Einführung in                             Social Media                             für Betriebe                          M...
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http://www.flickr.com/photos/wheatfields/1215722161/in/gallery-webzucker-72157626914289162/Tuesday, June 21, 2011
http://www.flickr.com/photos/philippspreckels/Tuesday, June 21, 2011
http://www.flickr.com/photos/snurb/Tuesday, June 21, 2011
http://www.flickr.com/photos/digitalsextant/Tuesday, June 21, 2011
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Nimm 2Tuesday, June 21, 2011
Was ist                         „Social Media“?Tuesday, June 21, 2011
http://www.statistik.at/web_de/statistiken/informationsgesellschaft/ikt-einsatz_in_haushalten/                            ...
http://www.flickr.com/photos/enso-on/2030704717Kunden sprechen miteinander.Tuesday, June 21, 2011
Kunden sind vernetzt.Tuesday, June 21, 2011
Kunden sind mobil.Tuesday, June 21, 2011
http://www.flickr.com/photos/artysmokes/2881855683                          “Success often comes                         to...
http://www.theconversationprism.comTuesday, June 21, 2011
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Social Media BeispieleTuesday, June 21, 2011
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Social Media im Wandel                    Gestern                                       Heute                             ...
EinsatzmöglichkeitenTuesday, June 21, 2011
Nielsen Regel: 90-9-1             „90% der Nutzer lesen und schauen nur             zu,             9% der Nutzer beteilig...
Was will eine                         Community?Tuesday, June 21, 2011
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Social Media Revolution                          2011    http://www.youtube.com/watch?v=3SuNx0UrnEoTuesday, June 21, 2011
BlogsTuesday, June 21, 2011
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Wie funktioniert ein                                Blog?                  • Unternehmensmagazin mit News-                ...
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Was ist erlaubt?                  • Gesetzliche Vorschriften                    • Z.B. das Urheberrecht beachten          ...
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Mobile NutzungTuesday, June 21, 2011
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FlickrTuesday, June 21, 2011
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Facebook führtTuesday, June 21, 2011
Facebook in Österreich                                        http://socialmediaradar.atTuesday, June 21, 2011
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Wie funktioniert                              Facebook?                  •      Edge Rank                  •      Freundes...
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http://www.facebook.com/brandpermissions/logos.phpTuesday, June 21, 2011
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http://www.facebookbiz.de/artikel/kunden-support-auf-facebook-am-bsp-von-notebooksbilliger-deTuesday, June 21, 2011
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TatooTuesday, June 21, 2011
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http://apps.asterisq.com/mentionmap/#user-mymuesliTuesday, June 21, 2011
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Wie funktioniert                               Twitter?                  •      Informationen verbreiten                  ...
Twitter-Nutzung in Österreich                              http://socialmediaradar.atTuesday, June 21, 2011
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VoraussetzungenTuesday, June 21, 2011
Friendship MachineTuesday, June 21, 2011
To Do‘s für UnternehmenTuesday, June 21, 2011
Strategie!?               http://www.flickr.com/photos/23296316@N08/5553384820/Tuesday, June 21, 2011
Marketing Mix.Tuesday, June 21, 2011
User hören nicht zu.                         http://www.flickr.com/photos/utekoehler/4902359443/Tuesday, June 21, 2011
http://www.flickr.com/photos/nanyleon/235472410                         Kunden einbinden.Tuesday, June 21, 2011
Seien Sie anders.                              http://www.flickr.com/photos/korom/5075438428Tuesday, June 21, 2011
Den Kunden zuhören.Tuesday, June 21, 2011
http://www.flickr.com/photos/25157061@N05/5670075357/Tuesday, June 21, 2011                         Marken sind Geschichten.
http://www.flickr.com/photos/paperpariah/2446224424        Wo ist das Risiko?Tuesday, June 21, 2011
Was kostet‘s?Tuesday, June 21, 2011
Vorteile Social Media                  • Interaktionsmöglichkeit                  • Aktualität                  • Schnelli...
Wie geht‘s?                         http://www.flickr.com/photos/laindemacias/3415550440Tuesday, June 21, 2011
Tuesday, June 21, 2011
WEBZUCKER - Ing. Mag. Marco Wegleiter                Social Media Marketing Agentur & Unternehmensberatung                ...
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Einführung in Social Media für Betriebe

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Einführung in Social Media für Betriebe

