Woe zaal b 14.00 14.15 gfk

557 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
557
On SlideShare
0
From Embeds
0
Number of Embeds
38
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Woe zaal b 14.00 14.15 gfk

  1. 1. Essential Facts &Figuresof E-commerce inBelgiumWim BoesmansBusiness Consultant Retail© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 1
  2. 2. In 2020 …© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 2
  3. 3. The world is changing!© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 3
  4. 4. 2012 World wide adoption: access to the digital world via..Smartphone Media Tablet Notebook Smart TV3‚ 4‚ 5‚ 6‚ 7‚ 8‚ 9‚ 10‚ 11‚ 12‚ 13‚ 14‚ 15‚ 16‚ 17‚ 18‚ 19‚ 20‚ … 45‚ 46‚ 47‚ 48‚ 49‚ 50‚ +62% +68% +11% +48% Global 2012 >1,1 billion devices with direct internet Source: GfK Retail and Technology Global access (+49%) © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 4
  5. 5. ‘Mobile Internet Devices’ will generate almost 50%of sales revenue in Tech Devices OTHER 25% 22% 28% 31% 35% 34% Digital Still Camera (Compact/CSC/SLR) 3% 4% 4% 4% 6% MOBILE PHONE 4% 5% 4% 9% 11% 12% 12% 7% LCD TV 15% 13% 18% 7% 14% 14% 8% DESK PC 13% 14% 11% 9% 8% 9% 15% 7% MOBILE PC 49% 10% 16% 4% 16% TABLET PC 15% 30% 1% 26% 0% 19% 0% 12% 7% 9% SMARTPHONE 2008 2009 2010 2011 2012 2013 FcstGlobal Tech Device Retail Sales Revenue in value % based on €© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 5
  6. 6. Portable ‘connected devices’Smartphones & Media Tablets 2,95 million in 2012! Smartphones: 1,97 Mio (+65%) Media-Tablets: 980.000 units (+176%)© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 6
  7. 7. Online Sales vsTraditional© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 7
  8. 8. Internet Penetration % of Population 2000/2011 Western Europe 90 2000 84 84 2011 83 81 77 75 66 59 51 28 29 25 26 23 23 23 19 13 12 NL UK CH DE BE FR AT ES IT PT © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 8Source: http://www.internetworldstats.com/stats4.htm#europe, status: 31 December 2011, accessed 18 May 2012
  9. 9. Top 10 Internet Countries in Europe Belgium: 8,5 Mio users (4,6 Mio Facebook)© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 9
  10. 10. Technical Consumer Goods and further non-foodtracking Consumer IT Entertainment Fashion Stationery DIY MDA/SDA Electronics Photo Optics Telecom Mobile Content Gardening Tourism AutomotiveMore than 300 product groups monitored in 200.000 outlets in more than32 channels of distribution to represent the sales in more than 1.100.000 outlets© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 10
  11. 11. Technical Consumer Goods** B2C Sales Value % Consumer Channels 11 Countries Europe* Jan-Dec 2012 83,0% 17,0%*) AT, BE, CH, CZ, DE, ES, FR, GB, IT, NL, PT **) CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA in Belgium March 20th 2013 © GfK 2013 | Essential Facts & Figures of E-commerceSales figures |of Smart-Mobilephones are calculated with „Non Subsidised estimated Prices“ 11
  12. 12. Massively Growing B2C Internet Sales-Share for TCG** in Europe* 17.0% 15.4% 13.5% 11.7% 2012 10.3% 2011 2010 8.5% 20096.3% 2008 2007 2006 © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 12*) AT, BE, CH, CZ, DE, GB, ES, FR, IT, NL, PT **) CE, IT, OE, MTG, Photo, Telecom, SDA, PersDiag, MDA
  13. 13. Internet Sales Share per countryTotal Sales Ranking Internet© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 1 2 4 3 5 13
  14. 14. Technical Consumer Goods Market in BelgiumGrowth of online sales in 2012 +18% Pureplayers +19 % +21% Clicks & Bricks© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 14
  15. 15. Share of Pureplayers in Belgium has increased to 3,7%© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 15
  16. 16. Pureplayers in The Netherlands represent 12,6%!© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 16
  17. 17. Internet Sales growing in every segment IT products represent more than 50% of online sales© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 17
  18. 18. Product© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 18
  19. 19. Top 5 Electro Productgroups in Online Sales Traditional Top 5 Internet Sales Mobile Computing +15% -13% PTV/Flat +6% -21% Smart/Mobilephones +29% +27% Digital Cameras +18% -8% External Storage +21% -26%© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 19
