Gamevoice sample report

  • 888 views
Uploaded on

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
888
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. February 2010 Report Excerpt ©2010, Overtone, Inc. Reproduction Prohibited. For use by named licensee only. Terms of Use can be found at www.gamevoicereport.com
  • 2. Table of Contents The following is the table of contents for OpenMic GameVoice, with over one hundred individual charts and analyses examining social media conversations about consoles, major publishers, genres, released and an- nounced games, retailers and other industry insights. This document contains a limited selection of the social media insights found in the complete report. I. Introduction............................................................................................................................ X II. Console, Publisher, and Genre Insights ................................................................................ X A. Console Discussion and Sentiment Ranking .................................................................... X B. Publisher / Developer Rankings ........................................................................................ X C. Game Genre Rankings ..................................................................................................... X D. Genre Discussion Theme Rankings ................................................................................. X E. Site Volume Rankings ....................................................................................................... X III. Upcoming Game Insights ...................................................................................................... X A. Game Discussion Rankings ................................................................................................ X B. Intent to Buy Discussion Rankings ...................................................................................... X C. Upcoming Games: Discussion Themes, Sentiment, Influencers......................................... X 1. Microsoft Xbox 360 ........................................................................................................... X 2. Sony PlayStation 3............................................................................................................ X 3. Sony PSP.......................................................................................................................... X 4. Nintendo Wii...................................................................................................................... X 5. Nintendo DS...................................................................................................................... X IV. Released Game Insights ....................................................................................................... X A. Game Discussion Rankings ................................................................................................ X B. Intent to Buy Discussion Rankings ...................................................................................... X C. Released Games: Discussion Themes, Sentiment, Influencers.......................................... X 1. Microsoft Xbox 360 ........................................................................................................... X 2. Sony PlayStation 3............................................................................................................ X 3. Sony PSP.......................................................................................................................... X 4. Nintendo Wii...................................................................................................................... X 5. Nintendo DS...................................................................................................................... X V. Retail Insights ........................................................................................................................ X A. Retailer Rankings.............................................................................................................. X B. Genre by Retailer Rankings .............................................................................................. X VI. Conclusions and Recommendations ..................................................................................... X VII. Notes and Resources ............................................................................................................ X Copyright 2010: Overtone, Inc. All rights reserved. Unauthorized reproduction is strictly prohibited. Information is based on analysis of publically avail- able social media data. Opinions reflect judgment at the time and are subject to change. Overtone and OpenMic GameVoice are trademarks of Overtone, Inc. All other trademarks are the property of their respective companies. To obtain additional information or purchase the entire report, please visit www.gamevoicereport.com
  • 3. Introduction OpenMic GameVoice™ is the first monthly video game industry report for marketers, producers, designers and retail category managers to analyze millions of consumer conversations from popular social media video game communities. GameVoice is created using Overtone’s OpenMic, an advanced listening system that applies artificial intelli- gence and text analytics to automatically "read" online comments and distill actionable insights. GameVoice provides in-depth analyses of millions of consumer comments from over 30 of the most popular social media video game communities. GameVoice extracts discussion topic rankings, meaningful themes and sentiment for specific game titles, genres, publishers and platforms. Analyses and commentary by Overtone’s market research professionals interpret these metrics when appropriate, and representative comments are included to illustrate consumer sentiment. GameVoice was compiled and launched in the first quarter of 2010 by a team of experienced market research professionals. To complete this report, the team: 1. Performed an exhaustive social media source audit to identify the major online communities, message boards, blogs, review sites, and discussion forums where consumers write about video game products and related industry developments. A complete list of source data is included in Table 1. 2. Defined categories for content analysis to include major consoles/platforms, publishers, genres, and individual games, as well as thematic topics such as sentiment, intent to buy, and product attributes (e.g., graphics, cost, audio, etc.). A complete list of analytical categories is included in Table 2. 3. Mapped defined source site data to the OpenMic listening system using publicly available feeds and services (e.g., RSS, Boardreader, Google, etc.), and configured the machine-learning text analytics engine to automatically evaluate and score every consumer-generated comment. Classification accu- racy was audited and tuned to exceed 80%. 4. Processed millions of comments in the month of February, with each verbatim record evaluated for sentiment and scored across 100 different attributes. OpenMic’s advanced business intelligence capa- bilities were used to create reports, export graphics, analyze meaning and draft conclusions based on how gamers express themselves. All volume numbers listed in this report signify individual comments. The enclosed findings represent just a small sample of the breadth of insight data available in the complete GameVoice report. For more information please contact gamevoice@overtone.com or call 415.814.0480. Copyright 2010 3 Overtone, Inc.