  1. 1. Einführung in Social Media für Betriebe Marco Wegleiter, WEBZUCKER Ortsmarketing St. Johann in Tirol 20.6.2011Tuesday, June 21, 2011
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  9. 9. http://www.flickr.com/photos/wheatfields/1215722161/in/gallery-webzucker-72157626914289162/Tuesday, June 21, 2011
  10. 10. http://www.flickr.com/photos/philippspreckels/Tuesday, June 21, 2011
  11. 11. http://www.flickr.com/photos/snurb/Tuesday, June 21, 2011
  12. 12. http://www.flickr.com/photos/digitalsextant/Tuesday, June 21, 2011
  13. 13. Tuesday, June 21, 2011
  14. 14. Nimm 2Tuesday, June 21, 2011
  15. 15. Was ist „Social Media“?Tuesday, June 21, 2011
  16. 16. http://www.statistik.at/web_de/statistiken/informationsgesellschaft/ikt-einsatz_in_haushalten/ 024571.htmlTuesday, June 21, 2011
  17. 17. http://www.flickr.com/photos/enso-on/2030704717Kunden sprechen miteinander.Tuesday, June 21, 2011
  18. 18. Kunden sind vernetzt.Tuesday, June 21, 2011
  19. 19. Kunden sind mobil.Tuesday, June 21, 2011
  20. 20. http://www.flickr.com/photos/artysmokes/2881855683 “Success often comes to those who just show up.” -Woody AllenTuesday, June 21, 2011
  21. 21. http://www.theconversationprism.comTuesday, June 21, 2011
  22. 22. Tuesday, June 21, 2011
  23. 23. Social Media BeispieleTuesday, June 21, 2011
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  26. 26. Social Media im Wandel Gestern Heute http://www.baekdal.com/insights/no-facebook-is-not-killing-your-website-new-user-behavior-isTuesday, June 21, 2011
  27. 27. EinsatzmöglichkeitenTuesday, June 21, 2011
  28. 28. Nielsen Regel: 90-9-1 „90% der Nutzer lesen und schauen nur zu, 9% der Nutzer beteiligen sich von Zeit zu Zeit, und nur 1% der Nutzer tragen proaktiv Content bei, von ihnen stammen http://de.wikipedia.org/wiki/Jakob_Nielsen_(Webdesignexperte)Tuesday, June 21, 2011
  29. 29. Was will eine Community?Tuesday, June 21, 2011
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  32. 32. Social Media Revolution 2011 http://www.youtube.com/watch?v=3SuNx0UrnEoTuesday, June 21, 2011
  33. 33. BlogsTuesday, June 21, 2011
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  39. 39. Wie funktioniert ein Blog? • Unternehmensmagazin mit News- Artikeln • Ermöglichen eine hohe Anzahl an Lesern • Die Artikel sind kommentierbar • Blogs werden gelesen, verlinkt und zitiert • Dienen eine Community zu bilden • Helfen Beziehungen aufzubauenTuesday, June 21, 2011
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  43. 43. Was ist erlaubt? • Gesetzliche Vorschriften • Z.B. das Urheberrecht beachten • Plattformabhängige Vorschriften • Z.B. Facebook Promotion-Guidelines • „Marketing-Regeln“ • Z.B. Spam vermeiden • Community-Regeln • Z.B. Dialoge führenTuesday, June 21, 2011
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  50. 50. Mobile NutzungTuesday, June 21, 2011
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  57. 57. FlickrTuesday, June 21, 2011
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  61. 61. WebsitesTuesday, June 21, 2011
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  70. 70. Facebook führtTuesday, June 21, 2011
  71. 71. Facebook in Österreich http://socialmediaradar.atTuesday, June 21, 2011
  72. 72. Tuesday, June 21, 2011
  73. 73. Wie funktioniert Facebook? • Edge Rank • Freundesnetzwerk • Durchschnittlich 140 Freunde/User • „Gefällt mir“ sehen alle Freunde • Unternehmens-Seiten • Gruppen für Themen • Virale Effekte • Auch Websites „verlikebar“Tuesday, June 21, 2011
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  131. 131. http://www.facebook.com/brandpermissions/logos.phpTuesday, June 21, 2011
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  135. 135. http://www.facebookbiz.de/artikel/kunden-support-auf-facebook-am-bsp-von-notebooksbilliger-deTuesday, June 21, 2011
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  139. 139. TatooTuesday, June 21, 2011
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  142. 142. http://apps.asterisq.com/mentionmap/#user-mymuesliTuesday, June 21, 2011
  143. 143. Tuesday, June 21, 2011
  144. 144. Wie funktioniert Twitter? • Informationen verbreiten • „SMS des Internets“ • 140 Zeichen „Tweets“ • Follower & Following • Recherche • Schnell • Mobil • ÖffentlichTuesday, June 21, 2011
  145. 145. Twitter-Nutzung in Österreich http://socialmediaradar.atTuesday, June 21, 2011
  146. 146. Tuesday, June 21, 2011
  147. 147. VoraussetzungenTuesday, June 21, 2011
  148. 148. Friendship MachineTuesday, June 21, 2011
  149. 149. To Do‘s für UnternehmenTuesday, June 21, 2011
  150. 150. Strategie!? http://www.flickr.com/photos/23296316@N08/5553384820/Tuesday, June 21, 2011
  151. 151. Marketing Mix.Tuesday, June 21, 2011
  152. 152. User hören nicht zu. http://www.flickr.com/photos/utekoehler/4902359443/Tuesday, June 21, 2011
  153. 153. http://www.flickr.com/photos/nanyleon/235472410 Kunden einbinden.Tuesday, June 21, 2011
  154. 154. Seien Sie anders. http://www.flickr.com/photos/korom/5075438428Tuesday, June 21, 2011
  155. 155. Den Kunden zuhören.Tuesday, June 21, 2011
  156. 156. http://www.flickr.com/photos/25157061@N05/5670075357/Tuesday, June 21, 2011 Marken sind Geschichten.
  157. 157. http://www.flickr.com/photos/paperpariah/2446224424 Wo ist das Risiko?Tuesday, June 21, 2011
  158. 158. Was kostet‘s?Tuesday, June 21, 2011
  159. 159. Vorteile Social Media • Interaktionsmöglichkeit • Aktualität • Schnelligkeit • Große ReichweiteTuesday, June 21, 2011
  160. 160. Wie geht‘s? http://www.flickr.com/photos/laindemacias/3415550440Tuesday, June 21, 2011
  161. 161. Tuesday, June 21, 2011
  162. 162. WEBZUCKER - Ing. Mag. Marco Wegleiter Social Media Marketing Agentur & Unternehmensberatung Wissenstransfer • Konzeption • Umsetzung • Betreuung SOHO 2.0 Penthouse Office 12 Grabenweg 68 A-6020 Innsbruck Tel.: +43 699 129 24 106 E-Mail: marco.wegleiter@webzucker.at www.webzucker.at facebook.com/webzucker twitter.com/marcowegleiter xing.com/profile/marco_wegleiter Sie sind Hotelier und haben kalte Betten? www.zimmerbelegt.atTuesday, June 21, 2011

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