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Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
Search Engine Optimisation - SEO
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Search Engine Optimisation - SEO

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SEO for beginners, for an audience who uses a content management system to update their keywords

SEO for beginners, for an audience who uses a content management system to update their keywords

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  • 1. SEO Search Engine Optimisation <ul><ul><li>Reuben Jackson </li></ul></ul><ul><ul><li>Web Widgets Ltd </li></ul></ul><ul><ul><li>twitter.com/webwgt </li></ul></ul><ul><ul><li>facebook.com/webwgt </li></ul></ul>
  • 2. Google Finds Pages Containing Keywords
  • 3. Different Keywords = Different Results
  • 4. Picking The Right Keywords <ul><li>https://adwords.google.com/select/KeywordToolExternal </li></ul><ul><li>http://www.wordtracker.com/ </li></ul><ul><li>http://www.keyworddiscovery.com/search.html </li></ul><ul><li>http://www.google.com/trends (Seasonality and Regionality) </li></ul><ul><li>http://www.google.com/insights/search# (Seasonality and Regionality, and Rising Searches) </li></ul><ul><li>http://www.soovle.com/ </li></ul><ul><li>http://www.quintura.com/ </li></ul><ul><li>Google suggest (that dropdown when you search) </li></ul><ul><li>Google Wonder Wheel </li></ul><ul><li>Yahoo assist (that dropdown when you search) </li></ul>
  • 5. Google Wonder Wheel
  • 6. Google Keyword Tool
  • 7. Where to put the keywords <ul><li>Link text (on external page, e.g. home page) </li></ul><ul><li>Filename / URL </li></ul><ul><li>Meta Page Title </li></ul><ul><li>First Paragraph </li></ul>
  • 8. Where to Put the Keywords <ul><li>First Paragraph </li></ul><ul><li>Meta Page Title (Browser Tab Title) </li></ul><ul><li>Filename / URL </li></ul><ul><li>Link text (on external page) </li></ul><ul><li>Plus generally in content </li></ul><ul><li>In Website Builder CMS: </li></ul><ul><ul><li>Page RENAME </li></ul></ul><ul><ul><li>Search Engine Optimisation Tab </li></ul></ul>
  • 9. Where in the CMS? Google Search Result Title URL Filename
  • 10. Where else in the CMS <ul><li>Page Edit or Intro (For primary content) </li></ul><ul><li>Search Engines Pages Meta Tags </li></ul><ul><li>Search Engines Categories Meta Tags </li></ul><ul><li>Pages Rename </li></ul><ul><li>Category Edit </li></ul><ul><li>Image Titles on Gallery </li></ul><ul><li>Product Titles </li></ul><ul><li>Image right click edit image description </li></ul><ul><li>Alt text when inserting image </li></ul>
  • 11. Controlling your Search Results
  • 12. One Page Per Key Phrase Not all searches go to a home page! But to a “Landing Page”
  • 13. Targeting a keyphrase to one page
  • 14. Landing Page - “Free Website Templates”
  • 15. Gluing it together with link text
  • 16. Linking and Page Rank Links = Referrals, Endorsement, Trust & Authority
  • 17. Measurement of Success
  • 18. Getting Links <ul><li>Blogs, Forums, Blog Comments </li></ul><ul><li>Twitter, Facebook, Social Media (NoFollow) </li></ul><ul><li>Friends in your region - Reciprocal </li></ul><ul><li>Friends in your industry - Reciprocal </li></ul><ul><li>Suppliers and Retailers </li></ul><ul><li>Testimonials </li></ul><ul><li>Encourage People to Link </li></ul><ul><li>Directories </li></ul><ul><ul><li>www.nzs.com </li></ul></ul><ul><ul><li>www.finda.co.nz </li></ul></ul><ul><ul><li>www.nzpages.co.nz </li></ul></ul><ul><ul><li>www.dmoz.org </li></ul></ul>
  • 19. Getting to the top Source: SEO From Soup To Nuts - Eric Enge
  • 20. Getting to the Top <ul><li>Different Phrase, Different Position </li></ul><ul><li>Position and relevance of keywords within the page content. </li></ul><ul><li>Who links/refers to your page </li></ul><ul><li>How important that referrer is </li></ul><ul><li>The Link Text </li></ul><ul><li>How many people look at your page </li></ul><ul><li>Past/future life of your domain </li></ul><ul><li>Where you are hosted, and how fast your website loads? </li></ul>
  • 21. Statistics
  • 22. Via AOL Search Data 2007 Stats; Rand Fishkin SEOmoz CEO
  • 23. Long Tail Easier To Be # 1 Just less traffic on each
  • 24. Common Pitfalls <ul><li>Rewording Keyphrases </li></ul><ul><li>Spaming / Hiding / Tricks </li></ul><ul><li>Doing Nothing </li></ul><ul><li>Focusing on Content Changes </li></ul><ul><li>Meta Keywords </li></ul>
  • 25. Questions?

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