Obama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes

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Being the first director of user experience in US Presidential campaign history presented a unique set of challenges, goals, and constraints. Jason Kunesh shares best practices and methods that helped Obama for America build winning social, mobile, e-commerce and in person experiences for as many people as possible.

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Obama for America 2012: 10 Lessons Learned from Real-Time Design for High Stakes

  1. 1. Rules of Thumb for Design Chicanery atObama for America HQ feedback? @jdkunesh
  2. 2. A Presidential campaignseeks 270 electoral votes in a general election.
  3. 3. RegisterPersuade TurnoutVolunteer Donate
  4. 4. RESPECT.EMPOWER. INCLUDE. WIN.
  5. 5. Your values drive your actions.
  6. 6. 540 days 50 states 1,000 field offices10,000 neighborhood leaders 2,000,000 volunteer shifts 2,200,000 voters registered $690,000,000 donated 150,000,000 phone calls 200 applications
  7. 7. Find your story.
  8. 8. Story of Self Story of UsStory of Now
  9. 9. Everyone’s work has value.
  10. 10. Story of Self Story of UsStory of Now
  11. 11. Celebrate little victories.
  12. 12. Ignore whatever isoutside of your control.
  13. 13. Have fun.
  14. 14. Find good people doing good things & work with them.
  15. 15. 5/9/12 tumblr_m3b790ZasO1qh71pao1_1280.png (662×758)
  16. 16. Find your patterns.
  17. 17. Little things count.
  18. 18. Be selfless in pursuit of your goals.
  19. 19. Scout Addis Nate Bolt Stacey Ashlund Laura Paajanen Farnaz Badie Dorrie Paynter Fred Bove Beth Pickard David Castleton Lucie RichterChristian Crumlish Gabriela Rivas Laura Dean Mary Beth Solomon Julie Francis Stephen SuarezNancy Frishberg Matt Towers Michelle Fulcher Mark Trammell Catherine Ho Bob Walton Abby Leafe Andrea Werboff Jodi Leo Jay Zaltzman Michal Migurski
  20. 20. The value of community is immeasurable.
  21. 21. Story of Self Story of UsStory of Now
  22. 22. Slow is smooth.Smooth is fast.
  23. 23. chicanery |SHiˈkān rē, CHi-|nounThe use of trickery to achieve apolitical, financial, or legal purpose.
  24. 24. Make everything participatory.
  25. 25. Bend the rules.
  26. 26. Bend the rules.
  27. 27. Thank you! @jdkuneshjdkunesh@gmail.com
  28. 28. Photo creditsEugene Hasenfus, http://whitecolonialism.tumblr.com/post/32935487196/today-in-history-october-5-1986-iran-contraApple ][, http://cameronscloset.com/apple-ii/#jp-carousel-285President Carter, http://online.wsj.com/article/SB10001424052970204005504574233981506674934.htmlPresident Obama in Grant Parkhttp://short-sharp-shock.blogspot.com/2009/11/hope-that-we-confessed.htmlMarshall Ganzhttp://www.wbmnet.nl/2011/05/global-leadership-dialogs-on-television-and-internetchannel/marshallganz/Michael Slabyhttp://business.financialpost.com/2010/11/17/fp-tech-desk-qa-with-former-obama-cto-michael-slaby/Narwhal vs. Orcahttp://arstechnica.com/information-technology/2012/11/how-team-obamas-tech-efficiency-left-romney-it-in-dust/Barack Obama in shades, me & DraplinManik Ranthee

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