  • 4. Table 1: Source Sites (Master Level Domain) Source Name URL 1UP Message Boards http://www.1up.com/  Absolute Playstation http://www.absolute-playstation.com/  Atari http://www.ataricommunity.com/  Capcom http://www.capcom-unity.com/  Destructoid http://www.destructoid.com/  DS Ultimate http://dsultimate.net/  EA http://forum.ea.com/  ESPN Message Board http://boards.espn.go.com/  GameSpot http://www.gamespot.com/  GamesRadar http://www.gamesradar.com/  GameTrailers.com http://forums.gametrailers.com/  IGN Boards http://boards.ign.com/  Konami http://www.konami.com/  LucasArts Game Discussion http://forums.lucasarts.com/  NFL Boards http://www.footballsfuture.com/  Nintendo DS Play http://www.ds-play.com/  Nintendo Fan Forum http://www.nintendofanforum.com/  Penny Arcade Forums http://forums.penny-arcade.com/  Platinum Games http://forums.platinumgames.com/  Playstation 3 Chat http://www.ps3chat.com/  PlayStation Network http://boardsus.playstation.com/  PreGameLobby http://www.pregamelobby.com/  PSP-Forum.com http://www.psp-forum.com/  Sega of America http://forums.sega.com/  Sony PSP Forum - Topix http://www.topix.com/  Super Cheats Forums http://forums.supercheats.com/  Team Xbox http://forum.teamxbox.com  www.xboxforums.net http://www.xboxforums.net/  Xbox 360: Discussions in eBay http://discussions-neighborhoods.ebay.com/  Xbox Addict Asylum http://www.xboxaddict.com/  Xbox.com http://forums.xbox.com/  Xbox-Scene Online Web Community http://forums.xbox-scene.com/  Copyright 2010 4 Overtone, Inc.
  • 5. Table 2: Analytical Dimensions Category Group Category Category Group Category Sentiment Negative Tone Publishers Activision  Positive Tone  Capcom  Disney Interactive Studios  Discussion Themes Audio  Electronic Arts  Bugs  Konami  Cost  LucasArts  DLC  Majesco  Graphics  Microsoft Game Studios   Intent to Buy  MTV Games Intent to Rent  Namco Bandai Online Experience  Nintendo Replayability  Sega Storyline Sony Computer Entertainment Warranty Square Enix Take-Two Interactive Game Titles >100 Released Games THQ >50 Future Releases Ubisoft Warner Bros. Interactive Platforms Nintendo DS  Retail Amazon Nintendo Wii  PlayStation 3  Best Buy Blockbuster PSP  eBay Xbox 360  GameFly Genres GameStop / EB Games Action/Adventure  Netflix Education  Target Fighting  Toys R Us Music  Walmart Other  Platformer  Racing  RPG  Shooter  Simulation  Sports  Strategy  Copyright 2010 5 Overtone, Inc.
  • 6. Platform Insights Microsoft Xbox 360 Publishers February 2010 Platform Volume: 445,069 E   A leads in Xbox-related conversation with discussion topics driven by the commercial success of the Mass Effect 2 and Dragon Age Origins releases, both developed by EA subsidiary Bioware. The second most dis- cussed publisher is Microsoft Game Studios, with the majority of chatter centered on the studio’s ability and strategy to deliver exclusive titles to the platform. Conversations reflect sentiment that Microsoft should de- velop more exclusives to compete with other platforms in terms of game quality and console market share. Microsoft Xbox 360 Publishers with Sentiment 0 1,000 2,000 3,000 4,000 5,000 6,000 Electronic Arts  5,008 Microsoft Game Studios  3,542 Capcom  2,618 Activision  1,682 Sega  1,661 Negative Ubisoft  680 Neutral Square Enix  298 Positive THQ  241 Take‐Two Interactive  126 Konami  90 LucasArts  89 Namco Bandai  73 Warner Bros. Interactive  11 Representative Comments: “Dragon Age and ME2 will help them though, Bioware has turned out to be a smart acquisition for them.” 1UP Message Boards, 2/11 “With games such as Halo: reach, Alan Wake, Splinter Cell: Conviction, and Fable3, you can see that the Xbox360 lineup is far more stronger in 2010 compared to last year.” Sega Forums , 2/14 “They need exclusives to convince people to buy their console.” GameTrailers.com, 2/20 “The Xbox 360 needs more true exclusives under its belt.” GameTrailers.com Forums 2/12 “My guess is that the 360s sales are on the decline, and Microsoft wants more exclusives for their console” IGN Boards, 2/15 Copyright 2010 6 Overtone, Inc.
