Building Social Media Networks Museums Association Conference 2011
Build your social networks… <ul><li>What is Social Media? </li></ul><ul><li>Social media case studies </li></ul><ul><li>So...
Why you should be excited  about Social Media
800 million  users 200 million  on Twitter 1 billion tweets a week 2nd  largest search engine Whoa!  Google+  surpasses 43...
Re- thinking marketing Old style Marketing •  Telemarketing •  Trade shows & events •  Direct mail •  Email  •  Print •  T...
Traditional Marketing
Digital Marketing
Social media is… Just about human beings having  conversations   and  relationships   through the use of  online technolog...
Social media – Who gives a damn? <ul><li>Low cost  </li></ul><ul><li>Unlimited access </li></ul><ul><li>Simplicity </li></...
 
The conversation prism
Social Media  In Museums Case Studies
Brooklyn Museum Brooklyn Museum: Community: Posse
Babble on about Art artbabble.org/
www.thewomensmuseum.org/
Social media  Game This game introduces you to social media & gets you thinking about how to use it ….
Pick 2 Cards only
Choose a Museums Audience <ul><li>Mum – Looking for free local activities </li></ul><ul><li>Student – Researching topic </...
Lets play! Match audiences to social media cards
Feedback….
Fish where the fish  are…
Tools to help Use these tools  to find out where  audiences go online
forrester.com How people behave online
Different audiences like … <ul><li>Creators   blogging, making videos </li></ul><ul><li>Critics  reviewing, commenting </l...
http://www.forrester.com/empowered/tool_consumer.html
Who is using which sites?   Source :  Flowtown
Social media toolkit
Use multiple social media tools
Social Media Measurement Social Media Metrics…
Social media ROI <ul><li>Goal = Ticket sales </li></ul><ul><li>Baseline :  Where do you stand  now ? </li></ul><ul><li>Are...
<ul><li>How to measure ROI </li></ul><ul><li>Set up Segments, Goals & Funnels - Analytics </li></ul>
Social media traffic  =  7,963 more visits
Facebook insights
Tweetreach
Social media plan “ Social media should be  integrated with wider  business objectives”
5 step social media plan 1: Listen 2: Prepare 3: Engage 4: Go Offline 5: Measure Success http://mashable.com
<ul><li>What next? </li></ul><ul><li>Seduce your fans </li></ul><ul><li>Create great content </li></ul><ul><li>Outreach to...
Before you go…. Think SEO!
 
Follow @webyogi Looking for digital marketing SEO or social media advice?  Visit  www.webyogi.co.uk Thank you! Any questio...
Thank you to the following companies for original content… Seomoz   – SEO pyramid Forrester  – Socio technographic ladder ...
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Social media for museums workshop : Museums Association Conference 2011

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Social media for museums workshop : Museums Association Conference 2011. Building your social networks, social media case studies, creating a social media plan, measuring social media, social media tools & the importance of SEO.

