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    COMO2006 COMO2006 Presentation Transcript

    • Add Me to Your MySpace! Social Networking for Libraries Cliff Landis, Reference Librarian/Instructor Valdosta State University 9/21/2006 COMO 2006
    • Before We Even Begin…. Addressing the MySpace Fears
      • Predators 1 :
        • Only 7% of those teens interviewed were ever approached by anyone with a sexual intent and nearly all of them simply ignored the person and blocked him from their page.
        • Two-thirds of the parents were sure that there were many sexual predators on MySpace, while only one-third of the teenagers shared this concern.
        • When asked about media coverage, 66% of the parents felt that it was either understated or close to the truth.
        • Conversely, 58% of the teens felt it was vastly overblown.
      • Is MySpace safer for teens than for predators? 2
    • Addressing the MySpace Fears (cont’d)
      • DOPA (Deleting Online Predators Act (H.R. 5319)
        • Passed the House of Representatives July 26, 2006 (still has to be passed by the Senate and signed by the President).
        • Broadly defines social networking sites as:
        • Sec.2(c)(J) a commercially operated Internet website [sic] that-
          • (i) allows users to create web pages or profiles that provide information about themselves and are available to other users; and
          • (ii) offers a mechanism for communication with other users, such as a forum, chat room, email, or instant messenger.
        • DOPA is not yet law! Write to your Senators!
    • What are the questions we should be asking?
      • What is the nature of this technology?
      • How are my patrons using this technology?
      • How can I use this technology to benefit my patrons?
        • Traditional services
        • Innovative services
      • How will this technology improve my service?
      • How should we represent ourselves?
    • What is the nature of the beast?
      • Profiles as Identity Performance 3
        • Dynamic and static
      • Social Networking 4
        • Connections between individuals create a network (Vizster)
      • Groups and Identity
        • 4th Floor Odum Library Bathroom Users (active)
        • Odum Library Is Only Good For One Thing and That Thing Is Facebook!! (group identity)
        • I Like To Hang Out In the Library after Hours (failed group identity)
    • How are patrons using social networking websites?
      • Image representation (the Profile)
      • One-on-One communication
      • Communication in Groups
      • Writing on Walls/Comments
      • Sharing pictures
      • Linking to other social networks and websites.
    • How can I use social networking websites to benefit my patrons?
      • Traditional Services
        • Reference
          • Consultations
          • Groups
        • Marketing
          • Photos
          • Flyers
          • Events
        • Instruction
          • Groups
          • Links to traditional resources
    • How can I use social networking websites to benefit my patrons?
      • Innovative Services
        • Acquisitions
          • Asking the students on their own turf (Crossett Library at Bennington College). 5
        • “ Ubiquitous Librarianship” 6
          • Using a student’s public information (blog) to meet their information needs.
    • How will social networking websites improve my service?
      • The user-centric approach
        • “ The User Is Not Broken” 7
          • Meet people where they are—not where you want them to be.
        • Point-of-Need service
        • Effective marketing
          • Using the market that is already in place
    • Choosing your Identity
      • How should we represent ourselves?
        • The living library
          • Kresge Library
            • Relationship Status: It's Complicated with Biomed Library (Minnesota)
          • Tisch Library
            • Interests: Watching kids cry, admitting sketchy old men to late night study, amusing myself by eating souls at late-night study, pre-meds, engineers, finals period
            • Favorite Music: silence
            • Favorite Books: Everything... clearly. I have millions of volumes over here, how can I pick a favorite?
        • The librarian collective
          • UIUC Undergraduate Library, Maryland Engineering Library
        • The librarians ourselves (stranger than fiction)
          • David Free, Michael Stephens, Sarah Steiner, Brian Matthews, etc.
    • What if your Identity is chosen for you?
      • Profiles
          • From: Brown Library (UVA)
          • To: Cliff Landis
          • Subject: <no subject>
          • Message: I'm actually just a student so I don't have any actual connections to UVA's library system. I just made the facebook profile for fun.
          • (personal communication, Jul 26, 2006)
      • Groups
        • I Be On My Cell Phone In the Library
        • Odum Library Is Only Good For One Thing and That Thing Is Facebook!!
      • Events
        • Hide and Seek in Odum Library
    • Who “owns” the library?
      • We like to think of the library as “mine” since we work there.
      • For academic libraries, the University likes to think of the library as “mine” since it is part of the larger institution.
      • The patrons think of the library as “mine” because it is designed for their use.
      • Take the compliment, and work with the patrons to get the word out about the Library!
    • Seeing it in action: Lansing Public Library MySpace
    • Seeing it in action: UIUC Undergraduate Library MySpace
    • Seeing it in action: UIUC Undergraduate Library Facebook
    • Seeing it in action: Ask-A-Librarian Group Facebook
    • Footnotes
      • Rosen, L. D. (2006, June). Adolescents in MySpace: Identity Formation, Friendship and Sexual Predators. California State University, Dominguez Hills, Psychology Department . Retrieved July 13, 2006 from
      • boyd, d. (2006, April 20). Is MySpace safe for predators? Retrieved August 10, 2006 from is_myspace_safe.html
      • boyd, d. and Heer, J. (2006, January 4-7). Profiles as conversation: Networked identity performance on Friendster. Proceedings of the Hawai’i International Conference on Systems Sciences (HICSS-39), Persistent conversation track . Kauai, HI: IEEE Computer Society. Retrieved August 10, 2006 from
      • Heer, J. (n.d.). Vizster . Retrieved August 10, 2006 from
      • Farkas, M. (2006, May 4). Re: MySpace. Message posted to LIBREF-L electronic mailing list, archived at
      • Mathews, B. S. (2006, March 13). Intuitive revelations: The ubiquitous reference model. Retrieved August 8, 2006 from
      • Schneider, K. G. (2006, June 3). The user is not broken: A meme masquerading as a manifesto . Retrieved August 10, 2006 from