Relationele Marketing

Uploaded on

Peter Schellaert, Country Manager Benelux Emailvision …

Peter Schellaert, Country Manager Benelux Emailvision

In deze presentatie wens ik de aandacht te vestigen op enkele do’s en don'ts in online marketing en hoe je communicatie problemen/fouten kan vermijden. Meer specifiek wordt gekeken naar de evolutie van emailmarketing, het gebruik en integratie van social media en de verandering in de beleveniservaring van klanten en ontvangers van emails.

More in: Business , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On Slideshare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1. Global SaaS Leader enEmail & Social MarketingRelationshipMarketingThe New Challengesof a Marketer todayPeter SchellaertCountry manager BENELUX
  • 2. Who or what is Emailvision?
  • 3. Company at a glance SaaS for email & social marketing campaign management FY 2011 revenues €80 million 40% organic growth Will reach 650 employees in FY11 100 new clients / month 7 000 clients worldwide Sending 5 billion messages / 350K campaigns / month Two acquisitions, ObjectiveMarketer and smartFOCUS Investing in long term product leadership
  • 4. 100 New clients per month
  • 5. Our Culture
  • 6.
  • 7. Lesson #1:Move from mass mailing to targeted segmentation
  • 8. The challenge: Transform data intouseable information I need to buy the latest Nike’s
  • 9. The data puzzle
  • 10. Campaign Commander CIRetrieve customer data from 100+ million records, in seconds
  • 11. Lesson #2:Segmentation = automatisation =marketer time-saving & greater customer intimacy
  • 12. Automation Do you have this already automated today?
  • 13. Make your customers “Brand Advocates” Lead Prospect Client Active Client Best Client Referral
  • 14. Customer Intelligence : Target & segment Bulldozer approach Targeted All States Local • Pushed 355,945 • Pushed 119,798 • Opened 37,174 +117% • Opened 26,987 • Open rate 10.4 % • Open rate 22.53 % • Click through 11,110 • Click through 14,634 +294% • Click through rate 3.1 % • Click through rate 12.22 %
  • 15. Lesson #3: Incorporate Social Media Channels
  • 16. Combining social marketing with emailPlaces to Start● Leverage your email marketing to build an engaged community on your social networks● Add social sharing in your email campaigns● Build momentum on social networks for an email campaign● Listen to your customers and understand their preferences when connecting with your brand
  • 17. Build your community on social networks Over 8000 fans joined in the first 2 days Now there are 39,900 fans
  • 18. Lesson #4: Prepare your messages for mobile users
  • 19. Email on devicesMorgan Stanley: Apple iPad is one of the fastest growing new devices ever
  • 20. Email on devicesCreate a seamless mobile experience● Identify the customers who are reading your emails on devices● Ensure that emails are optimized for devices in order to increase mobile conversion rates● Confirm a positive mobile web experience beyond your emails
  • 21. Monitor your deliverability to final inbox; mobileor fixed
  • 22.