Why Publishing Is No Longer The Last Step

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A brief history of the publishing process and a look at how Web2.0 and the rise of feedback and user generated content is changing the way that we think about distributing information.

This version of the presentation was presented to the North East Ohio chapter of the STC on 11/10/09

Published in: Technology, Business
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Why Publishing Is No Longer The Last Step

  1. 1. Why Publishing Is No Longer The Last Step. Alan J. Porter [email_address] North East Ohio – STC November 12 th , 2009
  2. 2. What is ‘Publishing’? <ul><li>pub·lish   v.  </li></ul><ul><li>To prepare and issue (printed material) for public distribution or sale. </li></ul><ul><li>To bring to the public attention; announce. </li></ul>
  3. 3. Why Do We Publish? <ul><li>To spread knowledge. </li></ul><ul><li>To record events. </li></ul><ul><li>To share thoughts and ideas. </li></ul><ul><li>To instruct. </li></ul><ul><li>To tell stories. </li></ul>
  4. 4. When Did It Start?
  5. 5. The Book
  6. 6. Reaching The Masses
  7. 7. Did He Write For Publication?
  8. 8. Veneration Of The Printed Word
  9. 9. The Expected Paradigms - 1 Authoring Editing Approval Publication
  10. 10. The Expected Paradigms - 2 When a document is published its information is - Correct, - Complete, - Permanent, - Authoritative. NOT!!!
  11. 11. The Traditional Model
  12. 12. The Centralized Model
  13. 13. Technical Publications – A Personal History
  14. 14. Technical Publications – A Personal History
  15. 15. Technical Publications – A Personal History
  16. 16. Publishing In A Web 2.0 World
  17. 17. Publishing In A Web 2.0 World
  18. 18. Publishing In A Web 2.0 World
  19. 19. Publishing in a Web 2.0 World
  20. 20. Publishing In A Web 2.0 World
  21. 21. Publishing Is No Longer The Last Step
  22. 22. Collaborative Authoring (it isn’t new either).
  23. 23. Getting Feedback – Fear Of The Masses <ul><li>90- 9 - 1 </li></ul>
  24. 24. Enabling The Discussion
  25. 25. What We Need To Be Thinking About <ul><li>The consumer information space is ahead of the ‘professional’ information space. </li></ul><ul><li>What we do with technology at home migrates into the work space. </li></ul><ul><li>People Access Information from Multiple Sources. </li></ul><ul><li>Users Want To Contribute. </li></ul><ul><li>Feedback is important. </li></ul>
  26. 26. How Do You Leverage The New Model? <ul><li>“ Listen” to the people who consume your information. </li></ul><ul><li>Involve them in the process. </li></ul><ul><li>Leverage the technology they are using anyway. </li></ul><ul><li>Social networks. </li></ul><ul><li>Wikis. </li></ul><ul><li>Get used to “letting go.” </li></ul>
  27. 27. Publishing Was Never The Last Step CREATE PUBLISH FEEDBACK INCORPORATE
  28. 28. Alan J. Porter – Around The Web
  29. 29. The Commercial
  30. 30. ePublisher 2009.2
  31. 31. ePublisher Workflow
  32. 32. The Demo
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