Presentatie E-Shop Expo 2014: LinkedIn_BeWeb

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Presentatie 'LinkedIn, your social marketing partner' van Pascal Hendrickx tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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  • Je me présente15 ansd’expériencemédia et maintenantambassadeur LK en Belgque avec Beweb/
  • On peutpenserque LK estuneplateformeessentiellementutilisée pour la mise en avant de son profilourecherche d’un emploimaisc’est tout le contraire puisque les membressont 6 fois plus engager avec du contenusur LK que la rubriqueemploi
  • Aujourd’hui noussavonstousque le process de venteàradicalementévolué et que les acheteurssonttrèsbieninforméavantd’entrer en contact avec une marque.60% du choixd’une marque est déjà réaliséavantd’entrer en contact avec cette marque.C’est la raison pour laquelle je vaisvousexpliquer comment vouspouvez influencer les acheteursavantqu’ils ne décidentd’enter en contact avec vous.---------------Now we all know that when it comes the purchase process, the buyer is in control.  Social and digital media gives them instant access to information and feedback, and they are self-diagnosing their own solutions.  In fact, studies show that they are 60% through the process before they reach out to a brand.And so what we’d like to address today is how can you as marketers get in front of and influence these buyers before they are ready to engage with a technology vendor.http://www.executiveboard.com/exbd-resources/content/digital-evolution/pdf/Digital-Evolution-in-B2B-Marketing.pdf Savvy = Futé
  • It’s important to understand that the content you share is a conversation. There’s got to be something useful, insightful and relevant to it. Here are 4 key rules that will help to guide your thinking…
  • Presentatie E-Shop Expo 2014: LinkedIn_BeWeb

    1. 1. Be more productive thanks to LinkedIn March 19, 2014 Pascal Hendrickx Managing Partner at Beweb pascal@beweb.com
    2. 2. What’s ? the unique corporate Social Media solutions
    3. 3. IS...
    4. 4. AUDIENCE IN EUROPE
    5. 5. IN BELGIUM Source: Belgium’s LinkedIn Audience - Panorama
    6. 6. MISSION IS... The mission of LinkedIn is to connect the world’s professionals to enable them to be more productive and successful.
    7. 7. faberNovel
    8. 8. faberNovel
    9. 9. faberNovel
    10. 10. WHAT IS THE MEMBERS POSITION OF ?
    11. 11. WHAT IS VALUE PROPOSITION? LinkedIn has a unique ability to precisely target quality audiences in a business context, delivering social media marketing solutions that impact your business.
    12. 12. IS THE ONLY SITE WHICH ALLOWS YOU TO TARGET BASED ON INDUSTRY, FUNCTION ,GEOGRAPHY…
    13. 13. IS THE ONLY GLOBAL SOCIAL PLATFORM DELIVERING MARKETING SOLUTIONS IN A BUSINESS CONTEXT Source: 1BE:Europe 2011 2 LinkedIn Audience 360 Survey (UK), August 2011 3 LRN ad effectiveness case study
    14. 14. Content Marketing is our core for members, marketers and LinkedIn 6XMore engagement with content vs jobs BRANDS 2.7MM Company Pages Company Updates SlideShare Groups THOUGHT LEADERS 200+ Influencers NEWS 1.3MM Publishers LinkedIn Today PEERS 1.5MM Groups Connections
    15. 15. We build relationships between brands and the world’s professionals to make them both more successful
    16. 16. What’s ? the unique corporate Social Media solutions
    17. 17. IS THE BIGGEST SOURCE OF VISITS FROM SOCIAL MEDIA SITES Source: AUDIENCE INSIGHT, Q3 2013, INVESTIS IQ RESEARCH
    18. 18. TOP DRIVERS FOR USING PERSONAL AND PROFESSIONAL NETWORKS ARE QUITE DIFFERENT. Source: Mindset Divide Research, TNS, September 2012
    19. 19. PROFESSIONAL MINDSET IS IDEAL FOR BRAND EDUCATION AND CONTENT Source: Mindset Divide Research, TNS, September 2012
    20. 20. What’s ? the unique corporate Social Media solutions
    21. 21. THE VALUE WE BRING TO BRANDS
    22. 22. Owned Paid Earned ON HOW TO BUILD A THRIVING SOCIAL ECOSYSTEM “You can no longer buy attention, you have to earn it.” – David Jones, Global CEO of Havas and Euro RSCG Worldwide
    23. 23. 27 Through decision making process 60% Why? Buyers are highly informed, savvy, and demanding Source: CEB, “The Digital Evolution in B2B Marketing”, 2012 First contact with brand
    24. 24. Best in Social Sellers……. 28 Developing a Reputation: Building a strong online reputation that showcases your experience and increases your credibility Gathering Intelligence: Researching social information to prepare for sales conversations Building your Network: Developing relationships with people who can share information and provide referrals Offering Insights: Providing meaningful insights that earn opportunities to engage with and influence contacts 1. Build a TOP PROFILE 3. Gather INTELLIGENCE 2. Develop their NETWORK 4. Contribute with INSIGHTS Gain competitive advantage: Use targeted social media engagement and turn cold leads into warm prospects5. Use SOCIAL SOLUTIONS
    25. 25. COMPANY PAGE
    26. 26. FOLLOWERS AD GAIN NEW MEMBERS AND MAXIMISE YOUR VISIBILITY THANKS TO THE VIRAL SPREAD.
    27. 27. IN MAIL 1 TO 1 COMMUNICATION WITH YOUR AUDIENCE. PROMPT USER TO TAKE ACTION WITH CUSTOMISABLE RESPONSE BUTTON. ENCOURAGE ON-GOING DIALOGUE.
    28. 28. CONTENT ADS DRIVE ENGAGEMENT WITH RICH AND VARIED FORMAT. SHARE MULTIPLE FEEDS IN A DYNAMICALLY AD UNIT.
    29. 29. DISPLAY RECTANGLE DRIVE HIGH-QUALITY AUDIENCES TO YOUR WEBSITES. SHOWCASE YOUR BRAND, YOUR SERVICES, YOUR VALUES.
    30. 30. TEXT LINK DRIVE HIGH-QUALITY AUDIENCES TO YOUR WEBSITES. SHOWCASE YOUR BRAND, YOUR SERVICES, YOUR VALUES.
    31. 31. SPONSORED UPDATES SPONSORED UPDATES DELIVER RICH CONTENT ACROSS ALL DEVICES VIA THE LINKEDIN FEED
    32. 32. The Future of Work 250M+ Members Worldwide 75M+ EMEA 2M+ BE 35%+ Mobile
    33. 33. THEY PLACED THEIR TRUST IN US ...
    34. 34. Thank You Pascal Hendrickx Managing Partner at Beweb Pascal@beweb.com

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