The Rise of Content Marketing

Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 3

 9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactic to achieve their goals. Marketers, on average, spend over a quarter of their marketing budget on content marketingSource: Content Marketing Institute© 2012 Adobe Systems Incorporated. All Rights Reserved. 4

The Rise of Content Marketing

by WebVisions on Oct 08, 2012

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