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Search Engine Optimisation - SEO

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SEO for beginners, for an audience who uses a content management system to update their keywords

SEO for beginners, for an audience who uses a content management system to update their keywords


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Transcript

  • 1. SEO Search Engine Optimisation
      • Reuben Jackson
      • Web Widgets Ltd
      • twitter.com/webwgt
      • facebook.com/webwgt
  • 2. Google Finds Pages Containing Keywords
  • 3. Different Keywords = Different Results
  • 4. Picking The Right Keywords
    • https://adwords.google.com/select/KeywordToolExternal
    • http://www.wordtracker.com/
    • http://www.keyworddiscovery.com/search.html
    • http://www.google.com/trends (Seasonality and Regionality)
    • http://www.google.com/insights/search# (Seasonality and Regionality, and Rising Searches)
    • http://www.soovle.com/
    • http://www.quintura.com/
    • Google suggest (that dropdown when you search)
    • Google Wonder Wheel
    • Yahoo assist (that dropdown when you search)
  • 5. Google Wonder Wheel
  • 6. Google Keyword Tool
  • 7. Where to put the keywords
    • Link text (on external page, e.g. home page)
    • Filename / URL
    • Meta Page Title
    • First Paragraph
  • 8. Where to Put the Keywords
    • First Paragraph
    • Meta Page Title (Browser Tab Title)
    • Filename / URL
    • Link text (on external page)
    • Plus generally in content
    • In Website Builder CMS:
      • Page RENAME
      • Search Engine Optimisation Tab
  • 9. Where in the CMS? Google Search Result Title URL Filename
  • 10. Where else in the CMS
    • Page Edit or Intro (For primary content)
    • Search Engines Pages Meta Tags
    • Search Engines Categories Meta Tags
    • Pages Rename
    • Category Edit
    • Image Titles on Gallery
    • Product Titles
    • Image right click edit image description
    • Alt text when inserting image
  • 11. Controlling your Search Results
  • 12. One Page Per Key Phrase Not all searches go to a home page! But to a “Landing Page”
  • 13. Targeting a keyphrase to one page
  • 14. Landing Page - “Free Website Templates”
  • 15. Gluing it together with link text
  • 16. Linking and Page Rank Links = Referrals, Endorsement, Trust & Authority
  • 17. Measurement of Success
  • 18. Getting Links
    • Blogs, Forums, Blog Comments
    • Twitter, Facebook, Social Media (NoFollow)
    • Friends in your region - Reciprocal
    • Friends in your industry - Reciprocal
    • Suppliers and Retailers
    • Testimonials
    • Encourage People to Link
    • Directories
      • www.nzs.com
      • www.finda.co.nz
      • www.nzpages.co.nz
      • www.dmoz.org
  • 19. Getting to the top Source: SEO From Soup To Nuts - Eric Enge
  • 20. Getting to the Top
    • Different Phrase, Different Position
    • Position and relevance of keywords within the page content.
    • Who links/refers to your page
    • How important that referrer is
    • The Link Text
    • How many people look at your page
    • Past/future life of your domain
    • Where you are hosted, and how fast your website loads?
  • 21. Statistics
  • 22. Via AOL Search Data 2007 Stats; Rand Fishkin SEOmoz CEO
  • 23. Long Tail Easier To Be # 1 Just less traffic on each
  • 24. Common Pitfalls
    • Rewording Keyphrases
    • Spaming / Hiding / Tricks
    • Doing Nothing
    • Focusing on Content Changes
    • Meta Keywords
  • 25. Questions?