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m-Commerce: de toekomst van e-Commerce
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m-Commerce: de toekomst van e-Commerce

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Boudewijn Verkerk, CEO Sixpack & Niels Verwij, oprichter/eigenaar DayDealers …

Boudewijn Verkerk, CEO Sixpack & Niels Verwij, oprichter/eigenaar DayDealers

Tijdens deze lezing zal Boudewijn Verkerk (CEO van Sixpack) samen met een interessante gastspreker/klant (Niels, DayDealers) actuele items rondom m-Commerce toelichten, zoals:


Wat zijn de actuele ontwikkelingen binnen de wereldwijde smartphone en tablet markt?
Wat zijn de trends op het gebied van m-commerce?
In welke situatie kan men het beste een mobiele website of een app inzetten voor m-commerce?
Welke m-Commerce oplossingen zijn er momenteel beschikbaar in de markt?
Wat zijn de praktijkervaringen van DayDealers met m-Commerce?

Published in: Business, Technology

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Transcript

  • 1. Boudewijn Verkerk @sixpack_appsThe future is mobile
  • 2. Agenda• Intro Sixpack• m-Commerce stats• m-Commerce framework• Case: DayDealers• Q&A
  • 3. Intro SixpackMobile app development• 100% Focus• Speed• Quality• Ambition
  • 4. About Sixpack• Founded in 2009• 18 professionals, growing fast• High expertise level, innovative and passionate• Experience: 40+ apps• Unique m-Commerce app solution• Sixpack Music Top 100 App > 3.000.000 downloads
  • 5. Why us?• Quality through 100% focus and experience• Speed by standardization and re-usage• Success through partnerships and ambition
  • 6. Customers
  • 7. Mobile is unique• Personal• Always on• Always available• Location aware• Impulsive• Social• Easy• Fun
  • 8. ‘There’s an app for that!’
  • 9. App2Shop m-Commerce Framework• Fully in-house developed m-Commerce framework• Native iOS app (iPhone + iPad)• Native Android app• HTML5 web app (in development)• Deep integration with your backend• Proven technology• Custom modular extensions
  • 10. App2Shop Features• Live catalogue; categories, products• Instant search• Account integration• Shopping cart, address book integration• PayPal integration (secure, in-app API)• Push messages• Social Media Sharing• GPS store locator• More… (Contact, Info, Conditions)
  • 11. Business Models• Project based: buy and own (fixed price or T&M)• SAAS: setup fee + monthly payment• Performance based (selected webshops)  integration with Zanox/M4N + Tradedoubler platform
  • 12. Case: DayDealers• Daily offers website• iPhone app with push notification• Checkout, PayPal payment• Performance based  integration with Zanox/M4N tracking system
  • 13. Case: DayDealers• 1,5 maand live, honderden downloads• Veel hogere conversie (loyaliteit, push)• Goede waardering• Bestaande én nieuwe klanten• Multi-channel, versterking website• Learnings/next steps: • Marketing, marketing, marketing! • Betaal mogelijkheden • Platformen • Internationale uitrol • …
  • 14. Q&A• www.sixpackapps.nl• www.app2shop.com• info@sixpackapps.nl• @sixpack_apps• Stand sm04 WWVD• http://www.youtube.com/watch?feature=player_detail page&v=CjUcq_E4I-s

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