The expert guide to opt in list building - internet marketing company in athens, greece.


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Unlike grocery lists or spare parts lists, in the marketing sense of the term, a ‘list’ refers to a list of customers. More specifically, in regards to internet marketing, it refers to a list of emails through which potential customers can be contacted.

If you’ve ever faced a situation where you needed to enter your details (especially your email) before you download something, then chances are that you are, or have been, part of a someone else’s list.

Even large companies that are already very established use email lists of their own to keep track of their customers, and alert them to new developments, offers, and so forth. Of course, this ties in to yet another question at hand…

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The expert guide to opt in list building - internet marketing company in athens, greece.

  1. 1. The Expert Guide to Opt-in List Building“The Essential Step-by-Step Guide to Building Your Very Own Responsive Opt-In Mailing List!” Brought to you by Page 1
  2. 2. LEGAL NOTICEThe Publisher has strived to be as accurate and complete as possible in the creation ofthis report, notwithstanding the fact that he does not warrant or represent at any timethat the contents within are accurate due to the rapidly changing nature of the Internet.While all attempts have been made to verify information provided in this publication, thePublisher assumes no responsibility for errors, omissions, or contrary interpretation ofthe subject matter herein. Any perceived slights of specific persons, peoples, ororganizations are unintentional.In practical advice books, like anything else in life, there are no guarantees of incomemade. Readers are cautioned to reply on their own judgment about their individualcircumstances to act accordingly.This book is not intended for use as a source of legal, business, accounting or financialadvice. All readers are advised to seek services of competent professionals in legal,business, accounting, and finance field.You are encouraged to print this book for easy reading. Page 2
  3. 3. CONGRATULATIONS!You Now Own Resell and Giveaway Rights to This E-book for FREE! Byowning resell and giveaway rights, you may freely distribute this E-book toanyone you wish, resell it for any price and keep 100% of the profits.The only restriction is that you cannot modify this document in anyway without permission from the author.If you enjoy this E-book, feel free to forward this copy to your friends. Page 3
  4. 4. Table of Contents An Introduction To List Building 5 Building Your Business with an Opt-in Mailing List 11 Utilizing the Secrets Of Opt-in Mailing Lists 13 4 Crucial Things You Need To Do To Build your List 15 3 Quick And Easy Ways To Build A Profitable Opt In List 17 4 Ways To Get Your Opt In Subscribers To Trust You Quickly 18 How to Make Money Using Nothing More Than Your List 20 The 3 Things To Avoid When Emailing Your List 21 How To Build A List Of Eager Subscribers 23 BONUS 1 List Building Mistakes To Avoid 25 BONUS 2 Opt-In Email Marketing Tips 37 In Closing… And a Call to Action! 50 Page 4
  5. 5. An Introduction To List Building What is a List?Unlike grocery lists or spare parts lists, in the marketing sense of the term, a ‘list’ refersto a list of customers. More specifically, in regards to internet marketing, it refers to a listof emails through which potential customers can be contacted.If you’ve ever faced a situation where you needed to enter your details (especially youremail) before you download something, then chances are that you are, or have been,part of a someone else’s list.Even large companies that are already very established use email lists of their own tokeep track of their customers, and alert them to new developments, offers, and so forth.Of course, this ties in to yet another question at hand… Why Build and Use a List?Commonly, not having a list is said to be ‘leaving money on the table’, and that much iscertainly true.Take the example of a conventional clothes store. Customers come, browse around,maybe buy something, and then leave. Once they’ve left, the store has no way of gettingin touch with them, and maybe convincing them to come back again.On the other hand, if the store had their contact details, they could notify them when theyhave a new stock of clothes on the rack, or special discounts, and so on. By doing so,the customer would then feel compelled to perhaps come back, or at very least wouldconsider doing so.Similarly, in whatever niche that you’re into, if you had a list of previous customers thenwhenever you have a new product, or some other offer, you’d just be able to shoot outemails and see if anyone is interested. Simple as it sounds, this is amazingly effective.Think about it in terms of figures, if that helps. Let’s say you have an 8,000 strong list,and you send out an email regarding your latest product that costs $20. Even if only 10%of your list buys your product, that is 800 instant customers and you would have made$16,000.To sum it up, the reason to build and use a list is to establish a firm base of regularcustomers to which you can market your products and offers too with great ease. How to Get Started Building a ListMerely inserting someplace where email addresses can be gathered and collected isalready a first step towards building a list. In general, there are two choices that you’ll befaced with when deciding exactly how and where you’re going to be gathering emails: Page 5
  6. 6. 1. Creating an Opt-in Page Amongst those who are honestly going all-out to build up a list, this is the most commonly employed method, simply because of its effectiveness. By creating a separate opt-in page, all the attention on that page can be focused completely on the singular goal of getting a customer to subscribe to the list. Essentially, the best opt-in pages are those that have no ‘extras’ that may distract from the goal, and so normal advertisements and other links (except at least one leading back to the main website) are removed. Really, it is sort of like plugging up all the ‘leaks’ so that everything just flows towards gathering up emails. Also, having a distinct opt-in page would allow traffic to be channeled directly to it, maybe even bypassing the main website entirely. By doing so, the possibility that visitors will be distracted on the way to the opt-in page is removed as well. Thus, the opt-in page gives the customer a two-way decision: to subscribe or not to subscribe (with everything possible being done to ensure that the former option is picked!). Remember: With an opt-in page, your form should always be ‘above the fold’ (so that visitors will not need to scroll down to see it). 2. Adding an Opt-in Form to the Main Website Definitely less effective under normal circumstances, it is still an option that could be considered. In more some websites, especially blogs, which may not want to have their traffic leaving the main website to go off to a separate opt-in page, having the form as part of an easily located sidebar could even work just as well. Of course, doing so does not have the added benefits of removing all other distractions from the equation, but it is still better than nothing.Regardless of which option is chosen in order to build up a list, there’s one other keyingredient that should not be overlooked:AutorespondersFirstly, it is actually possible to build and maintain a list without using autoresponders atall. That said, it would be monumentally difficult, inconveniencing, and get close to beingdownright impossible when the list reached a large size.Today’s generation of top-of-the-line autoresponders deal with a variety of functions. Notonly do they store email addresses, but they also have the ability to send out scheduledautomated emails.Most autoresponders track a variety of statistics based not only on sign-up rates, butalso on the click-through rates and open rates of emails. In short, they can do prettymuch everything that you’d ever need done to help manage your list. Page 6
  7. 7. Just to get you started, here are the two best autoresponder services that are currentlyavailable: 1. Aweber – By far the most established autoresponder; it has a huge list of features, and also claims to be able to avoid junk mail filters the best. 2. GetResponse – Aweber’s main rival, it is almost as good in terms of the number of features on offer, and a lot cheaper, especially for large lists.Of course, seeing as you’re just starting out with list building, you may not want to investtoo much money right from the start. If this is the case, then go ahead and try AutoBot.Unlike other free autoresponders, it does not include its own advertisements to emailsthat you may send out, making it a decent option.Eventually though, you’re definitely going to want to go with a paid option such asAweber or GetResponse, just because they have so many additional features that willend up saving you a lot of time. How to Get More Opt-InsOnce you have your opt-in page (or box) sorted, and an autoresponder ready to go,there is still more that you can do in order to actually encourage a higher opt-in rate.To put it simply: If you want more people to join your list, give them a good reason towant to join your list.Incentives are the name of the game, and they can come in many shapes or sizes. Giveyour visitors something of value, and something that could even possibly assert yourauthority in the niche. For instance, a free report regarding some issue that is faced bymany of your visitors would no doubt be of value to them, and at the same time, bywriting one and helping them out, you’d be establishing your reputation as a trustedsource of help and information.If you don’t just want to hand out reports, there are other ways to go about this too. Freenewsletters, free one-month memberships (if you run a membership website), free PLRarticles or software… the possibilities are pretty much endless.As long as it is something that pertains to the niche that you’re marketing to, then you’reon the right track.Another equally good way to build up lists is to make an affiliate program out of one ofyour products. If you are willing to give out a large proportion of the profits, and theproduct is one that is known to sell well, then you’ll easily get tons of affiliate marketersto promote it for you. That way, all these affiliates will be sending you traffic andsubscribing to your list as they buy your product.Interesting Note: Building a list in this way is actually a very attractive option because itcreates a list of already ‘proven buyers’, as opposed to people just opting in to get a freereport. Page 7
