What is ikitchen.be? Royal Crown?
Why, being a B2B orientated firm approach
consumers directly?
How to convince a traditona...
An E-commerce platform in MDA,
mostly built-in domestic appliances
6000 products online, +115 pickup locations (stores)
Cr...
Royal Crown?
Supplier (e.g. Siemens)
Royal Crown
negotiate prices
kitchen
store
kitchen
store
kitchen
store
kitchen
store
...
Why?
Getting (staying) ahead of the competition
Penetrate new segments: replacement market/ aftermarket
Ensure future and respo...
Howto convince traditional brick and mortar retailers
to go online ?
1996 : first interactive site
2005 : CrownBase SQL : online database
2008 :
A proces that took many years...
Offer product ...
Turn threath
into
opportunity
PRICE
and
discount
and
online prices vs store prices
validate and sell services
discounts: study and follow market
the impact of Europe on the MD...
HOWto claim your place as a newcomer
in a competitive market
offer good deals
fair and competitive price
follow-up !
Helpdesk, e-mailing, order management
service and after-sales
Deli...
HOWto develop an E-commerce
platform with more than
5000 products?
Design
1
2
3 ATTENTION
INTREST
DESIRE
INTREST
ACTION
- AIDA(P)
- color psychology
- UI & UX -design
Development
- chose the right framework (Magento)
- set up database (Filemaker)
- create products
- maintain database
Functioning...
- helpdesk
- delivery
- payments
- promotion
More info? advice? collaboration?
www.royalcrown.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
Presentatie E-Shop Expo 2014: ikitchen.be
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Presentatie E-Shop Expo 2014: ikitchen.be

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Presentatie 'Van webwinkel naar keukenspecialist' van Frank Rombouts en Rony Rabijns tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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Presentatie E-Shop Expo 2014: ikitchen.be

  1. 1. What is ikitchen.be? Royal Crown? Why, being a B2B orientated firm approach consumers directly? How to convince a traditonal brick and mortar retailer to go online? Price and discount How to claim your place in a highly competitive market? How to develop an E-shop with more than 5000 products Agenda
  2. 2. An E-commerce platform in MDA, mostly built-in domestic appliances 6000 products online, +115 pickup locations (stores) Created by buying group Royal Crown in 2013 for its members, independent Belgian kitchen retailers Strictly B2B background ikitchen.be?
  3. 3. Royal Crown? Supplier (e.g. Siemens) Royal Crown negotiate prices kitchen store kitchen store kitchen store kitchen store kitchen store - buying - marketing - software
  4. 4. Why?
  5. 5. Getting (staying) ahead of the competition Penetrate new segments: replacement market/ aftermarket Ensure future and respond to new tendancies
  6. 6. Howto convince traditional brick and mortar retailers to go online ?
  7. 7. 1996 : first interactive site 2005 : CrownBase SQL : online database 2008 : A proces that took many years... Offer product info without prices 2013 : Offer product info with prices and possibility to buy
  8. 8. Turn threath into opportunity
  9. 9. PRICE and discount and
  10. 10. online prices vs store prices validate and sell services discounts: study and follow market the impact of Europe on the MDA market
  11. 11. HOWto claim your place as a newcomer in a competitive market
  12. 12. offer good deals fair and competitive price follow-up ! Helpdesk, e-mailing, order management service and after-sales Delivery, pick-up locations, community management SUCCES
  13. 13. HOWto develop an E-commerce platform with more than 5000 products?
  14. 14. Design 1 2 3 ATTENTION INTREST DESIRE INTREST ACTION - AIDA(P) - color psychology - UI & UX -design
  15. 15. Development - chose the right framework (Magento) - set up database (Filemaker) - create products - maintain database
  16. 16. Functioning... - helpdesk - delivery - payments - promotion More info? advice? collaboration? www.royalcrown.be

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