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Social media guide for highereducation colleges & trainingproviders on how to use Flickreffectively.What is flickr?Flickr is an image and video hosting service that lets you manage and share imagesand videos. It allows you to give each image a title, add a description and tags whichmake it easy for people to search for images by keywords. The popularity of photosharing is huge so the potential traffic is very high. You can choose to make imagesprivate or public so anyone can see them, opening up your images to a wideaudience, and providing an opportunity to engage with people.Flickr allows you to store images in different folders, sets or collections. You mightset up different folders for each course or event. You can also create an open groupwhich other users can add images to. Sign up for an account atwww.flickr.com/signup/. You can… • Search for images using flickr Creative Commons • Add title, details, change date and tag photos (use an anchor tag to easily retrieve photos) • Add notes to a photo • Create a flickr slideshow • Organize photos, i.e., batch organize, sets, etc. • Geotag photos by location • Start discussions • Upload several photos using the flickr Uploader • Send a photo to flickr from a camera phone - flickr Mobile Site • Join groups • Comment on photos Benefits Things to consider • It’s free! • Hard to control what other people • A powerful image and storage site post without strong moderation • Reach new audiences • You may be ‘tagged’ in images • Solid community focus you don’t likeweb : www.webyogi.co.uk | call : 07412 139341 | email : firstname.lastname@example.org
How can higher education colleges & training providersuse flickr?Colleges & training providers can widen interest in services by uploading images toflickr to give prospective students a visual feel for the college. You can use it to: • Search for your institution name in Flickr to find photos • Add photos of events, buildings, college life, college staff and services • You can tag images by keyword and location so that image results appear in Google blended searches • Create buzz around upcoming college events & open days • Showcase student excellence • Promote images on other social networks including facebook and twitter • Create a Flickr group (to gather existing users from your college and generate interest among Flickr users to post images • Use Flickr to discover great photos for your next publications • Launch a contest and invite users to post their best pics of your college. The winners could have their photos published on your website or in your next college magazine…How are Higher Education Providers & Training Providersusing flickr?web : www.webyogi.co.uk | call : 07412 139341 | email : email@example.com
Screendumps of UK Higher and Further Education institutions (universities andcolleges), and the academics within, who have developed a presence or resource inSecond Life. http://www.flickr.com/photos/silversprite/sets/72157603982005324/Images of colleges and Universities on flickrhttp://www.flickr.com/groups/colleges/Monitoring & MeasurementStats are only available to pro account holders but you can see how many peoplehave viewed your images on flickr. You can track visits through Google Analytics.Similar tools: • Photobucket • Picnik • Youtube • Vimeoweb : www.webyogi.co.uk | call : 07412 139341 | email : firstname.lastname@example.org
ResourcesFlickr in plain EnglishTips for flickr beginnersTips to optimise your flickr profileAny Questions?Ready to improve your online marketing? Start nowcontact email@example.com. Feel free to get in touch!We offer in-house training & consultancy for social mediaprojects.www: http://www.webyogi.co.uk/email: firstname.lastname@example.org: @webyogifacebook: WebyogidigitalmarketingSupported by :-web : www.webyogi.co.uk | call : 07412 139341 | email : email@example.com