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Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
Don zaal b 11.15 11.45 newpharma
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Don zaal b 11.15 11.45 newpharma

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  • 1. Online pharmacy: 4 years old. Results? Mike Vandenhooft Managing Partnerhttp://www.newpharma.be e-Shop Expo 21th of March 2013
  • 2. Agenda 1. Legal & deontological background 2. Facts & figures pharmacy & e-pharmacy 3. What makes Newpharma successful? 4. Facts & figures Newpharma
  • 3. Legal &1. deontological background
  • 4. What is sold in a pharmacy? online? health and beauty OK non-prescription drugs OK (OTC) prescription drugs (Rx) NO = characteristics of a pharmacy: access to professionals legal framework deontological constraints
  • 5. Legal aspects (online pharmacy) Royal Decree (01/2009) Art 29 – Royal Decree of January 21st, 2009 – Belgian Monitor 30/01/2009 Authorises online non-prescription drugs sale. Mandatory to be linked with a physical pharmacyBE Circular FAMHP (01/2009) Circular 536 of the FAMHP (Federal Agency for Medicines and Health Products) Specify practical modalities about online drugs sale DocMorris Decree CJEC (12/2003) DocMorris Decree of December 11th, 2003 CJEC (Court of Justice of the European Communities)EU CJEC talks in favor of cross-border commerce of non prescription drugs via Internet
  • 6. Deontological constraints because of thePharmacist Order impossible to communicate about competitive advantagesAdvertising is Eg. No external communication about prices is allowedtolerated BUT no advertising in commercial environment Eg. impossible to be present on a commercial website Eg. Facebook, Twitter,...???
  • 7. Where are OTC and RX authorisedto be sold online? Non prescription drugs (OTC) Prescription (RX) & non prescription drugs (OTC) May 2012 : LNP – n°399, jeudi 22 avril 2010
  • 8. Facts & figures2. pharmacy & e- pharmacy
  • 9. Online purchases (BE)% of online buyers purchasing this type of product 42% 40% 38% 34% 33% 27% 23% 21% 16% 16% 16% 17% 14% 12% 8% 8% 8% 6% 6% 6% 5% 3% 2% growth potential for online purchase of pharmaceutical products COMEOS, E-commerce in Belgium June 5th, 2012
  • 10. For which reason(s) do you visitan ‘’online’’ pharmacy? Buy products online 71% Compare prices 43% Compare products available on the 29% market Consult instructions of one or several 20% products Other(s) 3% 0% 50% 100% Newpharma survey, August 2012 (Total Respondents: 1.482)
  • 11. For which reason(s) do you buypharmaceutical products *online* ? Online prices are more attractive 60% Free to order at any time 54% Possibility to be delivered at home, at work,… 50% More online product choice 33%Online buying goes faster than going to a pharmacy 32% Free to choose products 30% More available information about products 20% Confidentiality for some product purchases 15% Other(s) 2% 0% 50% 100% Newpharma survey, August 2012 (Total Respondents: 1.077)
  • 12. What makes3. Newpharma successful?
  • 13. Bad image of online pharmacy FALSE DRUGS SPAM
  • 14. How to grow in ahighlysaturated 1& regulatedmarket? 1. Belgian market has one of the highest physical pharmacy density rate in Europe (1 for 2.150)
  • 15. 750Brands
  • 16. Shipping costs (starting as low as)
  • 17. Newpharma magazine (info & advices) PC Tablets Print Read it on Own branded app www.newpharma.be on iTunes store 3 clicks Digital to buy solution Parcels
  • 18. 4. Facts & figures Newpharma
  • 19. > 1.300.000 products dispatched 200.000 patients
  • 20. Newpharma turnover € 10.000.000 +72% € 8.000.000 € 6.000.000 +61% € 4.000.000 +131% € 2.000.000 €- 2008 2009 2010 2011 2012
  • 21. Newpharma vs. Belgian e-commerce growth 140% 131% E-commerce Newpharma 120% 100% 80% 72% 61% 60% 40% 28% 24% 22% 20% 0% 2010 2011 2012
  • 22. Team of 24 collaborators 3 Pharmacists 3 Pharmacy assistants 3 Managers (partners) 15 Employees
  • 23. Consumer profile Age Repartition (all countries) <18 years <1% 18 – 25 years 6% 26 – 35 years 24% 36 – 45 years 25% 46 – 55 years 22% >55 years 24% Gender Repartition Language (all countries) Repartition (BE) Women 70% FR 45% Men 30% NL 55%
  • 24. Newpharma patients per country BE NL 54% 12% Other countries FR 1% 32% LU 1% Newpharma sales January-October 2012 sales
  • 25. Top 10 internal search requests (BE)All languages Dutch French1. Dafalgan 1. Dafalgan 1. Nuxe2. Alli 2. Eucerin 2. Alli3. Magnesium 3. Avène 3. Dafalgan4. Nuxe 4. Magnesium 4. Magnesium5. Avène 5. Vichy 5. Avène6. Vichy 6. Louis Widmer 6. Mustela7. Mustela 7. Mustela 7. Vichy8. Eucerin 8. Alli 8. Viagra9. Viagra 9. Viagra 9. Aérosol10. La Roche Posay 10. La Roche Posay 10. La Roche Posay
  • 26. Top 10 cosmetics internal search requests (BE) All languages Dutch French1. Nuxe 1. Eucerin 1. Nuxe2. Avène 2. Avène 2. Avène3. Vichy 3. Vichy 3. Mustela4. Mustela 4. Louis Widmer 4. Vichy5. Eucerin 5. Mustela 5. La Roche Posay6. La Roche Posay 6. La Roche Posay 6. Eucerin7. Louis Widmer 7. Nuxe 7. Caudalie8. Caudalie 8. Roc 8. Bioderma9. Bioderma 9. Caudalie 9. Weleda10. Weleda 10. Weleda 10. Lierac
  • 27. Main consumer profiles Convenience Infor-mation Privacy Cost saving Choice Liberty of (24/7 & Choice delivery)Digital Mum vvv v v vHealth oriented v vvv vvvIntimate product buyer v vvv vRural OR low mobility vvv v v vvvHeavy e-commerce vv v vvv vconsumerHeavy weight products vvv vbuyer
  • 28. Purchased product segments 125%20%15%10%5%0% 1. Based on Newpharma turnover Jan 2012-Oct 2012
  • 29. Belgium online pharmacy market(OTC + parapharmacy) off & online 1.543.000.000€1 = 5,5bn € x 27,9% (OTC + parapharmacy) online 26.500.000€21,7% 1. IMS-Health Belgium, 2011 Report 2. Estimated online belgium e-pharmacy market (OTC + prapharmacy products) extrapolated from oct 2012 results
  • 30. Top 10 sales (BE)All languages1. Motilium Instant 30 Comprimés Fondants Instantané2. XLS Medical Capteur de Graisses 120 Comprimés3. Metagenics Metarelax 90 Comprimés4. Dafalgan Forte 8 Comprimés 1g5. Bio-oil Huile Regenerante 60ml6. Dafalgan Odis 16 Comprimés Orodispersibles7. Buscopan Dragées 50x10mg8. Nasa Rhinathiol 0,1% Spray Adultes 10ml9. D Cure Solution Huileuse 4 Ampoules10. Omnibionta Pronatal Metafolin 60 Comprimés
  • 31. Anecdote Lowest order (incl. 1,90 € delivery costs) Highest order
  • 32. Thank you)

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