  20. 20. Very low weight in Internet Sales Hoods Steam Ovens Built in Hobs© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 20
  21. 21. Price© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 21
  22. 22. Price Index Online Sales vs. Traditional Average price depends on product mix: low, medium and high end AMPLIFIER RECEIVER LOUDSPEAKERS DESKTOP COMPUTING PTV/FLAT STORAGE MOBILE COMPUTING DIGITAL CAMERASSMART-MOBILEPHONESHOT BEVERAGE MAKER FOODPREPARATION HEADPHONES 0 20 40 60 80 100 120 140 160 180 200© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 22
  23. 23. Price Difference Online Sales vs. Traditional Q4 2012 – Top 20 Best Sold Models Top 20 Top 20 Max PanelmarketOnline PTV/Flat -10% -13% -21% Digital Cameras -9% -10% -23% Hot Beverage Makers -5% -14% -16% Washing Machines -1% -6% -24%© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 23
  24. 24. Price Difference Online Netherlands vs. Belgium Q4 2012 – Top 20 Best Sold Models Online in BeneluxCross border online buying is easy! Top 20 Max PTV/Flat -4% -15% Digital Cameras -5% -12% Hot Beverage Makers -9% -23% Washing Machines -7% -17% © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 24
  25. 25. Importance of price in decision to buy90 82.080 Traditional can’t beat the70 66.5 lower prices of Online6050 Traditional40 Online30 28.020 16.110 5.6 1.9 0 (Very) important It matters Not important (at all) Source: GfK/IMNetworks Bricks & Clicks Monitor 2011 © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 25
  26. 26. Place© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 26
  27. 27. Most important reasons to choose a webshop Hard to differentiate! 24.5 41.2 4.9 Convenience at home Price is better Choice is bigger Other 29.3Source: GfK/IMNetworks Bricks & Clicks Monitor 2011© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 27
  28. 28. Most important reasons to choose a regular shop 13.8 29.5 11.9 Look and feel the products Free to walk and browse 15.7 Product immediately available Service 29.1 Other Online can never replace the physical aspect of shoppingSource: GfK/IMNetworks Bricks & Clicks Monitor 2011© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 28
  29. 29. Acceptance to buy online or offline per sector -18.1Music & DVD 17.5 14.0 Bike -41.6 8.8 MDA 4.9 Traditional 9.0 Online DIY -24.1 -7.1 IT 15.4 1.9 CE 11.7 -50.0 -40.0 -30.0 -20.0 -10.0 0.0 10.0 20.0 30.0 Source: GfK/IMNetworks Bricks & Clicks Monitor 2011 © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 29
  30. 30. Showrooming© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 30
  31. 31. Showrooming: look & feel in shop before buying onlineVacuum Cleaner 4.2 Cooling 50.0 Wood Flooring 100.0 0.0 20.0 40.0 60.0 80.0 100.0 120.0 Source: GfK/IMNetworks Bricks & Clicks Monitor 2011 © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 31
  32. 32. In 2020 …© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 32
  33. 33. Evolution of Electrical Retailer shops in Belgium CE, MDA and SDA – Chains & Buying Groups & Independents3500 -32%3000 28982500 2228 19642000 ?15001000 500 0 2001 2006 2012 2020 © GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 33
  34. 34. What’s the future of E-commerce? TOTAL GfK Experts Retailers2015 22% 21% 23%2020 33% 32% 35% The weight of Online Sales will increase even more!Source: GfK Consumer Choices / Retail Trend Monitor© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 34
  35. 35. Conclusions© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 35
  36. 36. Conclusions The world is changing! E-commerce is growing… fast! Traditional can’t beat lower prices of Online Online can never replace the physical aspect of shopping Each sector requires a different Online & Offline approach ACT NOW!© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 36
  37. 37. Join our Retail Panel and receive FREE market information!© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 37
  38. 38. Improve your business with Fact-based GfKFigures! Wim Boesmans Business Consultant Retail +32 2 474 39 75 wim.boesmans@gfk.com GfK Retail and Technology Benelux© GfK 2013 | Essential Facts & Figures of E-commerce in Belgium | March 20th 2013 38

×