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OPPORTUNITIES
IN DIGITAL
Annik Vandendriessche
10X
not 10%
Tree map export 2009 Belgium
EXPORT 10X WITH DIGITAL
Google Confidential and Proprietary
LET GOOGLE HELP YOU FIND NEW
CUSTOMERS GLOBALLY
Philippines
GLOBAL
60
22
11
7
4
40
Online Ad Spend
in Belgium
indexed Google spend
IMPORT
100
BELGIUM
5
EXPORT
BELGIUM NEEDS TO CATCH UP
Google Confidential and ProprietaryGoogle Confidential and Proprietary
IT’S NOT TOO LATE TO BE EARLY
50Bn connected “THINGS” by 2020
ENTERING A WORLD
Of Six Screens (at least)
[DESKTOP] [MOBILE] [TABLET] [TV SCREEN] [IN-CAR][WEARABLE]
Google Confidential and Proprietary
UNIFIED VIEW OF
CUSTOMERS
MOBILE USAGE EXPLODES GLOBALLY
Source: Gartner
Google Confidential and Proprietary
FULL VALUE OF MOBILE
SOURCE: Google Consumer Survey 2013
Not all products yet available in Belgium
Mobile web users
have little patience,
high demands, and
expect to be
accommodated.
Offer the choice to
checkout as a
“Guest.”
Prominently
feature
search on your
homepage
Avoid the “full site” | “mobile
sit...
DESIGN WITH ALREADY THE NEXT
SCREENS IN MIND
Google Confidential and Proprietary
annikv@google.com
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
Presentatie E-Shop Expo 2014: Google
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Presentatie E-Shop Expo 2014: Google

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Presentatie 'Opportunities in mobile, digital en export' door Annik Vandendriessche tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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Transcript of "Presentatie E-Shop Expo 2014: Google"

  1. 1. OPPORTUNITIES IN DIGITAL Annik Vandendriessche
  2. 2. 10X not 10%
  3. 3. Tree map export 2009 Belgium EXPORT 10X WITH DIGITAL
  4. 4. Google Confidential and Proprietary
  5. 5. LET GOOGLE HELP YOU FIND NEW CUSTOMERS GLOBALLY
  6. 6. Philippines
  7. 7. GLOBAL
  8. 8. 60 22 11 7 4 40 Online Ad Spend in Belgium indexed Google spend IMPORT 100 BELGIUM 5 EXPORT BELGIUM NEEDS TO CATCH UP
  9. 9. Google Confidential and ProprietaryGoogle Confidential and Proprietary IT’S NOT TOO LATE TO BE EARLY
  10. 10. 50Bn connected “THINGS” by 2020
  11. 11. ENTERING A WORLD Of Six Screens (at least) [DESKTOP] [MOBILE] [TABLET] [TV SCREEN] [IN-CAR][WEARABLE]
  12. 12. Google Confidential and Proprietary UNIFIED VIEW OF CUSTOMERS
  13. 13. MOBILE USAGE EXPLODES GLOBALLY Source: Gartner
  14. 14. Google Confidential and Proprietary
  15. 15. FULL VALUE OF MOBILE SOURCE: Google Consumer Survey 2013
  16. 16. Not all products yet available in Belgium
  17. 17. Mobile web users have little patience, high demands, and expect to be accommodated.
  18. 18. Offer the choice to checkout as a “Guest.” Prominently feature search on your homepage Avoid the “full site” | “mobile site” trap Source: Selected Best practices, resulting from Google internal studies EXCEL IN MOBILE … BEFORE OTHERS DO
  19. 19. DESIGN WITH ALREADY THE NEXT SCREENS IN MIND
  20. 20. Google Confidential and Proprietary annikv@google.com

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