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Transcript

  • 1.  
  • 2. Web 1.0 was Commerce Web 2.0 is People - Ross Mayfield
  • 3.
    • The concept of "Web 2.0" began with a conference brainstorming session between O'Reilly and MediaLive International in 2004
    • The phrase "Web 2.0" hints at an improved form of the World Wide Web
  • 4.
    • “ There are no products, only solutions”
    • Not what customer wants but why they want
    • A problem solving approach
    • Simple Solutions
  • 5.
    • Every individual is unique
    • Some people want to be different
    • Allow him to choose instead of forcing him to use what you have made
    • Make him feel home
  • 6.
    • Reach out to the entire web
    • To the edges and not just to the center, to the long tail and not the just the head
    • Leverage customer-self service
    • e.g. Google, StumbleUpon, orkut
  • 7.
    • Network effects from user contribution are the key to market dominance in Web 2.0 era
    • The Wisdom of crowds – Users add value
      • Amazon, Ebay - User reviews, similar items, most popular,
      • Wikipedia – content can be added/edited by any web user,
      • Flickr – tagging images
      • Cloudmark – Spam emails
  • 8.
    • No products but solutions
    • Customization ability
    • Focus on long tail
    • Users add value
    • Specialized Database
    • Perpetual Beta
    • Software above the level of single device
  • 9.  

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