  8. 8. Ways to Make a List More ResponsiveIn that note just above this, it was mentioned how a list of proven buyers is morevaluable than just a list of people who want to get something ‘free’. This is largely due tothe fact that for anything ‘free’, there are bound to be people who are willing to sign upwho would never actually dream of paying for anything online.Still, even if you don’t have a list of totally ‘proven buyers’ there are some ways in whichyou can make a list more responsive, and possibly even convince people to buy. Afterall, you’re a marketer – that’s what you do!Regular Scheduled EmailsOne thing that many people sometimes overlook is that a good list is like a relationship –it takes work to maintain it. If you stop having dealings with your list for a long period oftime, they’re likely to forget you, and then when they receive an email from you will bethinking, “Hey, who on earth is this guy and why is he emailing me?”While you definitely want to avoid letting your list lapse into inactivity, you also want toavoid over-saturating your list with emails. Starting to send emails every couple of hourswould be a very bad idea, especially if they’re all mostly just sales pitches.Important Advice: A good approach is to never send two sales pitches in a row. Spacethem out to maybe 1 sales pitch for every 4 to 5 emails, and in between, be sure toinclude freebies or information that is valuable.If you develop a regular schedule of maybe emailing your list twice a week or so, andspace out your sales pitches too, then you’re on the right track. If the emails you send inbetween as ‘fillers’ contain great info and freebies, then you’ll even find that yoursubscribers are actually eager and waiting to hear from you at your next scheduled time.Thus, your relationship with your list can flourish, and they’ll be much more open to anysuggestions of purchases that you might make.Catering to the Needs of Your SubscribersJust now, we covered briefly how your ‘filler’ emails should be providing freebies andinformation that is of value to your subscribers. Truth is, this is just part of a much largerpicture that revolves around the benefits of appealing to subscribers.To be completely honest, everything that you send out to your list should cater to theneeds of your subscribers as much as possible. Unfortunately, this is where a lot ofpeople stumble, and end up not taking full advantage of their list.Important Note: Although you might think that you know what your subscribers want,and need, there is nothing like actually knowing what your subscribers want, and need.So the question is: How do you really find out what subscribers want? Well, apart frompaying attention to any emails that you may get, it would not hurt to send out a survey. Page 8
  9. 9. Sure, it may be slightly tacky, but even if just a few people respond, it will still be avaluable insight into the type of people who are on your list.If you can continuously be providing products that answer the needs and desires of yourlist, you’ll find that you’ll be making a lot of sales. While the sales are coming in though,you’ll also develop your reputation and relationship with your list even further, so it’s hardto say which is more valuable.Long term – a little work spend finding out more about your list could go a long waytowards helping your profits.Reputation and AuthorityThroughout this section, we’ve also touched on reputation, but why is that important?When you’re marketing online, your most valuable asset, prized possession, and biggestselling point can often be your reputation. Think about it, if Mr. X released a ‘Killer ArticleSubmission Software’ and Mr. Y released a ‘Super Article Submission Software’, whichwould you choose?As far as reputation goes, Mr. X is a fairly unknown marketer, but there do seem to beseveral complaints about him overly hyping up poor quality software before. On the otherhand, Mr. Y is an upstanding marketer with a long track record of going out of his way tohelp people, and providing the highest of quality in any software that he attaches hisname to.Who would you buy from?See, reputation is one of those things that can really make the difference, and everythingthat you send out to your list is part of that reputation. Admittedly, even the mostreputable of marketers have some bad things said about them, but the trick is to havethe good outweigh the bad considerably.Being honest, clear, and helpful to your list is often enough. Also, be sure never tomislead, misguide, or be so engaged looking for a quick buck or two that you forget tothink about the bigger picture.Testing Out What Your List Responds ToMore than anything else, testing and comparing the response from your list to variousapproaches should let you know what you should be doing, and what you should beavoiding.Basically, just learn from your mistakes, and if something works – keep doing it (just nottoo much!). Some lists respond very well to reviews of products already in the market.Others simply would rather concentrate on what action can be taken within their niche,and then have a plan outlined.There is no “one size fits all” as far as lists are concerned, and your testing could revealwhat the ‘best fit’ for your niche is. Page 9
  10. 10. Maintenance, Pruning, and Sorting a ListAs your list grows in size, it is going to need some work to be kept ship shape. Some ofthis is the kind of things that a good autoresponder could even take care ofautomatically, but it is worth the mention nonetheless.One simple thing to keep doing is ensuring that ‘bouncing’ emails are removed from yourlist. At some time or other you must have encountered the ‘Failure to deliver…’ typeresponse that you get right after you send an email, and can mean one of two things.Either the email that you’re sending to is full, or it no longer exists. Whichever the case, ifafter a few emails the problem keeps repeating, then there’s no point keeping that emailon your list. After all, why have a list of 10,000 people if 8,000 of the email addresses areoutdated?Yet another fairly simple step to help increase your lists responsiveness is to ‘sort’subscribers based on their past buying patterns. For instance, if you have 2,000 or sosubscribers that buy high-ticket items fairly regularly, then put them in one group andmaybe even give them extra ‘perks’ for being the fantastic customers that they are.But at the same time, every list surely has its fair share of people that have never boughtanything advertised on the list. Some marketers just eventually exclude these peoplefrom their lists entirely, but instead, putting them in a separate group and targeting themwith the cheapest items would maybe allow you to get some profit out of them.All you need to decide is if the effort is worth it to market to this group.Really, there are countless other ways in which to sort, or even subgroup your list. Forexample, if you have a very general ‘make money through internet marketing’ niche list,then you could sort them by subgroups according to their spending habits as far asproducts related to ‘blogging’, ‘article marketing’, ‘list building’, and so on.Divide, and conquer. Page 10
  11. 11. Building Your Business with an Opt-inMailing ListBefore revealing the secrets of the trades, here are myths and fallacies that need to becleared before one indulges into building an opt-in list. These marketing misconceptionscould pose so much of an obstacle towards your profiting well from your business.Not a lot of people use email Email marketing is one of the most effective marketing methods nowadays simply because virtually almost all people use email. Check on those email fields or blanks required to be filled up on various forms needed in processing different transactions. A person without an email address is tantamount to a person without an online home, which is one big shameful truth for this generation.Email marketing campaigns can offend a lot of people The not-so secret way to surmount this dilemma is through permission-based advertising. Theres no harm in trying after asking for permission.Its stupid to send email to all the people The key to this predicament is to have a very discerning eye on who to email and who to not email. Better look for some metrics on how to know which group of people would give you high ROI or return on investment.The Real Deal with Building Opt-in List After clearing the fog regarding email marketing myths, heres how one can benefit from employing the power of email marketing campaigns - building an opt-in list.However, building an opt-in list is not a piece of cake particularly for the uninitiated. Hereis a roundown of tips on how to succeed in this kind of marketing endeavor.1. Strategic Collection of Data Know which information from your audiences will help you in lowering expenses and/or make sales flourish. Devise a tactic to make people voluntarily provide you with the information necessary to create higher conversion. Page 11
  12. 12. Overload of data is not good. Ask only for opt-in, with their full name and email addresses. Make sure that the profiles that you gather are updated to aid in improving the relevance, timeliness and satisfaction from each deal you make.2. Good Implementation Old adage says it all, “action speaks louder than words”. This easily translates to the difficulty one has to undergo during the execution of his or her email marketing efforts. Its a good thing that various methods, often low-cost, abound to hasten and facilitate the building up of ones opt-in database. Tracking your email marketing results can pose great hardship, too. Technology and relevant sources should be employed in making this aspect of your marketing a lot manageable. Your high traffic groups of opt-ins with the greatest result should be taken noted of.The following are the most widely used methods to leverage channels withoutoverspending:1. Make use of websites. It is an excellent tool for data collation and providing you with relevant info regarding your email offers. Use forms that solicit your visitors email address and consent.2. Make use of print ads, brochures, TV, radio and direct mail. These are the more popular ways of marketing aiming to lead traffic to ones site. You may want to ask for signups for email services. Make your website more visible through these media. Offering free electronic newsletters and or rewards program can do well in making it easy to win the nod of your audiences, too.3. Maximize your sales force. Customer service associates can help a lot in making you benefit more from your email correspondence. Sales people with proper education on how to aid you in this endeavor can very well contribute to higher ROI. Techniques like offering account updates and special programs through email can easily land you those lists of valuable visitors.4. Dont make your point of sale pointless. Forms for signup located at cash registers and other high-traffic and highly visible spots can be very excellent venues for your business to collect email addresses. Page 12
