Reuben social media presentation


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overview of social media presentation for new audience considering using social media for business promotion

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Reuben social media presentation

  1. 1. Social Media 101 Reuben Jackson Web Widgets Ltd
  2. 2. Overview <ul><li>Why use social media? </li></ul><ul><li>What makes a website social? </li></ul><ul><li>What social networks exist? </li></ul><ul><li>How best to use them? </li></ul><ul><li>Measurement of Success </li></ul><ul><li>Common Pitfalls </li></ul><ul><li>Vocabulary </li></ul><ul><li>What now? </li></ul>
  3. 3. What makes a website social? <ul><li>Typically that users rate or comment on or share information. All for the purposes of making good information rise to the top. </li></ul><ul><li>Typically requires a login, but some information may be made public. </li></ul><ul><li>Typically connections are made between users and are followable links. </li></ul>
  4. 4. Why use social media? <ul><li>To reach new audiences </li></ul><ul><li>Word of mouth in the modern world </li></ul><ul><li>Encourage other people to talk about us </li></ul><ul><li>Making business fun </li></ul><ul><li>Research customer feedback – just because we're not reading it, doesn't mean they're not talking about us. </li></ul>
  5. 5. Popular Social Networks <ul><li> – most popular, media rich, feature rich, almost universal participation, dual opt in friendships </li></ul><ul><li> – follow anyone, be followed by anyone. Purpose to retweet relevant timely information, to gather market intelligence, to listen to comments about your brand </li></ul><ul><li>LinkedIn – for businesses and professionals. Dual opt in connections. Recomendations. Basically this will replace CV's and testimonials, as the data is more trustworthy. </li></ul><ul><li> – mainly videos and not often thought of as a social network, but there is a lot of blogging and rating of content. 2 nd highest searched website. </li></ul><ul><li>Mobile Apps – not to be underestimated. Location aware devices connected to an internet, only requiring a user to rate the restaurant/hotel in which they stay. Eg Ocarina, FourSquare </li></ul>
  6. 6. More Social Networks <ul><li> – Lots of blogging going on in here. </li></ul><ul><li> – believe it or not, it is quite hard to leave google these days. Many links on google direct back to google pages, e.g. google map searches for hotels, might take 4 clicks to get to the destination website, past google controlled forums. </li></ul><ul><li> – sites you once thought were just for storing slideshows, now they are a place to make ratings of others slides, and upload all sorts of content.. </li></ul><ul><li>Ning – not so popular in NZ, but does have strong usage in the SEO / SM space.. </li></ul><ul><li>Blogs – anywhere users can comment on and link to each others content, exists a social network, there is no real rule. </li></ul>
  7. 7. How best to use Social Media <ul><li>Generate discussion about you </li></ul><ul><li>Ask questions (comments) </li></ul><ul><li>Encourage participation (polls, wall posts) </li></ul><ul><li>Spread information that you believe people would genuinely want to share/retweet with their own friends/fans/followers (FFF) </li></ul><ul><li>And do as you expect others to do </li></ul>
  8. 8. Measurement of Success <ul><li>That you understand market sentiment </li></ul><ul><li>That your customers are happy </li></ul><ul><li>That good will is being generated </li></ul><ul><li>That public links are being made (in time) </li></ul><ul><li>That traffic is increasing to your website (but don't expect sales for 3+ months) </li></ul>
  9. 9. Common Pitfalls <ul><li>To pushy on your sales message </li></ul><ul><li>Trying to convert FFF to sales </li></ul><ul><li>Trying to control it </li></ul><ul><li>Limiting the customer access (you can't limit what people say on Twitter, so why limit friends on Facebook?) </li></ul><ul><li>Not participating regularly </li></ul>
  10. 10. Vocabulary <ul><li>Friends / Fans / Followers (FFF) </li></ul><ul><li>Like / Share / Retweet (RT) </li></ul><ul><li>Trends #w2e #nz #dog </li></ul><ul><li>Comment </li></ul><ul><li>@username </li></ul><ul><li>/username </li></ul>
  11. 11. What now? <ul><li>Pick one, dedicate 15 minutes per day </li></ul><ul><li>Eg Facebook </li></ul><ul><li>Create a personal login profile </li></ul><ul><li>Tighten your privacy </li></ul><ul><li>Create a business fan page </li></ul><ul><li>Ask your customers 1 really engaging question </li></ul><ul><li>Publish a link to your facebook page on your website, in your emails, on your business card etc. </li></ul>