Magento Enterprise : Open your store to endless possibilities


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Kristel Verhasselt, Territory Sales Manager North Europe Magento

Magento Enterprise Edition is een robuust, krachtig en flexibel e-commerce platform dat kan worden opgeschaald om de grootste online winkels te ondersteunen. Het platform zit boordevol marktleidende functionaliteiten en wordt ondersteund door het deskundige Magento support team. Tijdens de presentatie leert u meer over deze Magento versie en krijgt u praktische tips om het maximale rendement uit het platform te halen.

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  • Greeting. Thanks for coming, etc. Magento has a clear mission: Empower the eCommerce Ecosystem for your success As a leading eCommerce platform provider we enable eCommerce success all over the world for small independently operated online stores to large multinational operations. We pursue this mission by • developing flexible products that meet the needs of merchants • focusing on meeting customer needs through innovation • partnering with world-class solution providers for implementation • actively engaging with the community for third party extensions and applications At the center of all that we do – merchant success. None of us – Magento, our Solution, Industry and Hosting Partners - are anything without the success of our merchants. NOTE: If you feel you need to add it – here ’s a quick history about the company: 2001 – Varien is launched as an eCommerce consulting & website design firm 2008 – Varien recognizes increasing market demand for customizable, robust eCommerce software and creates an open-source platform – Magento 1.0 2009 – open-source platform is so popular the company releases Magento Enterprise – a licensed, fully-supported product for businesses who need more than open source code Hundreds of partners and third party developers plus major hosting companies support Magento 2010 – Company changes name to Magento; launches Magento Mobile 2011 – Magento hosts its first eCommerce conference and launches Magento Go
  • Magento is the fastest growing eCommerce platform in the world. At the heart of this growth – great products, great people and an amazing community - all with the goal of helping you be successful in eCommerce. The foundation of all of our solutions is the open-source platform on which we developed Magento Enterprise & Magento Mobile. Our value to our customers goes well beyond the products we provide. The best eCommerce implementations are made possible by utilizing the expertise of what we call the Magento ecosystem. This ecosystem includes a network of Magento Solution Partners who serve as the experts that can create exactly what you want for your online store. These Solution Partners, of which there are more than 270 worldwide, are the experts at implementing Magento eCommerce websites and have various specialties that can match your specific business requirements. Additionally, many Magento implementations are made that much better with the integration of third party tools and applications from Industry partners such as payment gateways, order management software, personalization tools, site search solutions and much more. There are hundreds of companies integrating with Magento technology and creating thousands of applications and extensions specifically for Magento. Magento also has strategic relationships with several hosting companies. In everything we do we consider the benefit and value our efforts will have on our customers. Our ultimate goal is to help you create online stores that make the shopping experience for your consumers easy and enjoyable. We don ’t just sell you a software license we make it possible for you to develop a thriving, profitable online business. While our core competencies can be seen in our technology, products, support and services – the core of our vision can be seen in the ecosystem we take great pride in fostering.
  • In order to create software like Magento Enterprise, that will make your online store successful, we leverage our thorough understanding of how an eCommerce business works. We understand all of this because Magento (originally Varien) was an eCommerce consulting and website design firm. We created sites for companies just like yours. Magento Enterprise has the features every business needs with the ability to customize at any level. It ’s a platform with rich capabilities to market, merchandize, sell and manage a successful online store. It is designed so that you have can have complete integration with your business processes - from product development or purchasing to sales and marketing, back-end integration with operations, even reporting and analytics for finance and UI experts. And as I mentioned previously, all of this is made better with our vast partner network. Their expertise and core competencies enhance Magento Enterprise with added-value software and implementation services for the benefit of your store.
  • Let ’s take a high-level look at Magento Enterprise. We don’t have near enough time to run through all of the capabilities of this product so I will touch on a few highlights that are generally very important to most online retailers. If we have a chance today I can show you in a demo how easy the Magento Enterprise admin is to use. To begin with it ’s important to understand that Magento Enterprise is available on a subscription basis, which means that as long as you are a Magento Enterprise customer you will get the benefit of the latest technology, new and improved features, plus all bug fixes, at no additional cost. We provide several maintenance and several major releases each year – all of which go through comprehensive testing. We place a great emphasis on scalability, performance, stability and reliability in every release. Let ’s take a look at a few features…
  • Out-of-the-box Magento Enterprise has a lot of marketing tools that include the ability to integrate Search Engine Optimization and Search Engine Marketing capabilities (getting customers to you) plus Marketing tools that help turn browsers to buyers such as: Promotions Product suggestions Consumer generated product reviews and ratings Upsell and cross-sell tools And so much more! This screen capture is from Custo Barcelona, a worldwide retailer of trend-setting fashion. This site was built to broaden the brand ’s appeal internationally and create a fashion-focused shopping experience that takes full advantage of cross-selling. A “complete the look” feature offers recommendations for complimentary products that follow selections from the product page to the checkout counter, driving up the average order totals.