  13. 13. Notification of upcoming sales through their email addresses and names can coax them to supply you with the information you need.5. Conferences or trade shows can work, too. Give Away event offers or entries on sweepstakes are great for opt-in to volunteer their contact details. These tactics should be applied with adequate caution and should focus on earning the trust of your opt-in list instead of simply collating data for your sole own benefit. Always make sure that the forms that you will use and other methods that you will employ will not necessitate too much fuss to subscribe. This is for people to not be annoyed during the process of data supplication.With that bunch of information, who can ever go wrong with the feat of building an opt-inlist? Utilizing the Secrets Of Opt-in Mailing ListsEmails are replacing regular mails from the post office. Not only because it is cheaper,since you do not need to buy a stamp, it’s also definitely faster. Emails can be sent in asfast as five seconds, depending on the server, anywhere in the world.No doubt emails are being used to distribute newsletters, promotional mails, and otherstuff. How then would you be able to round up email addresses to send those marketingmails you have? Here is where an opt-in list comes in.An opt-in list is a directory of email address you can send to those mails to. Though itseems to be easy to find email addresses, if you are talking thousands in numbers, it isgoing to be hard. Besides, you have to determine the recipient of the email. You wouldn’twant your readers mostly male if you are selling lipsticks, right?A good opt-in list should include the profile of the email address owner. Here are tips onhow to create a comprehensive opt-in list for target market.Create your website. Creating a website is made simple nowadays. A lot of programs are milling about assisting regular computer users in making and maintaining websites in a real simple way. Some website creator just needs you to cut and paste, like that of a Page 13
  14. 14. regular paint program. Several web hosting sites are available too. Some are even free. If you have a site of your own, you can ask visitors to register with you or sign your guest book as they leave.Set up a promotion or a freebie. Not all the best things in life are free, as they say. But you can definitely try to give something out for sure. You can see this done all over the web. Free screensavers, free games, free download of programs. And what do they need from you? They just ask for an email address, your name and a little something more about you. Then you can place a check box on the registration form for sending of email. For sure, you can think of something to give out as well.Write and write some more. There are some web magazines where in readers can submit their writings for a particular topic. If you had a chance to do so, add a link to your article providing information about what you are trying to promote. Some readers of your article may enjoy your work so much they’d like to contact you, so don’t forget to leave your email address too.Pose an easy opt-out option. People who like to join your opt-in list would, along the way may want to opt out of it somehow. People who are wary of joining may not join at all if they see that it would be near impossible to remove their email address from the listing. Show them that it is as easy to opt-out as it is opting in.Check other’s strategy too. It would be better if you can find a partner in generating an opt-in list. This way, you can split the expenses and both of you can share the list generated. It will be best to partner with a company that has a business similar to your own line. Both of you can profit more should that be the case.Use offline ways too. You can put up a small raffle preferably in a supermarket for a certain item they buy. You can place an email address opt-in part in the raffle entry to add to your list. This way, you’d also know the buying preferences of the participants if you mark the entries systemically.Creating an opt-in list entails a lot of work and funds. You should outline how much youwill spend in creating an opt-in list. People appearing at opt-in lists are sales prospects.They are those interested in a certain product that you may be selling. Obtaining anoptimal opt-in list would boost your sales up so these tools are undoubtedly essential. Page 14
  15. 15. Acquire an opt-in list now or generate one. Either way, you are reaching to people thatcan be your one of your treasured customers for a long period time!4 Crucial Things You Need To Do To Buildyour ListOnline marketing may have developed a sudden surge these past few years, but manyin the know how have felt its rise even from way then. As more Internet basedbusinesses are put up, the need to develop new marketing skills and knowledge basedon this new medium have arisen. More and more marketing strategies are beingdiscovered and developed to cope with the changing face of business the businessworld.The demand for online marketing tips and strategies have drastically grown and a newform of business has been born, Internet marketing strategies. While there arecompanies that are all too eager to help your site and business build a clientele for a fee,there also many ways that can spread the word about your sites subsistence in a morecost free way. One of this is Opt-in email marketing, also known as permissionmarketing.Opt-in marketing requires the permission of a willing customer to subscribe to yourmarketing materials, materials that take form in newsletters, catalogs and promotionalmailings via e-mail. The more opt-in marketing mail is sent, the more chances there is tobag sales and more sales. To do this, you must build a list of all those who wants tosubscribe to your opt-in marketing list.From your list, you will get your targeted customer, this is a good list since they alreadyhave shown interest in what you have to show and sell since they have willingly signedin for your list. These are the people who have liked what they have seen in your siteand have decided they want to see more and maybe even purchase whatever product orservice your company and site has to offer.Many people would think that building their lists would take hard work and a lot of time tobuild and collect names and addresses. This is not so, it takes a bit of patience andsome strategies but in doing this list, you open your site and your business to a wholenew world of target market. Take the effort to take your business to a new level, if trafficincrease and good profits are what you want, an opt-in list will do wonders for yourbusiness venture.There are many sources and articles in the Internet available for everyone to read andfollow in building a list. Sometimes they may be confusing because there are so manyand there are different ways. Different groups of people would have different approaches Page 15
  16. 16. in building an opt-in list, but no matter how diverse many methods are, there are alwayssome crucial things to do to build your list. Here are four of them.1) Put up a good web form in your site that immediately follows the end of yourcontent. While some may say this is too soon to subscribe for a website visitors application, try to remember that your homepage should provide a quick good impression. If somehow a website visitor finds something that he or she doesn’t like and turns them off, they may just forget about signing up. A good web form for subscribing to an opt-in list is not hard to do. Just write a simple short statement about how they would like to see more and get updated about the site. Then there should be an area where they could put in their names and e-mail address. This web form will automatically save and send you the data’s inputted. As more people sign in, your list will be growing.2) As mentioned in the first tip, make your homepage very, very impressive. You need to have well written articles and descriptions of your site. Depending on what your site is all about, you need to capture your website visitor’s fancy. Make your site useful and very easy to use. Do not expect everyone to be tech savvy. Invest in having good programming in your site, make your graphics beautiful but don’t over do it. Don’t waste your time making the homepage too overly large megabyte wise. Not all people have dedicated T1 connections, the faster your site gets loaded, the better. Go for a look that borders between simplicity and sophisticated knowledge.3) Provide good service and products. A return customer is more likely to bring in more business. Even then and now, a satisfied customer will recommend a business always. Word of mouth and recommendations alone can rake in more business than an expensive ad. As your clientele roster grows so shall your list. With more members on the list, the more people will get to know about what you have new to offer.4) Keep a clean and private list. Never lose the trust your customers have entrusted you. If you provide e- mails to others and they get spammed, many will probably unsubscribe to you. Remember, a good reputation will drive in more traffic and subscribers as well as strengthen the loyalty of your customers. Page 16
  17. 17. 3 Quick And Easy Ways To Build A ProfitableOpt In ListHere I will offer more advice, for those who have started an opt-in list and have failed,you can rejuvenate your failed venture. For those who are starting, here are three quickand easy ways to build a profitable opt-in list:1) Get your customers to trust you and your products first. Just launching your opt-in list would not make you an expert and a believable seller. Put many articles first before you start an opt-in list. Write about the topic you know and have started and used for your site. Try to put forums first to gain knowledge about your customers about their wants and needs and target those wants and needs. Join forums from other sites as well. Provide expert advices and recommendations. When you feel that people trust you already, you will be able to start your own opt-in list. You can build a base as well with other forum users. You can ask them to join your list. Friends are always good customers. Put up a link to your site so that they may be able to see what youre business is all about. The certain truth is, the money will only come in when the consumers and subscribers believe and trust in you. They want a product or service that could be a good exchange for their money. People are not going to buy something out of your recommendation if they don’t know you.2) Find a product or service that people want and need. Although it may not be your forte, if you provide a service and product that you have researched and learned about well, you can carry it on forward. Invest your time, effort and money that you could sell as well as the buyers or subscribers of your opt-in list can use. While it is true that it is best to sell something that you have interest in, there are not many people who have the same interest as you if you decide to sell something that is not entirely popular or profitable. Do your research well and you would see the profits come in. Also provide your subscribers with promotional material that they could actually use and spread around.3) Make friends with other opt-in list users. Page 17
