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Brand Masters

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A branding effort of Virtual Tennis

A branding effort of Virtual Tennis

Published in: Business, Technology

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  • 1. Brand Management
    Brand Masters Competition
  • 2. 22 February 2011
    Brand Masters Competition: Brand Management
    2
  • 3. Product
    Tennis Simulator
    A sophisticated virtual training environment which works on advanced technology of biometrics and gesture recognition
    It measures every position, posture, move, angle, trajectory, speed, impact and stroke as one plays
    A first of its kind. It elevates the level of the game
    22 February 2011
    Brand Masters Competition: Brand Management
    3
  • 4. Brand Name Unveiled
    ADVANTEDGE
    Type:Suggestive: Advanced technology that provides you an edge
    4
    Brand Masters Competition: Brand Management
    22 February 2011
  • 5. The Logo & Tagline Revealed
    Logo Reason:
    • Advanced technology that provides you an edge in racquet sports
    • 6. To constantly reinforce the brand name we have adopted a text logo
    Logo Colors:
    • Blue: For innovation and technology
    • 7. Black and White: Black provides sense of potential and possibility. White stands for wholeness, energy and completion and choice of good beginnings
    Tagline Reason: At every step we accurately measure performance; enhancing the game and providing competitive edge
    5
    22 February 2011
    Brand Masters Competition: Brand Management
  • 8. Brand Philosophy
    Brand Philosophy
    6
    22 February 2011
    Brand Masters Competition: Brand Management
  • 9. The Three Elements
    Positioning
    Brand Identity
    Brand Essence
    What,What For
    Filtered To Essence
    Core of the brand
    7
    22 February 2011
    Brand Masters Competition: Brand Management
  • 10. 8
    The Three Elements Ingredients
    Positioning
    Brand Identity
    Brand Essence
    Positioning
    Brand Identity
    Brand Essence
    What, What for
    Filtered To Essence
    Core of the Brand
    22 February 2011
    Brand Masters Competition: Brand Management
  • 11. First Element
    Positioning
    Brand Identity
    Brand Essence
    9
    22 February 2011
    Brand Masters Competition: Brand Management
  • 12. Second Element And The Subset
    Brand Identity
    Brand Essence
    Innovative Training
    10
    22 February 2011
    Brand Masters Competition: Brand Management
  • 13. The Other Brand Elements
    Brand Promise
    - Providing high quality training .
    Brand Personality (Attribute / Personality Based):
    A perfect fit between the consumers need to train with the best and the brand delivering that cutting edge guidance.
    Personality Type: Innovative
    Brand Ambassador: Roger Federer:
    An Insignia of Precision, Reliability, Innovation
    Brand Elements:
    Quality: AITA approval, ITF approved technology for biometrics. High end gesture recognition software
    Design: Sophisticated Virtual playing environment
    11
    22 February 2011
    Brand Masters Competition: Brand Management
  • 14. 12
    22 February 2011
    Credits
    Thank You
    Brand Masters Competition: Brand Management