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Reuben   social media presentation
 

Reuben social media presentation

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overview of social media presentation for new audience considering using social media for business promotion

overview of social media presentation for new audience considering using social media for business promotion

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    Reuben   social media presentation Reuben social media presentation Presentation Transcript

    • Social Media 101 Reuben Jackson Web Widgets Ltd twitter.com/webwgt facebook.com/webwgt
    • Overview
      • Why use social media?
      • What makes a website social?
      • What social networks exist?
      • How best to use them?
      • Measurement of Success
      • Common Pitfalls
      • Vocabulary
      • What now?
    • What makes a website social?
      • Typically that users rate or comment on or share information. All for the purposes of making good information rise to the top.
      • Typically requires a login, but some information may be made public.
      • Typically connections are made between users and are followable links.
    • Why use social media?
      • To reach new audiences
      • Word of mouth in the modern world
      • Encourage other people to talk about us
      • Making business fun
      • Research customer feedback – just because we're not reading it, doesn't mean they're not talking about us.
    • Popular Social Networks
      • Facebook.com – most popular, media rich, feature rich, almost universal participation, dual opt in friendships
      • Twitter.com – follow anyone, be followed by anyone. Purpose to retweet relevant timely information, to gather market intelligence, to listen to comments about your brand
      • LinkedIn – for businesses and professionals. Dual opt in connections. Recomendations. Basically this will replace CV's and testimonials, as the data is more trustworthy.
      • YouTube.com – mainly videos and not often thought of as a social network, but there is a lot of blogging and rating of content. 2 nd highest searched website.
      • Mobile Apps – not to be underestimated. Location aware devices connected to an internet, only requiring a user to rate the restaurant/hotel in which they stay. Eg Ocarina, FourSquare
    • More Social Networks
      • TradeMe.co.nz – Lots of blogging going on in here.
      • Google.com – believe it or not, it is quite hard to leave google these days. Many links on google direct back to google pages, e.g. google map searches for hotels, might take 4 clicks to get to the destination website, past google controlled forums.
      • SlideShare.net – sites you once thought were just for storing slideshows, now they are a place to make ratings of others slides, and upload all sorts of content..
      • Ning – not so popular in NZ, but does have strong usage in the SEO / SM space..
      • Blogs – anywhere users can comment on and link to each others content, exists a social network, there is no real rule.
    • How best to use Social Media
      • Generate discussion about you
      • Ask questions (comments)
      • Encourage participation (polls, wall posts)
      • Spread information that you believe people would genuinely want to share/retweet with their own friends/fans/followers (FFF)
      • And do as you expect others to do
    • Measurement of Success
      • That you understand market sentiment
      • That your customers are happy
      • That good will is being generated
      • That public links are being made (in time)
      • That traffic is increasing to your website (but don't expect sales for 3+ months)
    • Common Pitfalls
      • To pushy on your sales message
      • Trying to convert FFF to sales
      • Trying to control it
      • Limiting the customer access (you can't limit what people say on Twitter, so why limit friends on Facebook?)
      • Not participating regularly
    • Vocabulary
      • Friends / Fans / Followers (FFF)
      • Like / Share / Retweet (RT)
      • Trends #w2e #nz #dog
      • Comment
      • @username
      • /username
    • What now?
      • Pick one, dedicate 15 minutes per day
      • Eg Facebook
      • Create a personal login profile
      • Tighten your privacy
      • Create a business fan page
      • Ask your customers 1 really engaging question
      • Publish a link to your facebook page on your website, in your emails, on your business card etc.