  18. 18. This is basically beneficial especially if it is someone who has already launched a successful opt-in list. These are people that have the experience in this venture and experience is still the best teacher. While there are many articles available for you in the Internet to use, there is nothing like getting a first hand account from someone you trust. Experienced opt-in list users will be able to tell you what to do and what not to do because they have gone through it. While different situations occur for different people, the general concept can still be very helpful. There are many things to avoid and these people will be able to tell you which ones.Important! Building a profitable opt-in list don’t just happen overnight. There are manypreparations and effort to do. Opt-in lists are built from scratch, as your list grows, youshould also maintain the quality of your list. Keep it organized and manageable. Get orhire help if need be, just make sure that your subscribers are happy and satisfied andthey will be willing to buy from you.4 Ways To Get Your Opt In Subscribers ToTrust You QuicklyWhile the rest of the world have developed many barriers and protections to keep theire-mail accounts spam-free, there are also those that subscribe to mails that promotestheir products, services and their site. This is mainly because these subscribes wants toknow more about what these sites are offering and can be beneficial for them. Theyexpect to get be kept posted on what they are interested in and what are new in themarket or field they have chosen.Businesses would be so lucky to have these kinds of customers; the basic elementneeded to get these types of people is trust. When your customers trust you they willreward you with their loyalty. Many Internet users have gone to great lengths inprotecting their email accounts from spam mail. Some free-mail Internet providers andInternet service providers offer spam protection while there are also some Internet basedcompanies that screen your mails for you.With an opt-in mail list, the mails you send containing your promotional materials suchas newsletters, catalogs and marketing media will go through. Your intended recipientwill be able to read and view what you have sent making it a successful transfer ofinformation. To be able to be allowed to do so, you will need permission from yourrecipient, to get this permission; you need to be able to get their trust. With the great lackof disregard for privacy in the Internet, getting the trust of an internet user you don’tpersonally know is a big achievement. Page 18
  19. 19. To build a good opt-in list you need people to trust you, for a faster and quicker build up,you need to get your opt-in subscribers to trust you quickly. The faster you build youropt-in list the faster word about your site and company gets to be spread. The bigger thescope of your opt-in list the more traffic you get spelling more profits. Its easy math if youthin about it. Getting the numbers is not that simple though, or maybe it is?  Getting the trust of your clientele shouldn’t be so hard especially if you do have a legitimate business. Getting your customers trust should be based upon your expertise. People rely on other people who know what they are talking about. Garner all the knowledge and information about your business. Ell, frankly if you decide to go into a business most probably you have an interest in it. Like how many basketball payers become coaches, you don’t really venture into something you don’t have any interest in.  Show your clients that you know what you are talking about. Provide them with helpful hints and guidelines that pertain to what you are selling. Talk about how to install a roof if your into hardware products or provide articles on insurance settlements if you’re a settlement lawyer. You don’t have to be a big corporation to make use of an opt-in list. If your customers see you as someone who knows what he is doing and saying, they will trust you quickly.  Be true to your customers, if you want to hype up your products and services, provide guarantees. The more satisfied customers you get, the bigger probability there is that they will recommend you. Generally, people will trust someone they know, when that someone recommends you then you’re a shoo-in. They will go to your site and check it for themselves and be given a chance to experience what the other shave experienced from you, so make sure to be consistent in the service you provide.  Another tip in getting a customer to trust you quickly is to provide them an escape hatch. Show them that you are not there to trap them. Keep a clean list that would enable them to unsubscribe anytime they want. Elaborate your web form by providing information on how to unsubscribe from the list. Guarantee them that they can let go of the service whenever they want to. Many are wary that they may be stuck for life and would have to abandon their email accounts when they get pestered with spam.Remember that when you get the trust of your clients don’t lose that trust. Because ifyou do anything with their email addresses like sell them or give them out, you will losemany members of your list as ell as potential members. The true quickest way to gainthe trust of your subscribers is when you are recommended by someone they trust. Page 19
  20. 20. How to Make Money Using Nothing MoreThan Your ListThe more RESPONSIVE subscribers you have, the more money you can make. Hereare seven ways to make money using nothing more than your list.1) Place advertisements.There are many corporations who will be willing to pay to put their banners and ads on alist with many subscribers. Selling or renting out lists is not a good idea so rather thandoing that, many companies would just rather place ads with lists that have a hugesubscriber base. Your newsletter could be placed with many ads and each one spellsmoney.2) Have affiliations with other companies that have at least a semblance or relationto what your site is about. Here other companies will provide links and brief descriptions of what they offer, products and services. With every click made on the link that directs or leads a subscriber from your list to their site, the company will pay you. This P4P or pay for performance.3) Make deals with other companies by asking for a small percentage of salesdone through your list. With every sale done by customers that have come from your list and have gone there because of your newsletter, the other company will pay you a small percentage of your sales. The more people who buys from them, the more earnings you get.4) You may also get products from other sites on a consignment basis and sellthem to your list via your newsletter. Place descriptions, articles and photos of the product in your newsletter. There will be those who will buy from you and when that happens, you can order the product from the other site and sell it to your buyer.5) Sell e-books or a compilation of your articles on your list. Manuals and how-to articles are in great demand. Many people will be willing to shell out money to gain knowledge about a certain topic and subject. With your existing list trusting your expertise in that area, an e-book could be offered and sold or used as an incentive. Page 20
  21. 21. 6) Create a network out of your list. Get people to invite more people to view your site and subscribe to your list. The larger your list is, the more people will be able to click on your links and affiliate links as well as make your advertisement rates higher.7) Subscribers are willing to pay for information if they know that it can be trustedand relied upon. Use your list to get more and more people to subscribe to you as well as browse your site. Lastly, you can use your list to earn money by making them your partners. Your list will be the bloodline of your growth and increase.The 3 Things To Avoid When Emailing YourListWhile there are so many ways you can make people subscribe to your list, there are alsosome things you must do to avoid subscribers from wanting to get off from your list.Aside from that, you also want to avoid any problems with the law and your Internetservice provider or ISP. There are now many laws and rules that are applied to helpprotect the privacy of the Internet users from spamming and unwanted mails. With thepopularity of the electronic mail as a medium for marketing because of the low cost,many company’s have seized the opportunity and have flooded many people’s e-mailaccounts with promotional mail.But, with an opt-in list, you avoid this annoyance because people subscribe to the list;they want to receive the newsletters and promotional materials. They have consented tobeing on the list by subscribing themselves, just don’t forget to put an unsubscribefeature every time in your opt-in list so that you avoid any confusion. There may be timeswhen an email account was provided when the real owner didn’t want to subscribe.It is essential that you keep your list clean and manageable. Arrange it by using themany tools and technologies available for your opt-in list. Do not worry; your investmentin this marketing strategy is well worth it with all the coverage you will get which will likelybe converted into sales then to profit.Keep yourself and your business out of trouble and potential run-ins with the law and theinternet service providers. Keep your operation legit and clean. Your reputation as alegitimate businessman and a legitimate site depends on your being a straight and truemarketing strategist. As a tip, here are three things to avoid when emailing your list. Page 21
  22. 22. 1) Take notice of your unsuccessful sends. These are the e-mails that bounce. Bounced emails, also known as undeliverable messages, are those messages that, for whatever reason, were not successfully received by the intended recipient. There are bounces that happen or occur because the server was busy at that time but can still be delivered in another time. There are also bounces because the inbox of the recipient is full at that time. There are those bounce messages that are simply undeliverable ever. The reason for this is that it may be an invalid email address, a misspelled email address, or an email address that was abandoned and erased already. Manage your list by putting markings on those that bounce. Erase an email account from your list so that you have an accurate statistics and records as to how many are actually receiving your mail. You may also want to check the spellings of your email addresses in your list. One common mistake is when an N instead of an M is placed in the .com area.2) Always provide an unsubscribe feature in your site and an unsubscribe link inyour mails. When someone in your list files a request to be unsubscribed, always take that request seriously. If you don’t take them off your list and keep sending them your e-mails, you are now sending them spam mail. When you are reported as a spammer, you and your business can get into a lot of trouble. You can be reported to the authorities and maybe blacklisted by many internet service providers. You will lose a lot of subscribers this way and many more in potential subscribers.3) Do not provide pornographic or shocking and disturbing content in yournewsletters. It is hard to decipher the age of the recipient and many complaints may stem from these. Controversial issues also are to be avoided to not be branded by your subscribers. Stick to the nature of your site and business. Always remember these tips in this article so that you can have a healthy relationship with your subscribers as well as be kept within the boundaries of what is allowed in sending mails to an opt-in list. Page 22
