The Rise of Content Marketing
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The Rise of Content Marketing

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The Rise of Content Marketing The Rise of Content Marketing Presentation Transcript

  • The Rise of Content Marketing Anoop Sahgal | Executive Marketing @anoop_sahgal© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • Agenda  What is Content Marketing?  Examples of Brands Using Content Marketing  5 Tips and Takeaways To Leverage Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  • Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  •  9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactic to achieve their goals. Marketers, on average, spend over a quarter of their marketing budget on content marketingSource: Content Marketing Institute© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
  • Examples of Brands Using Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  • © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • Top Trending Theme on CMO.com© 2012 Adobe Systems Incorporated. All Rights Reserved. 12
  • 5 Tips and Takeaways To Leverage Content Marketing “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  • 5 Tips and Takeaways To Leverage Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  • Impact Across The Organization© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
  • Sign up for the newsletter ”’ Anoop Sahgal asahgal@adobe.com @anoop_sahgal© 2012 Adobe Systems Incorporated. All Rights Reserved.