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  1. 1. Add Me to Your MySpace! Social Networking for Libraries Cliff Landis, Reference Librarian/Instructor Valdosta State University 9/21/2006 COMO 2006
  2. 2. Before We Even Begin…. Addressing the MySpace Fears <ul><li>Predators 1 : </li></ul><ul><ul><li>Only 7% of those teens interviewed were ever approached by anyone with a sexual intent and nearly all of them simply ignored the person and blocked him from their page. </li></ul></ul><ul><ul><li>Two-thirds of the parents were sure that there were many sexual predators on MySpace, while only one-third of the teenagers shared this concern. </li></ul></ul><ul><ul><li>When asked about media coverage, 66% of the parents felt that it was either understated or close to the truth. </li></ul></ul><ul><ul><li>Conversely, 58% of the teens felt it was vastly overblown. </li></ul></ul><ul><li>Is MySpace safer for teens than for predators? 2 </li></ul>
  3. 3. Addressing the MySpace Fears (cont’d) <ul><li>DOPA (Deleting Online Predators Act (H.R. 5319) </li></ul><ul><ul><li>Passed the House of Representatives July 26, 2006 (still has to be passed by the Senate and signed by the President). </li></ul></ul><ul><ul><li>Broadly defines social networking sites as: </li></ul></ul><ul><ul><li>Sec.2(c)(J) a commercially operated Internet website [sic] that- </li></ul></ul><ul><ul><ul><li>(i) allows users to create web pages or profiles that provide information about themselves and are available to other users; and </li></ul></ul></ul><ul><ul><ul><li>(ii) offers a mechanism for communication with other users, such as a forum, chat room, email, or instant messenger. </li></ul></ul></ul><ul><ul><li>DOPA is not yet law! Write to your Senators! </li></ul></ul>
  4. 4. What are the questions we should be asking? <ul><li>What is the nature of this technology? </li></ul><ul><li>How are my patrons using this technology? </li></ul><ul><li>How can I use this technology to benefit my patrons? </li></ul><ul><ul><li>Traditional services </li></ul></ul><ul><ul><li>Innovative services </li></ul></ul><ul><li>How will this technology improve my service? </li></ul><ul><li>How should we represent ourselves? </li></ul>
  5. 5. What is the nature of the beast? <ul><li>Profiles as Identity Performance 3 </li></ul><ul><ul><li>Dynamic and static </li></ul></ul><ul><li>Social Networking 4 </li></ul><ul><ul><li>Connections between individuals create a network (Vizster) </li></ul></ul><ul><li>Groups and Identity </li></ul><ul><ul><li>4th Floor Odum Library Bathroom Users (active) </li></ul></ul><ul><ul><li>Odum Library Is Only Good For One Thing and That Thing Is Facebook!! (group identity) </li></ul></ul><ul><ul><li>I Like To Hang Out In the Library after Hours (failed group identity) </li></ul></ul>
  6. 6. How are patrons using social networking websites? <ul><li>Image representation (the Profile) </li></ul><ul><li>One-on-One communication </li></ul><ul><li>Communication in Groups </li></ul><ul><li>Writing on Walls/Comments </li></ul><ul><li>Sharing pictures </li></ul><ul><li>Linking to other social networks and websites. </li></ul>
  7. 7. How can I use social networking websites to benefit my patrons? <ul><li>Traditional Services </li></ul><ul><ul><li>Reference </li></ul></ul><ul><ul><ul><li>Consultations </li></ul></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul><ul><ul><li>Marketing </li></ul></ul><ul><ul><ul><li>Photos </li></ul></ul></ul><ul><ul><ul><li>Flyers </li></ul></ul></ul><ul><ul><ul><li>Events </li></ul></ul></ul><ul><ul><li>Instruction </li></ul></ul><ul><ul><ul><li>Groups </li></ul></ul></ul><ul><ul><ul><li>Links to traditional resources </li></ul></ul></ul>
  8. 8. How can I use social networking websites to benefit my patrons? <ul><li>Innovative Services </li></ul><ul><ul><li>Acquisitions </li></ul></ul><ul><ul><ul><li>Asking the students on their own turf (Crossett Library at Bennington College). 5 </li></ul></ul></ul><ul><ul><li>“ Ubiquitous Librarianship” 6 </li></ul></ul><ul><ul><ul><li>Using a student’s public information (blog) to meet their information needs. </li></ul></ul></ul>
