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Presentatie E-Shop Expo 2014: Google
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Presentatie E-Shop Expo 2014: Google

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Presentatie 'Opportunities in mobile, digital en export' door Annik Vandendriessche tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

Presentatie 'Opportunities in mobile, digital en export' door Annik Vandendriessche tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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Presentatie E-Shop Expo 2014: Google Presentatie E-Shop Expo 2014: Google Presentation Transcript

  • OPPORTUNITIES IN DIGITAL Annik Vandendriessche
  • 10X not 10%
  • Tree map export 2009 Belgium EXPORT 10X WITH DIGITAL
  • Google Confidential and Proprietary
  • LET GOOGLE HELP YOU FIND NEW CUSTOMERS GLOBALLY
  • Philippines
  • GLOBAL
  • 60 22 11 7 4 40 Online Ad Spend in Belgium indexed Google spend IMPORT 100 BELGIUM 5 EXPORT BELGIUM NEEDS TO CATCH UP
  • Google Confidential and ProprietaryGoogle Confidential and Proprietary IT’S NOT TOO LATE TO BE EARLY
  • 50Bn connected “THINGS” by 2020
  • ENTERING A WORLD Of Six Screens (at least) [DESKTOP] [MOBILE] [TABLET] [TV SCREEN] [IN-CAR][WEARABLE]
  • Google Confidential and Proprietary UNIFIED VIEW OF CUSTOMERS
  • MOBILE USAGE EXPLODES GLOBALLY Source: Gartner
  • Google Confidential and Proprietary
  • FULL VALUE OF MOBILE SOURCE: Google Consumer Survey 2013
  • Not all products yet available in Belgium
  • Mobile web users have little patience, high demands, and expect to be accommodated.
  • Offer the choice to checkout as a “Guest.” Prominently feature search on your homepage Avoid the “full site” | “mobile site” trap Source: Selected Best practices, resulting from Google internal studies EXCEL IN MOBILE … BEFORE OTHERS DO
  • DESIGN WITH ALREADY THE NEXT SCREENS IN MIND
  • Google Confidential and Proprietary annikv@google.com