The plan today• Basics• Where SEO fits in the Digital marketing maze• What’s the best way to learn SEO• Why should you work on SEO from day One of your website design• How do search engines work• Ranking Parameters• So many parameters, which to choose !!• What separates the men from the boys
• Choose a site. ANY site. And not a top ranking one. One that you have server access to. » Blog, HTML site, CMS backed site, E-commerce site• And start SEO’ing it NOW.• Google SEO guide + Written Notes during sessions + StudyMate = Competence
Why should you bother to do SEO? From Day One..
1) TrustUsers tend to trust organic results more than paid results
DOMAIN / SERVER RELATED• Relevance of Domain/URL – Proof : the interest in the keyword rich domains – Domain for a lot cannot be helped, but URL can definitely be helped ! ( Even in the case of CMS backed sites).• Age /Trust of Domain – Age of domain and renewal date. – Distance of the domain from trusted sites – Confidence improving data : FAQ, Contact-us, Address.
Domains corresponding to the highly searched terms are also the most expensive
META TAG RELATED• Head and Body.• Meta Tags (Title, Keyword, Description) – http://www.google.com/support/webmasters/bin/answer.py? hl=en&answer=79812 – http://www.google.com/support/webmasters/bin/static.py?p age=ugc.cs&url=http://googlewebmastercentral.blogspot.com /2009/09/google-does-not-use-keywords-meta- tag.html&signed_url=http://www.google.com/url?q=http://go oglewebmastercentral.blogspot.com/2009/09/google-does- not-use-keywords-meta- tag.html&usg=AFQjCNE0EKqBAK79vt7UM7-D-xS-Ry-50A
CONTENT RELATED• Information Architecture – A well themed site is always preferred. Get the silos right. – Linking back to category and sub-category if applicable – Links back to homepage – One of the important links between usability and SEO• Site Map – http://www.google.com/support/webmasters/bin/answer.py?hl=en&answer=156184• Keyword Density• Unique well-crafted content• H1,H2 tags. – Has got nothing to do with appearance• Alt Tags – Imp from the usability aspects• Anchor Text – Why you should not be lazy while naming links.• Freshness of Page – Reason why forums do so well.
The value of high-quality original content : Ask Demand Media..!
TECHNICAL FACTORS• Page Loading Time• Site DownTime• User experience factors (Ajax,Jscipt,Rollovers,presence of Frames)
OFF-Page related• Off-page is how Google started !• It’s a sum of various factors like • Number of inbound links to the domain • Number of inbound links to particular page • Anchor Text • Quality of links • Social Media outreach and Frequency
The days of pure link-building guys are numbered http://searchengineland.com/new- york-times-exposes-j-c-penney-link- scheme-that-causes-plummeting- rankings-in-google-64529
Which ones should I focus on ? How should I prioritize ? http://www.seomoz.org/article/searc h-ranking-factors
SEO RecipeKeyword Research On Page Factors Link Building Improved RankingsHow do people search? Page Title Internal Better VisibilityCompetition level Keywords in Content External Increased Traffic2-4 word phrases Heading Tags Anchor Text More Leads/Sales Technical Structure & Code 48