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Davide Casali, "Social Experience Design: Shifting The Focus Where Really Matters"

by on Jul 11, 2013

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Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics ...

Too much focus on external metrics will harm in the long term the effectiveness of your social strategy as well as your company as a whole. Changing the focus to deal properly with social dynamics requires a deep understanding of a few critical factors. This talk will show a hands-on social experience design method to deal with this complexity and achieve the change projects need, plus some supporting use-cases supporting them. It will provide you a grounding in how to manage projects with social dynamics, how to properly use motivation and how to design for it.

From Davide's presentatation at WebVisions Barcelona 2013.

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Davide Casali, "Social Experience Design: Shifting The Focus Where Really Matters" Davide Casali, "Social Experience Design: Shifting The Focus Where Really Matters" Presentation Transcript