  • 7. Platform Insights Microsoft Xbox 360 Genres February 2010 Platform Volume: 445,069 The top Xbox 360 game genres discussed in February are RPGs, followed by various Action, Shooter, and Adventure titles. The late January launch of the much anticipated Mass Effect 2 release drives considerable conversation volume, with many discussions debating whether it should be considered an RPG or First Per- son Shooter release. Other popular titles affecting genre discussion ranking include Call of Duty, Bayonetta, Halo and Gears of War. Microsoft Xbox 360 Genres 0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000 RPG  19,329 Shooter 14,148 Action/Adventure  10,107 Fighting 1,864 Music  796 Strategy  367 Racing  317 Sports  279 Platformer 158 Daily Category Volume 1,600 1,400 RPG  1,200 Shooter Action/Adventure  1,000 Fighting 800 Music  600 Strategy  400 Racing  200 Sports  0 Platformer 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Copyright 2010 7 Overtone, Inc.
  • 8. Platform Insights Microsoft Xbox 360 Themes by Genre February 2010 Platform Volume: 445,069 Storyline and graphics-related topics lead social media conversation volume across the most popular game genres. Role Playing Game (RPG) discussions in particular have a heavy storyline component coupled with replayability, as might be expected from titles where plotlines and configuration options drive the experience. Shooter games have a greater percentage of downloadable content (DLC) discussions as driven by Bioshock, Call of Duty, Crysis and other franchise offerings. Role Playing Game (RPG) Themes Shooter Game Themes 0 500 1,000 1,500 2,000 2,500 0 500 1,000 1,500 Storyline  2,334 Storyline  1,300 Graphics  586 Graphics  1,026 DLC  456 Cost  498 Cost  437 DLC  370 Replayability  225 Intent to Buy  216 Intent to Buy  209 Online Experience  174 Online Experience  100 Replayability  163 Bugs  97 Audio  93 Audio  70 Bugs  70 Warranty  13 Warranty  19 Action/Adventure Game Themes Fighting Game Themes 0 200 400 600 800 1000 1200 0 50 100 150 Storyline  971 Storyline  133 Graphics  311 DLC  104 Cost  273 Cost  91 DLC  237 Intent to Buy  48 Intent to Buy  161 Online Experience  38 Audio  101 Graphics  30 Replayability  80 Audio  17 Online Experience  77 Replayability  11 Bugs  59 Bugs  2 Warranty  13 Representative Comments: “Mass Effect 2: The deeper-than-ever character interaction. At the end I really liked all my squad members. You actually feel involved with the entire story of the game instead of going along for the ride.” GameSpot Forums, 2/22 “Mass Effect wins in Story and everything related (atmosphere, characters etc), soundtrack and graphics.” GameSpot Forums, 2/4 “Mass Effect has a move developed story, characters and replay value.” GameTrailers.com Forums, 2/4 “Mind you Mass Effect does deliver some interesting gameplay and the graphics are quite good, but I'm mostly in it for the story. Which was phenomenal for me.” IGN Boards, 2/14 Copyright 2010 8 Overtone, Inc.
  • 9. Game Insights Microsoft Xbox 360 Released Games February 2010 Platform Volume: 445,069 Mass Effect 2 and Call of Duty: Modern Warfare 2 garner more comments than any other released game, each with nearly four times as many comments as the next released game. The February release of Aliens vs. Predator comes in third, followed by Bayonetta and Bioshock 2. In terms of Intent to Buy, Call of Duty: Modern Warfare 2 leads Mass Effect 2 while Pure and Assassin’s Creed II rank relatively high on the list. Microsoft Xbox 360 Released Games 0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 9,000 Mass Effect 2  8,093 Call of Duty: Modern Warfare 2  7,893 Aliens vs. Predator  2,162 Bayonetta  1,829 BioShock 2  1,670 Dragon Age: Origins  1,233 Pure  1,031 Dante's Inferno  980 Halo 3: ODST  950 Assassin's Creed II  795 Borderlands  732 Darksiders  713 Left 4 Dead 2  409 Forza Motorsport 3  396 Madden NFL 10  215 Rock Band 2  140 FIFA Soccer 10  100 Dark Void  90 Need for Speed: Shift  64 Grand Theft Auto: Episodes from Liberty City  63 Microsoft Xbox 360 Intent to Buy Released Games 0 20 40 60 80 100 120 Call of Duty: Modern Warfare 2  111 Mass Effect 2  103 Aliens vs. Predator  33 Pure  31 Bayonetta  28 Assassin's Creed II  23 Dragon Age: Origins  22 BioShock 2  22 Dante's Inferno  19 Borderlands  17 Copyright 2010 9 Overtone, Inc.