  23. 23. How To Build A List Of Eager SubscribersEvery online business provides great service to generate satisfaction among theircustomers. As each and every customer receives satisfaction over their products or theservices they get, there is a great chance that they will become a return customer andbuy again. Better yet, they will recommend you to other people that could generate morebusiness for you and your site.As more traffic is driven to your site, you can entice many of them to subscribe to yourmailing list or opt-in list. This is a list where in website visitors agree to be sentpromotional materials such as newsletters, catalogs and such that could keep themupdated about your site or the niche of your site. These promotional materials are sentvia e-mail to the members of the list in different time intervals.When using e-mail as the media of your marketing and advertisements, you eliminatethe need for high costs. Email is free and if you can manage to make your ownpromotional advertisements you can also save a bundle there. With an opt-insubscribers list, you are pretty sure that what you are sending out is received, viewedand read by the subscribers and not simply being deleted. They have signed up forservice and have consented in receiving it.This means that there are constant reminders to your subscribers about all yourproducts, new products and services as well as any promotions and special deals youare having. There is also the chance that they can be forwarded to other potentialcustomers as they tell their friends and families about you and your site.Of course you should be also aware that a subscriber may unsubscribe when they feelthat they are not getting what they want or expected. Make sure that they are satisfiedwith your opt-in marketing strategies and keep them excited in receiving yournewsletters and catalogs. Here are some tips that can help you build a list of eagersubscribers.Make your promotional materials interesting and fun. Try to use a little creativity butnot too over artsy. Build around what your product or service is about. For example; ifyou are selling car parts, put some pictures of what is new in the auto parts world, a newwing door possibly that can fit any car and make it look like a Lamborghini.Try to research what people are looking for, these way, you stay one step ahead ofthem all the time and you will be their bearer of new tidings. They will be eager toreceive what you are sending them because they new you always have fresh and newthings to share with them.Write good articles that can be very informational but light at the same time. If yoursubscribers enjoy your articles, they will go to your site by clicking the links that you will Page 23
  24. 24. be putting on your newsletter to read some more. You can provide articles that canconnect to many people. Be diverse in your articles. Put something humorous, then putsomething informational, then put something that has both.Are you wary about this because you don’t like writing? No problem, there are manyprofessional and experienced article writers that can do the job for you for minimal fees.They know what they are doing and can provide the need that you have for yournewsletters, the money that you pay for your articles are going to be met by the manysign-ups and the potential profit from the sales that you will get.Create and send an E-book to your customers about anything that is related to yourbusiness or site. Use your knowledge and expertise in the field you have chosen to helpother people who are similarly interested. Offer this e-book for free. You can write aboutanything informational and helpful to your subscribers. For example; you can domanuals and guides in so many things. This e-book could be used as a reference formany people.Share this e-book with everyone, even other sites; just make sure that they don’t changethe links in the e-book that will lead people to your site. If you want, you can always getsome people to write it for you just like your articles. Your investment once again will becovered by the great marketing this will generate.Add e-coupons in your newsletters that will help them avail to special discounts. Put acontrol number in your e-coupon so that they can only be used once. When people getdiscounts that can be found in your newsletters, they will be eager to receive yournewsletter in anticipation of what you are promoting next.If your subscribers can get benefits from your newsletters, they will be very eager toreceive them. Just don’t flood your mailing list with mails so that you don’t annoy yoursubscribers. Page 24
  25. 25. Bonus 1 List Building Mistakes To AvoidWhen it comes to making money online, developing a targeted subscriber base of activeand repeat customers is an essential ingredient in the recipe to success.Having a list in your marketing arsenal will instantly maximize your outreach, whilemaking it easier to make money with less work involved.For example, with a mailing list you can simply create broadcasts that go out to yourentire subscriber base that feature a blend of high quality information and content withpromotional based offers.You can then include affiliate promotions for products and services that you areinterested in advertising, as well as gaining valuable feedback from your subscribers onthe different types of products that they are interested in.This information will help you develop your own product line of high quality, in demandproducts with a ready-made customer base waiting to purchase your releases.It’s an exceptionally easy thing to build a list, even if you are a complete newcomer tothe world of online marketing and business. The trouble comes with people approachlist building in such as a way as to hinder their chances of actually being able to fullymonetize their mailing list.Let’s take a look at the most common mistakes made by email marketers:MISTAKE #1: NOT USING A PROFESSIONAL AUTORESPONDEROne of the most important steps you’ll ever take as an email marketer is in choosing topower your mailing lists by establishing an account with a professional autoresponderprovider. Page 25
  26. 26. There are many different reasons why setting up a remotely hosted autoresponderaccount is important, including:1) Increased DeliverabilityThere is no sense in spending time crafting a high quality broadcast or email if no one isable to receive it.By setting up your mailing list with an experience autoresponder service team, you canrest assured that your emails will make it to their destination.It’s their job to maximize deliverability rates and help you connect to your subscriberbase quickly and easily.Professional autoresponder providers typically offer a quick “email check” prior tosending out your email that will analyze your mailing and determine whether it’s likely tobe filtered by anti-spam tools. This enables you to quickly edit your email so that it is farmore likely to be processed into your recipient’s inbox.2) Safeguarding Your Mailing ListsProfessional autoresponder providers offer frequent back-ups of your database, in theevent it becomes corrupted or inaccessible.This is extremely important, because the last thing you would want to do is spend thetime and energy developing a massive list of subscribers, only to lose it all.Your autoresponder service provider will also handle all requests to unsubscribe, helpsyou comply with CanSpam regulations and provides you with the ability to write as manynewsletter messages as you wish, and set up the dates and times when you want themto be published.This means that you can write all of your messages at once and have them trickle out toyour subscribers on specific dates. Page 26
  27. 27. 3) Important FeaturesIf you are interested in maximizing your open rate and overall response rates, you needto utilize the different features available within your autoresponder account includingyour average open rate, opt-out rate, response rate and whether any complaints havebeen sent in regarding your recent mailing.Keeping a pulse on your subscriber base and how well they response to your broadcastswill help you improve your mailings and tailor your campaigns so that they directlycommunicate with those who have subscribed to your lists.You can review detailed statistics for your entire newsletter by logging into yourautoresponder administration panel (most autoresponder services should offerenhanced features, some with the option to upgrade for access to advanced tools)IMPORTANT NOTE: It is quite difficult to switch autoresponder providers once youhave etasblished a mailing list as your subscribers will have to re-subscribe to your newlist.Keep this in mind when you begin building your lists and choose to create an accountwith a reputable autoresponder company right from the start.MISTAKE #2: POORLY STRUCTURED SQUEEZE PAGEOne of the most important elements of a successful email marketing campaign beginswith a well-constructed squeeze page.Your squeeze page is the ‘doorway’ into your email marketing system and if it fails toconvert visitors into subscribers, you will struggle to build your lists. Your squeeze pageneeds to be very clean and simple.You want people who visit your website to be given ONE option only; to subscribe toyour newsletter. Page 27
  28. 28. This means that you need to minimize any external links, and really emphasis your opt-in form.You also want to limit the graphics that you use on your squeeze page, so that it loadsquickly and doesn’t distract your visitor from your objective; getting them on your mailinglist.In order to create an effective squeeze page that encourages visitors into subscribing toyour list, consider the different types of incentives that you can offer. When it comes tolisting the benefits you need to be clear and concise.Make sure they understand ‘what is in it for them’, and what you are offering that willassist them (remember, solve a problem, address an issue, offer a way to save time,money, relationships, etc).When creating the body content for your squeeze page, consider underlining,highlighting or colorizing important information so that you can draw attention to theareas of your squeeze page that you want your website visitors to pay special attentionto.Savvy marketers feature a “bribe” on their squeeze pages that provide a special offer inexchange for a visitor subscribing to their lists.You could offer:  Free Report  Free Ebooks  Free Designs or Templates  Free Graphic Packages  Free Video Guides  Free Tutorials  Free Sample Chapter (from a paid product)  Free e-Courses, Newsletter, Magazine Page 28
