sociala medier




bigger than
   brands?
                   IAB Grand One-seminarii, Helsinki, 2010-03-25
               ...
sociala medier   takeaway
sociala medier   amazing kids
sociala medier                        trends



                  number of blogs
                  facebook tools
       ...
sociala medier   (next) big thing(s)
sociala medier               trip’s idea(s)


multimedia in business?




                 let consumers lead
sociala medier   project natal
sociala medier                   who?




                 avatar of
                 Dr Grace Augustine
sociala medier   around 1998
sociala medier   augmented reality
sociala medier                              2day




                 theconversationprism.com
sociala medier                      insights




clueless              heard about   experienced
sociala medier               faq




should I do this (social) thing?
sociala medier                          udoit




                 www.idiomsbykids.com
sociala medier                               gnomedex 2005




                 CC 2.0, www.flickr.com/photos/penmachine/2...
sociala medier                                being online




                       Connected
                 Swedish m...
sociala medier   grand one 2010
sociala medier   being (a)live
sociala medier   hashtagging
sociala medier   medium
sociala medier   back channel fire
sociala medier   hot issues
sociala medier      danah boyd @ sxsw 2010



For the parents and educators in
the room [...] The worst thing you
can do i...
sociala medier   e-methodology
sociala medier      don dillman @ aapor 2002




My main memory of that experience
is going to meetings to face the
skepti...
sociala medier   why do it?
sociala medier            leading question




        who gives us meaning?
sociala medier   cleaning up
sociala medier                           broadcast history




                 KDKA, Pittsburgh 1920
sociala medier                       broadcast history




William Procter & James Gamble, 1837 -      Ma Perkins, 1933
sociala medier                                 great idea




     Philo Farnsworth with “Image Dissector” 1929
sociala medier   post world war II
sociala medier   a young wife
sociala medier                            creative genius




Sylvester L. "Pat" Weaver Jr., president of NBC, 1955
sociala medier   tech lesson




it took
      many
decades
sociala medier        spinning industrial wheel




   and we
        got

   brands
             for end use of stuff
sociala medier   The trend
sociala medier   digital natives
sociala medier   40+ million, 200+ countries
sociala medier                 refocusing




                 social networks
sociala medier                                                                   social soaps




                 Source:...
sociala medier   leveraging networks
sociala medier   facebook avatars
sociala medier                                         brand value




    “linking value”
    what the brand delivers in ...
sociala medier          a different brand




brands transformed
  to tools for

  identity
                & relationship...
sociala medier   they are (still) in it
sociala medier   passion
sociala medier   a taste of future
sociala medier
sociala medier   fiskis5.se
sociala medier




             blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
sociala medier                going on




something
             bigger than
                brands!

         but what?
...
sociala medier




                  converse?


www.weconverse.com
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Bigger than Brands, IAB Finland 2010-03-25

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My key note Presentation at IAB Finland's Grand One Seminarii, for more info: http://www.weconverse.com/2010/02/22/2010-03-25-iab-finland-bigger-than-brands/

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Bigger than Brands, IAB Finland 2010-03-25

  1. 1. sociala medier bigger than brands? IAB Grand One-seminarii, Helsinki, 2010-03-25 RichardGatarski.com
  2. 2. sociala medier takeaway
  3. 3. sociala medier amazing kids
  4. 4. sociala medier trends number of blogs facebook tools social profiles perplexed adapps money xxdget number year
  5. 5. sociala medier (next) big thing(s)
  6. 6. sociala medier trip’s idea(s) multimedia in business? let consumers lead
  7. 7. sociala medier project natal
  8. 8. sociala medier who? avatar of Dr Grace Augustine
  9. 9. sociala medier around 1998
  10. 10. sociala medier augmented reality
  11. 11. sociala medier 2day theconversationprism.com
  12. 12. sociala medier insights clueless heard about experienced
  13. 13. sociala medier faq should I do this (social) thing?
  14. 14. sociala medier udoit www.idiomsbykids.com
  15. 15. sociala medier gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  16. 16. sociala medier being online Connected Swedish meeting model 2007 #????
  17. 17. sociala medier grand one 2010
  18. 18. sociala medier being (a)live
  19. 19. sociala medier hashtagging
  20. 20. sociala medier medium
  21. 21. sociala medier back channel fire
  22. 22. sociala medier hot issues
  23. 23. sociala medier danah boyd @ sxsw 2010 For the parents and educators in the room [...] The worst thing you can do is start a sentence with "back in my day." Back in your day doesn't matter. What does matter is that you care and that you too are trying to figure out how to make sense of an ever-changing environment
  24. 24. sociala medier e-methodology
  25. 25. sociala medier don dillman @ aapor 2002 My main memory of that experience is going to meetings to face the skeptical discussants […] how doubtful they were that I could collect accurate information on the telephone
  26. 26. sociala medier why do it?
  27. 27. sociala medier leading question who gives us meaning?
  28. 28. sociala medier cleaning up
  29. 29. sociala medier broadcast history KDKA, Pittsburgh 1920
  30. 30. sociala medier broadcast history William Procter & James Gamble, 1837 - Ma Perkins, 1933
  31. 31. sociala medier great idea Philo Farnsworth with “Image Dissector” 1929
  32. 32. sociala medier post world war II
  33. 33. sociala medier a young wife
  34. 34. sociala medier creative genius Sylvester L. "Pat" Weaver Jr., president of NBC, 1955
  35. 35. sociala medier tech lesson it took many decades
  36. 36. sociala medier spinning industrial wheel and we got brands for end use of stuff
  37. 37. sociala medier The trend
  38. 38. sociala medier digital natives
  39. 39. sociala medier 40+ million, 200+ countries
  40. 40. sociala medier refocusing social networks
  41. 41. sociala medier social soaps Source: Steven Johnson (2006), Everything Bad is Good for You
  42. 42. sociala medier leveraging networks
  43. 43. sociala medier facebook avatars
  44. 44. sociala medier brand value “linking value” what the brand delivers in order to support the social links in the tribe Bernard Cova, 1993
  45. 45. sociala medier a different brand brands transformed to tools for identity & relationships management
  46. 46. sociala medier they are (still) in it
  47. 47. sociala medier passion
  48. 48. sociala medier a taste of future
  49. 49. sociala medier
  50. 50. sociala medier fiskis5.se
  51. 51. sociala medier blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
  52. 52. sociala medier going on something bigger than brands! but what? u tell us…
  53. 53. sociala medier converse? www.weconverse.com

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