Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge

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Presentatie 'Cross-border distribution innovation' van Mark Eldridge van PostNL tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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  • On the face of it Wiggle is greatBut….They used an alternative supplier to deliver the stuff to meNot local post!Three items lost or very late deliveryResult was I went to Futurumshop for my next purchases
  • On the face of it Wiggle is greatBut….They used an alternative supplier to deliver the stuff to meNot local post!Three items lost or very late deliveryResult was I went to Futurumshop for my next purchases
  • On the face of it Wiggle is greatBut….They used an alternative supplier to deliver the stuff to meNot local post!Three items lost or very late deliveryResult was I went to Futurumshop for my next purchases
  • Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge

    1. 1. Cross-Border Distribution Innovation Mark Eldridge Director Sales & Markerting Mark.Eldridge@postnl.nl
    2. 2. www.postnl.be
    3. 3. Agenda Cross-Border e-Commerce Bike Shop Delivery & Returns in the “mix” How can we help?
    4. 4. Agenda Cross-Border e-Commerce
    5. 5. E-commerce in Europe
    6. 6. Cross-border e-commerce cross-border sales = future of e-commerce • 2013 Cross-border e-commerce grew by 38% • 2020 30% of parcel movements = crossborder Source: IPC report May 2013
    7. 7. Reasons to buy cross-border? Not available domestically Cheaper to buy abroad More product choice 52% 48% 24% Source: Report Thuiswinkel.org 2012
    8. 8. Agenda Bike Shop
    9. 9. I like cycling……. ….and I buy stuff online
    10. 10. Screen shots • Wiggle.co.uk • Fiets.be • Futurumshop.nl
    11. 11. Screen shots • Wiggle.co.uk • Fiets.be • Futurumshop.nl
    12. 12. Screen shots • Wiggle.co.uk • Fiets.be • Futurumshop.nl
    13. 13. Agenda Delivery & Returns in the “mix”
    14. 14. Delivery is still important Competition is not from other international webshops, its from the local ones Think Global Act Local is even more important for Delivery You can have a great website but…. Must consider Delivery in your Sales & Marketing mix So what do we learn?
    15. 15. More cautious when shopping internationally Free shipping less important Simple and Hassle-Free Shipping What happens at home must happen abroad Returns solutions a must for international shopping Not just me…..
    16. 16. Agenda How can we help?
    17. 17. Dutch Market 10,6 M E-shoppers Online sales 9,8 bn € Access to mobile internet has risen to 60% Source: Europe B2C Ecommerce Report 2013
    18. 18. What to consumers want? 84% Clear information on prices and conditions – no surprises! 69% Detailed product information 94% Want fast refunds 93% Want free Returns
    19. 19. 24h-48h- 72h 24h 24h-48h- 72h PostNL Options Good mix of cost and quality – local Post, local look, consumer confidence Non- Tracked Trace- able Full Track & Trace 5 days delivery Mon-Fri 5 days delivery Mon-Fri 6 days delivery Mon->Sat Letterbox delivery Letterbox delivery >2600 retailpoints
    20. 20. UK Market Leading E-commerce country after USA Highest spend online in Europe 59% of online purchase is clothing and footware Source: Europe B2C Ecommerce Report 2013
    21. 21. UK market
    22. 22. Royal Mail Options 24h/48h 6 days delivery Incl Saturday Non- Tracked 24h/48h 6 days delivery Incl Saturday Tracked Good mix of cost and quality – local Post, local look, consumer confidence
    23. 23. Return Solutions Returns • Free returns encourge sales • “In the box” is consumer friendly • “Download” is data & marketing friendly • Mix of both possible • Pick-up or Drop-off Closed Loop • Linking Forward Shipment to the Return • Intelligent data from our systems • Optimizing the Delivery and Returns networks
    24. 24. Our crossborder examples
    25. 25. www.postnl.be

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