  • Here ’s a great example of how Toms shoes uses upsell and cross sell techniques throughout the shopping experience to increase conversion rates and revenue. Toms doesn ’t just show the customer what they came to find – they present the customer with an added selection of products based on the consumers behavior and shopping patterns. Upsell and cross-sell tools such as these not only help increase the size of the order but they also increase brand loyalty and these features are available with Magento out-of-the-box.
  • You want your store and your products to stand out and Magento allows you to customize the look and feel of your store to match your brand. We provide an easy-to-use content management system that enables the creation of custom Landing Pages, personalized content based on user profiles and content staging capabilities that requires no IT involvement or development knowledge. Magento Enterprise supports Solr search capability and layered navigation so that customers can easily find the products they are searching for. At the heart of your business are your products and Magento makes it easy to present a customized product catalog.
  • Furniture retailer BluDot has used Magento Enterprise to create their highly customized furniture ordering system. The Blu Dot product catalog has been completely integrated with the Magento platform and their back-end ERP system to handle all site updates and orders in real-time. This was a distinctly complex endeavor because each component of Blu Dot ’s modular furniture is treated as a separate item. For example, each door color for a cabinet has to be treated individually. Each cabinet is a composite of unique items. This “composite product” functionality is another out-of-the-box feature of Magento Enterprise.
  • Once you begin building your online clientele you want to make sure to turn them in to loyal, repeat customers. Magento Enterprise helps you do this with the ability to customize campaigns for target customer segments; employ loyalty and rewards points programs and encourage friends and families to shop with wish lists and gift registries.
  • When Fun4Kids was upgraded to Enterprise they implemented a reward point system, letting customers obtain points to generate discounts on further purchases – helping to increase repeat business. Magento Enterprise also enabled Fun4Kids to enhance their up-sell and cross-sell capabilities so they always present consumers with additional options and choices. They also provide the ability for consumers to submit product reviews, which helps increase customer engagement and utilizes the best sales tool – word-of-mouth recommendations. As an added benefit Magento supports the ability to convert loyalty points at different rates for different customer groups. So for example…VIPs can convert points at a faster rate than other customers. Or perhaps you want wholesalers to convert in a different manner than consumers. We support options that fit your business and your customers.
  • Infrastructure While many of the Magento Enterprise capabilities are important elements in sales and customer satisfaction, it is equally important that your back-office operations are well integrated with your sales operations. There are a number of admin capabilities that will enhance your ability to create and manage sites such as being able to create multiple sites from one Enterprise instance. You are able to track and review administrator actions and restrict access roles to specific stores. And of significant importance to many of our customers is the ability to easily integrate Magento Enterprise with third party ERP and CRM systems. We often hear that one of the main reasons customers and partners choose Magento is the flexibility and ease with which the Magento installation can be integrated with backoffice applications. This customer Xtreme Geek and sister company Scientifics Online are two independent sites created on one Enterprise instance. They use a number of third party software apps for the front end and backend and have integration with an AS400 for ERP.
  • Private sales site, Exclusively.In, manages a complex multi-vendor environment with Magento ’s built-in levels of administrative control and strong backend integration. It ’s important to note that Magento has features specifically designed for private sales sites. As a private sales site Exclusively.In is constantly adding new vendors and products; sometimes up to dozens each day and they have a wide breadth of products – clothing, jewelry, travel, home décor and more. Their heavily customized Magento Enterprise allows administrators to add vendors and their products on a constant basis. They are able to manage all backend processing including reporting, payments, returns and real-time inventory management within Magento. The system relies on a barcode application that uses product photos to ensure the correct items are picked for orders, and it integrates seamlessly with a unique ERP system. This is a complicated environment that Magento made possible.
