websystems.com Or contact us toll Free at 1-877-626-7829 or sales@q4websystems.com 96 Q4 Whitepaper: Public Company Use of Social Media For Investor Relations - Summer 2010

×