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Seo Presentation
 

Seo Presentation

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Search Engine Optimization (SEO) is a process of improving the quantity and quality of traffic to a website from search engines via "organic" search results as opposed to paid advertising. SEO ...

Search Engine Optimization (SEO) is a process of improving the quantity and quality of traffic to a website from search engines via "organic" search results as opposed to paid advertising. SEO reflects how search engines work and what people search for.

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  • There’s a reason Newspapers are losing subscribers and going bankruptThese methods ALL cost money
  • They’re searching for you online. Not Yellow Pages or Newspapers.
  • SEO makes your website appear in search engines for YOUR keywords.
  • PPC – NOWSEO - Forever
  • Must have compelling page copy and images to interest visitors & get a responseMust appeal to search engine spiders to perform well in search resultsThat is the purpose of SEO
  • All online activity has one goal in mind – PUSH traffic to the website
  • Google is blind – it cannot see photos
  • NOT ‘Home Page’
  • Create highly optimized back-links
  • Laser focused – 20 mi. radius of Kalispell
  • SEO – pay once, works foreverPPC – pay when clicked – drive traffic TODAY!

Seo Presentation Seo Presentation Presentation Transcript

  • Search Engine Optimization
    Get Found = Get Sales
    Offsite SEO
    Onsite SEO
    Google Maps & Yahoo!
    Facebook
    LinkedIn
    YouTube
    Twitter
    Squidoo
    Article Syndication
    MerchantCircle
    HubPages
    Flickr
    Links
    Keyword Research
    Page Titles
    META Tags
    Image Filenames
    Image Alt Tags
    Headlines & Content
    Wordsmithing
    Blog
    XML Sitemap
    Google Analytics
    Autoresponders
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  • Typical Marketing
    Consider the methods you now employ to connect with customers and prospects in the 'Brick & Mortar' world...
    Personal Networking
    Chamber of Commerce
    Yellow Pages
    Direct Mail
    Newspaper Ads
    Radio/TV
    Billboards
    Trade Shows
    Flyers
    Promotional Items
    Sponsorships
  • They Search for You Online
    More people use the Internet to search for products/services/solutions than the Yellow Pages.
    The purpose of SEO is to increase traffic resulting from higher search rankings for keyword phrases related to your website’s content.
    plumber, kalispell, 24 hr.
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  • Why SEO?
    97% of people with online access will research products and services online before they purchase
    35% of all searches are done with an intent to buy
    55% of all local searches done with an intent to buy
    Of all local searches, 8 out of 10 call or visit a store and 60% of those result in a purchase of some kind
    SEO makes your website findable!
  • 5 Ways to Appear on Page 1 of Google
    Purchase a controlling interest in Google’s stock
    Catch Larry Page or Sergey Brin in a compromising situation
    Commit a crime worthy of international headlines
    Buy Pay-Per-Click ads *
    Search Engine Optimization *
  • Page One of Google?
    • Your objective is not page one of Google.
    • The goal is page one of Google for the keywords for which you want to rank well.
    • If you sell real estate, you you'll never make a sale to people searching for… tires!
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  • Your Site - Two Priorities
    A website must accomplish two objectives
    It must appeal to visitors
    It must attractsearch enginespiders
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  • How do we attract spiders?
    Push…
    • Social Media
    • Blog
    • Professional Sites
    • Local Search
    • Linking
    • Articles
    • Videos
    • Autoresponders
  • The most important piece!
    The single most important SEO component is CONTENT.
    The words on your page.
    Google indexes
  • Words are…
    How would you like 200 – 800
    visitors per day from a photo?
    Page Titles
    Page Descriptions
    Conversational Writing
    HEADLINES
    Filenames
    ALT Tags
    Text links to all Pages
    totem-pole-canada.jpg
  • Socialize!
    Search for blogs in your niche. Add comments – get 1-way links!
    Flickr – A free image hosting service. You can create keyword-rich descriptions with one-way links back to your site.
  • Pay-Per-Click
    • Page 1 of Google (guaranteed)
    • Laser focused advertising
    • Geo-targeted ‘Local Search’
    • Pay only for action (clicks)
    • Locate buyers not tire kickers
    • Good SEO lowers PPC costs
    ?
    PPC delivers customers NOW
    SEO drives customers FOREVER
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  • Get Discovered!
    Find out how you can expand your reach & increase sales…
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    We have your…
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    www.webunet.com
  • www.Webunet.com
    By the author of
    The CompleteSmall Business Internet Guide