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The QR Question: QR Codes in Academic Libraries
 

The QR Question: QR Codes in Academic Libraries

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Presentation given at Emerging Technology in Academic Libraries in Trondheim, Norway

Presentation given at Emerging Technology in Academic Libraries in Trondheim, Norway

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  • \n
  • Denso wave 1994\n\n
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  • point of need - important\naudio tours and videos - comfort level for students. look like doing normal things (watching video, listening to music) rather than learning or needing to ask for help.\n
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  • - shorter urls mean less dense qr code = easier to scan\n
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  • - mobile surpass desktop in rural china (388 million), \n- Neilsen - over 54.9% in US have smartphone;- Pew - 2011, 84% adults have cell phone \n- heading over 6 billion subscriptions for cell phones, texting overtakes talking in UK\n- - June 2011 - 25.1 million Cdns with cell phones (CWTA)\n- The UK (51%), Sweden (51%) and Norway (54%) all saw a dramatic increase of more than 20% in smartphone adoption in less than one year.  \n52% of Australians own a smartphone, 15% more than did last year. \nAmong the 26 countries, smartphone penetration was highest in the Middle East at 62% in the UAE and 60% in Saudi Arabia.  \nArgentina is starting to see  strong traction in smartphone adoption as nearly a quarter of the population (24%) uses a smartphone\n
  • - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
  • does everyone have a smart phone or data plan? mobi 2010 - 29% unlimited data plans\nare there strong enough connections?\nknow how to download an app? afford to do so? - 50% adults have apps; 38% have downloaded themselves. 56% 18-34 downloaded, 40% 35-46; 25% 47-56; 11% 57-65 \ndoes everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
  • UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
  • cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
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  • study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
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  • http://implementingqrcodesinlibraries.org/\nearly adopters, train users\neasy tech to ease staff into\nnot high risk of failure - no great money or time lost\n
  • - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
  • Emily Casper notes importance of getting outside libraries\n
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  • - placement within resources (amount of white space, etc)\n- point of need\n
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  • - url shorteners good to keep code readable. more info = more dense code\n
  • miami poster - what’s on this computer. easier to just visit computer than scan qr code.\n\n
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  • - rectennas/ near field communication likely next step\n\n\n
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The QR Question: QR Codes in Academic Libraries The QR Question: QR Codes in Academic Libraries Presentation Transcript

  • The QR Question:QR Codes inAcademic LibrariesKrista GodfreyMemorial University of Newfoundlandkgodfrey@mun.ca
  • QR codes2D BARCODE “OPEN SOURCE” CHEAP TEXT EASY NEW HYPERLINKS URLS PHONE NUMBERS
  • HTTP://BIT.LY/Y2RKCWQR CODES IN THE WILD HTTP://BIT.LY/WNHDSN HTTP://BIT.LY/XR5B8G HTTP://BIT.LY/O2TO2S
  • QR CODES IN LIBRARIES
  • QR CODES IN LIBRARIES HTTP://BIT.LY/WFTAUC HTTP://BIT.LY/O37YL0 HTTP://BIT.LY/O37MSM
  • QR CODES IN LIBRARIES HTTP://BIT.LY/RYDJUR
  • HTTP://BIT.LY/O3BQLDQR CODES IN LIBRARIES
  • Statistics* bit.ly* goo.gl HTTP://BIT.LY/WUZJ9J
  • ISSUES HTTP://BIT.LY/WYXH9N
  • CELL PHONES HTTP://BIT.LY/RYHOZ6A LOOK AT THE NUMBERS
  • ACCESSIBILITY HTTP://BIT.LY/XDKLXRVISUALLY AND MOBILITY IMPAIRED
  • DIGITAL DIVIDE HTTP://BIT.LY/XMIHOLSMARTPHONES, DATA PLANS, APPS
  • CONNECTIVITY HTTP://BIT.LY/YLATSBDATA COSTS MONEY
  • SECURITY HTTP://BIT.LY/YVRNSG
  • WHO’S YOUR AUDIENCE? HTTP://BIT.LY/AEDQ37ARE THEY USING QR CODES?
  • HTTP://BIT.LY/RYN1SHTHE NUMBERS HTTP://ECON.ST/O2SLZX
  • HTTP://BIT.LY/RYN1SH
  • HTTP://BIT.LY/YCH4Z4
  • HTTP://BIT.LY/YCH4Z4
  • CAN THEY SCAN A QR CODE? HTTP://BIT.LY/XIZWCG
  • HTTP://BIT.LY/XIZWCGWILL YOU SCAN A QR CODE?
  • HTTP://BIT.LY/RYHXTBWHAT DOES IT MEAN FOR YOU?
  • SOME GUIDING PRINCIPLES HTTP://BIT.LY/YZL7SZ
  • GET OUTSIDE THE LIBRARY HTTP://BIT.LY/XCC3PM
  • HTTP://BIT.LY/RYHGWN
  • LINK TO MOBILE SITES HTTP://BIT.LY/XYCXFF
  • PROVIDE ALTERNATIVES HTTP://BIT.LY/JOGNHU
  • SIZE MATTERS HTTP://BIT.LY/AJ3RVD
  • LOCATION, LOCATION, LOCATION HTTP://BIT.LY/ZJZSGE
  • DON’T OVER DO IT HTTP://BIT.LY/ZEXI5Z
  • KEEP IT SHORT HTTP://BIT.LY/L7VXVC
  • ADD VALUE HTTP://BIT.LY/ZIOHIK
  • SAVE TIME HTTP://BIT.LY/X4A909
  • AVOID ENDING UP HERE
  • THE FUTURE: HTTP://BIT.LY/L6P52IUNCERTAIN. MIDSTEP TO NEAR FIELD COMMUNICATION?
  • Questions?kgodfrey@mun.catwitter: weelibrarianabout.me/weelibrarian HTTP://BIT.LY/WBRLUK