Imaging exploring a city with over 21 million people on foot in a city where people do not speak your language. And with over 2.5 billion passengers taking the subway across 18 subway lines in a year, how would you cope as a tourist?
As a tourist myself, I spent 12 weeks over the spring of 2012 on a self directed Service Design project, aiming to uncover useful insights to enhance the tourist experience via investigating the usage of taking the subway in Seoul, South Korea. Ultimately earning my MDes of Experience Design at the Samsung Art & Design Institute (SADI).
This is a deck that summarizes the data collected which I used during my final presentation, hence please pardon my tardiness for some content that are missing. As a green and keen advocate for Service Design, I believe in the spirit of sharing learned knowledge to expand personal knowledge. So please feel welcome to share and leave comment or two. Thank you.