How to be AAPresenting to Attract Attention<br />
The World That The Young Generation Knows…<br />
http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded<br />
Learning Objectives<br />Attributes. What makes something attention grabbing, attractive, sticky.<br />
Learning Objectives<br />Attributes. What makes something attention grabbing, attractive, sticky.<br />Applications. What ...
Learning Objectives<br />Attributes. What makes something attention grabbing, attractive, sticky.<br />Applications. What ...
1. Have a StoryTell a Story<br />
It is the story-teller that decides what the audience should see/hear/remember<br />
2. Enhance the story<br />
movement<br />
Movements gives perception of depth and linkage between elements<br />
PAN OUT<br />PAN IN<br />
Transit In<br />Transit Out<br />
Movements doesn’t have to be complicated<br />http://www.youtube.com/watch?v=MpIOClX1jPE&feature=player_embedded<br />
sound / music<br />
Sound engages yet another sensory perception, engaging the mind better<br />
Effective use of background sound<br />http://www.youtube.com/watch?v=nnsSUqgkDwU<br />
Relativity & Simplification<br />
Boom of online social networks<br />
Infographic source:  http://media.focus.com/images/uploaded/generic/online-community-boom/OnlineCommunities_R6.PNG<br />
3. Make the story relevant<br />
Personification /Change of perspective <br />Making difficult issues palatable<br />
http://www.youtube.com/watch?v=ZDqRheBu2cg&feature=related<br />
Easy to relate  <br />Bring light to issues people ignore<br />
http://www.youtube.com/watch?v=qtbbbK5QH8Q&feature=player_embedded<br />
Summary<br />Have a Story, tell a Story<br />Enhance the Story<br />Movement<br />Sound<br />Relativity / Simplicity<br />...
The Urgency!<br />
http://www.youtube.com/watch?v=zDHJ4ztnldQ<br />
Resources<br />Google search stories<br />Creating common craft videos<br />Good sources to look for static and animated i...
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How To Be AA - Presenting to Attract Attention

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How to captivate your audience and deliver information using easy-to-digest animations, video-clips and infographics

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How To Be AA - Presenting to Attract Attention

  1. 1. How to be AAPresenting to Attract Attention<br />
  2. 2. The World That The Young Generation Knows…<br />
  3. 3. http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded<br />
  4. 4. Learning Objectives<br />Attributes. What makes something attention grabbing, attractive, sticky.<br />
  5. 5. Learning Objectives<br />Attributes. What makes something attention grabbing, attractive, sticky.<br />Applications. What are some of the current methods used.<br />
  6. 6. Learning Objectives<br />Attributes. What makes something attention grabbing, attractive, sticky.<br />Applications. What are some of the current methods used.<br />Action. What can we do.<br />
  7. 7. 1. Have a StoryTell a Story<br />
  8. 8. It is the story-teller that decides what the audience should see/hear/remember<br />
  9. 9. 2. Enhance the story<br />
  10. 10. movement<br />
  11. 11. Movements gives perception of depth and linkage between elements<br />
  12. 12.
  13. 13. PAN OUT<br />PAN IN<br />
  14. 14. Transit In<br />Transit Out<br />
  15. 15. Movements doesn’t have to be complicated<br />http://www.youtube.com/watch?v=MpIOClX1jPE&feature=player_embedded<br />
  16. 16. sound / music<br />
  17. 17. Sound engages yet another sensory perception, engaging the mind better<br />
  18. 18. Effective use of background sound<br />http://www.youtube.com/watch?v=nnsSUqgkDwU<br />
  19. 19. Relativity & Simplification<br />
  20. 20. Boom of online social networks<br />
  21. 21.
  22. 22.
  23. 23.
  24. 24.
  25. 25. Infographic source:  http://media.focus.com/images/uploaded/generic/online-community-boom/OnlineCommunities_R6.PNG<br />
  26. 26. 3. Make the story relevant<br />
  27. 27. Personification /Change of perspective <br />Making difficult issues palatable<br />
  28. 28. http://www.youtube.com/watch?v=ZDqRheBu2cg&feature=related<br />
  29. 29. Easy to relate <br />Bring light to issues people ignore<br />
  30. 30. http://www.youtube.com/watch?v=qtbbbK5QH8Q&feature=player_embedded<br />
  31. 31. Summary<br />Have a Story, tell a Story<br />Enhance the Story<br />Movement<br />Sound<br />Relativity / Simplicity<br />Make the Story relevant<br />
  32. 32. The Urgency!<br />
  33. 33. http://www.youtube.com/watch?v=zDHJ4ztnldQ<br />
  34. 34. Resources<br />Google search stories<br />Creating common craft videos<br />Good sources to look for static and animated infographics<br />Windows Movie Maker<br />Slideshare<br />Youtube<br />Slides will be available at: www.slideshare.net/wechia<br />
  35. 35. Wayne Chia<br />hi@waynechia.com<br />www.waynechia.com<br />www.facebook.com/wchia<br />www.twitter.com/waynechia<br />Online Engagement Consultant @ Techsailor.com <br />
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