  • 10. Microsoft Xbox 360 Released Games Mass Effect 2 (Released 1/26/10) February 2010 Game Volume: 8,093 Much of the discussion about Mass Effect 2 revolves around the storyline, which has a slightly positive senti- ment. There are numerous comparisons to the original Mass Effect, which is often said to have a better story- line than the second game, and speculation about the upcoming third game in the trilogy. Graphics are an- other common theme and also lean positive. Game and Category Sentiment Index Top Influencers 0 20 40 60 Game Volume Sentiment Index Mass Effect 2 8,093 .01 powersp 49 clank3000 44 Category Volume Sentiment Index Online Experience 43 .07 S4NDM4N 42 Intent to Buy 103 .03 SYST3MSH0CK 38 DLC 235 .03 Robbie922004 34 Cost 223 .02 Graphics 262 .02 Storyline 1,186 .02 Bugs 48 .01 Representative Comments: Replayability 132 -.01 Warranty 5 -.01 “It's not the gameplay itself that gives Audio 23 -.04 ME2 such high scores and huge sales. It's the presentation and story. Just like Mass Effect 2 Category Volume a movie.” GameTrailers.com Forums, 2/12 0  200  400  600  800  1,000  1,200  1,400  “When i play a game i wanna feel like Storyline  1,186 some epic victor, like a huge part of the game. I just felt so underwhelmed by Graphics  262 ME2 Especially because the first one was sooo good. I liked all the side DLC  235 quests and the loyalty missions but Cost  223 none of them felt like they had anything to do with the main storyline.” Replayability  132 IGN Boards, 2/25 Intent to Buy  103 “Mass Effect 2 is a far better game than Mass Effect 1. The only parts I Bugs  48 found worse were the main plot, which Online Experience  43 was lacking and had a few holes in it” GameSpot Forums, 2/8 Audio  23 “I liked Mass Effect 2 as an experi- Warranty  5 ence. However, it's story was beyond disappointing considering the brilliant Daily Category Volume set up from the first game. I HOPE 200 Mass Effect 3 has a little more depth to 150 it.” IGN Boards, 2/27 100 “damn! mass effect 2 looks like a 50 movie! i could almost confuse it for pre- 0 rendered graphics!” 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 GameTrailers.com Forums, 2/11 Copyright 2010 10 Overtone, Inc.
  • 11. Microsoft Xbox 360 Released Games Call of Duty: Modern Warfare 2 (Released 11/10/09) February 2010 Game Volume: 7,893 Discussions about Call of Duty: Modern Warfare 2 center around the storyline, graphics and online experi- ence. Some players lament that the single-player portion of the game is too short, and recurring issues with the multiplayer include the balance maps, spawning, camping, kill-streaks and lack of support. 15% of all COD:MW2 comments in February also mention Battlefield: Bad Company 2. Game and Category Sentiment Index Top Influencers 0 20 40 60 80 100 Game Volume Sentiment Index Call of Duty: Modern Warfare 2 7,893 .01 Runj312 84 ninjaxams 55 Category Volume Sentiment Index Online Experience 202 .05 dsa88 43 Audio 56 .05 guner1337 43 Intent to Buy 111 .05 EstabonT 42 Storyline 372 .04 Graphics 325 .02 DLC 85 .01 Warranty 15 .0 Representative Comments: Cost 179 .0 Replayability 71 .0 “If Infinity ward could just fix all of the Bugs 78 -.01 exploits like spawn camping, MW2 would be awesome. But as it stands Call of Duty: Modern Warfare 2 Category Volume right now I am enjoying battlefield online more only because it seems to 0  50  100  150  200  250  300  350  400  be a much more balanced and fair online experience.” Storyline  372 IGN Boards, 2/20 Graphics  325 “The first few hours playing MW2 are really great until you found out: Online Experience  202 − The single player is too short Cost  179 − No Dedicated Servers or any other support. Intent to Buy  111 − Only a few multiplayer maps which DLC  85 aren't that great. − There is no tactic whatsoever only Bugs  78 fragging like Unreal Tournament. MW2 is still a fun game though i still Replayability  71 play it but it could've been so much Audio  56 More” IGN Boards, 2/11 Warranty  15 “Call of Duty will never reach the Daily Category Volume heights of MW2 again. everyone has 60 seen through the shiny graphics and 50 big explosions the story was unbelieva- 40 bly shallow and hardly made any 30 sense at all and the multiplayer is filled 20 with glitches and incredibly cheap 10 ways to kill people.” 0 IGN Boards, 2/11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Copyright 2010 11 Overtone, Inc.
