Using Social Networks For Businesses
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Using Social Networks For Businesses

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A discussion on using social network sites (SNS) for businesses. Should businesses use existing SNS or should they create their own branded SNS?

A discussion on using social network sites (SNS) for businesses. Should businesses use existing SNS or should they create their own branded SNS?

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Using Social Networks For Businesses Using Social Networks For Businesses Presentation Transcript

  • Using Social Network for Businesses
  • Quick Introduction
  •  
  • Pitstop Café is a board games café near Boat Quay
  • It is a place where friends gather
  • to enjoy a meal
  • and play board games together
  • What is the role of social media in the business?
  • Corporate blog Online communities Board games meetups Online to offline conversion
  • First Approach: Branded SNS based on Ning 446 members in 18 months. Started June 2007
  • Why Ning and how we get members? More features Better control & flexibility Potential for integrated CRM Link from main site Photo widget Inform via service crews
  • Second Approach: Using Facebook Page in 3 months. Started Nov 2008
  • Why Facebook and how we get members? Simplicity Viral marketing tools More business oriented Facebook advertising Link from main site Posters in cafe Tagging of photos Inform via service crews
  • So what type of SNS is suitable for businesses? (Branded or External)
  •  
  • Low brand awareness and low ability / desire to engage Leverage on the user base in existing SNS
  • Which social network? Site analytics Google trend Scan email list Ask your customers
  • Low brand awareness but high ability / desire to engage Select base on features requirements. Use existing SNS if possible.
  • High brand awareness but low ability / desire to engage Plan and understand first. Do not just jump in blindly.
  • High brand awareness and high ability / desire to engage Integrate it into the organization CRM initiative
  • Baby Center Community Clean and Clear, Hong Kong
  • Swatch Community Club My Starbucks Idea Dell IdeaStorm
  • Some parting thoughts
  • Number of community users alone isn’t a useful metric
  • Differentiate by intention and not by technology or platforms SAME SAME BUT Different?
  • Don’t forget about online to offline conversion
  • Think CRM social networks are tools
  • WeeKee technology and board games lover Website: www.pitstopcafe.com.sg Email: weekee@gmail.com HP: 9236 8457 What are your thoughts?