sociala medier
SOCIAL MEDIA
PROMISES AND PERILS
X-FAKTORI by ProCom, Helsinki, 2009-06-04
Richard Gatarski
www.weconverse.com

sociala medier
richard gatarski
dad (milton & nellie)
phd (marketing)
advisor, edutainer, provocateur

sociala medier wr do u , from

sociala medier old trade lingo
newspaper radio/tv
selling advertising journalism
media and communication
marketing pr dm event
moderator, lobbyist, opinion leader

sociala medier amazing kidz

sociala medier being online
Connected
Swedish meeting model 2007
#x-faktori

sociala medier meetings

sociala medier daytona sessions

sociala medier micro blogging

sociala medier interactive

sociala medier mitä tämä on?
onlive

sociala medier faq
should I do this (blogging) thing?

sociala medier anno 1997

sociala medier why twitter?
human
fun
popular
useful
effective
educating

sociala medier walking the talk

sociala medier back channels

sociala medier refocusing
multiple threadings
&
social networks

sociala medier multiple threadings
Source: Steven Johnson (2006), Everything Bad is Good for You

sociala medier social soaps
Source: Steven Johnson (2006), Everything Bad is Good for You

sociala medier digital (mare) dreams
(micro)blogs im wiki
podcasting sns mashup
consumer generated content
rss ping tag embed widgets
connectors, brokers, gatekeepers

sociala medier leveraging networks

sociala medier knowledge
anna sorainen?

sociala medier in us we trust

sociala medier btw

sociala medier assuming
we customers/ citizens/ consumers are
educated
connected
conversant
we
are more than I am

sociala medier
re-think

sociala medier towards conversing communities
Gatarski, R. and Lundkvist, A. (1997) Interactive Media face Artificial Consumers and
marketing theory must re-think, see www.fek.su.se/home/rgi/imfaceac

sociala medier konversationstjänster
theconversationprism.com

sociala medier let go
Source: Laflyes key note at Association of National Advertisers, 2006-10-06
adage.com/ana06/article?article_id=112311

sociala medier inspirational

sociala medier some advice
do (mikro)vblog
re-think
1. listen carefully
2. invite to conversations
3. support stakeholder networks
4. create social media

sociala medier
converse?
www.weconverse.com