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The Interconnected Worldof CommerceRobert de Boer, Country Manager
Logistics Manager
Logistics Manager
IT Manager
IT Manager
Financial Manager
Financial Manager
Customer Service Manager
?                     e stelling      Waar is mijn b               Prijs?Levertijd?                           factuur
Category Manager
Category Manager
Procurement Manager
Procurement Manager
New Media Manager
New Media Manager
Online Marketing Manager
Online Marketing Manager
Business Manager
Business Manager
Shop Manager
Solution ?             Shop Manager
As a shop manager, you not only have onebut innumerable jobs.
1.  Reach and Attract    Increasing reach, gaining more traffic,     being more attractive•    Globalization•    Business...
1.  Reach and Attract    Increasing reach, gaining more traffic,     being more attractive•     Globalization•     Busine...
1.  Reach and Attract                                                      Increasing reach, gaining more traffic,       ...
4. Measure and Analyze                            1.  Reach and Attract  Understand the process, otimize it, being      ...
4. Measure and Analyze                            1.  Reach and Attract  Understand the process, otimize it, being      ...
5.000 PT Development in 2010
10.000 PT Development in 2011
20.000 PT Development in 2012
3.500 Features and more …
Online Shop Solution ?
ERP-Systems ?
Payment Provider ?
Supplier ?
Content ?
Online Marketing ?
Marketplaces ?
Shipment ?
Operations ?
Analysis ?
Central Link Technology !!
…       …                                                                                                                 ...
E-Commerce SolutionsEnable the Shop Manger to Sell More –         Any Place, Any Time.
Corporate Headquarters:               Americas Headquarters:Intershop Communications AG           Intershop Communications...
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
The interconnected World of Commerce
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The interconnected World of Commerce

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Een blik in de toekomst van e-Commerce en de integratie van de verschillende Commerce modellen in de Wereld van morgen.

E-Commerce is veel complexer dan enkel het creëren en bouwen van een online shop. De noodzaak om alle handelsmodellen te integreren en aan te laten sluiten op de steeds groeiende ‘interconnected world’, is de sleutel tot het succes van een online business. Een succesvolle online aanwezigheid leidt naar de vraag hoe nieuwe markten te veroveren en bestaande klanten tevreden te houden terwijl je tegelijkertijd zorgt voor een stijging van de omzet en verkoop marge. Dit zal leiden tot de noodzaak om productgegevens en zoekmachinemarketing in te zetten via alle kanalen (sociale netwerken, marktplaatsen, prijsvergelijking portals). Ook zul je een efficiënte online marketingstrategie moeten hebben, een goed product portfolio om te promoten, je campagnes moeten managen en monitoren en slimme bestel- en fulfilmentprocessen moeten hebben.

Kortom, het gaat niet alleen om het kiezen van de juiste technologie, maar ook om het creëren van een goed systeem eromheen, om alles te optimaliseren en verbeteren, zodat uiteindelijk de omzet en verkoop marge zal stijgen. Bij Intershop draait het niet alleen om het e-commerce platform dat we kunnen leveren – wij kunnen ook alle benodigde diensten en tools leveren om ervoor te zorgen dat de online e-commerce ervaring ongeëvenaard is en de toekomst van de ‘interconnected world’ wordt omarmd en bereikt.

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Transcript of "The interconnected World of Commerce"

