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Google Adwords is a pay-per-click based product that allows advertisers to precisely target a chose audience base. The Adwords technology powers users with a definite list of keywords and key-phrases that trigger a PPC scenario. Once established, Adwords will display all related advertisements on search pages and related web pages, such that businesses get connected to their target audience.
On the other hand, traditional SEO campaigns are based on search engine rankings based on the presence of related keywords. Looking deeper, SEO seems to be sort of gambling with search engine rankings, while Google Adwords promotes visible and sure shot results – results that can be converted into actual website traffic, leads and sales.
Both Search Engine Optimization (SEO) and Google Adwords are excellent ways of targeting the traffic. However, in terms of internet marketing, Adwords seems to hold a higher ground. SEO methods mainly focus on connecting relevant website content to search engine queries. It’s a tool that will rank you in the SERPs and natural search results.