  29. 29. This a very effective method of building your list, however you need to make sure thatwhatever you decide to offer is directly targeted towards your niche market.Make sure that your squeeze page looks professional with a clean template and simplelayout. If you aren’t familiar with HTML and editing code, you will find it easier topurchase a pre-designed squeeze page template that you can easily edit and customizeto suit your needs.MISTAKE #3: FAILING TO SPLIT TESTSplit testing squeeze pages is an important element of a successful email marketingcampaign.Regardless how well you design your site, or how thoroughly you analyze each sectionof your squeeze page, there is no way that you will be able to accurately predict howwell your visitors will respond to your offer, without comparatively testing alternativelayouts.One easy method of testing your pages and evaluating conversion rates is by usingGoogle’s Website Optimizer, a free tool that will help you run simple split tests of anywebsites you own.You can sign up for a free account at: split testing, start with only one element at a time.For example, if you change the headline on your squeeze page, leave everything else inits original state until you determine whether tweaking your headline helps withconversion rates.Since you are split testing different layouts and overall structure, you don’t have to get itright the first time, as long as you consistently work to tweak your copy until you are able Page 29
  30. 30. to significantly maximize conversion rates.Once you have determined what headline works best, change another element of yoursqueeze page, such as the color scheme, opt-in box frame, or summary of your offer.Always test the original against the variation and give it enough time to accuratelydetermine whether your changes have increased your subscription rate before makingany permanent changes.Google’s Website Optimizer tool will provide with enough information to be able toquickly analyze and evaluate your progress.MISTAKE #4: FAILING TO BUILD BRAND AWARENESSIt’s important to build brand awareness and develop a relationship with your subscriberbase, because the more that your list members trust you and the productrecommendations that you make, the easier it will be to convert those subscribers intorepeat customers.Every message and broadcast that you send to your subscriber base should directlyrepresentYou should also register your own domain names and set up professional hostingaccounts that can house your squeeze pages and websites. It’s important that youestablish an online presence and give people clear direction as to how they can reachyou or find out more about you.There are many different providers available online that offer both domain names andhosting accounts including HostgatorMISTAKE #5 : PROMOTING IRRELEVANT PRODUCTS Page 30
  31. 31. It’s important to build brand awareness and develop a relationship with your subscriberbase, because the more that your list members trust you and the productrecommendations that you make, the easier it will be to convert those subscribers intorepeat customers.Every email you send to your list should directly work towards strengthening your brandsrecognition for value. This means that you must be extremely careful with the kinds ofproducts you promote as well as the quality of the products you endorse.Whether you are the developer or not, if you give it your stamp of approval, yoursubscriber base will hold you accountable should the product or service fail to deliver.You should therefore always review each product or offer you are planning to promoteso that you can not only stand behind it, but can directly answer any questions that yoursubscribers may have about the offer.You also need to make sure that the products and services you are advertising arerelevant to your newsletters overall theme or topic. If your subscriber originally signedup for your newsletter in order to receive information on “dog training”, they aren’t likelygoing to be responsive (or impressed) if you begin to send out content relating to “onlinemarketing”.Keep your emails focused and relevant. If you end up venturing into a new niche or areinterested in exploring other markets, you should work towards creating individualsegmented lists for each niche.MISTAKE #6: FAILING TO DELIVER QUALITY CONTENTThis is perhaps one of the biggest mistakes (and fatal mistakes) that both new andseasoned email marketers make when running their list campaigns.While the objective of building email lists is to effectively monetize them, you need toearn the right to send out promotional based emails. Page 31
  32. 32. This starts with first building a relationship with your list by offering high quality content,free tools and resources and material that is helpful and well received.Once you have worked towards connecting with your subscriber base, however, youneed to maintain that relationship by focusing on a well balance of solid, high qualitycontent with any promotional emails you send out.In fact, one way of maximizing open rates and response from your subscriber base is toover-deliver on quality content even during times when you don’t have a scheduledlaunch or affiliate program that you are planning to promote.People tend to notice habits, and if they discover that the only time you seem interestedin contacting them is when you have something to sell or promote, you will quickly loseany trust and credibility that you may have earned from your previous communication.Keep this in mind whenever you create a new email campaign or broadcast.Consider whether your email truly offers value and is written so that it genuinely benefitsyour subscriber base. If you build a solid relationship and brand with your subscribers,you’ll subsequently build a very responsive and loyal customer base.MISTAKE #7: LETTING THEIR LISTS RUN COLDYou absolutely need to focus on staying in constant communication with your subscriberbase. This doesn’t mean that you necessarily have to email them every day, but whatyou want to do is consider creating a posting schedule so that you can get into the habitof connecting with your subscribers regularly, while demonstrating consistency. Yoursubscribers will then begin to expect your emails on certain days and by doing this, youwill begin to see a dramatic increase in your open rates.The more consistent you are with your broadcasts, the easier it will be to condition yoursubscribers to accept promotional based emails and advertisements in between mailingscontaining free content and resources. Page 32
  33. 33. MISTAKE #8: FAILING TO SEGMENTSegmenting your lists does more than maximize your chances of having your emailsdelivered successfully. List segmenting will also help you effectively communicate andtarget specific subscribers, increasing response rate and helping you create successfulbroadcasts.For example, if you developed a mailing list catering to the “Internet Marketing” crowd,it’s likely that your subscribers come from different backgrounds, are currently atdifferent levels of their marketing training or are interested in various areas of theInternet Marketing industry.By segmenting your lists, you can create content based on each groups interests andskill levels as well as develop products and services around each subscriber category.With aweber, you can easily segment your lists by creating a custom field for your actualopt-in form. This custom field should help you better identify your subscriber based ontheir location, skills and interest.Using our Internet Marketing list as an example, a custom field could include “How longhave you been involved in Internet Marketing?” which subscribers would answer at thepoint of subscription.You could then log into your aweber account and conduct a search that would pull uppeople who had provided specific information in the custom field. Page 33
  34. 34. You can then save each group into its own individual list, and name it accordingly (NewMarketers, 3 Years experience, Seasoned Marketers, etc) so that you can easilyremember it for future broadcasts that you send out.Simply select the group whenever you create a new email and it will be sent only to thisgroup.MISTAKE #9: COPY & PASTE FANTATICSWhen it comes to promoting affiliate products to your list, you need to avoid the common“lazy email marketer” tactic of utilizing existing affiliate resources to promote productsand services to your list.Instead, create customized emails that truly connect with your target audience andspeak directly to your subscriber base.Since the majority of affiliate marketers will be busy using the pre-made content offeredby the merchant, you will be able to stand apart from the crowd by simply developingyour own unique promotional based content.Besides, you know your subscriber base and what they are likely going to respond to,and by crafting emails that really touch down on the things that are most important tothem, you will be able to maximize the results of every broadcast. Page 34
  35. 35. MISTAKE #10: FAILING TO MONETIZEWhile it’s very important to provide your list with fresh, useful and free content, resourcesand information, you are in the business of email marketing so that you can build aprofitable business and you need to get into the habit of monetizing your list right fromthe start.Here are a few ways to quickly monetize your lists:1) Affiliate ProductsYou can promote third party products to your list, where you will earn a commission eachtime one of your subscribers purchases the product using your referral link.To begin, visit or and reviewproducts relating to your market from within their marketplace.With these two resources alone, you will have an unlimited number of products availableto promote, covering dozens of niche markets.2) Sell Advertising SpaceThere are many benefits of offering ad space within your newsletter including the factthat you can set your own price structure based on the number of subscribers youcurrently have the exposure that you are able to offer to potential advertisers andsponsors, increasing your prices as your list grows. You can also consider solo mailings at a higher price once your list has grown enough to make it worth their while.With offering ad space within your newsletter, you are in full control of the types ofadvertisements that you accept, so if you currently have your own product line, youcould avoid promoting competing products.In order to set up a successful advertising program, you will need to be able to providedetailed statistics and demographics regarding your subscriber base. Page 35
  36. 36. I recommend building your list to at least 1,000 subscribers prior to offering advertisingspace so that you are able to offer greater value to potential advertisers who are lookingto maximize exposure for their products and services.Advertising Tip:When it comes to locating potential advertisers, you can sign up for a free account at or where you will be able tocreate advertising offers that feature your pricing, statistics and overall website or listtheme.3) Sell Private Label ContentPrivate label material is pre-created content that is available for resale, either with“transferable’ rights (where you are allowed to transfer the right to sell the product toyour customers) or with personal rights where only you are allowed to sell or distribute it.What you want to do is purchase high quality reports, articles, ebooks and other materialthat is of high quality and relevant to your list.Then, spend some time re-packaging the content so that it’s an improved version of theoriginal, and customized so that it showcases your personal style and brand.You should also focus on purchasing private label content developed by writers who areoffering only a limited number of licenses, which will dramatically increase the value ofthe material and minimize the amount of competition who are offering the same content.Regardless of where you purchase private label material, you should always spend timegoing over the material, tweaking and improving it and increasing the quality of theinformation whenever possible.This doesn’t have to be a time consuming process, and if you have purchased qualitycontent you can easily re-package it just by editing the title, adding in a foreword,revising chapter titles, and adding in an introduction and conclusion page. Page 36
