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Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
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Presentatie E-Shop Expo 2014: ikitchen.be

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Presentatie 'Van webwinkel naar keukenspecialist' van Frank Rombouts en Rony Rabijns tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

Presentatie 'Van webwinkel naar keukenspecialist' van Frank Rombouts en Rony Rabijns tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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  • 1. What is ikitchen.be? Royal Crown? Why, being a B2B orientated firm approach consumers directly? How to convince a traditonal brick and mortar retailer to go online? Price and discount How to claim your place in a highly competitive market? How to develop an E-shop with more than 5000 products Agenda
  • 2. An E-commerce platform in MDA, mostly built-in domestic appliances 6000 products online, +115 pickup locations (stores) Created by buying group Royal Crown in 2013 for its members, independent Belgian kitchen retailers Strictly B2B background ikitchen.be?
  • 3. Royal Crown? Supplier (e.g. Siemens) Royal Crown negotiate prices kitchen store kitchen store kitchen store kitchen store kitchen store - buying - marketing - software
  • 4. Why?
  • 5. Getting (staying) ahead of the competition Penetrate new segments: replacement market/ aftermarket Ensure future and respond to new tendancies
  • 6. Howto convince traditional brick and mortar retailers to go online ?
  • 7. 1996 : first interactive site 2005 : CrownBase SQL : online database 2008 : A proces that took many years... Offer product info without prices 2013 : Offer product info with prices and possibility to buy
  • 8. Turn threath into opportunity
  • 9. PRICE and discount and
  • 10. online prices vs store prices validate and sell services discounts: study and follow market the impact of Europe on the MDA market
  • 11. HOWto claim your place as a newcomer in a competitive market
  • 12. offer good deals fair and competitive price follow-up ! Helpdesk, e-mailing, order management service and after-sales Delivery, pick-up locations, community management SUCCES
  • 13. HOWto develop an E-commerce platform with more than 5000 products?
  • 14. Design 1 2 3 ATTENTION INTREST DESIRE INTREST ACTION - AIDA(P) - color psychology - UI & UX -design
  • 15. Development - chose the right framework (Magento) - set up database (Filemaker) - create products - maintain database
  • 16. Functioning... - helpdesk - delivery - payments - promotion More info? advice? collaboration? www.royalcrown.be

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