Why Publishing Is No Longer The Last Step. Alan J. Porter [email_address] North East Ohio – STC November 12 th , 2009

What is ‘Publishing’? pub·lish v. To prepare and issue (printed material) for public distribution or sale. To bring to the public attention; announce.

pub·lish v.

To prepare and issue (printed material) for public distribution or sale.

To bring to the public attention; announce.

Why Do We Publish? To spread knowledge. To record events. To share thoughts and ideas. To instruct. To tell stories.

To spread knowledge.

To record events.

To share thoughts and ideas.

To instruct.

To tell stories.

When Did It Start?

The Book

Reaching The Masses

Did He Write For Publication?

Veneration Of The Printed Word

The Expected Paradigms - 1 Authoring Editing Approval Publication

The Expected Paradigms - 2 When a document is published its information is - Correct, - Complete, - Permanent, - Authoritative. NOT!!!

The Traditional Model

The Centralized Model

Technical Publications – A Personal History

Technical Publications – A Personal History

Technical Publications – A Personal History

Publishing In A Web 2.0 World

Publishing In A Web 2.0 World

Publishing In A Web 2.0 World

Publishing in a Web 2.0 World

Publishing In A Web 2.0 World

Publishing Is No Longer The Last Step

Collaborative Authoring (it isn’t new either).

Getting Feedback – Fear Of The Masses 90- 9 - 1

90- 9 - 1

Enabling The Discussion

What We Need To Be Thinking About The consumer information space is ahead of the ‘professional’ information space. What we do with technology at home migrates into the work space. People Access Information from Multiple Sources. Users Want To Contribute. Feedback is important.

The consumer information space is ahead of the ‘professional’ information space.

What we do with technology at home migrates into the work space.

People Access Information from Multiple Sources.

Users Want To Contribute.

Feedback is important.

How Do You Leverage The New Model? “ Listen” to the people who consume your information. Involve them in the process. Leverage the technology they are using anyway. Social networks. Wikis. Get used to “letting go.”

“ Listen” to the people who consume your information.

Involve them in the process.

Leverage the technology they are using anyway.

Social networks.

Wikis.

Get used to “letting go.”

Publishing Was Never The Last Step CREATE PUBLISH FEEDBACK INCORPORATE

Alan J. Porter – Around The Web

The Commercial

ePublisher 2009.2

ePublisher Workflow

The Demo