  37. 37. 4) Create Your Own ProductsWith direct access to potential customers, you already know the types of products orservices they are interested in, so the next logical step is to create your very ownproduct or service catering to your existing subscriber base.Consider surveying your subscribers to determine what types of products or servicesthey would be interested in and create a secondary squeeze page so that subscriberscan choose to join your new newsletter to receive information on when your product isready to launch.This will help you determine the overall demand for specific products prior to creatingthem. Bonus 2 Opt-in Email Marketing TipsOpt-in email refers to those promotional e-mails sent to individuals who have requestedto receive them. Not like spam, wherein promotional emails are sent to a large numberof recipients without considering whether such individuals want the information, opt-inemails generally are sent only to individuals who particularly requested for them.Opt-in e-mails often are personalized, targeted and convey information regardingspecific promotions or topics that clients are interested and concerned to learn about.Usually opt-in e-mails include product information, newsletters, helpful articles andadvices or special advertising offers. When for instance a user frequents a certainwebsite selling music and books online, he can "opt in" to accept publications or noticeseach time his favorite musician or author releases a new material; promotional e-mailsmay also grant the user with a discounted offer only available for individuals in the “opt-in” list.Even though this direct targeted email marketing and promotion is more expensivecompared to bulk unsolicited email, surveys do reveal that this is more effective. Page 37
  38. 38. Opt-in email has many forms. The “single opt-in” list is established by inviting orrequesting users to sign up through a “web form”. The moment they send the form, theyare enrolled to be a member of that list.You can take it a little further by adding another step, which is requiring all recentmembers to confirm or verify their subscription through email; this list then is commonlyreferred to as a "double opt-in".Confirmed or verified opt-in authenticates and supports that the email list truly isapproved; this came to be the basis for qualifying the list as a recognized, “non-spam”method of communication in the business.There are several businesses on the internet that can rent you a list of email addressesof individuals who opted to accept a commercial email. In most cases, they in actualityare not renting the list as you will not have any chance of seeing the concrete list. Thesecompanies charge a fee for every email address that they mail your message to.As long as all who receives the email are not paid in order that they read the messages,as long as they are truly interested with the offers that they have signed up, this methodof marketing may be profitable.The problem here in most cases is that they charge between 10-20 centavos per emailaddress as well as mailing it to a considerable amount of list so to obtain wonderfulresults; this can be relatively expensive. However when you can afford it, you will createexcellent targeted traffic.What about “opt-in series" email promotion?Opt-in “series” email promotion or marketing works in such a way that you offer acharming and appealing free sample, gift, article or giveaway at your website, generallyworks successfully through a pop window and when visitors collects their freebie, thenthey are obliged to type in their email address and name. Now they are alreadysubscribed to receive a series of your personalized and scheduled email reports andmessages pre-written by you. The best series type is that which supplies free helpful andvaluable information regarding a certain subject that can solve your customers’ problem.A good quality “email series” will establish good relationships with prospect clients,which is something is more valuable and a point that is often overlooked by many onlinebusinesses. This approach can be personalized and fully automated as soon as youhave done the structuring and setup work.Here are guidelines so to be safe:1. Never purchase someone else’s “opt-in lists”. The clients who opted or choose toreceive email messages in that certain list wants receive email information fromsomebody else and not you. Page 38
  39. 39. 2. Never purchase and use those types of programs called "millions of email addressesplus a bulk emailer program".3. Never sell your email list to someone else as well. Clients want to receive mail fromyou because in the first place, they want the information that you are providing them.4. Consider a “double-opt-in” email procedure when gathering your very own list ofemails from your website.5. Do not use false header on your messages. Meaning, do not attempt to conceal youridentity.6. Never advertise or promote your website on all mailing lists newsletter whereby it wasnot collected through “double-opt-in”.7. Without delay, fulfill and meet any request of removal from the list. Create a link thatis simple to follow on all emails that you send.When working on a plan, begin by asking yourself and determining the amount of e-mailaddresses that you desire to obtain each month. Then, figure out the location or whereyour target clients frequent as well as the cost in order to obtain visitors to your websiteso you can invite or request them to “opt-in” to your list. 6 Practical Email Marketing Tactics for Successful Business CampaignsIn these times where information technology has become a necessity rather than just aconvenient tool in everyday life, the internet has proven to become among the mosteffective ways to reach the public. As such, email is now seen to be a very powerful toolin marketing since it is among the most often utilized components in cyberspace. Withthe speed it delivers messages to prospects, its directness in addressing target markets,and the undeniably low cost it entails, it is no wonder why email marketing is consideredto be more powerful than other methods of advertising. However, despite the numerousadvantages email marketing can provide any business endeavor, some risks are at handif it is not properly planned or if it is not executed well. Like any marketing move, emailmarketing could either result into amazing returns if done strategically, or horrible lossesif carried out haphazardly.What does it take to become successful in email marketing? Here are six helpful tips fora sound email marketing plan:1. Address Prospective Clients Personally Page 39
  40. 40. Practically everyone gets spam in their inbox and virtually everybody has developedallergies for email advertisements. To prevent recipients from automatically trashingemail ads, it is important to call their attention using the most beautiful words to theirears (or eyes): their names. Addressing prospects personally makes them feelimportant. The more recipients are made to feel that they are treated as persons and notnumbers, the more likely they will be willing to go on reading.2. Create a Mailing ListIt is impossible to do the first tip if one does not have a list of addresses to match thenames. Building a mailing list of target prospects is among the most vital steps in astrategic email campaign. As time goes on, the list grows and becomes an importantasset as a source of profits from the would-be loyal followers.3. Try to Avoid Appearing SuspiciousPeople are getting more aware of the truth in the phrase "too good to be true." Asmentioned earlier, people are growing sick of spam, and they treat anything thatresembles spam as dirt. It is important to make efforts to compose email advertisementsthat do not look like spam. To prevent an email ad from being trashed, it is wise to avoidmaking hyperbolic statements, overusing characters such as dollar signs andexclamation points, and doing other things spammers usually do.4. Limit Email Advertisements During HolidaysPeople are usually too busy to check their computers during the merry months and thusthey are most likely unable to read messages in their inboxes. Only the most important,business and personal emails are read, and the rest are immediately thrown into therecycle bin. It is therefore wise to avoid doing email marketing during Christmas,Halloween, Thanksgiving, and other bustling occasions.5. Make Email Ads Easy for Recipients to UnderstandIt is indeed important for email advertisements to catch the attention of the recipient;however, it is also equally vital for the readers to realize the response that is expected ofthem. Whether it is to click a certain link, or to reply to a certain message, the recipientshould be able to fully understand what is supposed to be done after reading the email.Otherwise, the email campaign may be as useless as a trashed spam, despite howeffectively it was able to captivate the targeted market.6. Make the Brand Known Right from the StartThe point of email marketing is to make a certain product, service, or brand known to itstarget market. While the immediate goal of an email marketer is to get a positiveresponse, such as making a sail or having a subscription signed, from prospects afterthey receive an email ad, the long term goal is to make the deal not only a one-time Page 40
  41. 41. shot, but a lasting business relationship. The key to this is recognition. The customermust be able to identify and remember the brand for a long period. This could be doneby placing the brand name in key areas such as the “from” and “subject” line, or othernotable parts of the email. Granting that the client was satisfied with the first transaction,loyalty is not too far if the client is very much familiar with the brand.Being successful in email marketing indeed requires effort, but it is not at all daunting toplan a strategic email campaign. To succeed in email marketing, one has to know thetarget market, treat them well, deliver what is promised, and make a lasting impression.With careful planning, the benefits that email marketing can offer are countless. Modern Opt-in List Building Technique Through Email MarketingAn opt-in list can be defined as a list or database that contains email addresses ofpeople who consented to receive the advertisers email messages. The messages comein various forms, such as product and web site updates, or ezines. Opt-in lists areregarded as the most powerful marketing tool available on the world wide web, becauseopt-in lists can provide marketers with direct means of communication with potentialcustomers, and gives a chance to promote products and services, plus building acontinuing relationship with them.Marketing through email has become the primary means of many advertisers to reachout to its customers. They are immensely attracted by the fact that email marketingallows them to communicate with their customers directly, with very minimal cost,compared to direct mail marketing.Of course, it goes without saying that the key to a successful opt-in marketing is toacquire a large subscriber base. In setting up the list, one must first acquire a functionalform processing script, which will be used to allow subscribers to disclose their personalinformation through a form and which will be sent to a specified address. In choosing theform, one must be certain that it allows the use of email templates. The templates will benecessary since it can allow email messages to contain any information that marketerswould like to share when sent to potential customers. Then a pop email account shouldbe created in the server for the lists. Afterwards, a database where subscriberinformation will be stored should be established. After installing plug-ins and group mail,the mailing list can now be created.There are a lot of techniques available for making opt-in lists, and marketers shouldcarefully select what works best for them. The thing is, a marketer should provide areason why people should subsribe to them. There are lots of subscriptions available inthe Internet, and people should be convinced that this particular subscription is worth thebother. Page 41