  9. 9. How will social networking websites improve my service? <ul><li>The user-centric approach </li></ul><ul><ul><li>“ The User Is Not Broken” 7 </li></ul></ul><ul><ul><ul><li>Meet people where they are—not where you want them to be. </li></ul></ul></ul><ul><ul><li>Point-of-Need service </li></ul></ul><ul><ul><li>Effective marketing </li></ul></ul><ul><ul><ul><li>Using the market that is already in place </li></ul></ul></ul>
  10. 10. Choosing your Identity <ul><li>How should we represent ourselves? </li></ul><ul><ul><li>The living library </li></ul></ul><ul><ul><ul><li>Kresge Library </li></ul></ul></ul><ul><ul><ul><ul><li>Relationship Status: It's Complicated with Biomed Library (Minnesota) </li></ul></ul></ul></ul><ul><ul><ul><li>Tisch Library </li></ul></ul></ul><ul><ul><ul><ul><li>Interests: Watching kids cry, admitting sketchy old men to late night study, amusing myself by eating souls at late-night study, pre-meds, engineers, finals period </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Favorite Music: silence </li></ul></ul></ul></ul><ul><ul><ul><ul><li>Favorite Books: Everything... clearly. I have millions of volumes over here, how can I pick a favorite? </li></ul></ul></ul></ul><ul><ul><li>The librarian collective </li></ul></ul><ul><ul><ul><li>UIUC Undergraduate Library, Maryland Engineering Library </li></ul></ul></ul><ul><ul><li>The librarians ourselves (stranger than fiction) </li></ul></ul><ul><ul><ul><li>David Free, Michael Stephens, Sarah Steiner, Brian Matthews, etc. </li></ul></ul></ul>
  11. 11. What if your Identity is chosen for you? <ul><li>Profiles </li></ul><ul><ul><ul><li>From: Brown Library (UVA) </li></ul></ul></ul><ul><ul><ul><li>To: Cliff Landis </li></ul></ul></ul><ul><ul><ul><li>Subject: <no subject> </li></ul></ul></ul><ul><ul><ul><li>Message: I'm actually just a student so I don't have any actual connections to UVA's library system. I just made the facebook profile for fun. </li></ul></ul></ul><ul><ul><ul><li>(personal communication, Jul 26, 2006) </li></ul></ul></ul><ul><li>Groups </li></ul><ul><ul><li>I Be On My Cell Phone In the Library </li></ul></ul><ul><ul><li>Odum Library Is Only Good For One Thing and That Thing Is Facebook!! </li></ul></ul><ul><li>Events </li></ul><ul><ul><li>Hide and Seek in Odum Library </li></ul></ul>
  12. 12. Who “owns” the library? <ul><li>We like to think of the library as “mine” since we work there. </li></ul><ul><li>For academic libraries, the University likes to think of the library as “mine” since it is part of the larger institution. </li></ul><ul><li>The patrons think of the library as “mine” because it is designed for their use. </li></ul><ul><li>Take the compliment, and work with the patrons to get the word out about the Library! </li></ul>
  13. 13. Seeing it in action: Lansing Public Library MySpace
  14. 14. Seeing it in action: UIUC Undergraduate Library MySpace
  15. 15. Seeing it in action: UIUC Undergraduate Library Facebook
  16. 16. Seeing it in action: Ask-A-Librarian Group Facebook
  17. 17. Footnotes <ul><li>Rosen, L. D. (2006, June). Adolescents in MySpace: Identity Formation, Friendship and Sexual Predators. California State University, Dominguez Hills, Psychology Department . Retrieved July 13, 2006 from </li></ul><ul><li>boyd, d. (2006, April 20). Is MySpace safe for predators? Retrieved August 10, 2006 from is_myspace_safe.html </li></ul><ul><li>boyd, d. and Heer, J. (2006, January 4-7). Profiles as conversation: Networked identity performance on Friendster. Proceedings of the Hawai’i International Conference on Systems Sciences (HICSS-39), Persistent conversation track . Kauai, HI: IEEE Computer Society. Retrieved August 10, 2006 from </li></ul><ul><li>Heer, J. (n.d.). Vizster . Retrieved August 10, 2006 from </li></ul><ul><li>Farkas, M. (2006, May 4). Re: MySpace. Message posted to LIBREF-L electronic mailing list, archived at </li></ul><ul><li>Mathews, B. S. (2006, March 13). Intuitive revelations: The ubiquitous reference model. Retrieved August 8, 2006 from </li></ul><ul><li>Schneider, K. G. (2006, June 3). The user is not broken: A meme masquerading as a manifesto . Retrieved August 10, 2006 from </li></ul>