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Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
Woe zaal a 12.45 13.15 makro shop
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Woe zaal a 12.45 13.15 makro shop

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  • 1. MCC BE Makroshop.be : Makro binnen handbereik Brussel, 20 Maart 2013Copyright © 2009 METRO Cash & Carry International GmbH Member of METRO Group
  • 2. MCC BE M MM M M M M M M M M M M M M > 3.500 employees M turnover: € 1,2 bln (2012) 2 sales lines: - since 1970: Makro (6 classic stores) - since 2003: Metro (7 eco-stores) member of Metro Group since 1998 METRO Cash & Carry International GmbH Page 1 Member of METRO Group
  • 3. MCC BE Makro classic store Mature stores (1970 - 1975) Net store surface : ca. 15 – 24.000 m² 50% Food – 50% Non Food Opening hours : Mo – Sai : 7.15h – 20.00h Fri : 7.15h – 21.00h Personnel :  300 to 500 Inclusive restaurant – bakery – petrol station – drive-inMETRO Cash & Carry International GmbH Page 2 Member of METRO Group
  • 4. MCC BEMetro Eco store Young stores (2003 - 2008) Net store surface : ca. 3 – 4000 m² 80% Food – 20% Non Food Opening hours : Mo – Fri : 6.30h – 20.00h Sa : 6.30h – 18.00h Personnel :  50 No restaurant – bakery – petrol station – drive-inMETRO Cash & Carry International GmbH Page 3 Member of METRO Group
  • 5. MCC BEMulti-Channel ... provides proximity increases sales widens customer interaction combines shopping & informing exposes branding drives customer loyalty uses advanced technology... gives the Customer the choiceMETRO Cash & Carry International GmbH Page 4 Member of METRO Group
  • 6. MCC BEMETRO Cash & Carry International GmbH Page 5 Member of METRO Group
  • 7. MCC BEMETRO Cash & Carry International GmbH Page 6 Member of METRO Group
  • 8. MCC BE April 2011 – go live 1st version Application Payment options -> tailor made -> Ogone -> sitecore & webservices -> Debit & Credit cards -> Hosting at Metro Group Security Assortment -> regular scanning + remediation -> office -> configure Ogone fraud module -> garden houses -> availability in stores Customer contact center Logistics -> CRM in the shop -> picking in the store Advertizing Delivery ways -> Makro Folder -> Targeted mail -> pick-up in store -> Link from www.Makro.be -> Kiala -> SEOMETRO Cash & Carry International GmbH Page 7 Member of METRO Group
  • 9. MCC BE September 2011 – changes Application -> guest sales -> fulfilment party Assortment -> extension with NF -> outlet Logistics -> separate stock at our LSP -> Home delivery Customer contact center -> fulfilment party + internal Advertizing -> SEAMETRO Cash & Carry International GmbH Page 8 Member of METRO Group
  • 10. MCC BE October-December 2012 – Revamp Application -> Ergonomy & eye-tracking -> new look & feel Assortment -> further extension (core) -> 2nd hand shop Logistics -> More focus on return handling Payment options -> Home banking & Private label Advertizing -> Optimize link with www.makro.beMETRO Cash & Carry International GmbH Page 9 Member of METRO Group
  • 11. MCC BEMETRO Cash & Carry International GmbH Page 10 Member of METRO Group
  • 12. MCC BE Future ? Application -> Mobile ? -> Reservations Assortment -> further extension Logistics -> In-store picking for certain assortments -> New flows Advertizing -> Focus on awareness -> Social Media ?METRO Cash & Carry International GmbH Page 11 Member of METRO Group
  • 13. MCC BE Thank you for your attention Hope to see you soon at www.Makroshop.be Peter de Jonghe E-commerce Manager makro Cash & Carry Belgium Member of METRO Group Contact : Peter.de.Jonghe@Makro.beMETRO Cash & Carry International GmbH Page 12 Member of METRO Group

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