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Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge
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Presentatie E-Shop Expo 2014: PostNL_Mark Eldridge

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Presentatie 'Cross-border distribution innovation' van Mark Eldridge van PostNL tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

Presentatie 'Cross-border distribution innovation' van Mark Eldridge van PostNL tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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  • On the face of it Wiggle is greatBut….They used an alternative supplier to deliver the stuff to meNot local post!Three items lost or very late deliveryResult was I went to Futurumshop for my next purchases
  • On the face of it Wiggle is greatBut….They used an alternative supplier to deliver the stuff to meNot local post!Three items lost or very late deliveryResult was I went to Futurumshop for my next purchases
  • On the face of it Wiggle is greatBut….They used an alternative supplier to deliver the stuff to meNot local post!Three items lost or very late deliveryResult was I went to Futurumshop for my next purchases
  • Transcript

    • 1. Cross-Border Distribution Innovation Mark Eldridge Director Sales & Markerting Mark.Eldridge@postnl.nl
    • 2. www.postnl.be
    • 3. Agenda Cross-Border e-Commerce Bike Shop Delivery & Returns in the “mix” How can we help?
    • 4. Agenda Cross-Border e-Commerce
    • 5. E-commerce in Europe
    • 6. Cross-border e-commerce cross-border sales = future of e-commerce • 2013 Cross-border e-commerce grew by 38% • 2020 30% of parcel movements = crossborder Source: IPC report May 2013
    • 7. Reasons to buy cross-border? Not available domestically Cheaper to buy abroad More product choice 52% 48% 24% Source: Report Thuiswinkel.org 2012
    • 8. Agenda Bike Shop
    • 9. I like cycling……. ….and I buy stuff online
    • 10. Screen shots • Wiggle.co.uk • Fiets.be • Futurumshop.nl
    • 11. Screen shots • Wiggle.co.uk • Fiets.be • Futurumshop.nl
    • 12. Screen shots • Wiggle.co.uk • Fiets.be • Futurumshop.nl
    • 13. Agenda Delivery & Returns in the “mix”
    • 14. Delivery is still important Competition is not from other international webshops, its from the local ones Think Global Act Local is even more important for Delivery You can have a great website but…. Must consider Delivery in your Sales & Marketing mix So what do we learn?
    • 15. More cautious when shopping internationally Free shipping less important Simple and Hassle-Free Shipping What happens at home must happen abroad Returns solutions a must for international shopping Not just me…..
    • 16. Agenda How can we help?
    • 17. Dutch Market 10,6 M E-shoppers Online sales 9,8 bn € Access to mobile internet has risen to 60% Source: Europe B2C Ecommerce Report 2013
    • 18. What to consumers want? 84% Clear information on prices and conditions – no surprises! 69% Detailed product information 94% Want fast refunds 93% Want free Returns
    • 19. 24h-48h- 72h 24h 24h-48h- 72h PostNL Options Good mix of cost and quality – local Post, local look, consumer confidence Non- Tracked Trace- able Full Track & Trace 5 days delivery Mon-Fri 5 days delivery Mon-Fri 6 days delivery Mon->Sat Letterbox delivery Letterbox delivery >2600 retailpoints
    • 20. UK Market Leading E-commerce country after USA Highest spend online in Europe 59% of online purchase is clothing and footware Source: Europe B2C Ecommerce Report 2013
    • 21. UK market
    • 22. Royal Mail Options 24h/48h 6 days delivery Incl Saturday Non- Tracked 24h/48h 6 days delivery Incl Saturday Tracked Good mix of cost and quality – local Post, local look, consumer confidence
    • 23. Return Solutions Returns • Free returns encourge sales • “In the box” is consumer friendly • “Download” is data & marketing friendly • Mix of both possible • Pick-up or Drop-off Closed Loop • Linking Forward Shipment to the Return • Intelligent data from our systems • Optimizing the Delivery and Returns networks
    • 24. Our crossborder examples
    • 25. www.postnl.be

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