Presentatie E-Shop Expo 2014: Google

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Presentatie 'Opportunities in mobile, digital en export' door Annik Vandendriessche tijdens E-Shop Expo op 19 en 20 maart in Tour & Taxis Brussel.

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Presentatie E-Shop Expo 2014: Google

  1. 1. OPPORTUNITIES IN DIGITAL Annik Vandendriessche
  2. 2. 10X not 10%
  3. 3. Tree map export 2009 Belgium EXPORT 10X WITH DIGITAL
  4. 4. Google Confidential and Proprietary
  5. 5. LET GOOGLE HELP YOU FIND NEW CUSTOMERS GLOBALLY
  6. 6. Philippines
  7. 7. GLOBAL
  8. 8. 60 22 11 7 4 40 Online Ad Spend in Belgium indexed Google spend IMPORT 100 BELGIUM 5 EXPORT BELGIUM NEEDS TO CATCH UP
  9. 9. Google Confidential and ProprietaryGoogle Confidential and Proprietary IT’S NOT TOO LATE TO BE EARLY
  10. 10. 50Bn connected “THINGS” by 2020
  11. 11. ENTERING A WORLD Of Six Screens (at least) [DESKTOP] [MOBILE] [TABLET] [TV SCREEN] [IN-CAR][WEARABLE]
  12. 12. Google Confidential and Proprietary UNIFIED VIEW OF CUSTOMERS
  13. 13. MOBILE USAGE EXPLODES GLOBALLY Source: Gartner
  14. 14. Google Confidential and Proprietary
  15. 15. FULL VALUE OF MOBILE SOURCE: Google Consumer Survey 2013
  16. 16. Not all products yet available in Belgium
  17. 17. Mobile web users have little patience, high demands, and expect to be accommodated.
  18. 18. Offer the choice to checkout as a “Guest.” Prominently feature search on your homepage Avoid the “full site” | “mobile site” trap Source: Selected Best practices, resulting from Google internal studies EXCEL IN MOBILE … BEFORE OTHERS DO
  19. 19. DESIGN WITH ALREADY THE NEXT SCREENS IN MIND
  20. 20. Google Confidential and Proprietary annikv@google.com

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