  1. 1. The Interconnected Worldof CommerceRobert de Boer, Country Manager
  2. 2. Logistics Manager
  3. 3. Logistics Manager
  4. 4. IT Manager
  5. 5. IT Manager
  6. 6. Financial Manager
  7. 7. Financial Manager
  8. 8. Customer Service Manager
  9. 9. ? e stelling Waar is mijn b Prijs?Levertijd? factuur
  10. 10. Category Manager
  11. 11. Category Manager
  12. 12. Procurement Manager
  13. 13. Procurement Manager
  14. 14. New Media Manager
  15. 15. New Media Manager
  16. 16. Online Marketing Manager
  17. 17. Online Marketing Manager
  18. 18. Business Manager
  19. 19. Business Manager
  20. 20. Shop Manager
  21. 21. Solution ? Shop Manager
  22. 22. As a shop manager, you not only have onebut innumerable jobs.
  23. 23. 1.  Reach and Attract  Increasing reach, gaining more traffic, being more attractive•  Globalization•  Business Model•  Touch point + Communication Channels•  Search Engines•  Price Portals•  Social Media•  E-Mail
  24. 24. 1.  Reach and Attract  Increasing reach, gaining more traffic, being more attractive•  Globalization•  Business Model•  Touch point + Communication Channels•  Search Engines•  Price Portals•  Social Media•  E-Mail2. Convince and Retain  Increasing conversion rate, cart value and share of wallet•  Rich shopping experience•  Merchandizing•  Campaign Management•  Onsite Search•  Personalization•  Social Networks•  Customer Service
  25. 25. 1.  Reach and Attract   Increasing reach, gaining more traffic, being more attractive •  Globalization •  Business Model •  Touch point + Communication Channels •  Search Engines •  Price Portals •  Social Media •  E-Mail3. Process and Manage 2. Convince and Retain  Increasing level of automation,   Increasing conversion rate, cart value and reduce operational costs, lower error ration share of wallet•  Content Management •  Rich shopping experience•  Order processing •  Merchandizing•  Integration •  Campaign Management•  Payment •  Onsite Search•  Vendor integration •  Personalization•  Logistics •  Social Networks •  Customer Service
  26. 26. 4. Measure and Analyze 1.  Reach and Attract  Understand the process, otimize it, being   Increasing reach, gaining more traffic, faster, smart and more cost effective being more attractive•  Competitor watch •  Globalization•  Campaign Management •  Business Model•  Multi Variant Testing •  Touch point + Communication Channels•  Customer analysis •  Search Engines•  Process analysis •  Price Portals •  Social Media •  E-Mail3. Process and Manage 2. Convince and Retain  Increasing level of automation,   Increasing conversion rate, cart value and reduce operational costs, lower error ration share of wallet•  Content Management •  Rich shopping experience•  Order processing •  Merchandizing•  Integration •  Campaign Management•  Payment •  Onsite Search•  Vendor integration •  Personalization•  Logistics •  Social Networks •  Customer Service
  27. 27. 4. Measure and Analyze 1.  Reach and Attract  Understand the process, otimize it, being   Increasing reach, gaining more traffic, faster, smart and more cost effective being more attractive•  Competitor watch •  Globalization•  Campaign Management •  Business Model•  Multi Variant Testing •  Touch point + Communication Channels•  Customer analysis •  Search Engines•  Process analysis •  Price Portals •  Social Media •  E-Mail3. Process and Manage 2. Convince and Retain  Increasing level of automation,   Increasing conversion rate, cart value and reduce operational costs, lower error ration share of wallet•  Content Management •  Rich shopping experience•  Order processing •  Merchandizing•  Integration •  Campaign Management•  Payment •  Onsite Search•  Vendor integration •  Personalization•  Logistics •  Social Networks •  Customer Service
  28. 28. 5.000 PT Development in 2010
  29. 29. 10.000 PT Development in 2011
  30. 30. 20.000 PT Development in 2012
  31. 31. 3.500 Features and more …
  32. 32. Online Shop Solution ?
  33. 33. ERP-Systems ?
  34. 34. Payment Provider ?
  35. 35. Supplier ?
  36. 36. Content ?
  37. 37. Online Marketing ?
  38. 38. Marketplaces ?
  39. 39. Shipment ?
  40. 40. Operations ?
  41. 41. Analysis ?
  42. 42. Central Link Technology !!
  43. 43. … … … Bestelldetails - 18 - Karl-Heinz Pachulke Bottrop Bestelldaten Lieferadresse Rechnungsadresse Bestellverarbeitung Shop: Euronics Shop B Firmenname: Helal Schwein Status Id (Bakery) 10009183 Name: Hr. Karl-Heinz Pachulke Bestellung (Shop): 18.12.2009 11:32:00 Straße: Da wo die Sonne nie scheint 45 Nordrhein-Westfalen Im System eingegangen in Bearbeitung durch Lieferanten Eingang (The Bakery): 18.12.2009 11:32:01 PLZ: 40123 Zahlart: Nachnahme Stadt: Bottrop Aktionen Kundenspezifische Bestellnummer: Shop_18 Land: Germany Lieferantenoptimierung: Preis Telefon: 0531234567 Übertragung (Lieferant): Handy: 01611234567 Lieferdatum: Fax: null Nachrichten und Notizen anzeigen Retourendatum: E-Mail: mailtest@theberlinbakery.com Bestellhistorie anzeigen Reservierung: Packstation: Shop Netto/Gesamt: € 4.783,58 Notizen erstellen Shop Brutto/Gesamt: € 5.692,71 Eingangsnachrichten anzeigen Liefernachrichten anzeigen Storno-/ Retourennachrichten anzeigen 36 Suchergebnisse transaction platform Pos. Status Art. Nr. Art. Nr. Art. Bez. Artikel Lieferant Übertragung Lieferdatum Shop Shop (Shop) (Lieferant) (Lieferant) Brutto/Artikel VK Brutto/Position VK 1 übermittelt 265738 1620921_tBB1 SPService Pack Verl. von 3 Jahre 1 0 0 0 virtual distribution tool 0 ALSO 22.01.2010 € 1.138,99 € 5.165,99 15:01:58 2 übermittelt 206751 1462499 Hitachi Ersatzlampe DT00751 3 0 0 0 0 TechData 22.01.2010 € 599,92 € 1.799,76 Deutschland 22:22:03 3 übermittelt 226707 1818877 Systembuilder Windows 7 Ultimate 2 0 0 0 0 TechData 22.01.2010 € 301,16 € 602,32 Deutschland 17:20:45 4 übermittelt 204155 1818877 Cisco 3GWWAN HWIC- 2 0 0 0 0 TechData 22.01.2010 € 883,72 € 1.767,44 HSDPAUMTSEDGE Deutschland 12:32:58 Liefergebühr € 8,95 Shop Brutto/Gesamt € 4.716,27 t.fried@theberlinbakery.com …… … … …
  44. 44. E-Commerce SolutionsEnable the Shop Manger to Sell More – Any Place, Any Time.
  45. 45. Corporate Headquarters: Americas Headquarters:Intershop Communications AG Intershop Communications, Inc. SoQuero GmbH TheBakery GmbHIntershop Tower 282 2nd Street, Suite 303 Ludwigstraße 31 Monbijouplatz 507740 Jena San Francisco, CA 94105 60327 Frankfurt am Main 10178 BerlinGermany USA Germany GermanyPhone: +49 (3641) 50-0 Phone: +1 (415) 844-1500 Phone: +49 (69) 25 49 49-0 Phone: +49 (30) 288 85 88-0Fax: +49 (3641) 50-1111 Fax: +1 (415) 844-3800 Fax: +49 (69) 25 49 49-49 Fax: +49 (30) 288 85 88-10info@intershop.com info@intershop.com info@soquero.com info@theberlinbakery.comwww.intershop.com www.intershop.com www.soquero.com www.theberlinbakery.com © 2011 Intershop® Communications AG. All rights reserved. All other trademarks are the property of their respective owners.
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