The Rise of Content Marketing

3,048 views
2,884 views

Published on

0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
3,048
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
29
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

The Rise of Content Marketing

  1. The Rise of Content Marketing Anoop Sahgal | Executive Marketing @anoop_sahgal© 2012 Adobe Systems Incorporated. All Rights Reserved.
  2. Agenda  What is Content Marketing?  Examples of Brands Using Content Marketing  5 Tips and Takeaways To Leverage Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  3. Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  4.  9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactic to achieve their goals. Marketers, on average, spend over a quarter of their marketing budget on content marketingSource: Content Marketing Institute© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
  5. Examples of Brands Using Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  6. © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  7. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  8. © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  9. © 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  10. © 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  12. Top Trending Theme on CMO.com© 2012 Adobe Systems Incorporated. All Rights Reserved. 12
  13. 5 Tips and Takeaways To Leverage Content Marketing “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  14. 5 Tips and Takeaways To Leverage Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  15. Impact Across The Organization© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
  16. Sign up for the newsletter ”’ Anoop Sahgal asahgal@adobe.com @anoop_sahgal© 2012 Adobe Systems Incorporated. All Rights Reserved.

×