Brand Masters

1,001 views

Published on

A branding effort of Virtual Tennis

Published in: Business, Technology
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,001
On SlideShare
0
From Embeds
0
Number of Embeds
6
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Brand Masters

  1. 1. Brand Management<br />Brand Masters Competition<br />
  2. 2. 22 February 2011<br />Brand Masters Competition: Brand Management<br />2<br />
  3. 3. Product<br />Tennis Simulator<br />A sophisticated virtual training environment which works on advanced technology of biometrics and gesture recognition<br />It measures every position, posture, move, angle, trajectory, speed, impact and stroke as one plays<br />A first of its kind. It elevates the level of the game<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />3<br />
  4. 4. Brand Name Unveiled<br />ADVANTEDGE<br />Type:Suggestive: Advanced technology that provides you an edge<br />4<br />Brand Masters Competition: Brand Management<br />22 February 2011<br />
  5. 5. The Logo & Tagline Revealed <br />Logo Reason:<br /><ul><li>Advanced technology that provides you an edge in racquet sports
  6. 6. To constantly reinforce the brand name we have adopted a text logo</li></ul>Logo Colors:<br /><ul><li>Blue: For innovation and technology
  7. 7. Black and White: Black provides sense of potential and possibility. White stands for wholeness, energy and completion and choice of good beginnings</li></ul>Tagline Reason: At every step we accurately measure performance; enhancing the game and providing competitive edge<br />5<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  8. 8. Brand Philosophy<br />Brand Philosophy<br />6<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  9. 9. The Three Elements<br />Positioning<br />Brand Identity<br />Brand Essence<br />What,What For<br />Filtered To Essence<br />Core of the brand<br />7<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  10. 10. 8<br />The Three Elements Ingredients<br />Positioning<br />Brand Identity<br />Brand Essence<br />Positioning<br />Brand Identity<br />Brand Essence<br />What, What for<br />Filtered To Essence<br />Core of the Brand<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  11. 11. First Element<br />Positioning<br />Brand Identity<br />Brand Essence<br />9<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  12. 12. Second Element And The Subset<br />Brand Identity<br />Brand Essence<br />Innovative Training<br />10<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  13. 13. The Other Brand Elements<br />Brand Promise<br />- Providing high quality training . <br />Brand Personality (Attribute / Personality Based):<br />A perfect fit between the consumers need to train with the best and the brand delivering that cutting edge guidance.<br />Personality Type: Innovative<br />Brand Ambassador: Roger Federer:<br />An Insignia of Precision, Reliability, Innovation<br />Brand Elements:<br />Quality: AITA approval, ITF approved technology for biometrics. High end gesture recognition software<br />Design: Sophisticated Virtual playing environment<br />11<br />22 February 2011<br />Brand Masters Competition: Brand Management<br />
  14. 14. 12<br />22 February 2011<br />Credits<br />Thank You<br />Brand Masters Competition: Brand Management<br />

×