  • 12. Game Insights Microsoft Xbox 360 Upcoming Games February 2010 Platform Volume: 445,069 Of all the Xbox 360 games with planned release dates in March 2010 or later, Battlefield: Bad Company 2, with a March 2nd release, is the most talked about game. Final Fantasy XIII is second, with a release date of March 9th, followed by Halo: Reach which comes out later in the year. The top two games rank the same in terms of Intent to Buy, with May release Alan Wake edging out Halo: Reach as the third place game. Microsoft Xbox 360 Upcoming Games 0 1,000 2,000 3,000 4,000 5,000 6,000 Battlefield: Bad Company  2  4,894 Final Fantasy XIII  2,963 Halo: Reach  1,734 Alan Wake  1,723 Super Street Fighter IV  1,273 Fable III  575 Red Dead Redemption  493 Metro 2033  442 Crysis 2  348 Splinter Cell: Conviction  296 Lost Planet 2  285 Fallout: New Vegas  264 Just Cause 2  178 Crackdown 2  168 Mafia II  114 Dead Rising 2  105 Resonance of Fate  83 Prince of Persia: The Forgotten Sands  45 Microsoft Xbox 360 Intent to Buy Upcoming Games 0 20 40 60 80 100 120 Battlefield: Bad Company  2  104 Final Fantasy XIII  46 Alan Wake  34 Super Street Fighter IV  29 Halo: Reach  23 Lost Planet 2  16 Metro 2033  11 Fable III  10 Crysis 2  7 Red Dead Redemption  7 Copyright 2010 12 Overtone, Inc.
  • 13. Microsoft Xbox 360 Upcoming Games Battlefield: Bad Company 2 February 2010 Game Volume: 4,894 In the month before the Battlefield: Bad Company 2 launch, the sentiment skews positive and the most dis- cussed topic is the graphics. Potential buyers were able to play the demo and many express their intent to buy the full game on the March 2nd release date. There are comparisons to the original Bad Company game, and a full 24% of comments mention both Bad Company 2 and Call of Duty: Modern Warfare 2, likely due to the fact that both games have a multiplayer element. Game and Category Sentiment Index Top Influencers 0 20 40 60 80 Game Volume Sentiment Index Battlefield: Bad Company 2 4,894 .01 megaihi 58 TheDreadLord 47 Category Volume Sentiment Index Online Experience 52 .09 usaokay 35 Bugs 35 .09 Deadeye Rifler 22 Storyline 132 .06 Lt R Sharpe 21 Intent to Buy 104 .04 Graphics 165 .03 Audio 37 .03 Replayability 13 .03 Representative Comments: DLC 67 .03 Warranty 3 .01 “ATM I'm super excited for Bad Com- Cost 87 .01 pany 2 because it is changing the wrong of BC1 by optimizing the engine, Battlefield: Bad Company 2 Category Volume creating a thrilling 10 hour single player, and creating a true multiplayer 0  20  40  60  80  100  120  140  160  180  battlefield experience (other than the limited number of players).” Graphics  165 GameTrailers.com Forums, 2/15 Storyline  132 “BF:BC2 is just plain fun, gameplay over graphics, remember this” Intent to Buy  104 GameSpot Forums, 2/2 Cost  87 “With MW2 the only thing that stands out to me are the Character models DLC  67 and the guns. But with BC2 they just really worked on everything to make it Online Experience  52 top notch. I mean the little details you see such as snow blowing across the Audio  37 road. If you get close up to a character you can see the threading of the Bugs  35 clothes and expressions on their faces. BC2 just has so many little details Replayability  13 and that is why I think the graphics are superior to MW2.” Daily Category Volume EA Forums, 2/21 20 15 “I personally love both franchises and will be at gamestop midnight tomorrow 10 to get it but whats with the cod haters, 5 its a fun game too.” 0 EA Forums, 2/28 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Copyright 2010 13 Overtone, Inc.
