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  • 1. MySpace: The Wild Child in the Bunch Presented by Prof. Beth Evans, Library, Brooklyn College of the City University of New York For the Panel “Social Networking Web Sites and Academic Libraries: Progress, Potential, and Pitfalls” Presented at Technology and Library Services: Meeting Today's Users' Needs Princeton University Library March 15, 2007
  • 2. What kind of company does your Library like to keep?
  • 3. Everyone is hanging out in the same space and that space is . . .
  • 4. Lots of company for libraries in MySpace
  • 5. Lots of company for academics in MySpace
  • 6. Facebook may feel like a more natural fit for an academic library
  • 7. But what about branding?
  • 8. What can we tell our users about ourselves through using MySpace?
  • 9. How can we find out if our students are on MySpace?
  • 10. So, we’ve found the students. What do we want to say to them?
  • 11. MySpace - users love its customizability and plug-in features
  • 12. MySpace Plug-ins Text message a friend’s MySpace with your cell phone  (frengo) Text message a friend’s cell phone from your MySpace  (textu; textforfree) Upload cellphone videos to MySpace (umundo)  Run a music player and post tracks on MySpace (esnips)  Display a map of where your MySpace visitors are coming  from (frappr) Create an avatar for your MySpace (oddcast’s Sitepal)  Coming soon – MySpace News  See Mashable: Social Networking News (http://mashable.com/) and http://www.myspace.com/mashable
  • 13. Who’s winning the popularity contest?
  • 14. Youth Trends reports that Facebook  surpasses MySpace in popularity among 17-25 year olds (February, 2007). (http://www.emarketer.com/Article.aspx?1004636&src=article1_newsltr) Facebook vs Myspace (mixed results in  2007 forum on CollegeNet) (http://www.collegenet.com/elect/app/app?service=external/Forum&sp=1505) Socio-economic factors may determine  popularity of one site over the other
  • 15. Predictions for the future (for both Facebook and MySpace) continued growth   passing fad  growth of special interest social networking sites
  • 16. Thank You! Beth Evans Brooklyn College Library bevans@brooklyn.cuny.edu