Email marketing
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Why Email Marketing Will Be Big in 2014? ...

Why Email Marketing Will Be Big in 2014?

In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate.

With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!

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    Email marketing Email marketing Presentation Transcript

    • Why Email Marketing will be big in 2014?
    • Why Email Marketing Will Be Big in 2014? In the quickly evolving world of the internet, marketers have seen a great deal change in the way brands and target customers communicate. With the rise in social media marketing and increase in purchases being made on Twitter, Facebook and Pinterest, you may be wondering whether you should continue to focus your efforts on Email Marketing in 2014 or not? The answer is a booming “Yes”!
    • Email marketing is recognized to be a versatile and trusted marketing channel. While social media is undoubtedly becoming an important part of businesses marketing techniques, email is still the power house of your marketing strategy kit. Email is one of the top ways to attract new customers and over the past few years, this channel has continued to escalate considerably, as stated in a study publicized by predictive analytics firm, Custora. Email marketing is a vital technique for your business; customers that reach you via email than any social media tend to shop and spend comparatively more, as revealed in the Forbes article, “Why Email is Still More Effective than Social Media Marketing”.
    • The difference between email marketing and social media is that in email marketing YOU own the list, whereas in social media, it is the social network that owns the list. With marketers having to pay to promote their content on social networks, it is becoming more important to OWN your list so you can message them time and again without having to pay for each message.
    • Email Marketing 2014 Trends 1. Mobile Optimized Emails In accordance to Litmus, the number of emails opened on mobile devices hit 51%; which means that not only people are still reading emails, but also more emails are being opened up on a mobile device than a desktop, PC or Laptop. “Email is permission-based which makes it quite effective. People on your email list let you send them messages. They are bought in. And, due to the popularity of tablets and smart phones, they are always listening,” noted Tim Devaney and Tom Stein. “For most mobile users, emailing is their number one activity, while on phone.” The message is clear; whether your website is mobile friendly or not, your emails must be optimized for mobile.
    • Email Marketing 2014 Trends 2. Automation Automation makes the job of professional marketers much easier by allowing high targeted, pertinent messaged to reach specific subscriber communities. Shopping cart abandonment emails, a welcome series of emails and order confirmations are all ideal email channels to automate. In 2014, we will see a rise of automated campaigns as a quick means of communicating with customers.
    • Email Marketing 2014 Trends 3. Socialization The dependence of email marketing on social media is undeniable. Make sure you stay on top of the most relevant and contemporary social media tools and sites, as these sites tend to undergo constant changes. Linking to social media is an obligation, as emails that promote social shares are clicked and shared more than ones lacking such social share icons. Social media buttons also give your readers another way to connect with you.
    • Email Marketing 2014 Trends 4. Visibility and Deliverability Email marketing is a constantly evolving marketing channel. Marketers are being continuing challenged in the way they deliver and emerge to their subscriber base. In 2013, Gmail introduced new inbox tabs, sending marketers into a state of panic. Gmail also transformed the way it earlier handled images in Inboxes. These latest practices have the potential to affect how many ESP’s track open data. But on the other hand, it also means that your beautiful images embedded in the emails will be more easily seen. The greatest takeaway from these shakeups by Google is that marketers need to pay more heed on current happenings. One can adapt to adjust to about anything, if one knows how to react according. This certainly means that email marketing has a great year ahead. By taking into account the above mentioned email marketing trends, you can jumpstart your email marketing campaign for this New Year. 2014 can be a big win for email marketers. Abhishek Tripathi linkedin.com/in/abhishekdigitalmarketingexpert