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The Future Of Mobile
 

The Future Of Mobile

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The Future Of Mobile The Future Of Mobile Presentation Transcript

  •  
  • Tony Fish – who am I and what makes me… me
  • I was born in
  • Amersham in March 1967
  • Growing up
  • I lived in
  • Watford
  • I liked university
  • so I went several times
  • My first degree was in
  • engineering, maths and computing
  •  
  • and I am part of the alumni
  • Post grad MBA
  •  
  • and I am part of the alumni
  • then another post grad in psychology
  •  
  • professionally
  • Fellow
  • Fellow Institution of Engineering and Technology
  • I am a chartered engineer CEng
  • I have worked for
  •  
  • Watford Electronics
  •  
  •  
  •  
  •  
  •  
  • and
  •  
  • who is advising
  •  
  • on
  •  
  • I also run
  •  
  • I read the following papers
  • I have read these books
  • I have written these books
  • I have one of these
  •  
  • And some of these
  •  
  • I bank with
  •  
  • My car is
  •  
  • This is my family
  • Nicky Ellie Millie
  • This is where I live
  •  
  • I like these
  • I support
  •  
  • I also support
  •  
  • I am part of these networks
  •                                                       
  • I use these applications on the web
  •  
  • and these on the mobile
  •  
  • I blog here www.etribes.com/tonyfish
  • and here www.opengardens.net
  • My favourite web pages are all here
  • www.netvibes.com/mobileweb20
  • Which looks like this
  •  
  • so lets skip my favourite music
  • and my favourite films
  • and my favourite beer
  • and my favourite coffee
  • however these are my friends
  • and all this makes me, me
  • and this make me a
  •  
  •  
  • Location User individuality Personalisation Device pocketability Small Screen Micro payments Battery Awareness Size Weight Icon/ Bling 3 rd Party applications Usability Blogs Recommendation RSS SMS Content messaging Cross media services Games, gambling Audio video content Information Icon, logo, ringtones Portability Music Data driven Standardisation AJAX Open API Convergence IM Podcasting Navigation Mobile Search Affiliation wikis Folksonomy mashup Participation Web 2.0 Mobile Web 2.0 The long tail Social software Joy of use Remixability Services tags mtags metadata Voice to tag Voice Unified messaging Sync Me, identity Mobile content I am a tag Multilingual Search
  • Why mobile
  • It’s yours, its personal, it’s never shared, even with..
  • It’s always on, until the battery runs out
  • It’s always with you, until you loose it
  • It is at the point of consumption, unless you forget it
  • You can use it to do useful stuff, like payment
  • It is at the point of creation
  • providing
  • personalisation, location, attention & metadata to die for
  • 3.5 Billion mobile subscribers Sept 07
  • Mobile telecoms 2006 total revenues $646 Billion
  • SMS Revenues $80 Billion ITU
  • mobile data content $45 Billion 2007
  • SMS used by 2 Billion people EOY 2006.
  • 588 million people access the internet by mobile
  • 2007 Handset sales 1.02 Billion units
  • and we need to chat about trends
  •  
  • The Intelligent web Harnessing collective Intelligence Harnessing collective Intelligence Data is the Intel inside End of the s/w Release cycle Light wt Programming models S/W above a Single device Rich user experience Web As A Platform Web 2.0 SaaS Source O’Reilly Media
  • mobile content Harnessing Collective Intelligence Capturing Content at the Point of inspiration Extending the web Mobile web 2.0 I am a tag my identity multilingual mobile access digital convergence mobile search AJAX/ widgets Uniquely mobile Location
  •  
  •  
  •  
  • Tony Fish – my digital footprint
  • Does not care where that I was born in
  • Amersham in March 1967
  • It ignores me growing up in
  • Watford
  • It does not care that I liked university
  • or that I went several times to
  •  
  •  
  •  
  • Or that I am professionally qualified
  • Fellow
  • Fellow
  • It positively disregards who I worked for
  •  
  • Watford Electronics
  •  
  •  
  •  
  •  
  •  
  •  
  • And that I run
  •  
  • It does not care who I advise
  •  
  • But it like that read the following papers
  • And have read these books
  • But will ignore what I have written
  • It does not want to know that I have one of these
  •  
  • Or any of these
  •  
  • Or that I bank with
  •  
  • the digital footprint likes to know my car is
  •  
  • But it glosses over my family
  • Nicky Ellie Millie
  • and where I live
  •  
  • But it knows I like these
  • It ignore the fact that I support
  •  
  • It wants to know that I am part of these networks
  • A small world                                                       
  • and I use these applications
  •  
  • That I blog here www.etribes.com/tonyfish
  • and here www.opengardens.net
  • It likes my favourite web pages
  • and my favourite music
  • and my favourite films
  • and my favourite beer
  • and my favourite coffee
  • And that these are my friends
  • All data from digital platforms - mobile, web and TV
  • makes
  • the digital me
  •  
  •  
  •  
  •  
  • and this is my parting thought
  • In the new kingdom
  • Loyalty is Dead
  • Trust is the Challenger
  • the Princes are Editors
  • the Princesses are Sense and Simplicity
  • Attention is Queen
  • Metadata is King
  • the implementation is more difficult
  • Our deliverables assist you in the move from separation, isolation and solitude to relationship, engagement and conversation. but be ready to exploit the converged 2.0 opportunity! company's currently operate within the constraints of 1.0 AMF Ventures provides consulting services which helps [email_address] + 44 (0) 7808 142121