  42. 42. 1. Offer incentivesNot surprisingly, one of the most effective techniques for getting the attention of users.Incentives must be something that can be valuable to them, and should be suitable forthe target market. It could be an ebook or software download, or a discount on a productthat is showcased.2.Use popup windowsPopup windows can produce desirable results if used correctly. They should, by nomeans, irritate prospective customers. The key to utilizing them effectively is to join themwith incentives. The popup should contain information about the product or service, andthe provided incentive.3. Submit articlesMarketers can create their own articles and have them published. Topics features shouldbe those that the marketer is well acquainted with, and should be related to the productor service. These articles can be then published in ezines that are also in line with theofferings of the marketer, and make certain that the publication contains information onhow to join the opt-in list.4. Use alert boxesThis a more effective method than popup boxes. Alert boxes are shown through script,and will gather the name and email address of visitors. If they opted to subscribe, theyclick the box, and they will be added to the database. To maximize the chances,subcription boxes can be placed at every page of a web site.5. Offer easy options for getting out of the subscriptionIt is necessary that options are available for subscribers if they want to discontinue thesubscription. The best process to go about it is to automate the procedure right from thevery start of the subscription. Members of the list can unsubscribe themselves easilywith no hassle for the marketer.6. Determine the appropriate frequency of mailing the messagesThis will be largely dependent on the kind of newsletter that is being distributed. Thereare certain kinds of messages that recipients would like to get on a daily basis, such asjokes. Messages should be short and concise to make it easier for the subscribers toread. They dont like to receive content that is bland and tedious, and will likely deletethem without fully reading them.7. Use text email instead of htmlThere are a lot of people who cannot read email done in html. Worse, some peoplecannot reply to html messages. Marketers must make sure that their emails are in properformat, something that is readable to recipients.8. Guestbooks Page 42
  43. 43. The process is simple: personal invitations to join the lists will be given to people whoregister in guestbooks provided by sites. Add incentives to the invitation to entice themfurther.The worth of a well-developed opt-in list will be never be emphasised enough. Marketersmust never refuse an oportunity to encourage business contacts to sign up for themailing lists. Web site visitors can be increased dramatically by employing the stepsdescribed above, and will surely bring results that will satisfy any discriminatingmarketer. Advantages Of Email MarketingMarketing through email is a very effective method to communicate with your customers.Generally it is very economical, and if properly done, can help create brand identificationand dependability.At an average of just a few centavos cost per message, it is definitely a great bargain incontrast to traditional “direct mail”. Furthermore, email marketing has a strong responserate which ranges from 5-35 percent depending on industry type and format.One advantage of marketing email is the amount of information that clients supply whenregistering for your subscription email. By learning who your clients really are, includingtheir gender, age, income and specially their special interests, you can target yourservices and products to accommodate their needs.Advantages of email marketing:1. Brings in interested audiences. Your offer can reach prospect clients that alreadyhave conveyed interest to your topic.2. Cost effective. Compared to all other methods of direct marketing, significantly, emailmarketing is much less expensive.3. Fast and effective. Conventional direct marketing methods, like direct mail, take up alot time to make and execute. Then, you still have to wait for another few months toevaluate the results so to verify success. In permission or"opt-in" email marketing, promotions can be implemented in just days with outcometraceable in actual time, providing you with instant and direct feedback as your campaignor promotion is in its development stage.4. Responses are high. Generally, permission or “opt-in” email campaigns brings abouthigher response rates compared traditional direct ad promotion or even other kinds ofonline promotion or advertising. Page 43
  44. 44. Not like a website, wherein an internet user has to memorize the web address as well asremember and visit, an email ezine or newsletter regularly appears at certain intervalswith no effort from your client. Over a certain period, it strengthens your perceivedcapability, educates your recipients regarding their demand for your products andservices, then makes you their choice of provider when your recipients finally decidesthat it is time to employ someone.Downloadable pieces such as ebooks are accessible instantly. For instance, when youare offering prospect clients an ebook with helpful information, by just visiting yourwebsite, click on your “landing page” and fill up details and in just minutes, your ebook isdownloaded.5. Email can perform tasks automatically. Autoresponders are practical andinexpensive and can be set on “auto pilot” to send specific information and reports toyour recipients through email.Autoresponders send emails automatically back to whomever that sent you emailregarding information on the products or services that you offer.Now your prospects obtain the information that they are asking regarding your business,your services and products for twenty-four hours everyday and yes, seven days in aweek, without any individual to “follow-up” on each lead.Disadvantages of email marketing:1. Today, with the arrival of spam, email can be a poor environment to deal with. Thismeans that prospects are mainly searching their email for particular messages fromfriends, family and colleagues then, all else is banned. However thanks to anti-spamprograms and email servers that filters spam messages into the bulk folder. Take intoconsideration though, that some of emails can possibly be filtered to the spam folderwhen not permitted by the recipient.2. Email messages need to be short. Prospects want quick and to the point information.Therefore a lengthy copy is definitely out. Complicated offers certainly are out. So aresupporting arguments and facts.3. Emails restrain your creativity. All text is quite boring and with email massages, text isthe most essential part. You can not even create creative messages as your recipientsdemand straight to the point advertisements or reports.Several small online businesses presume that the web has very little worth to them sincethey believe that their services or products cannot be sold easily online. However theyare yet to discover the power of cost-effective information processing as well aselectronic media or “email” can benefit most small online businesses supply faster andbetter communication and customer service. Page 44
  45. 45. Anybody can promote their website, advertise their products and get their ideas outsimply using by the “Email” as the channel of delivering and making their messageknown to the world. How to do targeted email marketingThe 20th century has ushered in new developments in technology and one of the mostuseful and widely-used technologies we have now is the use of the internet. Theinternet revolution gave rise to a much modern means of communications and paved theway for email marketing.Targeted email marketing is one of the most effective tools being used by internetmarketers to get people to know more about their products, and ultimately to patronizetheir products. As what its name denotes, targeted email marketing are emails sent toones target market.An email marketer does this buy devising a way to build as many email addresses of histarget market. One of the most common strategies being used by email marketers is thesign-up box placed in their website. Most often, the sign up box pops up in the websiteand asks the internet user if he wants to avail of certain products for free. Theseproducts can come in the form of newsletters, white papers, recipes, or just aboutanything to encourage the user to sign up and reveal his email address.Once the user has signed up, he will be asked to check several boxes as to whatproducts he would prefer to receive and on what topics. Through the sign up process,the webmaster gets not only the users address but his preferences, hobbies, interestsand other matters that would b e useful for internet marketers.The target markets or users that have signed up for newsletters or any free items wouldthen receive the newsletters weekly, depending on the program being used by thewebmaster. Such newsletters will include topics that are of interest to the user. If theinternet marketer is selling health-related products then perhaps the newsletter willfeature interesting topics on health, proper diet, even healthy recipes. With thenewsletters are especial offers about the products being sold. Unknowingly, the user isbeing bombarded with information which would make him give in and realize that he hasa need for the products being sold.A good email marketer will use soft selling and not hard selling in advertising g hisproducts through the newsletters. Having the right information about the target marketwill create the difference in successful email marketing. The more you know about theinterests and buying habits of your target market, the more chances of you giving himthe necessary materials to encourage him to buy your products. Page 45