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  • Welcome to the Building Social Media Networks Workshop Museums Association Conference 2011.
  • Today we are going to talk about what social media is, social media case studies, play a social media game and look at how to measure social media. Feel free to use #hashtags if you want to tweet.
  • Why should you be excited about Social Media?
  • Sources: Facebook - http://www.facebook.com/press/info.php?statistics Tweets - http://techcrunch.com/2011/07/15/twitter-350-billion/ Youtube - http://www.hitwise.com/uk/press-centre/press-releases/bing-uks-second-favourite-search-engine/ Google plus - In the 2 days since users were able to join without an invite, Google+ grew by an estimated 30%. Sources : http://breakingnewsworld.net/2011/09/google-surpasses-43-million-users/
  • Social media has changed game plan.
  • Traditional Marketing – Old stylee
  • Digital Marketing – New style
  • Social media is…Just about human beings having conversations and relationships through the use of  online technology. It’s simply a new form of mass media. Source - http://econsultancy.com/uk/blog/3527-what-is-social-media-here-are-34-definitions
  • Low cost, Unlimited Access,Simplicity,Global reach, Flexibility SEO social signals, Measurability.
  • Create a Business Page, Use Facebook applications, Promote events, Promote your sales, promotions and offers, join LinkedIn groups, Get feedback, Ask questions
  • The Conversation Prism gives you a whole view of the social media universe, categorized and also organized by how people use each network. So many networks…So little time! http://www.theconversationprism.com/
  • Social media Case Studies - Museums
  • Brooklyn pos•se: n. a large group, often with a common interest . (The Posse) is where visitors can create accounts and then anything they favourite, tag or comment on will be attributed to them both in the collection area and on their profiles. http://www.forrester.com/Groundswell/listening/brooklyn_posse.html
  • ArtBabble is a portal for video art content. Although it was created by the Indianapolis Museum of Art, many of the America&apos;s top museums and (some from overseas) are listed as  partners . ArtBabble was launched in April 2009. Want to know some best practices for integrating video into your social media plans? Look no further...
  • Womens museum tweetfest
  • Social media Game. This game introduces you to social media &amp; gets you thinking about how to use it. Based on…. Credits : http://socialmedia.wikispaces.com/Social+media+game http://socialmedia.wikispaces.com/2gether+Game http://www.jimrichardson.co.uk/training.html
  • Pick 2 cards
  • Choose an audience
  • Play social media game
  • Feedback
  • Fish where the fish are…
  • Social Media Toolbox
  • Forrester&apos;s Social Technographics data classifies consumers into seven overlapping levels of social technology participation . Source : http://www.forrester.com/empowered/tool_consumer.html
  • What different people like to do online
  • Joiners like Facebook, Spectators like Blogs Video Forums reviews
  • Social media demographics http://www.flowtown.com/blog/social-media-demographics-whos-using-which-sites
  • Social media toolkit
  • Use multiple social media tools to meet objectives &amp; business goals. Use the tools to listen for conversations online about your brand or keywords.
  • Social media metrics
  • Social media ROI
  • Lets get real
  • Top 5 sites are Google, Facebook, Youtube,
  • Facebook Insights provides Facebook Page owners and Facebook Platform developers with metrics around their content. http://www.facebook.com/help/?page=914
  • Use tweet reach &amp; klout to find out more about your followers
  • Social media plan - “Social media should be integrated with wider business objectives”
  • 5 step social media plan Credit : http://mashable.com/2008/07/10/how-to-develop-a-social-media-plan/ http://www.socialmediaexaminer.com/5-easy-steps-to-a-winning-social-media-plan/ 1. Listen Social media is a term we use to to discuss the tools that facilitate conversations. Before your company can be a part of those conversations, you need to know what people are already talking about so you can determine how you can best contribute. Setting up some tools to monitor conversations is easy. The difficult part is choosing the keywords that will return the most usable results. Step 2: Prepare Social media platforms help facilitate conversations between individuals, not companies. Once you have a sense of what people are talking about, it’s time to identify the appropriate people inside your organization to participate. People, Policy, Strategy. Step 3: Engage Start leaving comments on blogs, uploading images to Flickr, building a community on Twitter or FriendFeed or whatever else that strategy entails that helps further the discussion and illustrates your company’s commitment to developing these online relationships.  Step 4: Go Offline No replacement for face-to-face interaction. Use trade shows and other events as opportunities to build even stronger relationships with the members of your online community. 5: Measure Success Unlike other campaigns, measuring social media success begins by asking more questions: – Did we learn something about our customers that we didn’t know before? – Did our customers learn something about us? – Were we able to engage our customers in new conversations? – Do our employees have an effective new tool for external feedback and reputation management?
  • Once you have a plan what next? Develop a content strategy, make sure your site has social bookmarking, outreach to bloggers, encourage reviews, create a mobile website.
  • Think SEO!
  • The SEO Pyramid – Start with SEO first. The SEO pyramid shows you how to do the right things in the right order so that you get the best possible search engine rankings for your website. Source : http://www.seomoz.org/blog/whiteboard-friday-the-seo-fundamentals-pyramid
  • Social media for museums workshop : Museums Association Conference 2011

