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Bigger than Brands, IAB Finland 2010-03-25
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Bigger than Brands, IAB Finland 2010-03-25

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My key note Presentation at IAB Finland's Grand One Seminarii, for more info: http://www.weconverse.com/2010/02/22/2010-03-25-iab-finland-bigger-than-brands/

My key note Presentation at IAB Finland's Grand One Seminarii, for more info: http://www.weconverse.com/2010/02/22/2010-03-25-iab-finland-bigger-than-brands/

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  • 1. sociala medier bigger than brands? IAB Grand One-seminarii, Helsinki, 2010-03-25 RichardGatarski.com
  • 2. sociala medier takeaway
  • 3. sociala medier amazing kids
  • 4. sociala medier trends number of blogs facebook tools social profiles perplexed adapps money xxdget number year
  • 5. sociala medier (next) big thing(s)
  • 6. sociala medier trip’s idea(s) multimedia in business? let consumers lead
  • 7. sociala medier project natal
  • 8. sociala medier who? avatar of Dr Grace Augustine
  • 9. sociala medier around 1998
  • 10. sociala medier augmented reality
  • 11. sociala medier 2day theconversationprism.com
  • 12. sociala medier insights clueless heard about experienced
  • 13. sociala medier faq should I do this (social) thing?
  • 14. sociala medier udoit www.idiomsbykids.com
  • 15. sociala medier gnomedex 2005 CC 2.0, www.flickr.com/photos/penmachine/21506549
  • 16. sociala medier being online Connected Swedish meeting model 2007 #????
  • 17. sociala medier grand one 2010
  • 18. sociala medier being (a)live
  • 19. sociala medier hashtagging
  • 20. sociala medier medium
  • 21. sociala medier back channel fire
  • 22. sociala medier hot issues
  • 23. sociala medier danah boyd @ sxsw 2010 For the parents and educators in the room [...] The worst thing you can do is start a sentence with "back in my day." Back in your day doesn't matter. What does matter is that you care and that you too are trying to figure out how to make sense of an ever-changing environment
  • 24. sociala medier e-methodology
  • 25. sociala medier don dillman @ aapor 2002 My main memory of that experience is going to meetings to face the skeptical discussants […] how doubtful they were that I could collect accurate information on the telephone
  • 26. sociala medier why do it?
  • 27. sociala medier leading question who gives us meaning?
  • 28. sociala medier cleaning up
  • 29. sociala medier broadcast history KDKA, Pittsburgh 1920
  • 30. sociala medier broadcast history William Procter & James Gamble, 1837 - Ma Perkins, 1933
  • 31. sociala medier great idea Philo Farnsworth with “Image Dissector” 1929
  • 32. sociala medier post world war II
  • 33. sociala medier a young wife
  • 34. sociala medier creative genius Sylvester L. "Pat" Weaver Jr., president of NBC, 1955
  • 35. sociala medier tech lesson it took many decades
  • 36. sociala medier spinning industrial wheel and we got brands for end use of stuff
  • 37. sociala medier The trend
  • 38. sociala medier digital natives
  • 39. sociala medier 40+ million, 200+ countries
  • 40. sociala medier refocusing social networks
  • 41. sociala medier social soaps Source: Steven Johnson (2006), Everything Bad is Good for You
  • 42. sociala medier leveraging networks
  • 43. sociala medier facebook avatars
  • 44. sociala medier brand value “linking value” what the brand delivers in order to support the social links in the tribe Bernard Cova, 1993
  • 45. sociala medier a different brand brands transformed to tools for identity & relationships management
  • 46. sociala medier they are (still) in it
  • 47. sociala medier passion
  • 48. sociala medier a taste of future
  • 49. sociala medier
  • 50. sociala medier fiskis5.se
  • 51. sociala medier blog.futurelab.net/2008/08/growing_up_assuming_you_can_pu.html
  • 52. sociala medier going on something bigger than brands! but what? u tell us…
  • 53. sociala medier converse? www.weconverse.com

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