  • 14. Microsoft Xbox 360 Upcoming Games Final Fantasy XIII February 2010 Game Volume: 2,963 Final Fantasy XIII, which releases in the US on March 9th, has spawned the most debate about the game’s storyline. Gamers identify the Japanese RPG’s storyline as linear and movie-like. They also debate the value of the $60 game given the fact that it doesn’t have an online component. Another common theme is the graphics, with many comments comparing and contrasting the PS3 and Xbox 360 versions of the game. Game and Category Sentiment Index Top Influencers 0 50 100 150 Game Volume Sentiment Index Final Fantasy XIII 2,963 .0 hakanakumono 102 ShadowLegend 42 Category Volume Sentiment Index Online Experience 4 .1 zarshack 32 Graphics 97 .02 LonerWolf 23 Storyline 340 .01 ‐Animespara‐ 23 Audio 32 .01 Intent to Buy 46 .01 Cost 114 .0 Replayability 26 .0 Representative Comments: Bugs 8 .0 DLC 70 -.01 “I've been playing JRPGs and Final Fantasy for a long time and there's just something about FFX that made the Final Fantasy XIII Category Volume series feel more linear than it was. FFXIII seems like it takes it the next 0  50  100  150  200  250  300  350  400  extreme. It's becoming less of a game but more of a interactive movie.” Storyline  340 GameSpot Forums, 2/5 Cost  114 “No way I am dropping down $60 on a linear inferior Jap RPG.” Graphics  97 IGN Boards, 2/20 DLC  70 “It is Singelplayer only game, so not worth 60$. Im waiting till it drops to 30.” Intent to Buy  46 GameTrailers.com Forums, 2/17 “The 360 having some graphical differ- Audio  32 ences, (all cosmetic, not gameplay- Replayability  26 related) does not mean they're buying a bad game.” Bugs  8 Sega Forums, 2/19 “FFXIII developers would be able to Online Experience  4 make HD towns but sadly they didnt thanks to Xbo 360 and its crappy HD- Daily Category Volume 30 DVD” 25 IGN Boards, 2/21 20 15 10 5 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 Copyright 2010 14 Overtone, Inc.
  • 15. Retail Insights Microsoft Xbox 360 Top Retailers February 2010 Platform Volume: 445,069 Specialist retailer Gamestop leads in conversation volume as driven by their special trade-in promotions and midnight launch events for new titles. Amazon followed closely, largely driven by special cash promotions. Finally, Ebay transactions figure prominently in discussions based on the large number of transactions re- ported for used and modified consoles. Xbox 360 Retailers 0 200 400 600 800 1,000 1,200 1,400 1,600 1,800 GameStop  1,710 Amazon  654 eBay  525 Best Buy  347 Walmart  233 Blockbuster  204 GameFly  198 Netflix  139 Toys R Us  29 Target  1 Representative Comments: “My local gamestop is having a midnight launch so im getting my copy monday night cant wait!” EA Forums, 2/28 “Madden 2010 Hmm, I'll probably get this in a few months after a price drop or get it used. But the $20 from Amazon is so tempting!” NFL Forums, 2/16 “When I sold my PS3 I had multiple replies within 10 minutes. And I got a lot more than the hundred bucks I would have gotten from Gamestop.” GameTrailers Forums, 2/27 Copyright 2010 15 Overtone, Inc.
  • 16. Company Information Overtone, Inc. delivers real-time customer intelligence to many of the world’s leading consumer brand compa- nies including Microsoft, Yahoo!, eHarmony, and Continental Airlines. The Overtone name reflects our commitment to uncovering the hidden themes and sentiment in the collective wisdom of customer communications. We believe that by opening communication channels and amplifying the voice of the customer, we can help global companies deliver on their brand promise and compound the trust and loyalty of their customer base. Overtone, Inc. builds upon 14 years’ experience developing advanced and highly scalable intelligence tech- nologies. The core of the OpenMic™ solution is a real-time natural language processing, analysis, and report- ing engine optimized to extract customer intelligence from free-form consumer-generated text. Combined with real-time alerts and dynamic engagement capabilities, OpenMic helps monitor a company’s brand as it is be- ing experienced and instantly provides insights on customer expectations to drive strategic actions. For more information, please contact: Phone: 415.814.0480 Email: gamevoice@overtone.com http://www.gamevoicereport.com ©2010, Overtone, Inc. Reproduction Prohibited. For use by named licensee only. Terms of Use can be found at www.gamevoicereport.com