    1. 1. Building Social Media Networks Museums Association Conference 2011
    2. 2. Build your social networks… <ul><li>What is Social Media? </li></ul><ul><li>Social media case studies </li></ul><ul><li>Social media game </li></ul><ul><li>Measuring social media </li></ul><ul><li>hashtag #museums2011 </li></ul>
    3. 3. Why you should be excited about Social Media
    4. 4. 800 million users 200 million on Twitter 1 billion tweets a week 2nd largest search engine Whoa! Google+ surpasses 43 Million Users
    5. 5. Re- thinking marketing Old style Marketing • Telemarketing • Trade shows & events • Direct mail • Email • Print • TV/Radio ads Interruption based <ul><li>New Inbound Marketing </li></ul><ul><li>Search Engine Optimisation </li></ul><ul><li>Blogging </li></ul><ul><li>Social Media </li></ul><ul><li>Really Simple Syndication (RSS) </li></ul><ul><li>Videos </li></ul><ul><li>Mobile </li></ul><ul><li>Permission based </li></ul>
    6. 6. Traditional Marketing
    7. 7. Digital Marketing
    8. 8. Social media is… Just about human beings having conversations and relationships through the use of  online technology. It’s simply a new form of mass media.
    9. 9. Social media – Who gives a damn? <ul><li>Low cost </li></ul><ul><li>Unlimited access </li></ul><ul><li>Simplicity </li></ul><ul><li>Global reach </li></ul><ul><li>SEO social signals </li></ul><ul><li>Measurability </li></ul>
    10. 11. The conversation prism
    11. 12. Social Media In Museums Case Studies
    12. 13. Brooklyn Museum Brooklyn Museum: Community: Posse
    13. 14. Babble on about Art artbabble.org/
    14. 15. www.thewomensmuseum.org/
    15. 16. Social media Game This game introduces you to social media & gets you thinking about how to use it ….
    16. 17. Pick 2 Cards only
    17. 18. Choose a Museums Audience <ul><li>Mum – Looking for free local activities </li></ul><ul><li>Student – Researching topic </li></ul><ul><li>Local Historian – Looking for archives </li></ul><ul><li>Art Lover – Interested in exhibitions </li></ul><ul><li>Older Person – Looking for activities </li></ul>
    18. 19. Lets play! Match audiences to social media cards
    19. 20. Feedback….
    20. 21. Fish where the fish are…
    21. 22. Tools to help Use these tools to find out where audiences go online
    22. 23. forrester.com How people behave online
    23. 24. Different audiences like … <ul><li>Creators blogging, making videos </li></ul><ul><li>Critics reviewing, commenting </li></ul><ul><li>Collectors bookmarking, rss feeds </li></ul><ul><li>Joiners Facebook, Twitter, communities </li></ul><ul><li>Spectators Blogs,Video,Forums,Reviews </li></ul><ul><li>Inactives none of the above! </li></ul>
    24. 25. http://www.forrester.com/empowered/tool_consumer.html
    25. 26. Who is using which sites? Source : Flowtown
    26. 27. Social media toolkit
    27. 28. Use multiple social media tools
    28. 29. Social Media Measurement Social Media Metrics…
    29. 30. Social media ROI <ul><li>Goal = Ticket sales </li></ul><ul><li>Baseline : Where do you stand now ? </li></ul><ul><li>Are people that find your website from Twitter clicking on your booking pages? </li></ul><ul><li>Set up a goal to reach payment success page in Google Analytics </li></ul>
    30. 31. <ul><li>How to measure ROI </li></ul><ul><li>Set up Segments, Goals & Funnels - Analytics </li></ul>
    31. 32. Social media traffic = 7,963 more visits
    32. 33. Facebook insights
    33. 34. Tweetreach
    34. 35. Social media plan “ Social media should be integrated with wider business objectives”
    35. 36. 5 step social media plan 1: Listen 2: Prepare 3: Engage 4: Go Offline 5: Measure Success http://mashable.com
    36. 37. <ul><li>What next? </li></ul><ul><li>Seduce your fans </li></ul><ul><li>Create great content </li></ul><ul><li>Outreach to bloggers </li></ul><ul><li>Encourage reviews </li></ul><ul><li>Make content shareable </li></ul><ul><li>Mobile website </li></ul>
    37. 38. Before you go…. Think SEO!
    38. 40. Follow @webyogi Looking for digital marketing SEO or social media advice? Visit www.webyogi.co.uk Thank you! Any questions?
    39. 41. Thank you to the following companies for original content… Seomoz – SEO pyramid Forrester – Socio technographic ladder MuseumNext – Workshop game Mashable – Social media plan Flowtown Brighton Museums Credits
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