Local SEO guide : Local based search for UK further/higher education collegesUK


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Local search marketing tips SEO guide & tips for further & higher education (fe) colleges in the UK. How to optimise your Google places profile, use Foursquare, Gowalla to reach new audiences.

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Local SEO guide : Local based search for UK further/higher education collegesUK

  1. 1. Local SEO guide for higher education colleges & training providers.What is Local Search Marketing?Local listings & SEO have always been important for local marketing but now they’reessential for colleges. Why? Because… • Over 50% of searchers use key phrases of 3 words or longer e.g. “Chichester College part time courses” • On Yahoo alone, 100 Million unique visitors per month search with “local intent” - (source: Frazier Miller, GM of Yahoo Local) • Local results in organic search results and have taken up more space, pushing the organic listings further down the page. • With Google reporting that nearly 30% of all mobile queries have some type of local intent, local search is no longer just an alternative to online yellow pages. It’s important to get listed on a range of local search sites & local directories. Google Places makes it easy for people to make decisions about which local colleges to visit. If your listing doesn’t have a 100% score, you will probably not be listed in the first local colleges that Google displays for local results.What do you need to do? • Make sure your Google listing has a 100% score – There are more than 20 different fields you in your Google Places listing and most colleges don’t fill them all in • Add service keywords in your listing description – List one or two of the areas where your target market lives. • Encourage students & employers to write reviews on your Google places listing. Often the business with the most reviews is a winner. On your publicity, contact form, thank you page, on invoices, on email, say “We’d love it if you gave our college a review on Google/Bing/Yahoo Local.” • Make sure you are listed in your local phone book –Obvious, but Google looks to authority sources of data to build their database and check for local information. If you’re not listed here, it may affect your ability to rank on Google.web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk
  2. 2. Get listed in the top local directories: • Google Local Business Center • Bing Local • Yahoo Local Free Business Listing • Facebook places • Local.com Free Business Listing • Superpages.com Free Listing • Yellowpages.com Create A Listing • Yelp • Qype • Best of the Web • Hotfrog • Touch local • Foursquare • GowallaLocal social searchMany of the popular location-based social networks present themselves as games.They give points to users for going to new or multiple places, then tally the points upagainst the users friends.Services like Foursquare, Gowalla, yelp, Qype, Brightkite & Loopt and others make iteasy to post your physical location to the Web.web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk
  3. 3. Benefits Things to consider • Reach local audiences • Use your keywords in your • Many directory listings are free listing title • Have the local destination within your domain name.ResourcesKiller tips for local search marketingSEO for local search - SEOmozHow to rank higher in Google Places / Local in the UK5 Ways To Rank Better TODAY In The Localized SERPs | SEO.com35 Local Link Opportunities You Missed | Seer Interactive SEO Blog5 Ways to Optimize Google Places for Local & Mobile Search MarketingLocal SEO Primer: How To Rank Higher In Google Place SearchLearning Local SEO and Local Search Optimization | Work.comSEOmoz | One Dead Simple Tactic for Better Rankings in Google LocalAny Questions?Ready to improve your online marketing? Start now contact info@webyogi.co.uk.Feel free to get in touch! We offer in-house training & consultancy for social mediaprojects.www: http://www.webyogi.co.uk/email: info@webyogi.co.ukLocal Search Marketing: @webyogifacebook: WebyogidigitalmarketingSupported by :-web : www.webyogi.co.uk | call : 07412 139341 | email : info@webyogi.co.uk