The wallet in the cloud
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The wallet in the cloud

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Eelco van Wijk, Country Manager PayPal...

Eelco van Wijk, Country Manager PayPal

De huidige ontwikkelingen op het gebied van Mobiel betalen veranderen de Nederlandse retail voorgoed. Het kopen op afstand met een smartphone is al volledig geaccepteerd voor apps & muziek, maar het kopen van fysieke producten met de smartphone neemt inmiddels een grote vlucht. Volgend station: mobiele internetbetaalmethoden in fysieke winkels. Gedreven door business drivers als het verkorten van de wachttijd, en op internet ontwikkelde marketing- en CRM methoden, zal deze ontwikkeling de winkelstraat ingrijpend veranderen. PayPal zal in 2011 voor meer dan $3 miljard aan mobiele betalingen verwerken. Ook in Nederland maken al meer dan 900 winkels gebruik van PayPal als mobiele betaalmethode. Eelco van Wijk zal ingaan op de cijfers, toekomstverwachtingen, en hoe PayPal inspeelt op deze verwachtingen.

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The wallet in the cloud The wallet in the cloud Presentation Transcript

  • The Wallet in the Cloud € $ £Eelco van WijkAlgemeen Directeur, PayPal Nederland en België
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • PayPal REPRESENTS 18% OF GLOBAL E-COMMERCE>230 millions accounts worldwide, >106 million active 110 Incl. 67 million in Europe 2 26 3,5 12 10 2011 Key figures Created in 1998, part of since 2002 5 $118B in total payment volume (+29%) $3B in stored value (saldo) spent every 2 3weeks Bank License in Europe 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 4
  • MOBILE IS IN OUR DNA 2001 2002 1998 2004 2011 2007 2010 DONELOGIN REVIEW PAYMENT COMPLETE
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • M-COMMERCE IS HERE, NOW… TRENDS NEW OPPORTUNITIES• Rakuten (Japan) sales already • m-Commerce to represent 20% via mobile1 20% of e-commerce by 20152• eBay, Inc.: • Mobile devices will „close the loop„ by getting customers back into the stores • Mobile offers high street retailers opportunities to take proven internet consumer acquisition & CRM methods offline 1) Morgan Stanley 2) ABI Reserach 2/2/2012 PayPal MOBILE CONFIDENTIAL AND PROPRIETARY 7
  • IF EU FOLLOWS US TREND, M-COMMERCE WILL AT LEAST DOUBLEm-Commerce adoption in US twice as high as in Europe, and still growing… 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 8
  • Who is the mobile shopper, and what do they buy?A VERY attractive consumer Buying digital goods (as expected)…for any retailer… & a lot more! MP3 Music 43% 36% make a purchase on their Ringtone 38% phone while in-store App 36% 83% are between 18-44 years old Music (other than MP3) 31% 72% are smartphone owners Electronics 31% 54% are male, 46% are female Books 30% Clothing 30% 52% make more than $50k a DVD/Blu-Ray 28% year; 32% make more than $75k a Hotel 23% year CD 22% 32% have an iPad Airline Tickets 22% Streaming Movie 19% Groceries 18% Source: Insight Express
  • Most attractive segment: “Dual owners” Highly Engaged with Mobile: • Make 2x as many mobile purchases as smartphone-only buyers (40% made >20 purchases in past 12 months) • Make purchases as frequently as online purchases Incremental Spenders: • 60% indicated higher overall spending due to their mobile purchase activity (vs.Different set 29% for smartphones)of shoppingactivities for High Value Customers:each device • 67% Male; 37 yrs old, $120K average Household Income, 65% with kidsTablet owners may be enticed to spend more due to the larger screen/keyboardand touchscreen capabilities. Retailers should think about how dual owners useboth devices in complementary ways to shop their brand. PayPal Mobile PayPal Source: 10 &Confidential and Proprietary& Attitude Research, October 2011 Ipsos Mobile Usage 10
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • M-COMMERCE WILL EVOLVE INTO NEW AREAS M-COMMERCE WILL Remote commerce Apps EVOLVE INTO NEW AREAS Online2offlineGlobal Mobile Apps Revenues ($B) 29 19 11.8 6.8 •Portion of $700B+ e- • Mobile driving store Commerce migrating to m- traffic with deals Commerce • Mobile key enabler for •LBS, time sensitive sales & redemption2010 2011 2012 2013 ubiquity create incremental • Estimated $1T(Gartner) sales opportunities opportunity •eBay sold $5B+ in 2011 •Japan showing the way 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 13