  • Performance: Enterprise SEO integration capabilities can help you get people to your store and then highly tuned page performance will help ensure their experience is satisfying. Enterprise supports full page caching for all users, which means once a customer visits your site Enterprise can cache the contents of an entire page. For example: the homepage is typically accessed most frequently and full-page caching allows the web server to significantly increase the performance for this page. Bandwidth is therefore not effected by frequent visitors and thus maximum performance is maintainted for customers. The Enterprise architecture is designed to support thousands - tens of thousands - of transactions per hour. Order archiving Lighten the load on the database by archiving order history after a certain period of time. Security/Compliance When it comes to transferring customer data – especially payment data – strong security is a must – for your business and for your customers ’ peace of mind. Magento Enterprise is PA-DSS compliant platform and supports strong data encryption. To be addressed on an as needed basis: PHP Accelerator PHP is an interpreted scripting language. The process of running a PHP scripts includes a few steps – reading a script file from hard drive, parsing and compiling bytecode and finally running the bytecode. PHP accelerators essentially cache compiled byte code eliminating the process of reading and compiling. This results in less file and system I/O. Well known PHP accelerators eAcceleartor and APC are tested and fully compatible with Magento Enterprise. Additional configuration of other elements include providing real path cache configuration for size and time to live (ttl) as well as enabling php.ini
  • I ’ll run through a few of the key features that were recently released in Magento Enterprise 1.11 just so you can see how we are always providing exactly what you and your customers need.
  • We hear it all the time – mobile is the future of online access and that includes online shopping. Helping you stay ahead of the competition – and the technology curve – we have Magento Mobile that serves as an extension of your Magento Enterprise-based online store.
  • Magento Mobile enables you to put your brand in the hands of customers with a mobile web or native app for iPhone, iPad and Android devices. The key features of Magento Mobile can be grouped around 3 main benefits: simplicity, resource-efficiency, and affordability.
  • Magento Enterprise has been adopted by a full continuum of eCommerce companies from start-ups to mainstream brands and some of the world ’s largest retailers.
  • We ’ re here to talk about this week ’ s announcement and what it means for you. As you know, eBay has agreed to acquire Magento – (and that is the technically correct way of phrasing it, as the lawyers have informed us.) This acquisition is obviously big news for us but also for you, our customers. And it raises a lot of questions about the future. We ’ re holding this webinar as a way to help address your questions and concerns. I ’ ll say up front that we don ’ t have all the answers at this time, but we have a lot of them… And I think you ’ re going to like what you hear.
  • Here ’ s a side we pulled from eBay ’ s presentation to our employees This shows the scope of assets that eBay is assembling under X.commerce umbrella – and this is just the beginning The X.commerce platform is open. eBay assets will work seamlessly with solutions from partners who are part of the X.commerce platform. For example: - Adobe has announced plans to bring its Omniture business analytics tools to X.commerce. - Kenshoo is providing blueprints for merchants to get more eyeballs at their storefront be it mobile, online or in-store for automatic demand generation for search and social networks We expect to see a steady stream of partners announce plans to bring their technologies to this open ecosystems.
  • This eBay slide illustrates where Magento fits into the universe of potential merchants… (talk to slide) eBay and PayPal believe that Magento strengthens their position as the leading multi-channel commerce partner by helping retailers of all sizes compete and succeed online.
  • I hope I ’ ve provided some clarity around why this acquisition makes so much sense for Magento, and how it will benefit you. I also hope it ’ s clear that we are fully committed to our customers, and that we will continue to aggressively invest in this channel to grow our Enterprise business. I know that Darren has been gathering some questions, so I ’ d like to address some of the specific questions that are on your minds. (when finished with questions, advance to next slide for close)
