The Benefits of Social Media Marketing


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More and more small businesses and entrepreneurs are realizing that social media is a MARKETING MUST! It goes along with a brochure and a website.

In order to be successful using Social Media, you need a well thought out social media strategy and an action plan.

One of the main purposes of using Social Media for business is to build an online presence that:
•Expands your customer base,
•Exposes your brand to new customers,
•Utilizes word-of-mouth sharing and help achieve your ultimate goal —
•Which is to generate leads and sales.

Social Media also allows you to research companies, increase your company’s visibility and most importantly expand your connections and your client base as well!
Each Social Media platform requires its own unique approach to build your business online.

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The Benefits of Social Media Marketing

  1. 1. The Benefits of Social Media Marketing Janette Speyer, @websuccess #WSTLimoneira Online Marketing and Branding Strategist at Web Success Team
  2. 2. Overview: Social Media Program <ul><li>Outline a Plan / Devise a Strategy </li></ul><ul><li>Being Searchable </li></ul><ul><li>Your Website </li></ul><ul><li>Your Blog </li></ul><ul><li>Social Media Program </li></ul>
  3. 3. <ul><li>Outline a Plan and Devise a Strategy </li></ul><ul><ul><li>What Message Do You Want to Deliver? </li></ul></ul><ul><ul><li>Who Is Your Target? </li></ul></ul><ul><ul><li>How Do You Want to Be Perceived? </li></ul></ul><ul><ul><li>What Is Your Unique Selling Proposition? </li></ul></ul><ul><ul><li>What Sets You Apart From Your Competition? </li></ul></ul>
  4. 4. Be Searchable <ul><li>Keywords are the most important components for your online marketing efforts. </li></ul><ul><li>Use your branded keywords in your profiles.   </li></ul><ul><li>Review your keywords once a month. </li></ul>
  5. 5. Socializing Your Website <ul><li>Optimized for search </li></ul><ul><li>Strong call to action </li></ul><ul><li>Easy to navigate </li></ul><ul><li>It has a branded blog </li></ul><ul><li>Add your social media profiles </li></ul><ul><li>Add options to share </li></ul>
  6. 6. What Do I Put on My Blog? <ul><li>A relevant picture with a comment </li></ul><ul><li>A quote or a tip </li></ul><ul><li>An experience relevant to your industry </li></ul><ul><li>Post an opinion about someone else’s blog </li></ul>
  7. 7. Your Social Media Profiles <ul><li>Tell your story. Use it to brand yourself. </li></ul><ul><li>Make sure your profiles are all complete. </li></ul><ul><li>Solve a problem for your visitors.   </li></ul><ul><li>Make your website and your blog links available.  </li></ul><ul><li>Make sure you can be contacted.  </li></ul><ul><li>Pepper your keywords in your biographies and your posts. </li></ul>
  8. 8. Start Talking! <ul><li>Build trust and cultivate relationships </li></ul><ul><li>Post your updates </li></ul><ul><li>Don’t just tout your services </li></ul><ul><li>Post shout-outs to customers </li></ul><ul><li>Offer free samples  </li></ul><ul><li>Have a strategy for customer service   </li></ul>
  9. 10. Getting Brand Ambassadors! <ul><li>“ Like” pages and posts </li></ul><ul><li>Thank your followers </li></ul><ul><li>Encourage sharing </li></ul><ul><li>Give back </li></ul><ul><li>Offer ince ntives and perks </li></ul>
  10. 11. Marketing with Facebook <ul><li>Branding and selling </li></ul><ul><li>Create a business page   </li></ul><ul><li>Engagement  </li></ul><ul><li>Drive traffic to your website </li></ul><ul><li>Draw on your existing network </li></ul><ul><li>Sharing information </li></ul><ul><li>Customer service </li></ul><ul><li>Lead generation </li></ul>
  11. 12. Marketing with LinkedIn <ul><li>Get to know prospect first before selling   </li></ul><ul><li>Try to be helpful, offer advice </li></ul><ul><li>Send people to your website   </li></ul><ul><li>Also give and get recommendations  </li></ul><ul><li>Grow your network join groups   </li></ul><ul><li>Start discussions and ask questions </li></ul>
  12. 13. #Hashtag Marketing with Twitter <ul><li>Tweet-Up for interaction </li></ul><ul><li>Follow your competition  </li></ul><ul><li>Promote your services </li></ul><ul><li>Brand Your Company  </li></ul><ul><li>Stay informed  </li></ul><ul><li>Conversational tool </li></ul>
  13. 14. Local Platforms <ul><li>Create profiles for your business on Local platforms. </li></ul><ul><li>Use local keywords in your profiles. </li></ul><ul><li>Use Foursquare and Yelp to claim your businesses. </li></ul><ul><li>Encourage people to leave “tips” and “reviews.” </li></ul><ul><li>Manage your online reputation . </li></ul>
  14. 15. 20 Minute-A-Day Formula (The time it takes to shower) <ul><li>Review your keywords </li></ul><ul><li>Visit your pages and add content </li></ul><ul><li>Look for connections on your favorite platforms </li></ul><ul><li>Share relevant links </li></ul><ul><li>Share your twitter updates </li></ul><ul><li>Share the love and remember to thank a connection by re-tweeting or sharing. </li></ul>
  15. 16. Resources LinkedIn: Website: Twitter: @websuccess Facebook: Google: +JanetteSpeyer