  • JAPAN SHOWING THE WAY IN “BLURRING THE LINES” 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 14
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • The future of shopping 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 16
  • A SEPARATE PAYMENT METHOD FOR EVERY SINGLE USE CASE? THEORY REALITY 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 17
  • THE FIRST 3 STEPS In 2 clicks! Mobile Wallet  Mobile Commerce  Convergence Online, Mobile & Offline
  • CONVERGENCE INTO 1 MULTICHANNEL WALLET
  • A WALLET JUST LIKE YOUR LEATHER ONE… BUT BETTER PROMOTIES & COUPONS LOYALITEITMOBILE SCANNENCOMMERCE €$£ IN-STORE BETALING PRIJSVERGELIJKING BOODSCHAPPEN- WINKELLOKATIE LIJSTJES
  • MULTICHANNEL WALLET NOT RESTRICTED TO 1 DEVICE Existing devices…. & new ones!Android & Navigationother tablets Parking Xbox 360 Kiosk POS Samsung TV (Ingenico) 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 21
  • ROAD TO A MULTICHANNEL WALLET From a smartphone …to a multichannel application… Wallet 5m consumers engagedApps available on iPhone, Android, RIM All that you have in your leatherKey Features: Send/Request Money, Check wallet: Cash, payments cards, loyalty balance/History, Bank Transfer, Split Check, Charity Donation, Mobile Check Capture, Local cards, receipts 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 22
  • WALLET CONCEPTUALIZATION: USE CASE “SHOPPING” 1/3 MOBILE 2011 STRATEGY 2/2/2012 Confidential and Proprietary 23
  • WALLET CONCEPTUALIZATION: USE CASE “SHOPPING” 2/3 MOBILE 2011 STRATEGY 2/2/2012 Confidential and Proprietary 24
  • WALLET CONCEPTUALIZATION: USE CASE “SHOPPING” 3/3 Confidential and Proprietary 2/2/2012 25
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • OPEN PLATFORM ENABLES ACCELERATED INNOVATION 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 27
  • BEYOND MOBILE: OPEN PLATFORM LETS DEVELOPERS EMBED AT WILL Pay with remote control on Philips & Integration of SendMoney Samsung connected TV‟s functionality in Internetbanking Empowering “social commerce” 1-click payment for paid content 28
  • BUT, TODAY IS ABOUT MOBILE… ..and taking away the hurdles in mobile payments is a key factor for successful m-Commerce models 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 29
  • TAKING AWAY THE M-COMMERCE HURDLESUser experience • Consumers less patient on mobile devices. Experience has to be better than the web FAST • Users unwilling to fill forms on a mobile device for billing and shipping information CONVENIENT • Entering debit or credit card info on a phone still a hassleTrust & security perception • Mobile is like the web: open to fraudsters and SECURE attacks • Consumers perception at risk when requesting to TRUSTWORTHY enter financial info into an unknown environment 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 30
  • HOW PayPal ADDRESSES NEED FOR SPEED &CONVENIENCE LOGIN REVIEW Expands to list Expands to change purchase details funding source Expands to change shipping address Log In using email and password or phone and pin Login Review 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 31
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • SUCCESSFUL M-COMMERCE EXAMPLE 1Proposition:• See listings, trailers• Select movie, cinema, time• Pay• Get QR-code as ticketAdvantages:• Buy ticket anyplace,anytime• No more waiting in line• Show up last minuteResult:• 5K tickets in 2 weeks,iPhone only!• Success led to decision todo Android, Streaming 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 33
  • SUCCESFULL M-COMMERCE EXAMPLES 2Consumersasked for buyingfunctionality inthe appTime sensitivecomponentcrucial forauction model 2/2/2012 PAYPAL MOBILE CONFIDENTIAL AND PROPRIETARY 34
  • About PayPalm-Commerce is hereHow will the market evolve?Our vision: the mobile walletHow we realize the visionReal life examples1 yr mobile on the NL market: insights
  • PayPal: MOBIEL BETAALGEDRAG VERRAST OP ALLE VLAKKEN Wat wordt mobiel afgerekend? Hoogste mobiele trx: $2.451 (juwelen) Merchants met grootste omzet mobiel: 1. Consumentenelectronica deals 2. Private sales 3. Mode-merk Meeste transacties via mobiel: 1. Consumentenelectronica deals 2. VOIP top-up 3. C2C handelssite
  • Concluding…Mobile shopping is happeningnow. It’s a huge opportunity forretailersSimple, safe checkout will helpdrive conversion and adoptionMobile will cause convergenceof e-Commerce and traditionalretail channels 37
  • € $ £Thank you