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The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
The Rise of Content Marketing
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The Rise of Content Marketing

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  • 1. The Rise of Content Marketing Anoop Sahgal | Executive Marketing @anoop_sahgal© 2012 Adobe Systems Incorporated. All Rights Reserved.
  • 2. Agenda  What is Content Marketing?  Examples of Brands Using Content Marketing  5 Tips and Takeaways To Leverage Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 2
  • 3. Content marketing involves creating and curating unique, relevant, and compelling materials that position a company as a genuine industry expert or brand deserving of loyalty. “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 3
  • 4.  9 out of 10 organizations market with content marketing. On average, B2B marketers employ eight different content marketing tactic to achieve their goals. Marketers, on average, spend over a quarter of their marketing budget on content marketingSource: Content Marketing Institute© 2012 Adobe Systems Incorporated. All Rights Reserved. 4
  • 5. Examples of Brands Using Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 5
  • 6. © 2012 Adobe Systems Incorporated. All Rights Reserved. 6
  • 7. © 2012 Adobe Systems Incorporated. All Rights Reserved. 7
  • 8. © 2012 Adobe Systems Incorporated. All Rights Reserved. 8
  • 9. © 2012 Adobe Systems Incorporated. All Rights Reserved. 9
  • 10. © 2012 Adobe Systems Incorporated. All Rights Reserved. 10
  • 11. © 2012 Adobe Systems Incorporated. All Rights Reserved. 11
  • 12. Top Trending Theme on CMO.com© 2012 Adobe Systems Incorporated. All Rights Reserved. 12
  • 13. 5 Tips and Takeaways To Leverage Content Marketing “Marketers can provide insight and help create brand advocates. “© 2012 Adobe Systems Incorporated. All Rights Reserved. 13
  • 14. 5 Tips and Takeaways To Leverage Content Marketing© 2012 Adobe Systems Incorporated. All Rights Reserved. 14
  • 15. Impact Across The Organization© 2012 Adobe Systems Incorporated. All Rights Reserved. 15
  • 16. Sign up for the newsletter ”’ Anoop Sahgal asahgal@adobe.com @anoop_sahgal© 2012 Adobe Systems Incorporated. All Rights Reserved.

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