  • Magento Enterprise : Open your store to endless possibilities

    1. 1. Magento Enterprise Open your store to endless possibilities
    2. 3. The Magento Solution: Empowering the eCommerce Ecosystem Core of eCommerce Menu
    3. 4. Magento: Google Trends “ Magento ” Googled more than “ eCommerce ”
    4. 5. Enabling Online Business Manufacturing/ Suppliers/ ERP System Accounting & Finance Inventory/ Shipping Fulfillment Web/ Content Development Marketing Customer Service & Support Product Development/ Purchasing Core of eCommerce Menu
    5. 6. Magento Enterprise
    6. 7. Magento Enterprise <ul><li>Marketing tools that help turn browsers to buyers </li></ul><ul><ul><li>Promotions </li></ul></ul><ul><ul><li>Product Suggestions </li></ul></ul><ul><ul><li>Upsell and Cross-sell Tools </li></ul></ul><ul><ul><li>Consumer Generated Product Reviews and Ratings </li></ul></ul>Experience Menu | Architecture Marketing Tools
    7. 8. Magento Enterprise: Upsell and Cross-sell Experience Menu | Architecture Marketing Tools
    8. 9. Magento Enterprise <ul><li>Managing the Product Catalog </li></ul><ul><ul><li>Content Management System </li></ul></ul><ul><ul><ul><li>No technical knowledge necessary </li></ul></ul></ul><ul><ul><ul><li>Version Control </li></ul></ul></ul><ul><ul><li>Attribute Management </li></ul></ul><ul><ul><li>Personalized content based on user profiles </li></ul></ul><ul><ul><li>Content staging - merge to the live site on-demand or scheduled </li></ul></ul><ul><ul><li>Admin controls of publishing privileges </li></ul></ul><ul><ul><li>Layered navigation (filtered search) and Solr Search </li></ul></ul>Experience Menu | Architecture Product Catalog
    9. 10. Magento Enterprise: Customization at Work Experience Menu | Architecture Product Catalog
    10. 11. Magento Enterprise Experience Menu | Architecture Consumer Experience & Design <ul><li>Build Customer Loyalty and Increase Repeat Customers </li></ul><ul><ul><li>Customer Engagement </li></ul></ul><ul><ul><ul><li>Targeted marketing campaigns </li></ul></ul></ul><ul><ul><ul><li>Promotions </li></ul></ul></ul><ul><ul><ul><li>Wish Lists and Gift Registries </li></ul></ul></ul><ul><ul><ul><li>Loyalty and Rewards Points programs </li></ul></ul></ul>
    11. 12. Magento Enterprise: Customer Loyalty Features at Work Experience Menu | Architecture Consumer Experience & Design
    12. 13. Magento Enterprise <ul><li>Back-office Integration and Infrastructure Support </li></ul><ul><ul><li>Admin Capabilities </li></ul></ul><ul><ul><ul><li>Track and Review Admin Actions </li></ul></ul></ul><ul><ul><ul><li>User Friendly Admin Dashboard </li></ul></ul></ul><ul><ul><li>Integration with Third-party Applications </li></ul></ul><ul><ul><ul><li>ERP </li></ul></ul></ul><ul><ul><ul><li>CRM </li></ul></ul></ul><ul><ul><li>Create Multiple Sites with One Enterprise Instance </li></ul></ul><ul><ul><li>Reporting and Analytics </li></ul></ul>Experience Menu | Architecture Infrastructure
    13. 14. Magento Enterprise Experience Menu | Architecture Infrastructure Lots of product types, many vendors, a sophisticated inventory tracking system – Magento manages it all.
    14. 15. <ul><li>Performance Features </li></ul><ul><ul><li>Full Page Caching for All Users </li></ul></ul><ul><ul><li>Caching of Content for Category, Product and CMS Pages </li></ul></ul><ul><ul><li>Solr Search </li></ul></ul><ul><ul><li>PHP Accelerator </li></ul></ul><ul><ul><li>Order Archiving </li></ul></ul><ul><li>Security / Compliance Features </li></ul><ul><ul><li>PA-DSS Compliant </li></ul></ul><ul><ul><ul><li>Aids Merchants in Achieving PCI Compliance </li></ul></ul></ul><ul><ul><ul><li>Strong Data Encryption </li></ul></ul></ul>Magento Enterprise Experience Menu | Architecture Performance Security
    15. 16. <ul><li>Shipping Integration with label printing </li></ul><ul><li>Return Merchandize Authorization (EE only) </li></ul><ul><li>Configurable widget for tracking orders in catalog </li></ul><ul><li>Persistent shopping cart </li></ul><ul><li>Scheduled Import/Export (EE only) </li></ul><ul><li>Price and promotion permission (EE/PE only) </li></ul><ul><li>Multi DB support refactoring </li></ul><ul><li>Minimum advertised price </li></ul><ul><li>Additional coverage of SOAP APIs </li></ul>Magento Enterprise 1.11 Release Features
    16. 17. Magento Mobile
    17. 18. Experience Menu SIMPLE EFFICIENT AFFORDABLE WWW | Magento Mobile
    18. 19. Magento Enterprise Showcase Experience Menu
    19. 21. X.commerce with Partners and Developers will Help Merchants Grow
    20. 22. Bringing the Power of eBay Inc. to Help Merchants Grow
    21. 23. Questions
    22. 24. Enabling Success Menu WWW |