The Wild Child in the Bunch
Presented by Prof. Beth Evans,
Library, Brooklyn College of the City University of New York
For the Panel
“Social Networking Web Sites and Academic Libraries:
Progress, Potential, and Pitfalls”
Technology and Library Services: Meeting Today's Users' Needs
Princeton University Library
March 15, 2007
What kind of company does
your Library like to keep?
Everyone is hanging out
in the same space and
that space is . . .
Lots of company for libraries
Lots of company for
academics in MySpace
Facebook may feel like a more
natural fit for an academic library
But what about branding?
What can we tell our users about
ourselves through using
How can we find out if our
students are on MySpace?
So, we’ve found the students.
What do we want to say to them?
MySpace - users love its
and plug-in features
Text message a friend’s MySpace with your cell phone
Text message a friend’s cell phone from your MySpace
Upload cellphone videos to MySpace (umundo)
Run a music player and post tracks on MySpace (esnips)
Display a map of where your MySpace visitors are coming
Create an avatar for your MySpace (oddcast’s Sitepal)
Coming soon – MySpace News
See Mashable: Social Networking News (http://mashable.com/) and
the popularity contest?
Youth Trends reports that Facebook
surpasses MySpace in popularity among
17-25 year olds (February, 2007).
Facebook vs Myspace (mixed results in
2007 forum on CollegeNet)
Socio-economic factors may determine
popularity of one site over the other
Predictions for the future (for both
Facebook and MySpace)
growth of special interest social
Brooklyn College Library