social media
   for young people and families




                Piiri 2010, Tampere, 2010-05-26
                RichardG...
RICHARD GATARSKI
          dad (milton & nellie)
      phd (digital marketing)
adviser, inspirer, provocateur
?
takeaway
digital natives
amazing kids
u?
not your world?
creative
contemporary culture
40+ million, 200+ countries
mashing up
gnomedex 2005




CC 2.0, www.flickr.com/photos/penmachine/21506549
being online




      Connected
Swedish meeting model 2007


    #piiri2010
hmmm
why twitter?

 human

 popular

   fun

 useful

educating

 social
micro blogging
hashtagging
@vuento
separate




professional
     personal
        private
twitter tools
location based
tampere?
more tools




theconversationprism.com
insights




clueless   heard about   experienced
faq




should I do this (social) thing?
udoit




www.idiomsbykids.com
assuming

we customers/ citizens/ consumers are



           educated
         connected
     conversant

              w...
re-think
towards conversing communities




Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
 ...
mass media think




         use



  100 media
    that each reach


100 000 people
old guerilla pr
think conversation




       acknowledge that



10 000 000 actors
    each are conversing with


   10 people
we media
the trend
support conversations
others do
fiskis5.se
project natal
streetmuseum
some advice




           do tweet


            re-think

         1. listen carefully
    2. invite to conversations
3....
converse?


www.weconverse.com
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Social media and place marketing

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Slides for my gig at Piiri 2010, for more information and links, see http://www.weconverse.com/2010/03/18/2010-05-26-piiri-social-media/

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Transcript of "Social media and place marketing"

  1. 1. social media for young people and families Piiri 2010, Tampere, 2010-05-26 RichardGatarski.com
  2. 2. RICHARD GATARSKI dad (milton & nellie) phd (digital marketing) adviser, inspirer, provocateur
  3. 3. ?
  4. 4. takeaway
  5. 5. digital natives
  6. 6. amazing kids
  7. 7. u?
  8. 8. not your world?
  9. 9. creative
  10. 10. contemporary culture
  11. 11. 40+ million, 200+ countries
  12. 12. mashing up
  13. 13. gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  14. 14. being online Connected Swedish meeting model 2007 #piiri2010
  15. 15. hmmm
  16. 16. why twitter? human popular fun useful educating social
  17. 17. micro blogging
  18. 18. hashtagging
  19. 19. @vuento
  20. 20. separate professional personal private
  21. 21. twitter tools
  22. 22. location based
  23. 23. tampere?
  24. 24. more tools theconversationprism.com
  25. 25. insights clueless heard about experienced
  26. 26. faq should I do this (social) thing?
  27. 27. udoit www.idiomsbykids.com
  28. 28. assuming we customers/ citizens/ consumers are educated connected conversant we are more than I am
  29. 29. re-think
  30. 30. towards conversing communities Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac
  31. 31. mass media think use 100 media that each reach 100 000 people
  32. 32. old guerilla pr
  33. 33. think conversation acknowledge that 10 000 000 actors each are conversing with 10 people
  34. 34. we media
  35. 35. the trend
  36. 36. support conversations
  37. 37. others do
  38. 38. fiskis5.se
  39. 39. project natal
  40. 40. streetmuseum
  41. 41. some advice do tweet re-think 1. listen carefully 2. invite to conversations 3. support stakeholder networks 4. create social media
  42. 42. converse? www.weconverse.com

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