Vince Grittani (Words Talk Productions) has consistently created and produced critically acclaimed projects for stage and television, marketing and promotional campaigns. He has written for dramatic, comedic, animated and children’s television programs. In addition, he has been a contributing writer and illustrator to a variety of regional and national publications Here are a few samples…
Marketing & Advertising From planning through to creative
Red Leaves Resort The Event Component The challenge was to invent and promote a series of events throughout the year in Muskoka, a tourist region primarily known as a summer vacationland. The solution was to rebrand the calendar from four seasons to eight and create original events taking into account the physical, cultural and historical characteristics of each month.
Red Leaves Resort The Entertainment Component The challenge was to create a buzz for Red Leaves Resort five years prior to the first hotel opening. The solution was to brand a tent next to the construction site as the Red Leaves Playhouse then replace it later with a permanent structure in the proposed lakeside village known as Minnet Landing.
Kellerman’s Resort The challenge was to create a new image for an old resort that was now renamed and under new management. The solution was to remove all previous images and rebrand with a uniform and contemporary presentation. This was achieved by creating signature events promoted with promotional print and radio ads.
The Weekend Guy The challenge was to create a brand from scratch that would appeal to anyone interested in leisure and recreational activities The solution was The Weekend Guy a broadcast personality (TV & Radio) , comic strip , book & merchandise. The show is now seen daily on the Ion Life Network (US) and around the world.
The Muskoka Theatre Project 2001 – 2009 The challenge was to restore live theatre in a region were every major company had failed. The solution was to stay away from large expensive venues, create quality productions for the small stage and own copyright The results: Since its inaugural season MTP original productions have won three awards and incredible reviews in addition to a loyal following.