m-Commerce: de toekomst van e-Commerce


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Boudewijn Verkerk, CEO Sixpack & Niels Verwij, oprichter/eigenaar DayDealers

Tijdens deze lezing zal Boudewijn Verkerk (CEO van Sixpack) samen met een interessante gastspreker/klant (Niels, DayDealers) actuele items rondom m-Commerce toelichten, zoals:

Wat zijn de actuele ontwikkelingen binnen de wereldwijde smartphone en tablet markt?
Wat zijn de trends op het gebied van m-commerce?
In welke situatie kan men het beste een mobiele website of een app inzetten voor m-commerce?
Welke m-Commerce oplossingen zijn er momenteel beschikbaar in de markt?
Wat zijn de praktijkervaringen van DayDealers met m-Commerce?

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m-Commerce: de toekomst van e-Commerce

  1. 1. Boudewijn Verkerk @sixpack_appsThe future is mobile
  2. 2. Agenda• Intro Sixpack• m-Commerce stats• m-Commerce framework• Case: DayDealers• Q&A
  3. 3. Intro SixpackMobile app development• 100% Focus• Speed• Quality• Ambition
  4. 4. About Sixpack• Founded in 2009• 18 professionals, growing fast• High expertise level, innovative and passionate• Experience: 40+ apps• Unique m-Commerce app solution• Sixpack Music Top 100 App > 3.000.000 downloads
  5. 5. Why us?• Quality through 100% focus and experience• Speed by standardization and re-usage• Success through partnerships and ambition
  6. 6. Customers
  7. 7. Mobile is unique• Personal• Always on• Always available• Location aware• Impulsive• Social• Easy• Fun
  8. 8. ‘There’s an app for that!’
  9. 9. App2Shop m-Commerce Framework• Fully in-house developed m-Commerce framework• Native iOS app (iPhone + iPad)• Native Android app• HTML5 web app (in development)• Deep integration with your backend• Proven technology• Custom modular extensions
  10. 10. App2Shop Features• Live catalogue; categories, products• Instant search• Account integration• Shopping cart, address book integration• PayPal integration (secure, in-app API)• Push messages• Social Media Sharing• GPS store locator• More… (Contact, Info, Conditions)
  11. 11. Business Models• Project based: buy and own (fixed price or T&M)• SAAS: setup fee + monthly payment• Performance based (selected webshops)  integration with Zanox/M4N + Tradedoubler platform
  12. 12. Case: DayDealers• Daily offers website• iPhone app with push notification• Checkout, PayPal payment• Performance based  integration with Zanox/M4N tracking system
  13. 13. Case: DayDealers• 1,5 maand live, honderden downloads• Veel hogere conversie (loyaliteit, push)• Goede waardering• Bestaande én nieuwe klanten• Multi-channel, versterking website• Learnings/next steps: • Marketing, marketing, marketing! • Betaal mogelijkheden • Platformen • Internationale uitrol • …
  14. 14. Q&A• www.sixpackapps.nl• www.app2shop.com• info@sixpackapps.nl• @sixpack_apps• Stand sm04 WWVD• http://www.youtube.com/watch?feature=player_detail page&v=CjUcq_E4I-s
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