The development of technology for computer gaming and the movie industry
The automation of print production and delivery worldwide
Directorships of industry-leading companies - Adlogic, Global IP Video, and others.
What does this experience tell me? We will have to do much more in the future to attract the right audience The experience needs to be rich, interesting and offer real appeal to users We need to appeal to the ‘online’ generation The technologies are available now and accessible What makes a candidate? How do we use technology to attract them? What has influenced them? What is the experience they are looking for?
Why candidates and clients will expect more from you in the future – a bit of history first! 1. At the movies 2. Let the games begin 3. The online revolution and recruiting
Communication is a key activity for these people online
Users are more mature than is generally thought
It started with weblogs (blogs) and has evolved into social networking
The most popular examples of this are:
Top 5 Social Networking Sites According to Hitwise, the US market share of Internet traffic to the top 20 social networking sites grew by 11.5 percent from January to February 2007, to account for 6.5 percent of all Internet traffic in February 2007. Bebo 1.18% BlackPlanet.com 0.88% Xanga 0.87% MySpace 80.74% Facebook 10.32%
1. Gizmodo with 7,116,865 hits per month 2. TMZ.com with 2,586,927 hits per month 3. engadget.com with 5,679,225 hits per month 4. LifeHacker with 3,242,212 hits per month 5. Huffington Post with 2,842,662 hits per month Source: eBizMBA 2007 The top 5 Blog sites
Some Job Boards are taking a different approach
The next generation will support true multimedia They will incorporate audio, video and text Our candidates are already in training And posting on the new video-enabled job boards. And in the future, streaming live!