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Search Engine Optimisation - SEO
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Search Engine Optimisation - SEO

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SEO for beginners, for an audience who uses a content management system to update their keywords

SEO for beginners, for an audience who uses a content management system to update their keywords

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    Search Engine Optimisation - SEO Search Engine Optimisation - SEO Presentation Transcript

    • SEO Search Engine Optimisation
        • Reuben Jackson
        • Web Widgets Ltd
        • twitter.com/webwgt
        • facebook.com/webwgt
    • Google Finds Pages Containing Keywords
    • Different Keywords = Different Results
    • Picking The Right Keywords
      • https://adwords.google.com/select/KeywordToolExternal
      • http://www.wordtracker.com/
      • http://www.keyworddiscovery.com/search.html
      • http://www.google.com/trends (Seasonality and Regionality)
      • http://www.google.com/insights/search# (Seasonality and Regionality, and Rising Searches)
      • http://www.soovle.com/
      • http://www.quintura.com/
      • Google suggest (that dropdown when you search)
      • Google Wonder Wheel
      • Yahoo assist (that dropdown when you search)
    • Google Wonder Wheel
    • Google Keyword Tool
    • Where to put the keywords
      • Link text (on external page, e.g. home page)
      • Filename / URL
      • Meta Page Title
      • First Paragraph
    • Where to Put the Keywords
      • First Paragraph
      • Meta Page Title (Browser Tab Title)
      • Filename / URL
      • Link text (on external page)
      • Plus generally in content
      • In Website Builder CMS:
        • Page RENAME
        • Search Engine Optimisation Tab
    • Where in the CMS? Google Search Result Title URL Filename
    • Where else in the CMS
      • Page Edit or Intro (For primary content)
      • Search Engines Pages Meta Tags
      • Search Engines Categories Meta Tags
      • Pages Rename
      • Category Edit
      • Image Titles on Gallery
      • Product Titles
      • Image right click edit image description
      • Alt text when inserting image
    • Controlling your Search Results
    • One Page Per Key Phrase Not all searches go to a home page! But to a “Landing Page”
    • Targeting a keyphrase to one page
    • Landing Page - “Free Website Templates”
    • Gluing it together with link text
    • Linking and Page Rank Links = Referrals, Endorsement, Trust & Authority
    • Measurement of Success
    • Getting Links
      • Blogs, Forums, Blog Comments
      • Twitter, Facebook, Social Media (NoFollow)
      • Friends in your region - Reciprocal
      • Friends in your industry - Reciprocal
      • Suppliers and Retailers
      • Testimonials
      • Encourage People to Link
      • Directories
        • www.nzs.com
        • www.finda.co.nz
        • www.nzpages.co.nz
        • www.dmoz.org
    • Getting to the top Source: SEO From Soup To Nuts - Eric Enge
    • Getting to the Top
      • Different Phrase, Different Position
      • Position and relevance of keywords within the page content.
      • Who links/refers to your page
      • How important that referrer is
      • The Link Text
      • How many people look at your page
      • Past/future life of your domain
      • Where you are hosted, and how fast your website loads?
    • Statistics
    • Via AOL Search Data 2007 Stats; Rand Fishkin SEOmoz CEO
    • Long Tail Easier To Be # 1 Just less traffic on each
    • Common Pitfalls
      • Rewording Keyphrases
      • Spaming / Hiding / Tricks
      • Doing Nothing
      • Focusing on Content Changes
      • Meta Keywords
    • Questions?