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Attribution: Photo by Webs That Sell (, Attribution-NonCommercial 2.0 Generic ( CC BY-NC 2.0 …

Attribution: Photo by Webs That Sell (, Attribution-NonCommercial 2.0 Generic ( CC BY-NC 2.0

How to use Pinterest photos in a grassroots public relations project to promote Ma'ale Adumim, the Dead Sea, and other cities in Israel

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  • 1. Sharing the Photos Quick guide to using Pinterest photos to promote our region9/13/2012 Copyright © 1997-2012. Webs That Sell, LLC™ All Rights Reserved. 1
  • 2. Pinterest is “Hot”It’s the third most popular socialmedia Website, with over 12million users!9/13/2012 2
  • 3. What is Pinterest?Pinterest is a pinboard-style social photosharing website that allows users to createand manage theme-based photo collectionssuch as events, interests, hobbies, and more.Users can browse other pinboards forinspiration, re-pin photos to their owncollections and/or like photos. 9/13/2012 3
  • 4. Grassroots social photo sharing isa powerful way to promote Ma’aleAdumim, the Dead Sea and Israel.Up-to-date, attractive photos areworth 1,000’s of words! Share photos with family, friends, media contacts 9/13/2012 4
  • 5. The photos may be saved to yourcomputer, placed on your Websiteor blog, shared on Facebook,Twitter, LinkedIn and other socialmedia, and emailed. Look for opportunities to share photos of our region 9/13/2012 5
  • 6. The photos have been uploadedto and may be sharedfrom there or from Include photos in your blogs and Websites 9/13/2012 6
  • 7. Click the image link (redcircle) on Pinterest to openFlickr’s social sharing page Share via email, Facebook, Twitter, WordPress, and 9/13/2012 more… 7
  • 8. Save a photo to yourcomputer, select a FacebookAlbum, click Upload Using Flickr’s Facebook sharing feature will place photos on your Facebook Timeline and Wall. If you would prefer to add photos to a Facebook Album, save them to your computer, then upload them to an album. Share a photo to a Facebook photo album 9/13/2012 8
  • 9. Is it Okay to Use the Photos?Yes! The photos were taken in and aroundMa’ale Adumim, the Dead Sea, and other citiesin Israel by Sue Schoenfeld, owner of Webs ThatSell, for the purpose of promoting the areas.The photos are available for re-use for non-commercial purposes without cost throughCreative Commons Licensing, with attribution. 9/13/2012 9
  • 10. Attribution will be generated automaticallywhen embedding from Flickr, otherwise…copyand paste this HTML tag:Photo by <a href="" target="_blank">Webs ThatSell</a>, Attribution-NonCommercial 2.0 Generic (<ahref="" target="_blank" >CCBY-NC 2.0</a>)Preferred Attribution: Photo by Webs That Sell,Attribution-NonCommercial 2.0 Generic (CC BY-NC2.0) 9/13/2012 10
  • 11. Please, please, no credit is needed beyond theattribution tag – the photos speak for themselves.But, if you need a bio paragraph…Originally from Milwaukee, WI, the photographer isa Web designer who has been living and working inMa’ale Adumim for eight years. She enjoysgardening and spa days at the Dead Sea. 9/13/2012 11
  • 12. How to Join PinterestYou can share photos from Pinterest Websites withouta Pinterest account, but if you would like to createyour own Pinterest Website, you will need to join. It isfree, click the red button. 9/13/2012 12
  • 13. How You Can HelpThis is a grassroots public relationsproject on behalf of our beautiful region.Your most powerful tool is your Internetconnection. Share the photos, ‘re-pin’,‘follow’, ‘like’, create good content! 9/13/2012 13
  • 14. 1. Join Pinterest, create your own boards, and re-pin some Ma’ale Adumim , DeadSea, and other Israel photos to them – the more ‘re-pins’ a photo has, the betterits chances of getting noticed by important Websites, like Google…woo-hoo, that’swhen things go viral!2. ‘Follow’ any pinboards or ‘like’ any photos you find interesting – no need tojoin Pinterest to do this – the more ‘likes’/’follows’, the greater the chance thatsearch engines will take notice.3. Write about our region in your blogs, Facebook ,etc…and embed a photo.4. Share your creative ideas about how to further develop this project, where totake more photos, additions/corrections. Contact webmaster@websthatsell.com5. We can all be PR people for our region…talk it up! 9/13/2012 14
  • 15. Educators are using Pinterest for collaborativelearning - it’s wonderful for creative thinking,writing, and artistic expression.For instance, develop a community pride lessonaround the Ma’ale Adumim photos – each studentgets a pinboard to ‘re-pin’ things they are proud ofin MA, add photos of their own, and write aboutthe photos. Then, the boards can be shared and re-pinned, and on and on. Pinterest supports Hebrewand many other languages. 9/13/2012 15
  • 16. Incorporate photos in your presentations. With alaptop computer and optional projector, you canpresent a slideshow of over 600 photos of Ma’aleAdumim – that might be a real conversationstarter! Other slideshows can be created from thephoto sets on Flickr.comShow donors and foundations what Ma’aleAdumim, the Dead Sea, and Israel really look like. 9/13/2012 16
  • 17. Questions?For questions, comments andsuggestions, contact:webmaster@websthatsell.com9/13/2012 17