Social media and place marketing

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Slides for my gig at Piiri 2010, for more information and links, see http://www.weconverse.com/2010/03/18/2010-05-26-piiri-social-media/

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Social media and place marketing

  1. 1. social media for young people and families Piiri 2010, Tampere, 2010-05-26 RichardGatarski.com
  2. 2. RICHARD GATARSKI dad (milton & nellie) phd (digital marketing) adviser, inspirer, provocateur
  3. 3. ?
  4. 4. takeaway
  5. 5. digital natives
  6. 6. amazing kids
  7. 7. u?
  8. 8. not your world?
  9. 9. creative
  10. 10. contemporary culture
  11. 11. 40+ million, 200+ countries
  12. 12. mashing up
  13. 13. gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  14. 14. being online Connected Swedish meeting model 2007 #piiri2010
  15. 15. hmmm
  16. 16. why twitter? human popular fun useful educating social
  17. 17. micro blogging
  18. 18. hashtagging
  19. 19. @vuento
  20. 20. separate professional personal private
  21. 21. twitter tools
  22. 22. location based
  23. 23. tampere?
  24. 24. more tools theconversationprism.com
  25. 25. insights clueless heard about experienced
  26. 26. faq should I do this (social) thing?
  27. 27. udoit www.idiomsbykids.com
  28. 28. assuming we customers/ citizens/ consumers are educated connected conversant we are more than I am
  29. 29. re-think
  30. 30. towards conversing communities Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
  31. 31. mass media think use 100 media that each reach 100 000 people
  32. 32. old guerilla pr
  33. 33. think conversation acknowledge that 10 000 000 actors each are conversing with 10 people
  34. 34. we media
  35. 35. the trend
  36. 36. support conversations
  37. 37. others do
  38. 38. fiskis5.se
  39. 39. project natal
  40. 40. streetmuseum
  41. 41. some advice do tweet re-think 1. listen carefully 2. invite to conversations 3. support stakeholder networks 4. create social media
  42. 42. converse? www.weconverse.com

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