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Online marketing tactics for websites
 

Online marketing tactics for websites

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Presentation for Podcamp Halifax in Jan 2009 (Nova Scotia, Canada)

Presentation for Podcamp Halifax in Jan 2009 (Nova Scotia, Canada)

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    Online marketing tactics for websites Online marketing tactics for websites Presentation Transcript

    • Online Marketing Tactics 25 January 2009
      • Overview
      • SEO
      • SEM
      • Email Marketing
      • Social Shopping
      • Social Marketing
      • Community
      25 January 2009
    • 1 . Online Marketing Overview 25 January 2009
    • 2 . SEO – Search Engine Optimization
      • Goal: increase website traffic
      • Goal: improve CPC positioning
      • Keywords are key
      • Landing Pages
      • Page Titles, Meta Tags
      • Link building
      • H1 Tags
      • Sitemap
      • Search Engine Registration
      • KPI: traffic from search engines, UV, conversions
      25 January 2009 https://adwords.google.com/select/KeywordToolExternal
    • 3 . SEM – Search Engine Marketing
      • Goal: improve traffic
      • Goal: improve measurable conversions
      • Keywords are key
      • Landing Pages
      • Link building
      • KPI: traffic from search engines, UV, conversions
      25 January 2009 https://adwords.google.com/select/KeywordToolExternal
    • 4 . Email Marketing
      • Goal: increase returning visitors
      • Goal: build customer database
      • Segmentation
      • Frequency
      • DB growth strategy
      • KPI: number of subscribers, number of opened emails, number of clickthroughs
      25 January 2009
    • http://directmag.com/email/1014-email-roi-dma/ 25 January 2009 4 . Email Marketing Still the highest performing ROI 2008 Direct Marketing Association (DMA) study found that email's ROI in 2008 was $45.06 for every dollar spent on it. This compares to $48.34 last year, and a projected $43.52 in 2009, according to the annual study.
    • 5 . Banner advertising
      • Goal: increase traffic
      • Ad networks
      • Niche websites
      • KPI: traffic from referrers
      25 January 2009
    • 6 . Social Marketing
      • Goal: increase traffic
      • Goal: be part of the conversation
      • Goal: follow the trends and be found
      • Social Networks (Blogs, Facebook, MySpace etc.)
      • KPI: traffic from referrers
      25 January 2009
    • 7 . Community
      • Goal: increase returning visitors
      • Goal: give a voice to your customers on your website
      • Newsletters
      • Forums
      • Blog
      • KPI: returning visitors to website, number of posts, posts by visitors
      25 January 2009
    • 8 . Social Shopping
      • Goal: be customer friendly
      • Goal: give means for customers to compare
      • Goal: increase creation of online accounts (profile data collection)
      • Website improvements
      • Community
      • Blog
      • KPI: number of ratings, number of reviews, number of created accounts
      25 January 2009
    • 25 January 2009 Stéphane Lagrange www. web target .ca info @ web target .ca
    • Thank You Merci Grazie Gracias Obrigado Danke Japanese French Russian German Italian Spanish Brazilian Portuguese Arabic Traditional Chinese Simplified Chinese Hindi Tamil Thai Korean Shalom 25 January 2009